The FIR Podcast Network Everything Feed
The FIR Podcast Network Everything Feed
Subscribe
The FIR Podcast Network is the premiere podcast network for PR, organizational communications, marketing, and internal communications content. Each of the FIR Podcast Network's shows can be accessed individually. This is the EVERYTHING Feed, which gets you the latest episodes of every show in the network.
Available episodes
Newest first
Oldest first
3 days ago
ALP 194: Is business slowing down for agencies in 2023?
Chip and Gini get asked frequently about the state of the economy, the prospects of a recession, and what it means for agency owners. Not just now in 2023, but all the time. For years. But what is the state of things right now, in Q2 of 2023? The co-hosts explore what they’re hearing and... Continue Reading →
The post ALP 194: Is business slowing down for agencies in 2023? appeared first on FIR Podcast Network.
playlist_add
May 31, 2023
FIR #336: Trust, Likability, and Confirmation Bias
Multiple studies confirm that Americans (like most of the rest of the world) have lost their trust in the media. But people get their news and information from somewhere -- or, as a Gallup/Knight Foundation study finds -- someone. "Public individuals" attract followers who turn to them for news and information based on a number of qualities, ranging from likability to subject matter expertise. Many of these public individuals host shows on mainstream media outlets. What does this mean for PR professionals looking for the right outlet to pitch? Neville and Shel break down the study in this short midweek FIR episode.
Continue Reading →
The post FIR #336: Trust, Likability, and Confirmation Bias appeared first on FIR Podcast Network.
playlist_add
May 29, 2023
ALP 193: The challenges of project-focused agencies
Chip and Gini offer tips for improving cash flow, minimizing delays, and increasing your flexibility to handle the ebbs and flows common with project-focused agencies.
Continue Reading →
The post ALP 193: The challenges of project-focused agencies appeared first on FIR Podcast Network.
playlist_add
May 24, 2023
FIR #335: BBC Fires a Shot in the Disinformation War
BBC Verify is the venerable broadcaster's latest effort to combat disinformation. With a staff of 60 journalists, Verify will provide details about the BBC's own reporting and debunk disinformation it finds online (as it has already done with a photo purportedly of a Pentagon bombing that was, in fact, AI-generated). Are there lessons in the BBC's approach that communicators can apply to their companies' online activities? And will other media outlets follow suit, even as they slash budgets and newsrooms?
Continue Reading →
The post FIR #335: BBC Fires a Shot in the Disinformation War appeared first on FIR Podcast Network.
playlist_add
May 22, 2023
ALP 192: Setting AI policies for your agency
In this episode, Chip and Gini review the recently released PR Council guidelines for the use of generative AI by agencies.
Continue Reading →
The post ALP 192: Setting AI policies for your agency appeared first on FIR Podcast Network.
playlist_add
May 22, 2023
FIR #334: Employees Really Do Hate Change
The number of change initiatives companies impose upon employees has skyrocketed from two per year in 2016 to 10 in 2022. That has left employees with a serious case of change fatigue, increasing the likelihood that these initiatives will fail. Shel and Neville look at data from Gartner and advice on how to better handle the surge of change programs, many of which companies are undertaking in response to challenges resulting from the COVID-19 pandemic. Also in this episode:
* Web3 has never captured the public's imagination. The lingo of Web3 may be partly to blame.
* Over half of public relations practitioners lack confidence in their data literacy skills. That's a problem when the simple but useless AVE metric is no longer the communicator's fall-back metric.
* The pandemic influenced the ways companies communicated with employees, leading to a shift in the elements of communication that lift organizations' internal brands.
* A quarter of Twitter users don't expect they'll be using the platform within a year.
* The uproar over perceived or real copyright violations inherent in the Large Language Models used by generative AI tools is poised to find its way into laws and regulations.
Continue Reading →
The post FIR #334: Employees Really Do Hate Change appeared first on FIR Podcast Network.
playlist_add
May 19, 2023
Circle of Fellows #92: Communicating Wellness in the Workplace
Wellness has risen from an afterthought in companies to a prominent issue. Businesses increasingly recognize the impact of physical and mental health in the workplace. An opportunity loss of $20 million for every 10,000 workers can be attributed to low well-being and its negative impact on performance. This amounts to a staggering global cost of up to $322 billion in employee turnover and diminished productivity as a result of burnout caused by low well-being. On the other hand, effective wellness programs leave employees seven times as likely to strongly agree that they have meaningful connections or a best friend at work, a key indicator of engagement. Mental wellness is also getting more attention as companies see the consequences of depression, stress, anxiety, and other symptoms in the workplace. Only 57 percent of employees who report moderate depression and 40 percent of those who report severe depression receive treatment to control depression symptoms. Even when programs are available, employees don’t avail themselves of them. Only about 3.5 percent of employees across the U.S. have taken advantage of an Employee Assistance Program (EAP) to which they have access.
Clearly, there is plenty in the wellness space for internal communicators to address, both in terms of raising awareness and moving the culture among employees as well as counseling leaders on the actions they should take through their own messages and the degree of support they offer for wellness programs.
On Thursday, May 18, four IABC Fellows gathered to discuss workplace wellness.
Continue Reading →
The post Circle of Fellows #92: Communicating Wellness in the Workplace appeared first on FIR Podcast Network.
playlist_add
May 18, 2023
FIR #333: When to Disclose That You’ve Used AI
"Disclosure and transparency are the currency of the internet," wrote journalist and author Evan Osnos. That has proven to be true time and again. It undoubtedly will be true of using generative AI in marketing and communication. But will it be true every time we use AI? Even when we're just using it as a tool, like a calculator? The challenge of establishing guidelines for disclosing the use of AI is the subject of this short midweek episode.
Continue Reading →
The post FIR #333: When to Disclose That You’ve Used AI appeared first on FIR Podcast Network.
playlist_add
May 18, 2023
CWC 90: Building a strong financial foundation for your agency (featuring Ryan Watson)
In this episode of Chats with Chip, Ryan Watson of Upsourced discusses the critical role that financial planning has in growing a successful agency.
Continue Reading →
The post CWC 90: Building a strong financial foundation for your agency (featuring Ryan Watson) appeared first on FIR Podcast Network.
playlist_add
May 15, 2023
ALP 191: Micromanage your way to agency failure
Chip and Gini offer tips on how to break the cycle of micromanagement and empower your team to produce the best results possible.
Continue Reading →
The post ALP 191: Micromanage your way to agency failure appeared first on FIR Podcast Network.
playlist_add
May 11, 2023
CWC 89: Should Chip stop blindly hating RFPs for agencies?
