Jeff Gothelf 'The cannonball effect'
Play • 48 min

Hello, and welcome to Power of Ten on This is HCD. My name is Andy Polaine. I’m a designer, educator, and writer, and currently group director of Client Evolution at Fjord. The Power of Ten Podcast is about design operating at many levels, from thoughtful detail through to organisational transformation, as well as changes in society and the world. It pays homage to the famous Charles Eames, the powers of ten, which showed how each power of ten zoom level contains its own complexity, ecosystem, and details. They’re all interrelated.

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