Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect
Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show.
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