Jul 25, 2022
Reinventing PR for Performance with Adrian Fagerlund, Linkby
What's the best way to get your product seen and trialled? Through trusted recommendations. But what happens when you can't afford the lengthy and costly PR programs to generate the editorial coverage you need?
Meet Linkby who are merging traditional publisher referrals with performance for more accountable editorial placement. Linkby is a global platform that helps brands generate more editorial coverage across global premium publishing brands, and only pay for conversions. Linkby works with more than 200 publishers across the globe. Some examples of publishers working with Linkby in Australia include Yahoo!, News.com.au, Daily Mail, Australian Community Media, Pedestrian TV, BuzzFeed, Concrete Playground, Urban List, Broadsheet, LadBible, Betoota Advocate, Inside Out, Vogue, ELLE, Marie Claire, and many more.
This episode Michelle Lomas sits down with Adrian Fagerlund, the co-founder of Linky to discuss how Linkby got started, how brands can work with them and what's next.