The way we market has changed dramatically – and staying on top of the latest trends is crucial if you want to communicate your message effectively to consumers. So in this episode, I'm sitting down with one of Australia’s most up-and-coming leaders in the marketing industry, Caleb Bush. Caleb is the Managing Director and Senior Vice President of experience marketing agency, George P. Johnson. Caleb and I talk about what exactly “experiential marketing” means and why it’s becoming a game changer for brands across the globe. Plus, I find out how Caleb went from working as a deck hand for one of the world's most influential families to running a successful business at just 34 years of age.