When Melbourne-based Gabby Leibovich, and his brother Hezi stumbled across the internet, they were already experienced salesmen, Gabby had worked for years on the floor of his father’s single electronics shop In the Melbourne suburb of Brighton, interacting with customers and selling product. The brothers had also branched out and sold products at suburban market stalls around Melbourne. Then they jumped to a store on eBay, and the internet‘s vast possibilities hooked them. In Part 1 of my interview with Gabby Leibovich, he explains how that 1st foray into online selling morphed into the brothers’ own e-commerce website that started as deals.com and progressed to the wildly successful Catch of the Day. They built that business up from scratch & ending up selling their Catch Group to giant Wesfarmers in 2019 for $230million. But wait, there’s more! Gabby & Hezi along the way also started Scoopon, and food ordering site called Eat Now, which merged with Menulog, and sold for almost $900million. This is their startup journey.
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