649 - Brain Storming Session with Brian Keating
1 hr 29 min

When we started recording, we were supposed to talk about 10 ways How The Universe Started with The Distinguished Professor of Physics at the Center for Astrophysics & Space Sciences in the Department of Physics at the University of California, San Diego, Brian Keating but instead, we went right into a long brainstorming session, on how ways to write a book, marketing it, and how to monetize it! This is an episode where you could be the fly on the wall, and listen to how I brainstorm ideas with friends, family, and co-workers!

Brian Keating is the Chancellor’s Professor of Physics at UC San Diego. He hosts INTO THE IMPOSSIBLE (https://www.youtube.com/DrBrianKeating?sub_confirmation=1), a podcast about science, leadership, and happiness, and is the is author of a bestselling cosmic memoir called “Losing the Nobel Prize“. You can also find his blog at https://briankeating.com/blog.php 


I write about all my podcasts! Check out the full post and learn what I learned at jamesaltucher.com/podcast.

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North Star Podcast
North Star Podcast
David Perell
Nik Sharma: Building DTC Companies
My guest today is Nik Sharma, the founder of Sharma Brands and an advisor to companies like Judy and Cha Cha Matcha. Nik is one of my very best friends and my go-to person for all things commerce. Since we first met, we've spent hours exploring the future of marketing and commerce together and recorded this podcast to give you a window into what our conversations are like. We started with Nik's philosophy of launching Direct-to-Consumer brands. I particularly liked Nik's idea of "The Brag Bar" on landing pages, where you can use social proof to sell your products. We also spoke about managing relationships with influencers and finding the supply and demand equilibrium at launch. Towards the end, Nik and I talked about our process for turning conversations into articles, and the time he cold emailed Mark Cuban. Please enjoy my conversation with Nik Sharma. ____________________________ Show Notes 2:21 - Why Nik has the "world's craziest fridge" and how it helps keep him in the know on DTC brands. 6:29 - What marketing strategies Nik has found most successful for DTC brands. 13:31 - How brands can differentiate themselves in a world of emerging brands in already burgeoning markets. 19:25 - Nik's approach to launching a successful DTC brand and when to concentrate your advertising versus diversify. 30:19 - The role of A/B testing in building a brand. 35:43 - How influencers play into the big picture of marketing and why the "shaky video" effect is so successful. 42:12 - The selection and audition process of influencers in Nik's campaigns and how he chooses those he sees as the best for his brands. 45:52 - The costs and benefits of starting your brand through heavy promotion via influencers. 49:56 - How the process of rebranding Hint Water's bottle was performed and the qualitative process that got them to the bottle you see today. 57:27 - The metrics and methods Nik uses in his development of marketing strategies with his brands. 1:05:19 - What Nik looks for in a great landing page, and why all landing pages should be easy to read for everybody from a 12-year-old to a drunk person. 1:10:07 - What UGC is and why Nik thinks it is so underrated by marketing teams. 1:13:31 - The different marketing funnels and when you should use each one. 1:17:09 - Why Nik creates landing pages for fake products and makes them live on the internet. 1:22:56 - The importance of having great merch for your brand. 1:26:22 - What about internet culture makes collaborations so successful and popular. 1:34:05 - How somebody can convert a large personal following into sponsorships and meaningful collaborations. 1:35:46 - How new brands should position themselves when huge players like Amazon are in the same space. 1:44:01 - What happened when Nik cold emailed Mark Cuban and how he got an almost instant response. 1:50:46 - How David and Nik collaborate to develop, write, and publish the articles they make. 1:56:14 - Why Nik doesn't sweat the details of his personal brand that much.
