20: Grocers are sitting on the Holy Grail of data
Play • 23 min

This week, we’re joined by Dan Bourgault and Beccah Rybalsky from Replenium, a provider of intelligent product replenishment solutions that improve the way consumers shop for everyday products. Dan and Beccah discuss how Replenium helps levels the playing field for grocery retailers competing with Amazon’s service Subscribe & Save, empowering retailers to build customer relationships and loyalty, all while maintaining full control of customer data.

Dan and Beccah note the power of shopper data and how grocers access to the conversion points in shopper data puts them at an advantage, especially when partnering with CPGs: “It’s one thing to have the data and be in control of it, but you’ve got to know how to use it. You got to know what to do with it. And you’ve got brilliant CPG partners who know exactly what to do with that and how to help you with it to help drive sales for you, as well as for them. And they will invest behind you on that.”

Listen now to learn more about Replenium and key insights into how grocery retailers can compete with the likes of Amazon, Walmart and Kroger.

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