Marketing: Stop Rolling the Dice on Your Business, Own the Table!
Play • 44 min

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.

He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.

 

KEY TAKEAWAYS

  • Successful entrepreneurs provide a solution for what are usually very common problems.
  • Too many people build businesses around what we are good at rather than around what customers want and need.
  • Leveraging time only takes you so far. You cannot progress without strategic intent. 
  • Don´t neglect market research. Use the data within your company to make informed decisions.
  • Choose the right business method.
  • Offer structure has a massive impact on cash flow and, therefore, success.
  • Focus on selling your highest margin activities.
  • Add a halo tier to your offer. Joe explains why and how.
  • The foundations of your business are critical.
  • Any business can scale by adding new product lines, every year.

 

BEST MOMENTS

‘A lot of entrepreneurship is about being responsive, not about being creative. ´

‘The problems the best companies in the world solve are the ones that are around us every day.’

‘Market research needs to be a part of everything we touch.’

‘Every business should have product lines, not products.’

 

VALUABLE RESOURCES

mailto:rob@mining-international.org

https://www.linkedin.com/in/rob-tyson-3a26a68/

http://www.mining-international.org

https://twitter.com/MiningConsult

https://www.facebook.com/MiningInternational.org

https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3

 

ABOUT THE GUEST

Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."

And then... a shift in mindset would occur.

After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. But this was only the beginning.

 

Something "crazy" happened.

 

After several unsuccessful attempts at developing an online course, a moment of brilliance would help Joe discover a new way to create and teach online courses that actually inspired action in people.

This idea became "Dynamic Ascension Training", an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.

TeachToScale is an extension of all that Joe has learned through the years of developing courses, providing training, and working with clients.

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialize in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realized that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.

 

CONTACT THE HOSTS

Website - https://www.codebreak.co.uk/

LinkedIn - https://www.linkedin.com/company/codebreak

 

Podcast Description

Breaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business.

 

So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 


After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tire kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

 

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