2 hr 1 min
Impact Theory with Tom Bilyeu
Impact Theory with Tom Bilyeu
Tom Bilyeu
6 Experts Share Important Lessons on Being Grateful | Impact Theory
Check out our sponsors! Panasonic HomeCHEF 4-in-1 Multi-Oven: To receive special offers, go to PanasonicKitchen.com and become a Panasonic Kitchen Insider. Blinkist: Go to https://blinkist.com/impact Try it FREE for 7 days and save 25% off your new subscription. NETGEAR: Learn more at netgear.com/wifi This Thanksgiving, open your mind and heart to appreciation, gratefulness, and thankfulness for others. On this episode of Impact Theory, Tom Bilyeu is joined by multiple experts with a focus on positivity, gratefulness, and appreciation including John Maxwell, Jewel, Ken Honda, Rainn Wilson, Chamillionaire, and Jocko Willink. They focus on and discuss the power of valuing others right from the start, how to add value to others’ lives, why you should be profoundly grateful, how to have a mindset of appreciation, the power of always giving back, how to be always looking for positivity, and why relationships are absolutely key to succeeding in life. SHOW NOTES: Value People | John Maxwell discusses the power of connecting to others. [1:22] Adding Value | John Maxwell shares why you should seek to add value for others. [2:03] Be Profoundly Grateful | Jewel reveals your ability to get addicted to positive things. [5:02] Gratitude | Jewel reveals how to leverage gratitude to eliminate anxiety. [8:07] Appreciate | Ken Honda shares how to shift your mindset towards appreciation. [9:58] Give It Back | Rainn Wilson shares the ultimate potential achieved when serving others. [16:20] Find The Positives | Chamillionaire discusses the power of focusing on what's possible. [18:35] Honor Your Relationships | Jocko Willink reveals how to build useful relationships. [22:30] QUOTES: “Giving value to people and expressing that to them is the common ground that builds relationships.” [2:01] “…the people with a radiance of appreciation often attract more people and more opportunities.” [12:02] “When I say that relationships are the most important thing in getting things done. When I look back at my career in the Navy in the Seal Teams, just about every single thing that I ever did was through relationships." [22:29] FOLLOW JOHN MAXWELL: Website: https://johnmaxwell.com Instagram: https://bit.ly/30SqXL1 Facebook: https://bit.ly/30SuBEW Twitter: https://bit.ly/2Gj6mWM FOLLOW JEWEL: Website: https://jeweljk.com Instagram: https://bit.ly/2RO3c3v Facebook: https://bit.ly/34IxAkY Twitter: https://bit.ly/34HAZkf FOLLOW KEN HONDA: Website: https://kenhonda.com Instagram: https://bit.ly/2N8Yfjd Facebook: https://bit.ly/3ecxDcY Twitter: https://bit.ly/30SWgr4 FOLLOW RAINN WILSON: Website: https://soulpancake.com/ Instagram: https://instagram.com/rainnwilson/ Facebook: https://facebook.com/rainnwilson/ Twitter: https://twitter.com/rainnwilson FOLLOW CHAMILLIONAIRE: Website: https://chamillionaire.com Instagram: https://bit.ly/2SCpR2f Facebook: https://bit.ly/2vt4mcA Twitter: https://bit.ly/2w33oUq FOLLOW JOCKO WILLINK: Website: https://jockopodcast.com Instagram: https://bit.ly/2sFPXIt Facebook: https://bit.ly/2Q0Eqvu Twitter: https://bit.ly/2Q2bL9d
31 min
The Peter Attia Drive
The Peter Attia Drive
Peter Attia, MD
#138 - Lauren Miller Rogen and Richard Isaacson, M.D.: Alzheimer’s disease prevention—patient and doctor perspectives
Peter is joined by writer, director, actress, and founder of HFC, Lauren Miller Rogen, and previous podcast guest and director of the Alzheimer’s Prevention Clinic at Weill Cornell Medicine and New York-Presbyterian, Dr. Richard Isaacson. In this episode, Lauren tells the heartbreaking story of watching members of her family succumb to Alzheimer’s disease (AD) which motivated her to proactively address her own risk with Richard’s guidance. Richard discusses the various genetic and lifestyle factors that influence the risk of AD and uses Lauren’s unique situation to explain how he diagnoses patients and personalizes care. They go through Lauren’s protocol of preventative measures that have already produced marked results, and end with the uplifting message that one’s genetic predisposition does not seal one's fate. We discuss: * Lauren’s deep family history of Alzheimer’s disease (3:10); * The influence of genetics, epigenetics, and lifestyle on Alzheimer’s disease risk (13:45); * Lauren’s mother’s disease progression and the enormous stress it causes for family members (24:30); * The various manifestations of Alzheimer’s disease depending on the location of pathology (29:30); * The three stages of Alzheimer's disease (34:45); * Richard’s deep exploration into Lauren’s family history revealing clues about a diagnosis and a roadmap to successful disease mitigation (39:15); * How exercise reduces Alzheimer’s disease risk, and the different risk between males and females (58:00); * Why knowing your APOE status is important, and whether certain people should be wearier of head trauma (1:08:00); * How Richard uses genetic testing to personalize care (1:14:45); * The “ABCs” of Alzheimer’s prevention, lifestyle interventions, and Lauren’s personal protocol for reducing her risk (1:21:45); * Unique treatment for people with the ApoE4 variant (1:36:30); * Richard’s mixed opinion on CBD and THC as a tool for disease prevention (1:40:00); * Cognitive testing procedures, and how Lauren’s tests furthered her commitment to her disease prevention protocol (1:41:45); * The relevance of sense of smell and hearing in Alzheimer’s disease risk and prevention (1:50:00); * The emotional benefit of knowing you have control over your mental and physical health (1:57:30); * HFC—a charitable organization founded by Lauren and Seth (2:00:15); and * More. Learn more: https://peterattiamd.com/ Show notes page for this episode: https://peterattiamd.com/laurenmillerrogen-richardisaacson/ Subscribe to receive exclusive subscriber-only content: https://peterattiamd.com/subscribe/ Sign up to receive Peter's email newsletter: https://peterattiamd.com/newsletter/ Connect with Peter on _Faceboo__k_ | _Twitter_ | _Instagram_.
2 hr 12 min
The Learning Leader Show With Ryan Hawk
The Learning Leader Show With Ryan Hawk
Ryan Hawk
393: Chris Holtmann - How To Lead With Conviction (Don't Be Afraid To Pursue Growth)
Text LEARNERS to 44222 for leadership development resources Full show-notes at www.LearningLeader.com Twitter/IG: @RyanHawk12 393: Chris Holtmann - Head Basketball Coach of Ohio State University Buckeyes Notes: * Chris played his college basketball at a small Christian school called Taylor University in Upland, Indiana. For a coach named Paul Patterson. Chris said, “I think the core of who I am as a coach comes from him.” * Don’t Be Afraid To Pursue Growth - "As I debated, I realized that I couldn’t blame myself for craving stability – it was only human nature after all. We are drawn by the soft voice of consistency, the allure of a warm blanket of security in our jobs and lives. And while many of us willingly happily give in to living within the status quo, the reality is that the world around us rarely remains motionless. The sun rises and sets, the seasons pass and the world keeps moving and changing. It is only as we grow older and look back at life that we realize all that we have missed, all that we could have accomplished, had we simply pushed ourselves to break free of our fears." * "As I found myself deliberating once again, I began to think back to the work of Stanford psychologist Carol Dweck on motivation and failure. Dweck drew a distinction between performance orientation and learning orientation. Children that believe that their intelligence is fixed almost always give up on problems quickly, whereas those that believe their intelligence is malleable, conversely, stick with problems longer. Adults are no different. Those who are performance oriented are dissuaded by failure - they favor stability. Whereas those of who are learning oriented embrace opportunity and eschew the status quo." * Head Coaches To Lead Their Teams To 5 Straight 1st Round Tourney Wins: Chris Holtmann, Mike Krzyzewski, Jay Wright, Mark Few, Bill Self, Roy Williams, John Calipari * Article: David Brooks - Thick versus Think organizations -- "How To Leave A Mark On People" * Focus on the process... "Do today well." * "Don't compare yourself to others." * Why is Brad Stevens one of the most effective coaches in the world? * "He's an extremely curious learner. He has tremendous EQ and understands how to connect with people." * Chris got promoted to be the interim head coach at Butler shortly after accepting the job to be an assistant... * His boss (athletic director) told him, "You'll be evaluated daily." He came to every practice to watch Chris coach. * "It was hard to hear, but it was the reality. I couldn't listen to critiques. I had to coach to my convictions." * Living your values: You must make a commitment to your values and live them daily. * The values of the Ohio State basketball team: * Truth * Humility * Respect * Toughness - "Grit is imperative in successful people. Your response to challenging moments says everything to success." Coach Tony Bennett is tremendously tough. "Calm is contagious." * Your response to difficult circumstances is what toughness is all about. * Accountability * Thankful * "He who would be calm must first put on the appearance of being calm." * How does one develop composure? * "You need people around you to give you honest feedback. We don't realize how reactionary we can be." * "Any time you feel upset with a player, wait to talk about it until you can process it. Think it through..." * Excellence = * Consistency * Discipline * "Your habits need to match your dreams." * Be convicted in what you believe * What Chris looks for in a player: * Toughness -- "What's the most challenging thing you've been through? How did you respond?" * Selfless * "What's your body language on the bench when you aren't playing?" * "What's your response to a teammates success?" * Honesty * Advice to leaders: * You can't skip steps in the process of being a leader * Value the beginning stages * Eliminate comparison to others as much as possible * Be committed to growing professionally and personally. It's about your daily habits. Your character is put on display. * "We write our stories one decision at a time."
