Sounds Profitable
Sounds Profitable
May 11, 2022
The Dos and Don’ts & How Tos of Branded Podcasting
Play • 15 min

Today on the show, Bryan Barletta speaks with Shantae Howell, Creative Director for the Americas at Acast. They discuss branded podcast content: how and when to make it, what to consider, and what to expect 

Listen for:

  • The difference between branded podcasts, advertising on podcasts, and sponsoring podcasts.
  • How Acast works with brands to make impactful branded podcasts.
  • When your brand should consider getting into the audio game.


Here’s our favorite idea from this conversation: a branded podcast can have many different goals, whether it be brand awareness, customer acquisition, sharing customer stories, as a creative outlet for the company, and so much more. It’s important for the brand and the creative agency behind the soon-to-be branded podcast to be aligned in their missions for the show.



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