The Mentor with Mark Bouris
Putting data into fitness - sport heroes group
Sep 15, 2017 · 46 min
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Mark talks to Sam Canavan from Sport Heroes. They're an app that links to your fitness tracker and offers you rewards, discounts from brands, exclusive offers and prizes, just for exercising - effectively frequent flyer points for your activity. They talk about hacking into Nike, tracking data and the huge opportunities ahead for the business.

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