1 hr 4 min
BiggerPockets Real Estate Podcast
BiggerPockets Real Estate Podcast
BiggerPockets
420: Finding the “Sweet Spot” in Multifamily: Scaling to 150+ Units with David Grabiner
David Grabiner takes the term “long distance investor” to the extreme. While he was a hospital administrator in the Democratic Republic of Congo, he was calling real estate agents in Chattanooga, Tennessee trying to scoop up multifamily deals. David started out by partnering up with his father, buying a quadplex that helped him get his initial training in property management. He later scaled up his and his father’s investment portfolio to 24 units, and then, within 3 years, scaled up his own investments to 150+ units! This meant that David had to quit his job and go full-time into real estate investing. He did it, and he isn’t looking back! Now David is a deal-finding machine, buying directly from listing agents and becoming one of the go-to multifamily investors in Chattanooga. Whether you own one single family home, a dozen duplexes, or hundreds of apartment complexes, you’ll take something away from David’s in depth discussion on property management, landlording, and tenant screening. In This Episode We Cover: * Finding your “unfair advantage” and how it can help your investing career * Approaching different investors with different points of view * The importance of networking for off-market deals * Why you shouldn’t be scared to be “the owner”, and actually use it to market yourself to others * How to find, screen, and keep tenants in place * How you can quickly increase a property’s value (simply by being a great property manager) * Finding the “sweet spot” in multi-family deals * Setting up systems for automated property management (so you can scale!) * And SO much more! Links from the Show * BiggerPockets Forums * David's Instagram * Brandon's Instagram * BiggerPockets Podcast * Buildium * Collegedale Credit Union * BiggerPockets Podcast 362: Big Goals? Here’s How to Get Your Spouse or Partner on Board with Jay and Wendy Papasan * BiggerPockets Podcast 260: The Ultimate Guide to Negotiating (for the Negotiation-Averse) With Former FBI Hostage Negotiator Chris Voss * Rent Manager Check the full show notes here: https://www.biggerpockets.com/show420
1 hr 12 min
Flow Research Collective Radio
Flow Research Collective Radio
Flow Research Collective
Why Sleep Is A Crucial Component Of Performance — Dr. Wendy Troxel | Flow Research Collective Radio
Join our flagship cognitive performance training. 👉 Zero to Dangerous helps you accomplish your wildest professional goals while reclaiming time, space, and freedom in your personal life. More than 35% of adults aren’t getting enough sleep (according to stats by the CDC.) This is a concerning stat. Sleep deprivation affects mental and physical health in many ways. So, in this episode, we talk about sleep science. We love talking about flow and peak performance but flow is actually more than a moment of peak experience. It is a cycle. The 4 steps of the flow cycle are struggle, release, flow, and recovery. And today, we want to focus on recovery and sleep and how to factor them in as crucial components of performance. We kick off this episode by talking about the most common misconceptions that people have about sleep. Our guest is great. Dr. Wendy Troxel is a Senior Behavioral and Social Scientist at RAND and Adjunct Professor of Psychiatry and Psychology at the University of Pittsburgh. She is a licensed clinical psychologist specializing in behavioral treatments for insomnia and other sleep disorders across the lifespan. Her research is funded by the National Heart Lung Blood Institute of the National Institutes of Health and the Department of Defense. Troxel's research focuses on the interface between sleep, social environment, and health, as well as the implications for public policy. She is considered the leading authority on how sleep affects and is affected by close relationships. In this episode, you will learn why sleep is considered an overnight therapy and why you should not