651 - How to write a great novel and all things writing with Chuck Wendig
1 hr 40 min

Very excited for this episode! Chuck Wendig, has my dream career, he is an American author, comic book writer, screenwriter, and blogger. He even wrote one of the official Star Wars (post-Disney) canons, Star Wars: Aftermath! In this episode, we talked about all things writing!

I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.

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North Star Podcast
North Star Podcast
David Perell
Nik Sharma: Building DTC Companies
My guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag Bar" on landing pages, where you can use social proof to sell your products. We also spoke about managing relationships with influencers and finding the supply and demand equilibrium at launch. Towards the end, Nik and I talked about our process for turning conversations into articles, and the time he cold emailed Mark Cuban. Please enjoy my conversation with Nik Sharma. ____________________________ Show Notes 2:21 - Why Nik has the "world's craziest fridge" and how it helps keep him in the know on DTC brands. 6:29 - What marketing strategies Nik has found most successful for DTC brands. 13:31 - How brands can differentiate themselves in a world of emerging brands in already burgeoning markets. 19:25 - Nik's approach to launching a successful DTC brand and when to concentrate your advertising versus diversify. 30:19 - The role of A/B testing in building a brand. 35:43 - How influencers play into the big picture of marketing and why the "shaky video" effect is so successful. 42:12 - The selection and audition process of influencers in Nik's campaigns and how he chooses those he sees as the best for his brands. 45:52 - The costs and benefits of starting your brand through heavy promotion via influencers. 49:56 - How the process of rebranding Hint Water's bottle was performed and the qualitative process that got them to the bottle you see today. 57:27 - The metrics and methods Nik uses in his development of marketing strategies with his brands. 1:05:19 - What Nik looks for in a great landing page, and why all landing pages should be easy to read for everybody from a 12-year-old to a drunk person. 1:10:07 - What UGC is and why Nik thinks it is so underrated by marketing teams. 1:13:31 - The different marketing funnels and when you should use each one. 1:17:09 - Why Nik creates landing pages for fake products and makes them live on the internet. 1:22:56 - The importance of having great merch for your brand. 1:26:22 - What about internet culture makes collaborations so successful and popular. 1:34:05 - How somebody can convert a large personal following into sponsorships and meaningful collaborations. 1:35:46 - How new brands should position themselves when huge players like Amazon are in the same space. 1:44:01 - What happened when Nik cold emailed Mark Cuban and how he got an almost instant response. 1:50:46 - How David and Nik collaborate to develop, write, and publish the articles they make. 1:56:14 - Why Nik doesn't sweat the details of his personal brand that much.
2 hr 1 min
BiggerPockets Real Estate Podcast
BiggerPockets Real Estate Podcast
421: Family Over Everything: How Life Forced BP Founder Joshua Dorkin to Reevaluate His Choices
Many avid members of the BiggerPockets forum, listeners to the podcast, or readers of our articles may know our founder, Joshua Dorkin. What you may not know is Joshua’s journey in founding, building, scaling, and finally leaving BiggerPockets. It was a hard decision for Joshua to leave, but thanks to his amazing team, he was able to (even during a time of tribulation in his personal life). You’ll hear how Joshua was cranking out 100 hour weeks, working 7 straight days, for the first 6 years of BiggerPocket’s existence. He later transitioned to building a team, starting with the BiggerPocket Podcast’s very own host, Brandon Turner. This later snowballed into more hirings, with the BiggerPockets growing faster and faster, and being able to scale larger and larger. Just at the time when things were starting to go from big to bigger, Joshua had to take time off to take care of his daughter’s medical emergency. This caused a shift in Joshua’s reality, so he dropped everything. This keynote speech goes deep into what really matters most. It’s not money, it’s not success, but it’s something that matters even more: fulfillment and family. Check out the video on our Youtube channel, and be sure to give Joshua a follow on Twitter at @jrdorkin. In This Episode We Cover: * The history of BiggerPockets and how it grew to what it is today * Why “knowing everything” usually means knowing nothing * The importance of hiring smart, capable people * How to listen to your body and mind, to find out what you need most * Why you shouldn’t work 6 years straight with no time off * Why you need to do the “Big Scary Thing” * How life forces you to account for what matters most * Why Joshua Dorkin has 3 dads * And So Much More! Links from the Show * BiggerPockets Podcast * BiggerPockets book store Click here to check the full show notes: https://www.biggerpockets.com/show421
1 hr 26 min
The Learning Leader Show With Ryan Hawk
The Learning Leader Show With Ryan Hawk
Ryan Hawk
394: Todd Henry - The Hidden Forces That Drive Your Best Work (The Motivation Code)