In this episode of Chats with Chip, Simon Erskine Locke of CommunicationsMatch joins for a discussion about agencies and RFPs.
Continue Reading →
The post CWC 89: Should Chip stop blindly hating RFPs for agencies? appeared first on FIR Podcast Network.
playlist_add
May 10, 2023
FIR #332: Wikipedia Editors in Tug-of-War Over AI-Authored Articles
The volunteer editors responsible for Wikipedia content are divided over the role ChatGPT and other generative AI writing tools can or should play in the creation of articles for the online encyclopedia. Their struggle is most likely being repeated in businesses around the globe.
Continue Reading →
The post FIR #332: Wikipedia Editors in Tug-of-War Over AI-Authored Articles appeared first on FIR Podcast Network.
playlist_add
May 8, 2023
ALP 190: An honest conversation about agency owner compensation
In this episode, Chip and Gini offer up some tough love for many agency owners who aren't compensating themselves fairly.
Continue Reading →
The post ALP 190: An honest conversation about agency owner compensation appeared first on FIR Podcast Network.
playlist_add
May 3, 2023
FIR #331: AI Completes Tasks and Raises Fears
The recent releases of Agent-GPT, AutoGPT, and BabyGPT have taken ChatGPT to a new level. Rather than simply responding to user prompts, these tools identify a series of tasks that must be completed to achieve a goal and then completes them autonomously. It's still early days, but the potential is huge. So is the growing risk of bad actors using these tools for nefarious purposes. We discuss these recent developments in this short mid-week episode.
Continue Reading →
The post FIR #331: AI Completes Tasks and Raises Fears appeared first on FIR Podcast Network.
playlist_add
May 3, 2023
CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham)
Adam Graham, Founder of both Gray Matters and BD Matters, brings a wealth of agency business development expertise to the table in this episode of Chats with Chip.
Continue Reading →
The post CWC 88: Jumpstarting your agency’s business development (featuring Adam Graham) appeared first on FIR Podcast Network.
playlist_add
May 1, 2023
ALP 189: Helping agency employees to improve their PR skills
In this episode, Chip and Gini explore how agency leaders can help their team members to develop the skills and knowledge needed to produce excellent results for clients.
Continue Reading →
The post ALP 189: Helping agency employees to improve their PR skills appeared first on FIR Podcast Network.
playlist_add
Apr 28, 2023
FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace
Jeremiah Owyang has a habit. Whenever a new digital technology emerges that seems to be poised to disrupt business and society, Jeremiah dives in, talking to everyone he can, attending conferences, meetings, and talks, and undertaking a deep dive into every research resource available. In his eighth FIR interview, Jeremiah shares his perspectives on Artificial Intelligence (AI), which has been around for some time but has only recently taken the world by storm with the release of ChatGPT.
Continue Reading →
The post FIR Interview: Jeremiah Owyang on the Artificial Intelligence Marketplace appeared first on FIR Podcast Network.
playlist_add
Apr 28, 2023
FIR #330: Help Wanted. Prompt Engineer.
If your generative AI prompts aren't producing exactly what you want, there's help -- for a fee. You can buy pre-written prompts from prompt marketplaces like PromptBase and Prompt Attack or hire a prompt engineer through services like Fiverr. We dig into this newly-emergent cottage industry in this short midweek episode.
Continue Reading →
The post FIR #330: Help Wanted. Prompt Engineer. appeared first on FIR Podcast Network.
playlist_add
Apr 24, 2023
ALP 188: Weekly 1:1 meetings make a big difference for your agency
It's no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.
Continue Reading →
The post ALP 188: Weekly 1:1 meetings make a big difference for your agency appeared first on FIR Podcast Network.
playlist_add
Apr 24, 2023
FIR #329: Post Once, Socialize Everywhere
Imagine posting to your favorite social network, the one you want your brand to be associated with, and having it appear for all of your followers in the social networks of their choice. It could be possible if the ActivityPub standard continues to spread the way it has been lately. And that could be an important evolution given the meltdown that Twitter is undergoing. Those are just two of the stories in the April long-form edition of the "For Immediate Release" podcast. Also in this episode...
* The "have a go" era of podcasting could be coming to an end, depending on how you interpret the data
* LinkedIn is going through some changes that not everyone likes
* A coalition of 500-plus ad agencies is taking a stand against fossil fuels
* A song reportedly produced using AI imitated the voices of some A-list artists, and the music industry isn't happy
* Dan York reports on the demise of Spotify Live, some Twitter news, Wikipedia's one-minute video, and more
Continue Reading…
playlist_add
Apr 20, 2023
Circle of Fellows #91: Crisis Communication
There has been no shortage of crises in the business world in recent months. From the failure of FTX and Silicon Valley Bank to the Norfolk Southern train derailment and fans revolting against Ticketmaster, there is more than enough fodder for a robust discussion about how companies can prepare for crises while establishing their reputations and communicate effectively when a crisis strikes.
The recording of the April 20, 2023, live stream features a great hour-long conversation on various dimensions of crisis communication, from issues identification and the role of CEOs during a crisis to social media and disinformation challenges.
Continue Reading →
The post Circle of Fellows #91: Crisis Communication appeared first on FIR Podcast Network.
playlist_add
Apr 17, 2023
EPISODE #70: WHAT’S OLD IS NEW AGAIN WITH BARBARA ROZGONYI
So much of our time as communicators is spent navigating uncharted territory – handling crises, adapting to emerging technology, etc. – that it’s easy to forget to take time to reflect.
We recently received a great reminder to do just that from our friend and former Sears colleague, Barbara Rozgonyi. A pioneer of digital communications and the leader of CoryWest Media, Barbara joined us to discuss the current popularity of retro culture and how lessons from the past can help shape how we work moving forward.
“It's just really gives you a feeling that what was cool is still cool,” Barbara said. “I was looking at some of the projects we worked on together – and the groundwork that we laid back then may seem nostalgic, but it's super relevant for today.”
Continue Reading →
The post EPISODE #70: WHAT’S OLD IS NEW AGAIN WITH BARBARA ROZGONYI appeared first on FIR Podcast Network.
playlist_add
Apr 14, 2023
FIR #328: What’s In Your Crypto Wallet?
Traditional wallets are stuffed full of cash, credit cards, debit cards, and identification. Crypto wallets have only held public and private keys needed to trade cryptocurrencies. Users are increasingly filling their crypto wallets with NFTs and other digital assets. It won't be long before digital wallets hold crypto, NFTs, digital assets, and your credit cards and identity verification. The only physical wallets you'll see will be in museums. Why communicators and their clients/employers should care is the subject of this short midweek episode.
