Has the playbook for marketing changed from what it was two decades ago? In the age of social media and influencer marketing, should marketing let go of some of the guardrails? What’s the future of EVs in India? Would we see a complete shift of the ecosystem to electric in a few years? Or is it that, like every other change will this too will be an ‘and’ rather than an ‘or’?
In Episode 5 of podcast ‘Speakeasy with Dheeraj Sinha – Season 3,’ Narayan Sundararaman, Head of Marketing at Bajaj Auto Ltd. addresses the science of marketing, consumer behaviour and the future of automobile industry.
Narayan Sundararaman is a seasoned marketing professional and business leader with over two decades of experience in sectors ranging from FMCG to media to electronic vehicles. Narayan has helmed marketing at Cadbury’s now Mondelez, Star Plus and now Bajaj. Narayan’s experience spans across developed as well as developing markets and multiple geographies and cultures, particularly in India, South East Asia, Australia & New Zealand and Japan. Since the beginning of his career at ITC Ltd as Assistant Branch Manager in 1995, Narayan has reached great heights.
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