Text LEARNERS to 44222 for more details about The Learning Leader Circle Full notes at www.LearningLeader.com Twitter: @RyanHawk12 #394: Todd Henry - The Hidden Forces That Drive Your Best Work Show notes: * What is the most valuable land in the world? * "The graveyard... All of the stuff we carry with us for our life and never put out into the world... All of that valued is buried in the ground." * The two words that Todd wrote down after coming to this realization? "Die Empty." * “The rough edges they decry you for now… Are the very rough edges they will celebrate you for later.” * What drives us to unleash our best work? * Drawing on interviews with over 100,000 working professionals, the answer is no one size fits all. Todd Henry shows, in fact, that there are six unique "motivational archetypes"... * They are: * The Visionary strives to make her mark on the world by building an ideal future, even when others may not see as far ahead. * The Achiever relishes a finished product and must conquer whatever obstacle comes his way, no matter how difficult or time-consuming. * The Team Player values being part of a group and will go to great lengths to achieve unity and enhance collaboration. * The Learner is obsessed with mastering new skills and showing off what she knows--which is often a lot. * The Optimizer thrives when systems are running smoothly and finds great satisfaction when things are done the "right way." * The Key Contributor shines at the center of the action, especially when others can recognize the value of his work. * Todd's work teaches us to decode our motivational type so we can structure projects, have conversations, make decisions, and even choose career paths to amp up engagement and achieve fulfillment. Once we know how to activate our inner drivers, we can transform the work we do into the work we love. * Why should you write? * "If you can learn to write, you'll be invited into rooms." * "Turn the ineffable into something." * Read, comprehend, synthesize, write... * "People won't follow you because of your position or title. You have to persuade them. You have to cut through the noise, hone your skills. It's a craft you must work on." * Have empathy, uniqueness, precisions. Have empathy for the end user. * Have an intended audience: one person in mind. Ramp up your empathy for the end user... * "We wait for tasks to motivate us and that's exactly backwards. We need to bring our motivation to what we do. We have to train ourselves to bring our motivation to our work instead of waiting for our tasks to motivate us." * Because of the motivation code, "I have a language now that I never had a language for previously" * A new framework for understanding people. It's created "aha" moments * "Self-awareness is the first step to maturity." * "It helps use discern areas where we're insecure." * What was Todd thinking five minutes prior to going on stage at the Global Leadership Summit? 10,000 in the audience and hundreds of thousands watching worldwide... * "I reminded myself how grateful I was to be there..." It was calming.
59 min
The Peter Attia Drive
The Peter Attia Drive
Peter Attia, MD
#138 - Lauren Miller Rogen and Richard Isaacson, M.D.: Alzheimer’s disease prevention—patient and doctor perspectives
Peter is joined by writer, director, actress, and founder of HFC, Lauren Miller Rogen, and previous podcast guest and director of the Alzheimer’s Prevention Clinic at Weill Cornell Medicine and New York-Presbyterian, Dr. Richard Isaacson. In this episode, Lauren tells the heartbreaking story of watching members of her family succumb to Alzheimer’s disease (AD) which motivated her to proactively address her own risk with Richard’s guidance. Richard discusses the various genetic and lifestyle factors that influence the risk of AD and uses Lauren’s unique situation to explain how he diagnoses patients and personalizes care. They go through Lauren’s protocol of preventative measures that have already produced marked results, and end with the uplifting message that one’s genetic predisposition does not seal one's fate. We discuss: * Lauren’s deep family history of Alzheimer’s disease (3:10); * The influence of genetics, epigenetics, and lifestyle on Alzheimer’s disease risk (13:45); * Lauren’s mother’s disease progression and the enormous stress it causes for family members (24:30); * The various manifestations of Alzheimer’s disease depending on the location of pathology (29:30); * The three stages of Alzheimer's disease (34:45); * Richard’s deep exploration into Lauren’s family history revealing clues about a diagnosis and a roadmap to successful disease mitigation (39:15); * How exercise reduces Alzheimer’s disease risk, and the different risk between males and females (58:00); * Why knowing your APOE status is important, and whether certain people should be wearier of head trauma (1:08:00); * How Richard uses genetic testing to personalize care (1:14:45); * The “ABCs” of Alzheimer’s prevention, lifestyle interventions, and Lauren’s personal protocol for reducing her risk (1:21:45); * Unique treatment for people with the ApoE4 variant (1:36:30); * Richard’s mixed opinion on CBD and THC as a tool for disease prevention (1:40:00); * Cognitive testing procedures, and how Lauren’s tests furthered her commitment to her disease prevention protocol (1:41:45); * The relevance of sense of smell and hearing in Alzheimer’s disease risk and prevention (1:50:00); * The emotional benefit of knowing you have control over your mental and physical health (1:57:30); * HFC—a charitable organization founded by Lauren and Seth (2:00:15); and * More. Learn more: https://peterattiamd.com/ Show notes page for this episode: https://peterattiamd.com/laurenmillerrogen-richardisaacson/ Subscribe to receive exclusive subscriber-only content: https://peterattiamd.com/subscribe/ Sign up to receive Peter's email newsletter: https://peterattiamd.com/newsletter/ Connect with Peter on _Faceboo__k_ | _Twitter_ | _Instagram_.
