I am SO proud that I bought this brand to Australia!
Today’s guest is the amazing Susie Wang — the brains behind 100% Pure, an almost entirely vegan brand of certified natural skin care, organic makeup, hair care and body products. There are hundreds of products in the range, including their world-famous Coffee Bean Eye Cream (which was once responsible for crashing my website after I spoke about it on TV!).
In this episode, Susie tells me about how she first realised the importance of safe and clean ingredients in skincare. Years ago she was formulating for a cosmetics company, and in the lab she knocked over a chemical she was putting into a skincare formula. She watched in horror as it warped the lab table! This experience changed her approach completely, and now, she’s famous for developing her own ways to use fruit pigments and 100% clean ingredients in everything from makeup to hair care. You’ll also find out why I think she’s the absolute Queen of Vitamin C!
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