Continue Reading →
The post FIR #328: What’s In Your Crypto Wallet? appeared first on FIR Podcast Network.
playlist_add
Apr 13, 2023
#753: Eliyahu Jian w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Eliyahu Jian.
Continue Reading →
The post #753: Eliyahu Jian w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Apr 13, 2023
#752: Dr. Dennis Reina w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Dr. Dennis Reina.
Continue Reading →
The post #752: Dr. Dennis Reina w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Apr 11, 2023
FIR #327: Laid Off In The Comfort Of Your Own Home
During the pandemic-related lockdown, with everyone but essential workers working from home, companies had little choice but to inform employees that their employment was being terminated using Zoom, Teams, or other digital channels. Now that people are back in the office, full-time or under a hybrid model, many companies have retained the practice. Some have asked all employees -- even those working in the office -- to stay home during a layoff so those who are being terminated can get the news remotely. In this short midweek episode, Neville and Shel discuss whether this approach is here for good and, if it is, whether there are implications for companies engaging in the practice.
Continue Reading →
The post FIR #327: Laid Off In The Comfort Of Your Own Home appeared first on FIR Podcast Network.
playlist_add
Apr 10, 2023
ALP 187: References and case studies for your agency
Another day, another rant from Chip and Gini. This time they have references and case studies on their minds.
Continue Reading →
The post ALP 187: References and case studies for your agency appeared first on FIR Podcast Network.
playlist_add
Apr 7, 2023
FIR #326: The (Metaverse) Winter of Our Discontent
Can the metaverse survive? Is this the Metaverse winter? Is the metaverse dead? Headlines like these appear across media as attention -- and investment dollars -- shift from the metaverse to Artificial Intelligence. Is the metaverse really destined for the trash heap of tech history? Neville and Shel take issue with all the doom and gloom in this short midweek episode.
Continue Reading →
The post FIR #326: The (Metaverse) Winter of Our Discontent appeared first on FIR Podcast Network.
playlist_add
Apr 5, 2023
FIR Interview: PRophet Founder and CEO Aaron Kwittken
While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the right journalists for their stories and craft pitches that will be more likely to appeal to them.
In this FIR Interview, Neville Hobson and Shel Holtz spoke with Aaron Kwittken, founder and CEO of PRophet, which is billed as "the only generative and predictive PR platform." Once you have created an initial pitch, PRophet evaluates it, predicts media interest, and then helps draft personalized pitch copy to interested journalists.
Continue Reading →
The post FIR Interview: PRophet Founder and CEO Aaron Kwittken appeared first on FIR Podcast Network.
playlist_add
Apr 3, 2023
ALP 186: The 2023 Banking Crisis and what it means for your agency
The past few weeks have been full of headlines about bank runs, government takeovers, and financial pandemonium.
Continue Reading →
The post ALP 186: The 2023 Banking Crisis and what it means for your agency appeared first on FIR Podcast Network.
playlist_add
Mar 28, 2023
FIR #325: Making AI-Generated Brand Magic
Coca-Cola is one of the first companies to demonstrate a big commitment to generative AI, launching a contest that requires contestants to use both of OpenAI's public tools: ChatGPT and DALL-E 2. Neville and Shel discuss the contest and some other brand experiments with generative AI tools in this short midweek episode.
Continue Reading →
The post FIR #325: Making AI-Generated Brand Magic appeared first on FIR Podcast Network.
playlist_add
Mar 27, 2023
ALP 185: Expanding the service offerings of your media relations agency
Chip and Gini frequently hear from PR agency owners who want to move beyond just offering media relations services, but aren't sure how best to do it.
Continue Reading →
The post ALP 185: Expanding the service offerings of your media relations agency appeared first on FIR Podcast Network.
playlist_add
Mar 22, 2023
#751: Ian Baker w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Ian Baker.
Continue Reading →
The post #751: Ian Baker w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Mar 22, 2023
#750: Ida Abbott w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Ida Abbott.
Continue Reading →
The post #750: Ida Abbott w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Mar 21, 2023
FIR #324: Pitching Original Content
Some PR pros think you should withhold original research, infographics, and other original content from a pitch to a journalist. Others think you can share it, but only under some circumstances. Still others think it best to give reporters what you have. Neville and Shel explore the various recommendations in this short, mid-week episode.
Continue Reading →
The post FIR #324: Pitching Original Content appeared first on FIR Podcast Network.
playlist_add
Mar 20, 2023
ALP 184: Keeping an eye on your agency’s finances
Agency owners can be reluctant to involve employees or contractors in managing financial aspects of their businesses, especially anything that involves access to bank accounts or credit cards.
Continue Reading →
The post ALP 184: Keeping an eye on your agency’s finances appeared first on FIR Podcast Network.
playlist_add
Mar 20, 2023
FIR #323: Outright Theft Or Fair Use?
All generative Artificial Intelligence (AI) works fundamentally the same: AI neural networks learn from large training sets, gleaning patterns from the contents of those training sets in order to create original content based on their understanding of those patterns. When the companies behind those AI tools use content available on the web for training, do they need to ask permission from the content creators? You and I don't. We can look at as much as we like and learn as much as we can. Is it the same for AI training sets or is it something else altogether, more akin to Napster using existing music without compensating the artists? Neville and Shel are on opposite sides of the debate. Also in this episode:
* The University of Iowa's school of business has introduced a program to teach students how to tell stories. Storytelling is a crucial business skill that few businesses value. Communicators can help change that.
* A BBC football analyst -- a contractor, not an employee -- ma…
playlist_add
Mar 16, 2023
Circle of Fellows #90: Communicating Change
Everybody hates change, right? You hear that all the time; it’s why organizational change is so hard. The fact is, people love change. They willingly and enthusiastically make changes all the time. They change their fashions, their hair styles, their cars, their homes, their vacation spots, their furniture, their spouses…
If change is hard in organizations, it’s not because people just don’t like change. If there is resistance to change, you have to know why. Even if resistance is not a major issue, managing change is still a complex challenge for communicators, who play multiple roles during a change initiative, creating alignment so employees and leaders are on the same page about where we are, where we’re going, why we’re going there, how we’ll get there, and so on. And that doesn’t even account for dealing with the ongoing, day-to-day change that is a fact of life in any business. (As they say, change is the only constant in life.)
On Thursday, March 16, 2023, fou…
playlist_add
Mar 16, 2023
EPISODE #69: JASON ANTHOINE ON BECOMING A COMMS TRUSTED ADVISOR
As communicators, we are often at our best while functioning as trusted advisors to executives, colleagues and other key business stakeholders. But trust isn’t gained overnight. How do you build trust for the long-term?