2 hr 12 min
The Tim Ferriss Show
The Tim Ferriss Show
Tim Ferriss: Bestselling Author, Human Guinea Pig
#482: Steven Rinella — A Short Introduction to True Wilderness Skills and Survival
Steven Rinella — A Short Introduction to True Wilderness Skills and Survival | Brought to you by Athletic Greens all-in-one supplement, 99designs global design platform, and The Ready State virtual mobility coach Steven Rinella (@MeatEater, @StevenRinella) is the host of the Netflix Originals series MeatEater and The MeatEater Podcast. He’s also the author of seven books dealing with wildlife, conservation, hunting, fishing, and wild foods, including his newest, The MeatEater Guide to Wilderness Skills and Survival. * This episode is brought to you by Athletic Greens. I get asked all the time, “If you could only use one supplement, what would it be?” My answer is usually Athletic Greens, my all-in-one nutritional insurance. I recommended it in The 4-Hour Body in 2010 and did not get paid to do so. I do my best with nutrient-dense meals, of course, but AG further covers my bases with vitamins, minerals, and whole-food-sourced micronutrients that support gut health and the immune system.  Right now, Athletic Greens is offering you their Vitamin D Liquid Formula free with your first subscription purchase—a vital nutrient for a strong immune system and strong bones. Visit AthleticGreens.com/Tim to claim this special offer today and receive the free Vitamin D Liquid Formula with your first subscription purchase! That’s up to a one-year supply of Vitamin D as added value when you try their delicious and comprehensive all-in-one daily greens product. * This episode is also brought to you by 99designs, the global creative platform that makes it easy for designers and clients to work together to create designs they love. Its creative process has become the go-to solution for businesses, agencies, and individuals, and I have used it for years to help with display advertising and illustrations and to rapid-prototype the cover for The Tao of Seneca. Whether your business needs a logo, website design, business card, or anything you can imagine, check out 99designs. You can work with multiple designers at once to get a bunch of different ideas or hire the perfect designer for your project based on their style and industry specialization. It’s simple to review concepts and leave feedback so you’ll end up with a design that you’re happy with. Click this link and get $20 off plus a $99 upgrade. * This podcast is also brought to you by The Ready State Virtual Mobility Coach. The first person I call for help with my athletic recovery or mobility training is Dr. Kelly Starrett at The Ready State. Kelly is a mobility and movement coach for Olympic gold medalists, world champions, and pro athletes. Kelly created a program called Virtual Mobility Coach. It’s like carrying a virtual Kelly Starrett in your pocket. Every day, Virtual Mobility Coach gives you guided mobility videos. It walks you step-by-step through Kelly’s proven techniques to relieve pain and improve your range of motion. Right now, listeners of this podcast can try Virtual Mobility Coach totally risk-free for two weeks without paying a penny. And after that, you can get 10% off for life. Just go to TheReadyState.com/Tim and use code TIM10 at checkout. Relieve pain, recover faster, and improve your performance in the gym with The Ready State Virtual Mobility Coach.  *** If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts/iTunes? It takes less than 60 seconds, and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews! For show notes and past guests, please visit tim.blog/podcast. Sign up for Tim’s email newsletter (“5-Bullet Friday”) at tim.blog/friday. For transcripts of episodes, go to tim.blog/transcripts. Discover Tim’s books: tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss  Instagram: instagram.com/timferriss Facebook: facebook.com/timferriss  YouTube: youtube.com/timferriss
1 hr 40 min
We Study Billionaires - The Investor’s Podcast Network
We Study Billionaires - The Investor’s Podcast Network
The Investor's Podcast Network
TIP325: Real Estate Investing with BiggerPockets (Investing Podcast)
