Aug 15, 2019
Amanda MacMillan – Nufarm (part two)
Play • 24 min

A marketing playbook? Dave and Amanda chat wine; transferring marketing skills across product segments;  transferable strategies; marketing playbook; listening and research; synergies and brand evolution; B2C versus B2B; lessons for young marketers; early career lessons; windscreen time; partnerships, vendors, agencies; technology's role in marketing; thoughts on trends; authenticity; AI, automation and marketing jobs; crystal ball; what marketing looks like in five years; Nufarm in five years; Amanda in five years.

MarCast is made possible by Hays marketing and digital. The recruiting experts in marketing and digital roles across Australia, for a wide range of industries and job functions. For the latest insights on what it takes to be a marketing director, download Hays' 'DNA of a Marketing Director' report.

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