Enter Jason Anthoine, the managing founder and “head honcho” of Audacity, a communications consultancy that helps companies inform, involve and inspire their employees by immersing themselves in businesses and absorbing as much as possible, from balance sheets and organizational goals to day-to-day operations.
“We will never be able to understand what their world is like unless we insert ourselves into it,” Jason told us. “We're here to understand you better so we can give you more of what you want and, more importantly, less of what you don't want.”
Continue Reading →
The post EPISODE #69: JASON ANTHOINE ON BECOMING A COMMS TRUSTED ADVISOR appeared first on FIR Podcast Network.
playlist_add
Mar 9, 2023
FIR #322: If Not Twitter, Then Where?
Network outages. Fleeing advertisers. Disaffected staff. News reports of abusive behavior. Rents in arrears. And news feeds are increasingly swamped with posts from trolls and bots. Things are not looking good for the bird site. But if it fails, what's the alternative? The fediverse is questionable. LinkedIn is solid, but its focus is on business. Jack Dorsey's Bluesky is coming, but it's federated, too. Is there anything out there that can serve the function Twitter does? Neville and Shel examine the situation and explore the alternatives in this short midweek episode.
Continue Reading →
The post FIR #322: If Not Twitter, Then Where? appeared first on FIR Podcast Network.
playlist_add
Mar 6, 2023
FIR B2B #158: Anna Griffin on Marketing in Uncertain Times
We are back after a hiatus and speaking to Anna Griffin, who recently joined cloud storage provider Commvault as Chief Market Officer. Anna has held marketing leadership positions at Smartsheet, Intercom, Nortel, CA and Juniper Networks, among others. That longevity has helped her gain perspective in how to operate in good times and not-so-good times, and... Continue Reading →
The post FIR B2B #158: Anna Griffin on Marketing in Uncertain Times appeared first on FIR Podcast Network.
playlist_add
Mar 6, 2023
ALP 183: Think twice about seeking awards for your agency
In this episode, Chip and Gini discuss why the time and money spent on awards may be misplaced.
Continue Reading →
The post ALP 183: Think twice about seeking awards for your agency appeared first on FIR Podcast Network.
playlist_add
Mar 3, 2023
FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
In the laundry list of mistakes and missteps from Norfolk Southern in the wake of the disastrous train derailment in East Palestine, Ohio, what stands out the most is that the company seems to be making it all about them and not the people suffering the fallout of the crisis. (At a town hall meeting, a company representative kept repeating how awful everyone at Norfolk Southern felt about the incident. Nobody in East Palestine cares how anybody at Norfolk Southern feels.) You have to wonder if they're getting and ignoring good crisis counsel, if the counsel they're getting is bad, or if they're not getting any professional input at all.
Continue Reading →
The post FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms appeared first on FIR Podcast Network.
playlist_add
Feb 28, 2023
FIR #320: The Chorebots of 2033
Artificial Intelligence is already embedded in daily life, from product recommendations based on past purchases to playlist suggestions. If you use a smartwatch or health-monitoring wearable, you're using AI. The leap demonstrated by recently released generated AI apps suggests that future developments are going to come at an accelerated pace. We've also seen amazing robotic developments. (Have you watched a recent Boston Dynamics video or checked out Loona, the robotic pet that was the hit of CES in January?) Mix the two, bake for a decade, and imagine what you'll get.
Continue Reading →
The post FIR #320: The Chorebots of 2033 appeared first on FIR Podcast Network.
playlist_add
Feb 27, 2023
ALP 182: Do you need a new tool for [whatever]?
Like many of us, agency owners can fall into the trap of believing that tools solve problems.
Continue Reading →
The post ALP 182: Do you need a new tool for [whatever]? appeared first on FIR Podcast Network.
playlist_add
Feb 23, 2023
FIR #319: Return to Work Mandates Damage Engagement and Productivity
A lot of company leaders believe a return to the office is a prerequisite to raising productivity and employee engagement metrics. A look at the data seems to reveal exactly the opposite: Productivity rose near the start of the pandemic and plummeted when companies began demanding employees come back to the office. Engagement numbers also fell well after the start of the pandemic in 2020, according to the premier engagement researcher. The world of work has changed, whether senior leaders understand that or not, which puts a lot of responsibility on the shoulders of in-house communicators.
Continue Reading →
The post FIR #319: Return to Work Mandates Damage Engagement and Productivity appeared first on FIR Podcast Network.
playlist_add
Feb 20, 2023
ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you)
Agency owners frequently lament to Chip and Gini that their employees don't have a proper sense of urgency and don't seem to work hard enough.
Continue Reading →
The post ALP 181: Managing Gen Z agency employees (and anyone else with less experience than you) appeared first on FIR Podcast Network.
playlist_add
Feb 20, 2023
FIR #318: AI, Mastodon, the Metaverse — Headlines vs. Reality
Mainstream and tech media alike have filled their pages with headlines about disastrous demos, worrisome uses, fleeing users, and evaporating investments. Is it all true? Or is it a combination of clickbait and a failure to understand what's really happening? In the February long-form episode of the "For Immediate Release" podcast, Neville and Shel look at generative Artificial Intelligence (AI) developments, mostly having to do with ChatGPT and Microsoft's integration of it into limited-release versions of Bing and Edge. Also in this episode:
* With all the AI coverage and some media still paying attention to the Metaverse, reporting on NFTs and other aspects of Web3 seem to have fallen off the radar, but there was a big Web3 development when the world's largest pharmaceutical company invested big money in a decentralized autonomous organization (DAO) that was launched to circumvent big pharmaceutical companies.
* To read the coverage, you would think that all those people who si…
playlist_add
Feb 16, 2023
Circle of Fellows #89: At the Crossroads of Counsel and Ethics
As communication professionals grow in their careers, they’re expected to provide strategic counsel to company executives about communication and its impact on business. This week’s hot topic might be new legal regulations; next week, it could be stakeholder relations. No matter the issue, IABC’s Code of Ethics serves as a roadmap for communication professionals, guiding them to make consistent, responsible, ethical, and legal choices. Join this international panel of IABC Fellows as they share their insights and advice from decades of experience as strategic communication leaders and counselors. A panel of IABC Fellows addressed these issues in a frank conversation on February 16. The video replay is available below; the podcast is available here.