When we talk about Real Estate investing, the community that first comes to mind is BiggerPockets. We are excited to welcome the hosts of BiggerPockets, Brandon Turner, and David Greene.  BiggerPockets is the world's largest real estate community, and Brandon and David guide their audience through the complexities of real estate investing. Today they will share tips on how to diversify into real estate if you're a stock investor. In addition, we'll talk about how to value properties and some practical advice on finding time and money to get started. IN THIS EPISODE, YOU'LL LEARN: * How to get started in real estate investing with no money down * How to diversify into real estate without putting with the minimum effort * How real estate investing is inflation proofed * How to estimate the intrinsic value of real estate BOOKS AND RESOURCES * BiggerPockets’ website * BiggerPockets’ podcast * Stig’s interview with Bigger Pockets * Watch BiggerPockets’ YouTube channel * Connect with Brandon Turner on Instagram * Connect with David Greene on Twitter * Connect with David Greene on LinkedIn * Get a FREE book on how to systematically identify and follow market trends with Top Traders Unplugged.  * BlockFi provides financial products for crypto investors. Products include high-yield interest accounts, USD loans, and no fee trading. For a limited time, you can earn a bonus of $25 when you open a new account. Just go to theinvestorspodcast.com/blockfi to start earning today. * Capital One. This is Banking Reimagined. What’s in your wallet? * Join OurCrowd's investment in Tevel today. * Browse through all our episodes (complete with transcripts) here. * Support our free podcast by supporting our sponsors. GET IN TOUCH WITH PRESTON AND STIG * Preston: Twitter | LinkedIn * Stig: Twitter | LinkedIn HELP US OUT! What do you love about our podcast? Here’s our guide on how you can leave a rating and review for the show. We always enjoy reading your comments and feedback!
52 min
Jack Sweeney Speaks to CFOs About Driving Change | Middle Market Media, LLC
654: The Path to Being IPO-Ready | Drew Vollero, CFO, Allied Universal
When Drew Vollero arrived in the CFO office of Snap (formerly Snapchat) in 2015, the executives occupying the tech world’s traditional IPO talent bench no doubt raised a few eyebrows. Having spent the previous 25 years inside the corporate corridors of Mattel, Inc., and PepsiCo, Vollero had a resume chock-full of strategic planning initiatives that any finance leader would covet. Still, he could not be counted among the familiar CFO all-stars known for their routine rotation into IPO-minded tech companies. Of course, whatever buzz Vollero’s hiring may have stirred, Snap left no room for IPO skeptics, having earlier in 2015 hired Imran Khan, head of Internet investment banking at Credit Suisse, where he had recently led the IPO for Chinese e-commerce giant Alibaba. “Whenever we walked into a room together—on the road show or wherever—there were seven or eight people who knew Imran,” explains Vollero, who characterizes his pairing with Khan as “a one, two punch.” “The founders knew that I had experience in building world-class teams, and they knew that I could hit the ground running,” comments Vollero, who adds that “the match really made sense” in light of the tight time frame involved in Snap’s plans to go public. During the 18 months in the lead-up to the IPO, Vollero initially committed to a 70-mile commute to Snap’s Venice, Calif., headquarters from his home of 30 years in Orange County—a daily trek that became more daunting as IPO action items began pressing down. Says Vollero: “I got an apartment up in Los Angeles, and I was there Sunday through Friday, moving the things that we had to get done.” These days, Vollero has been working closer to home while occupying the CFO office at Allied Universal of Santa Ana, Calif. Despite his shorter commute, Vollero says, his days are once again becoming populated with IPO action items, as the $8 billion privately held supplier of security and facilities begins eyeing the public markets. Comments the CFO and now IPO veteran: “We’re a founder-led company, just as Snap was founder-led—these companies tend to take on the personalities of the founder, and they drive hard.” –Jack Sweeney Signup for our Newsletter
52 min
All-In with Chamath, Jason, Sacks & Friedberg
All-In with Chamath, Jason, Sacks & Friedberg
Jason Calacanis
E13: SPACsgiving Special! More promising vaccine news, innovation vs. regulation, reforming higher ed, morality of challenge trials & more
