To kick off #fightermonth - a whole month of learning about the business of fighting with some of the biggest names in Aussie combat sports - this week I’m talking to UFC Featherweight World Champion, Alex Volkanovski. In 2011, Alex started MMA training to keep fit while playing rugby, when he got a phone call from MMA fighter Shane Coleman who wanted to train him. Alex knew he had to grab the opportunity with both hands and he started the next day. Fast-forward nine years and Alex became the first Australian-born fighter to win the UFC title, beating Max Holloway to claim the featherweight belt in December 2019. I ask Alex about the business of fighting, what drove him, what specific skills got him to where he is today and how he plans for a fight when things go wrong – just like we’re all experiencing in our business environments at the moment.