Continue Reading →
The post Circle of Fellows #89: At the Crossroads of Counsel and Ethics appeared first on FIR Podcast Network.
playlist_add
Feb 15, 2023
FIR #317: The Rise of the De-Influencer
Influencer marketing is a multi-billion-dollar industry, with Instagrammers and TikTokers with large followings pitching products in exchange for cash and other considerations. In response, some on Instagram and TikTok have taken to slamming those very same products -- for free. It's as trend that's on the rise.
Continue Reading →
The post FIR #317: The Rise of the De-Influencer appeared first on FIR Podcast Network.
playlist_add
Feb 13, 2023
ALP 180: What if something happens to you as agency owner?
Do you have a plan for what others should do if you should suddenly become unavailable due to illness, accident, or even death?
Continue Reading →
The post ALP 180: What if something happens to you as agency owner? appeared first on FIR Podcast Network.
playlist_add
Feb 12, 2023
FIR #316: Back to Blogging
Before Twitter, before Facebook, there were blogs. People who shared an interest in the blog's theme congregated there and had conversations. The general tone was positive, even when people disagreed. As the social media space deteriorates and Twitter's future is in doubt, storyteller and freelancer Monique Judge suggests a return to blogging as the primary means of online social engagement. Is such a pivot possible? Neville and Shel share their thoughts in this short midweek episode.
Continue Reading →
The post FIR #316: Back to Blogging appeared first on FIR Podcast Network.
playlist_add
Feb 10, 2023
#749: Tom Schmidt w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Tom Schmidt.
Continue Reading →
The post #749: Tom Schmidt w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Feb 10, 2023
#748: Jon Mertz w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Jon Mertz.
Continue Reading →
The post #748: Jon Mertz w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Feb 8, 2023
FIR #315: Does Every Company Need A CCO?
In a lot of companies, the PR and communications functions live under Marketing. For a variety of reasons, that is not the best approach. Marketing, after all, has a distinct role to play in short-to-mid-term lead generation and other outcomes based mostly on paid outreach. PR, on the other hand, is all about earned media designed to build reputation and promote thought leadership. Someone needs to sit at a senior level to ensure these efforts and other communication functions, like advertising, investor relations, and community relations, are coordinated and consistent. Call that person the Chief Communications Officer. Is it time every company anoints one? Neville and Shel explore the issue in this short midweek FIR episode.
Continue Reading →
The post FIR #315: Does Every Company Need A CCO? appeared first on FIR Podcast Network.
playlist_add
Feb 6, 2023
ALP 179: Relying on third parties to deliver agency services
Most agencies depend on vendors and contracts to help provide at least some of the results that their clients expect.
Continue Reading →
The post ALP 179: Relying on third parties to deliver agency services appeared first on FIR Podcast Network.
playlist_add
Feb 3, 2023
#747: Guest Gabriel Blanc-Lainé w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Gabriel Blanc-Lainé.
Continue Reading →
The post #747: Guest Gabriel Blanc-Lainé w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Feb 3, 2023
#746: Amanda Setili w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Amanda Setili.
Continue Reading →
The post #746: Amanda Setili w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Feb 2, 2023
FIR #314: Show Or Tell?
Are written and spoken recommendations received equally? Contrary to what may seem logical, they are not, according to new research. In this short midweek FIR episode, Shel and Neville explore what the study's findings could mean for how marketers and communicators wield influence over the decisions people make.
Continue Reading →
The post FIR #314: Show Or Tell? appeared first on FIR Podcast Network.
playlist_add
Jan 30, 2023
EPISODE #68: SHEL HOLTZ – EMBRACING CHATGPT FOR INTERNAL COMMS
Artificial intelligence (AI) is here, and no one is less surprised than Shel Holtz.
So many of us know Shel from his 40-plus years as a consultant, speaker, blogger, author, and co-founder of the FIR Podcast Network, but it is his fascination with emerging technologies that make him the ideal person to discuss AI models like ChatGPT.
“Mark my words,” Shel wrote in 2016, “Bots are coming to the workplace, to media relations, to public relations. They are coming just as surely as the web was going to completely disrupt the way communications was done a quarter century ago.”
Now, with his prediction a reality, Shel joins our podcast to urge communicators to embrace AI tools, rather than fear being replaced by them. To Shel, learning how to properly – and ethically – use AI is becoming an essential skill and can help us generate ideas, overcome writers block, teach writing, and save time.
Continue Reading →
The post EPISODE #68: SHEL HOLTZ – EMBRACING CHATGPT FOR INTERN…
playlist_add
Jan 30, 2023
ALP 178: Beware of dangerous agency RFP terms and conditions
Regular listeners know that Chip and Gini aren't fans of most agency RFP processes and believe that most of them should be avoided.
Continue Reading →
The post ALP 178: Beware of dangerous agency RFP terms and conditions appeared first on FIR Podcast Network.
playlist_add
Jan 25, 2023
FIR #313: Will Gen Z Finally Kill Email?
There's a perception that people in their 20's, raised with digital technology and accustomed to more effective messaging technologies, simply don't use email. Could that spell the beginning of the end of this clunky, 50-plus-year-old business tool? Neville and Shel consider the possibility in this short, midweek FIR episode.
Continue Reading →
The post FIR #313: Will Gen Z Finally Kill Email? appeared first on FIR Podcast Network.
playlist_add
Jan 23, 2023
Circle of Fellows #88: The Global Communication Certification
According to the Global Communication Certification Council, “Professional certifications through GCCC® give you the opportunity to demonstrate your knowledge and expertise and provide evidence of your outstanding abilities. Becoming certified engages you in the process of life-long learning that elevates your career and provides a structure for keeping your skills fresh and applicable.”
On January 19, four IABC Fellows joined moderator Shel Holtz, SCMP, and four IABC Fellows for a conversation about certification. The discussion ranged from why certification matters and what the CMP and SCMP certifications represent to how to prepare and how to maintain certification after earning it.
Continue Reading →
The post Circle of Fellows #88: The Global Communication Certification appeared first on FIR Podcast Network.
playlist_add
Jan 23, 2023
ALP 177: Biz dev when you’re just starting an agency
In this episode, Chip and Gini share their thoughts on how to acquire your earliest clients.
Continue Reading →
The post ALP 177: Biz dev when you’re just starting an agency appeared first on FIR Podcast Network.
playlist_add
Jan 23, 2023
FIR #312: The Social Media Press Release Redux
Everything old is new again, the saying goes. Despite touting the idea of a press release as a destination being a new idea, it actually dates back about 15 years -- and retains all of its value. Neville and Shel explore the idea of defeating paywalls with destination press releases in this monthly long-form episode of "For Immediate Release." Also in this episode:
* Follow-ups to stories about Artificial Intelligence (AI) interns and facial recognition used for nefarious purposes.