Follow the crew: https://twitter.com/chamath https://linktr.ee/calacanis https://twitter.com/DavidSacks https://twitter.com/friedberg Follow the pod: https://twitter.com/theallinpod https://linktr.ee/allinpodcast Referenced in the show: NYT Article - Politics, Science and the Remarkable Race for a Coronavirus Vaccine https://www.nytimes.com/2020/11/21/us/politics/coronavirus-vaccine.html Show Notes: 0:00 Besties congratulate Friedberg & Chamath for taking Metromile public, Chamath explains a PIPE, Sacks & Jason express their discontent for being left out of the first bestie SPAC 10:59 More positive vaccine news, NYT article on Operation Warp Speed: did the Trump administration nail it? 21:50 How will the COVID experience impact the response to the next pandemic? Morality of challenge trials, hypocrisy of regulatory capture around gambling, drug use, pharma, etc. 35:25 Why innovation has occurred so rapidly on the Internet: Permissionless innovation & lack of regulators, regulation vs. innovation 47:07 Thoughts on ISAs & how they could disrupt overpriced higher education, Dave Chappelle's contract with Comedy Central 59:58 Trump accepts defeat (sort of), Biden's cabinet selections so far 1:06:29 What the besties are thankful for 1:14:50 Peace in the Middle East being achieved by declining reliance on oil, based on resume alone - would Trump have won if not for his antics? 1:21:01 Code 13!
1 hr 22 min
Invest Like the Best
Invest Like the Best
Patrick O'Shaughnessy
Emmett Shear - The New Language of the Internet – [Founder’s Field Guide, EP.9]
My guest today is Emmett Shear, founder and CEO of Twitch. Twitch is the world's leading live streaming platform for gamers, which was acquired by Amazon in 2014. We talk about how Twitch empowers streamers to monetize their audience, the necessity of picking a customer early in a business, and the lessons Emmett learned scaling Twitch from an online reality TV show to a global brand inside Amazon. We also discuss how Twitch has helped create a new language in the internet age with emotes, a topic I am fascinated by. I hope you enjoy this conversation with Emmett Shear. This episode is brought to you by Microsoft for Startups. Microsoft for Startups is a global program dedicated to helping “enterprise-ready” B2B startups successfully scale their companies. If you’re a founder running a B2B company targeting the enterprise, you should definitely check them out. This episode is also brought to you by Solo Stove. There's simply no better way to create good moments this holiday season than around a fire with a Solo Stove Bonfire. Complete with 30-day return policy and a lifetime warranty, the unit is made entirely of stainless steel, and at just 20 pounds, the Solo Stove Bonfire is easy to transport for a perfect evening in the backyard, at the campground, or on the beach. Get $5 off with code Patrick5 before December 31st 2020. For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag Show Notes (2:52) – (First question) – History of interactive entertainment (4:10) – Interactivity from the clubs in Vienna and what he learned from that (5:16) – Origins of Justin.TV and when gaming became the focus for Twitch (8:59) – What he enjoyed about video streaming games early on (10:21) – Interactive experience between creators and community (12:28) – Emotes on twitch and how they came to be (14:45) – Business of emotes and the affiliates (16:27) – How these features are proliferating out on the internet and changing it (17:21) – How far we are in the streamer-influencer phenomenon (20:00) – Building an effective platform for fans (23:07) – Evolution of the just chatting piece of Twitch (24:58) – Favorite parts of Twitch from followers: Chess (26:45) – Running a business within a larger business (28:09) – Most interesting trend in the market today (30:40) – Effective ways for recruiting the team (31:35) – Most curious about what is happening on the internet today (33:06) – Advice from the early days of Twitch (35:55) – Ira Glass video taste and making things (36:34) – Focus on strategic mission (38:06) – Identifying the customer (40:40) – Starting small (41:45) – Investors focus on potential market size (43:00) – Most common reasons talented people fail (43:47) – Kindest thing anyone has done for him Learn More For more episodes go to InvestorFieldGuide.com/podcast. Sign up for the book club and new email newsletter called “Inside the Episode” at InvestorFieldGuide.com/bookclub. Follow Patrick on Twitter at @patrick_oshag
51 min
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