Play • 35 min

In this episode of How To Take The Lead we explore the power of storytelling in the context of leadership. Whether you are a natural born storyteller or you are a leader who deals in facts and figures, we discuss the importance of storytelling to build connections.

In this episode we share our thoughts, experiences and learning, including:

·       03:38 – creating sticky content 

·       10:51 – listening to all the stories

·       14:53 – stop shoehorning in irrelevant stories

·       25:59 – stories and data working together

·       32:25 – How to ... use storytelling as a leader

As always we share our top takeaways and in this episode we highlight the need to ensure your story is aligned to your purpose, not being the hero in your story and also the need to practice, practice, practice.

We also recommended the following books:

Squirrel Inc. by Steve Denning

Unleash the Power of Storytelling by Rob Biesenbach

Building a Story Brand by Donald Miller


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You can find out more about Lee Griffith via and about Carrie-Ann Wade at

Get social with us via:

Lee on LinkedInTwitter and Instagram.

Carrie-Ann on LinkedInTwitter and Instagram.

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