skip it. ABOUT THE EPISODE In this episode, you will learn about: * Misconceptions about sleep (0:27) * Sleep & memory consolidation (1:41) * Specific stages of sleep (3:15) * Sleep from an evolutionary perspective (6:29) * Norepinephrine & Sleep (9:37) * The importance of fundamental social connection(10:39) * Restoring quality sleep (12:17) * Reframing and visualization (15:46) * The content of dreams (17:06) * The positive things about sleep treatments (18:54) * Active recovery protocols (21:10) * Sleep & Cognition (22:23) * What to do to improve your sleep (24:09) * The first night effect (30:17) OUR FLOW TRAINING We are currently accepting new participants in our flagship flow training: 👉 Zero to Dangerous. Our science-backed peak performance training is for entrepreneurs and knowledge workers like you wanting to accomplish their wildest professional goals while reclaiming time, space, and freedom in their personal life. In Zero to Dangerous, * You’ll work one on one with our Ph.D. level peak performance coaches. They’ll help you implement flow practices and push you to where you want to go—and far beyond * You’ll master the maps and models of peak performance through our online video course. * You will get lifetime access to weekly calls with our community of peak performing business leaders who provide you with accountability, support, and feedback. After the training, you will be able to access flow states on-demand, so you can spend your entire workday in that hyper-focused zone and say goodbye to the distractions of politics, colleagues, and trivial nonsense. To apply for Zero to Dangerous, go to 👉 getmoreflow.com/ to book a call with our team who will help you assess if it is a good fit for you. Rooting for you!
45 min
Bulletproof Radio
Bulletproof Radio
Dave Asprey
Your Morning Makes Your Day: 6 Practices To Get You Going – Hal Elrod with Dave Asprey : 765
In this episode of Bulletproof Radio, I’m welcoming back Hal Elrod to talk about the importance of setting yourself up for success with a morning practice and exciting news about the live experience of his documentary debut on Dec. 12, 2020, “The Miracle Morning Movie.” “How you start your day is arguably the single most determining factor in the day that you live,” Hal says. “How you start your day sets the tone, the context, the direction for who you are that shows up in the rest of your day.” Hal is the author of the bestselling book, “The Miracle Morning,” which has sold over 2 million copies and been translated into 37 languages; an expanded book series based on “The Miracle Morning,” and a follow-up book, “The Miracle Equation.” After surviving multiple near-death experiences and impacting millions of people through his books, Hal is leading a worldwide movement to elevate the consciousness of humanity, one morning at a time. The worldwide premiere of his new documentary is part of this effort. “The Miracle Morning Movie,” gives you access to the morning rituals of some of the world’s most successful people and shows you how millions of ordinary people are doing the extraordinary. They simply changed how they start their morning and you can do the same.  “Using the six practices of the Miracle Morning, you put yourself in a peak physical, mental, emotional, and spiritual state, and you develop yourself into a better version of the person that went to bed the night before,” Hal says. “And now bring the best version of yourself into your relationships, into your work, into your general mental and emotional well-being.” I encourage you to visit https://miraclemorning.com/movie/ to get all the information on this live experience happening Dec. 12, 2020. You can watch the trailer, learn about all the extras that are included in this live experience and buy your ticket. Enjoy! And get more resources at https://blog.daveasprey.com/category/podcasts/ WE APPRECIATE OUR PARTNERS. CHECK THEM OUT! Body Data: www.insidetracker.com, use code GIFTFROMDAVE to get $200 off InsideTracker’s Ultimate Plan
57 min
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