This week as part of ‘Women in Tech’ month, I sit down with Olga Oleinikova, co-founder and CEO of Persollo, the world’s first social media instant-checkout platform. Olga grew up in Ukraine and worked as a consumer researcher and behavioural scientist before migrating to Australia in 2012. While undertaking her PhD, she founded Persollo, with the aim of helping SME’s sell without big investment. With its AI-powered analytics and instant-checkout technology, Persollo has helped over 750 businesses across 16 countries increase their sales conversion by 300%. I ask Olga how her life has been about seizing unexpected opportunities and how her she used the outcome of her studies to build her own business.