With internet being democratised, entertainment is no more a luxury. Gaming and content are the new ways of digital consumption. But is this a pattern across India? Or is it restricted to metro cities? Can gaming indeed be a full-time profession in India? Also, how are gaming platforms approaching Metaverse?
In Episode 03 of Speakeasy with Dheeraj Sinha – Season 03, we have Anirudh Pandita - Founder of Loco, in the hot seat, who answers to some of the crucial questions around gaming as the next business segment in tier 2 and tier 3 cities alongside brand building in the new age. Loco is India’s leading game streaming platform which has grown rapidly over the past 12 months, with monthly active viewers scaling by 6x, monthly active streamers scaling by 10x, and live watch hours scaling by 48x since June 2020. Anirudh is also a founder and board member of Pocket Aces.
Prior to embarking on his entrepreneur journey, Anirudh worked as an investment banker at Goldman Sachs, Bank of America, and Istithmar World Capital in New York, London, and Dubai. He was recently featured on Fortune’s 40 under 40 list 2021, the second time he has appeared on the list.
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