* The 2023 Edelman Trust Barometer -- and whether Edelman can claim to be trust experts
* A roundup of news and commentary about ChatGPT
* A decline in Mastodon users
* Dan York's Tech Report, which looks at some Twitter changes, good news for Mastodon users, a Mastodon instance for Medium users, Getty's lawsuit targeting the generative AI image tool Stable Diffusion, Wikipedia's new look-and-feel, and WordPress's upcoming 20th birthday.
Continue Reading →
The post FIR #312: The Social Media P…
playlist_add
Jan 19, 2023
FIR #311: What Communicators Can Learn From Librarians
Library TikTok is growing -- organically. Librarians are meeting teenagers where they are, on TikTok, with videos that attract their attention and lead to library visits and more reading. Can this unorganized, grass-roots approach translate to marketing and communications? Is it looking at the idea of "influence" through a different lens? Neville and Shel explore the idea in this short mid-week episode.
Continue Reading →
The post FIR #311: What Communicators Can Learn From Librarians appeared first on FIR Podcast Network.
playlist_add
Jan 18, 2023
FIR #310: Shake Up Your Work-From-Home Routine
Working from home has become more commonplace in the wake of the pandemic, with executives who once believed productivity would plummet now reconciled to the fact that remote work, for the most part, has little impact on productivity (unless, as is the case in some organizations, it actually boosts employee outputs). And a lot of employees are thrilled to be working from home. That doesn't mean that things aren't getting a little stale. A Harvard Business Review article suggests remote workers might want to consider making some changes to their routines. The article even inspired Neville to take action he has been considering for a while. It's all part of this short mid-week FIR episode.
Continue Reading →
The post FIR #310: Shake Up Your Work-From-Home Routine appeared first on FIR Podcast Network.
playlist_add
Jan 16, 2023
EPISODE #67: DAVID MURRAY – WHAT’S AHEAD FOR EXECUTIVE COMMUNICATION
In our first episode of the year, we look to unpack what’s going on and what lies ahead for communicators in 2023. To us, there’s no one better suited to discuss the present and future of executive communication than David Murray.
In addition to being an expert communicator and accomplished author, David is the Executive Director of the Executive Communication Council, the head of the Professional Speechwriters Association, and he also pens the popular communications blog, “Writing Boots.” We’re thrilled to have him back on EE Voice.
During our conversation, David jests that this is “the only interesting time” in executive communication and, while we’ll happily grant our friend some room for hyperbole, the reality is that we have absolutely reached an inflection point. Tune in as David discusses the unprecedented spotlight on – and access to – executives, an increasingly influential workforce, emerging AI technology, and how communicators can plan accordingly. (Tu…
playlist_add
Jan 16, 2023
ALP 176: Is AI writing an agency’s friend or foe?
The communications world has been abuzz with discussion about the impact that AI-generated content may have on their roles.
Continue Reading →
The post ALP 176: Is AI writing an agency’s friend or foe? appeared first on FIR Podcast Network.
playlist_add
Jan 12, 2023
Measuring Stuff That Didn't Happen
In this short midweek episode, Neville and Shel tackle a question from listener Kris Hansen about developing a metrics dashboard for her organization's leadership.
Continue Reading →
The post FIR #309: Measuring Stuff That Didn’t Happen appeared first on FIR Podcast Network.
playlist_add
Jan 5, 2023
FIR #308: Here Come Virtual Workers
The virtual worker industry is booming in China. For about $14,000 a year -- 80 percent less than it cost just a year earlier -- you can get a three-dimensional virtual person to handle everything from tours to customer support. With expectations that the industry will grow by 50 percent annually for the next three years, the arrival of virtual persons in the West is inevitable. Neville and Shel dive into the industry in this short midweek episode of "For Immediate Release."
Continue Reading →
The post FIR #308: Here Come Virtual Workers appeared first on FIR Podcast Network.
playlist_add
Jan 3, 2023
FIR #307: We’ll Pay You…In A Year
Keurig Dr. Pepper has stirred up a controversy by issuing an RFP that included payment terms of 360 days. While some big PR and advertising agencies may be able to wait a year to be paid for their work, it's most likely a non-starter for small and minority-owned agencies. (If most big clients turned to one-year payment terms, even the big agencies might have difficulty accommodating the requirement.) The agency world has united in its condemnation of the move, and Keurig Doctor Pepper's response is tepid, to say the least. Neville and Shel discuss the situation in this short midweek episode of "For Immediate Release."
Continue Reading →
The post FIR #307: We’ll Pay You…In A Year appeared first on FIR Podcast Network.
playlist_add
Dec 29, 2022
FIR #306: Brand Name Pronunciation As A Marketing Ploy
It's not unlikely that you have been mispronouncing some well-known company and brand names like IKEA, Hyundai, Porsche, Bayer, and Adidas. Some brands use common mispronunciations as the foundation for a marketing campaign, as Hyundai has undertaken in the UK. Neville and Shel explore some of these campaigns and examine the broader issue of hard-to-pronounce brand names in this short midweek episode of the "For Immediate Release" podcast.
Continue Reading →
The post FIR #306: Brand Name Pronunciation As A Marketing Ploy appeared first on FIR Podcast Network.
playlist_add
Dec 26, 2022
FIR #305: We See You And You Can’t Come In
A petulant venue owner is using facial recognition software to keep people with whom he has issues from entering his spaces -- including a mom with a Girl Scout troop. Also in this monthly long-form episode of the "For Immediate Release" podcast, Neville and Shel discuss the value of virtual goods and whether brands should start taking them seriously; business schools are exploring the potential for teaching in the metaverse -- especially classes about digital technology; it hasn't been a great year for metaverse activations, but at least brands are learning; it has been a year since Lush closed its Instagram and Facebook accounts, which means it's time to see how that decision turned out; and the better ChatGPT (the AI text-generating chatbot) gets, the more worried some people get about its impact on truth; and Dan York shares a year-end Tech Report with a range of updates including using WordPress for newsletters, WordPress's State of the Word 2022, and Tumblr Live.
Continue Reading…
playlist_add
Dec 23, 2022
FIR #304: Reaching Employees Through Social Media
Social media consultant Arik Hanson wrote recently in a LinkedIn article that companies should consider devoting some of their LinkedIn activities -- 20 percent is the volume he suggests -- to matters of interest to employees. That's because data shows that 30 percent of a brand page's engagement comes from the company's employees. In this short mid-week episode of "For Immediate Release," Neville and Shel discuss the opportunity for communicators to reach employees on LinkedIn, along with the challenges and possible pitfalls.
