Amazon's big move into the pharmacy business last week wasn't a surprise at all, and it's just part of a larger plan to reinvent a trillion-dollar industry. Coming soon from Amazon: health insurance, predicts serial entrepreneur and NYU marketing professor Scott Galloway in his new book, "Post Corona: From Crisis to Opportunity."
"Amazon knows a great deal about its best customers: what do they eat, do they buy exercise equipment or video games, do they have children, and are they in a relationship," Galloway writes in the book. "Between Amazon and Whole Foods purchases, the Amazon card, and all the 'pay with Amazon' merchants, the company has vastly more individualized data than any insurance actuary."
That might sound like the makings of an Orwellian future, but it's just one of the ways that the crisis of the past year has rapidly accelerated the inevitable in the economy and society, as Galloway sees it. After going through years of change in a matter a months, he writes, the result will be a very different landscape on the other side. The book looks ahead to the day when we put this pandemic behind us and find that some of the most powerful companies in the world have only become more powerful, for better or worse for the rest of us.
So where does that leave us? Scott Galloway joins us for a conversation about the "Post Corona" world on this episode of the GeekWire Podcast
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