Continue Reading →
The post FIR #304: Reaching Employees Through Social Media appeared first on FIR Podcast Network.
playlist_add
Dec 21, 2022
EPISODE #66: OUR BEST IC EXPERT ADVICE FROM 2022
As we prepare to take a brief pause for the holidays – and hope you do, too! – we’ll first take a moment to reflect on the challenges we faced this year: increasingly passionate employee bases; global, domestic, and online uncertainty; developing data and communication methods; and the many other factors that contributed to the year that was for internal communicators in 2022.
In looking back, we’re happy to continue our holiday tradition of a year-end roundup episode: one podcast with highlights from our 2022 conversations, in just a few minutes. Here are some of the top insights from this year’s slate of IC experts.
Continue Reading →
The post EPISODE #66: OUR BEST IC EXPERT ADVICE FROM 2022 appeared first on FIR Podcast Network.
playlist_add
Dec 20, 2022
FIR #303: The Quest for a Twitter Alternative
One list includes 50 potential Twitter replacements -- none of which will offer every one of Twitter's features and none of which includes everyone you're currently following on the bird site. How do you decide where to go when you conclude that maintaining your current Twitter activity is no longer feasible? Neville and Shel sort it out -- with a focus on Mastodon -- in this short mid-week episode of "For Immediate Release."
Continue Reading →
The post FIR #303: The Quest for a Twitter Alternative appeared first on FIR Podcast Network.
playlist_add
Dec 19, 2022
Circle of Fellows #87: Year-End Reflections
Four IABC Fellows looked back on 2022, which was a consequential year for communicators, in this final Circle of Fellows of the year. The evolution of COVID-19 from pandemic to endemic led companies to bring employees back to the office, creating a need to communicate the new hybrid work reality (or, in some cases, why employers were insisting everyone come back full-time while others retained a remote work arrangement). “Quiet Quitting” became a topic of discussion as dissatisfied employees dialed back the effort they gave to the organizations. Diversity, Equity, and Inclusion remained an important topic. And there was no shortage of crises to occupy communicators’ time. The episode was live-streamed on December 15.
Continue Reading →
The post Circle of Fellows #87: Year-End Reflections appeared first on FIR Podcast Network.
playlist_add
Dec 19, 2022
ALP 175: Get to Know Your Clients Better
In this episode, the co-hosts discuss Gini's recent article with 11 questions you should ask your clients so that you know how they work and how you can best engage with them.
Continue Reading →
The post ALP 175: Get to Know Your Clients Better appeared first on FIR Podcast Network.
playlist_add
Dec 13, 2022
FIR #302: Blockchain’s Widely Exaggerated Demise
New York Times columnist and Nobel economics laureate Paul Krugman wrote recently that the crypto crash is far worse than even the direst descriptions and that it is proof that blockchain was never a viable technology. At the same time, Goldman Sachs Chairman and CEO David Solomon sees value in blockchain technology, but only if companies like his control it. The truth is, blockchain is thriving outside of speculative crypto investing. Neville and Shel explore blockchain's future in this short midweek episode of "For Immediate Release."
Continue Reading →
The post FIR #302: Blockchain’s Widely Exaggerated Demise appeared first on FIR Podcast Network.
playlist_add
Dec 8, 2022
FIR #301: A Communicator’s Look at ChatGPT
ChatGPT is the latest buzzworthy Artificial Intelligence tool. Released just this month by OpenAI, ChatGPT has stirred up a considerable amount of conversation, much of it about experiments people have conducted, while others now seriously question how much longer writers will be employable. In this short midweek episode, Neville and Shel look at ChatGPT from the communicator's perspective.
Continue Reading →
The post FIR #301: A Communicator’s Look at ChatGPT appeared first on FIR Podcast Network.
playlist_add
Dec 5, 2022
EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP
What is it they say about “the best laid plans?"
In this episode of the EE Voice podcast, we are joined by Caleb Gardner to discuss his new book – No Point B – and how leaders must embrace change and use effective communication in the face of developing technology, social activism, and other key elements in today’s tranformational world.
“All leadership has to be change leadership,” Caleb told us. “Because we just have so much inbound, so much new data, so much going on in the world that we're going to have to be constantly asking our people to think differently -- and we're not prepared to ask them to have that level of mental flexibility.”
Continue Reading →
The post EPISODE #65: AUTHOR CALEB GARDNER – ALL LEADERSHIP IS CHANGE LEADERSHIP appeared first on FIR Podcast Network.
playlist_add
Nov 22, 2022
FIR #300: Communicating Pay Transparency
In New York, pay transparency is required by law. It will also be a requirement in California after January 1. There's a lot of good that can come from pay transparency, but for organizations with cultures unready for it, the consequences could be dire. Are companies enlisting their internal communicators to help lay the groundwork for this level of disclosure?
Continue Reading →
The post FIR #300: Communicating Pay Transparency appeared first on FIR Podcast Network.
playlist_add
Nov 21, 2022
ALP 173: Stop trying to be like other agencies
We all have companies and entrepreneurs that we look up to, but that doesn't mean that we should aspire to be just like them.
Continue Reading →
The post ALP 173: Stop trying to be like other agencies appeared first on FIR Podcast Network.
playlist_add
Nov 21, 2022
FIR #299: From the Metaverse to the Fediverse and Back Again
Despite the forecasts of some pundits, it is still too early to predict Twitter's complete collapse. Still, it is not outside the realm of possibility. (Since we recorded this episode on Saturday, November 19, CBS has halted its activity on Twitter, blaming Elon Musk's "turbulent and potentially devastating moves following his takeover of the company," according to Variety. It is worth considering the consequences of Twitter's demise. How big a loss to society at large would it be? We can take that idea one step further. With Facebook experiencing its own declines and Gen Z demonstrating a preference for smaller social networks over broadcast-style social media, what would happen if social media completely faded into the background? Also in the November episode of The Hobson and Holtz Report:
* Thousands of Twitter users are migrating to Mastodon, a Twitter-like interface with some important differences, the key being that it is not owned by a single entity. Instead, it is a federat…
playlist_add
Nov 18, 2022
Circle of Fellows #86: Brands and Branding
Is your trademark your company’s brand? Your logo? Or is your brand what your customers say about you when you’re not in the room? What’s a brand promise and how do you develop one that everyone can buy into? How do you build the brand internally so every employee projects it externally? What’s the communicator’s role in protecting the brand? And what do you do when your company fails to live up to it?
Continue Reading →
The post Circle of Fellows #86: Brands and Branding appeared first on FIR Podcast Network.
playlist_add
Nov 17, 2022
FIR #298: Social Listening in a Post-Twitter World
While things are not looking good at Twitter, it is not yet time to characterize it as the social network's death spiral. Still, speculation is fun (and inevitable), and one of the prospects about which some people are speculating is the impact a Twitterless world will have on social listening activities. Neville and Shel explore the possibility -- along with some other potential fallout should Twitter shut down -- in this short midweek episode of "For Immediate Release."
Continue Reading →
The post FIR #298: Social Listening in a Post-Twitter World appeared first on FIR Podcast Network.
playlist_add
Nov 15, 2022
FIR #297: A Stirling Example of Augmented Reality
The Scottish city of Stirling is investing in the creation of Augmented Reality (AR) layers throughout the city, available on a free dedicated app, to become what they claim is "the first augmented reality city."
Continue Reading →
The post FIR #297: A Stirling Example of Augmented Reality appeared first on FIR Podcast Network.
playlist_add
Nov 14, 2022
ALP 172: Agencies and Twitter in 2022
What should agencies advise clients with regard to Twitter today? It has obviously been a very turbulent couple of weeks since Elon Musk took over, but what does that mean for communicators?
Continue Reading →
The post ALP 172: Agencies and Twitter in 2022 appeared first on FIR Podcast Network.
playlist_add
Nov 13, 2022
#744: Allen Geller w/ Mitchell Levy on Thought Leader Life Credibility
This episode features #ThoughtLeader and #Expert Sam Liebowitz.
Continue Reading →
The post #744: Allen Geller w/ Mitchell Levy on Thought Leader Life Credibility appeared first on FIR Podcast Network.
playlist_add
Nov 13, 2022
Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey
The MuckRack's 2022 State of PR survey is out and Gini Dietrich is jumping in to explore the findings.
Continue Reading →
The post Spin Sucks 204: Highlights from Muck Rack’s 2022 State of PR Survey appeared first on FIR Podcast Network.
playlist_add
Nov 9, 2022
FIR #296: What Elon Musk Can Learn From Patrick Collinson
Twitter and Stripe both laid off employees last week. The contrast between how these layoffs were conducted is striking. One CEO went to great lengths to ensure the employees remaining post-layoff would feel the least amount of survivor's guilt and be ready to move forward. The other didn't seem to care how survivors felt. Neville and Shel examine these approaches and some of the other fallout from Elon Musk's acquisition of Twitter in this short midweek episode of "For Immediate Release."
Continue Reading →
The post FIR #296: What Elon Musk Can Learn From Patrick Collinson appeared first on FIR Podcast Network.
playlist_add
Nov 8, 2022
EPISODE #64: NOT IF, BUT WHEN – CRISIS EXPERT ANDY GILMAN ON PREPARING FOR A CYBERATTACK
Sometimes it pays to be a little paranoid. Crisis management expert and friend of the EE Voice podcast, Andy Gilman, returns to discuss the importance of preparedness and heightened awareness when it comes to cyber-attacks, the top potential crisis for almost any organization.
In our conversation, Andy illustrates the key role of communications in company-wide cybersecurity initiatives, which he calls “the ultimate cross-functional teamwork.”
“Figure out what resources are out there, then get smart yourself and get your employees smarter,” he says. “You want them to be aware and spot something. Again, we don't know we're doing a good job until something bad happens, so every day we're doing it is another day where the organization can function as normal.”
For helpful resources for communicators, visit the Cybersecurity & Infrastructure Security Agency.
For more on Andy and CommCore Consulting Group, head to https://www.commcoreconsulting.com/.
Continue Reading →
The…
playlist_add
Nov 7, 2022
ALP 171: Avoid misusing agency KPIs
It's great to have goals and objectives — both for your agency and for your team members. But many agency leaders don't set and implement them correctly.
Continue Reading →
The post ALP 171: Avoid misusing agency KPIs appeared first on FIR Podcast Network.
playlist_add
Nov 3, 2022
FIR #295: The Value-Add Potential of NFTs
Neville attended NFT.London, the UK version of the NFT.NYC, which has been held since February 2019. There, he attended sessions that covered various topics, but he was particularly struck by those addressing the value-add potential of NFTs as well as their community-building characteristics. He reports from a semi-quiet corner of the conference in this short mid-week episode.
Continue Reading →
The post FIR #295: The Value-Add Potential of NFTs appeared first on FIR Podcast Network.
playlist_add
Nov 1, 2022
FIR #294: What Hath Elon Wrought?
It's not exactly a news flash that Elon Musk now owns Twitter (Chief Twit, he calls himself). Does he know what he's gotten himself into? It's doubtful, according to much of the evidence we've seen so far, in addition to some stinging commentary.
Continue Reading →
The post FIR #294: What Hath Elon Wrought? appeared first on FIR Podcast Network.
playlist_add
Oct 27, 2022
FIR #293: Big Changes at Wikipedia
For virtually all of its 22 years, Wikipedia has confined its technology to the wiki, which was already nearly 10 years old when the online encyclopedia was introduced. But some big changes are in store, including the use of machine learning, all in service of enticing more people to become editors.
Continue Reading →
The post FIR #293: Big Changes at Wikipedia appeared first on FIR Podcast Network.
playlist_add
Oct 26, 2022
FIR #292: The Sure and Steady Evolution of NFTs
To hear the media talk about it, NFTs are overpriced works of digital art on which a lot of gullible people will lose bundles of money. In fact, NFTs have utility far being investments, and savvy marketers are figuring it out, right down to local car washes. Neville and Shel share a handful of stories about such applications in this short midweek episode.
Continue Reading →
The post FIR #292: The Sure and Steady Evolution of NFTs appeared first on FIR Podcast Network.
playlist_add
Oct 24, 2022
ALP 170: Helping your agency’s new managers
As small agencies grow, individual team members usually begin to take on direct reports — often for the first time in their careers.
Continue Reading →
The post ALP 170: Helping your agency’s new managers appeared first on FIR Podcast Network.
playlist_add
Oct 21, 2022
Circle of Fellows #85: So You Want To Be A Consultant
You have gained experience as a communicator in an organization. Now, you want to establish a consulting practice. You have questions. Do you focus on a niche or will you be a generalist? Will you remain independent or hire staff? How do you build your business? What should you charge? Four IABC Fellows with decades of experience as communication consultants shared their insights and experience in episode 85 of “Circle of Fellows,” IABC’s monthly broadcast/panel discussion.
Continue Reading →
The post Circle of Fellows #85: So You Want To Be A Consultant appeared first on FIR Podcast Network.
playlist_add