Earned Media Podcast
Eric Schwartzman
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Feb 3, 2023
EXCLUSIVE: CEO of Top Google Ads Agency on State of AI and PPC
Kasim Aslam is the CEO of Solutions 8. He is a widely recognized thought leader in the search marketing arena, due to his exceptional track record of delivering exceptional PPC results and driving business growth through innovative marketing strategies. Sol8 manages $70M a year in PPC ad spending for roughly 200 clients of all sizes,…
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Jan 2, 2023
2023 Affiliate Marketing Roadmap from Anna Gita
In this Affiliate Marketing Roadmap for Brands episode of the Earned Media Podcast (subscribe), Anna Gita, CEO of MaxWeb, which is one of the fastest-growing affiliate networks, explains what affiliate programs are and how they work. I heard Anna’s keynote at The Berlin Meet Market. She spoke about the future of the affiliate marketing industry,…
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Dec 27, 2022
Digital Marketing for Wineries (Case Study)
If you think digital marketing for wineries is all about social media marketing, think again. While winery marketing for ecommerce certainly involves Facebook, Twitter, YouTube, and Pinterest, it's content marketing, search engine optimization, and backlinks that attract new customers and drives online conversions. Contrary to popular belief, PPC and influencer marketing are more effective than…
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Dec 9, 2022
SEO for News Websites with Louisa Frahm
SEO for news websites is a critical component of reach and frequency. In this podcast, I spoke with ESPN.com director of SEO Louisa Frahm about best practices when it comes to SEO for headlines, how to build an effective program to support SEO for publishers, and what she’s learned about creating resources to support SEO…
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Nov 18, 2022
Ex-Google Search Quality Team Member Opens Kimono
Fili Wiese is a former Google Engineer and member of the search quality team. I spoke to him after his keynote at the Affiliate Meet Market in Berlin in October 2022. Tech SEO Topics Covered: How to tell Googlebot what to crawl and what to ignore How to manage your crawl budget How to retain…
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Oct 8, 2022
Outsourcing Content Marketing with Laura Smous (Verblio Review)
I did not write anything below the subhead in this blog post about content marketing outsourcing. The author is Jason Joseph, who writes for a service you can outsource writing to called Verblio, a service the content marketing agencies outsource to.If you're wondering whether or not Verblio is legit, this podcast and the post below…
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Sep 23, 2022
Scaling Owned Media Editorial with Enricko Lukman (ContentGrow Review)
There's no fooling the search engines (read, Google). They've gotten too good at finding the best content for searchers, not the most tricked-up content marketing. That level of intelligent search challenges companies striving to reach potential customers by providing outstanding content. How do you create content that Google will deem the best and rank in…
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Sep 8, 2022
Content Marketing Ops with Byron White (WriterAccess Review)
If you're in content marketing services and you've never heard of the Writer Access content marketing marketplace this episode can help you make more money for yourself and your clients. This is an exclusive interview with Writer Access CEO Byron White, who built an online marketplace that connects content marketers with freelance writers. It has…
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Aug 25, 2022
Exclusive Interview with Business Insider Deputy Editor Jake Swearingen
Jake Swearingen, deputy editor at Business Insider has written for Consumer Reports, New York Magazine, The Atlantic, Wired, Slate and LA Weekly. In this exclusive interview we talk about Business Insider's meteoric rise to name brand status, media opportunities for coverage and the post-pandemic small business retail rebound. Discussion Topics: How New York Magazine determines…
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Aug 4, 2022
Risks and Rewards of Artificial Intelligence with Cade Metz
New York Times technology correspondent Cade Metz talks about his new book Genius Makers: The Mavericks Who Brought AI to Google, Facebook, and the World, a nonfiction narrative about the tiny clan of artificial intelligence (AI) visionaries who are rapidly changing our world. Cade is a technology correspondent covering artificial intelligence, driverless cars, robotics, virtual…
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Jul 12, 2022
Email Marketing Best Practices (Research)
Email marketing best practices have changed more in the last 6 months than in the last 6 years. Pre-pandemic best practices aren’t best practices anymore. With everyone either out of work or working from home and kids distance learning, we’re all spending more time checking email. The result is an email marketing renaissance says Direct…
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Jul 7, 2022
Getting Featured in VentureBeat with GamesBeat’s Dean Takahashi
Dean Takahashi, who is lead writer for GamesBeat at VentureBeat, where he covers games, hardware, R&D, and other tech. I’ve known him for about fifteen years and have contributed guests under my byline as well over the years. Dean came to Silicon Valley in 1994, the year that Netscape went public. He says two of…
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Jul 1, 2022
Social Media and Misinformation (PODCAST)
Social Networks rose to dominance on the promise of dethroning the mainstream media. No longer would broadcasters and print publishers have a chokehold on what stories got told. Who needs journalism or public relations to protect your reputation if you can bypass the gatekeepers and tell your story yourself? Direct-to-audience storytelling and personal branding were…
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Jun 23, 2022
Beyond the Bubble Filter with Peter Kafka at Recode
In this episode, Peter Kafka senior correspondent at Recode – the business and technology network from Vox Media – talks about his career as a journalist, what he likes to cover, podcasting, the dangers of just covering trending stories, and reporting beyond the bubble filter. Peter is also the host of Recode Media, the weekly…
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Jun 15, 2022
How to Pitch BBC Technology Correspondent Rory Cellan-Jones
Rory Cellan-Jones is a technology correspondent for the BBC. He has covered numerous groundbreaking tech and business stories across the decades, from the late ‘90s dotcom bubble all the way to the rise of Google, Facebook, and the iPad. Often described as “the non-geek's geek,” he aims to look at the impact of the internet…
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Jun 2, 2022
Secrets of Successful Owned Media [Keynote]
Owned media marketing is about leading a horse to water and making them drink. In the analog days, marketers led the horse to water, and sales made them drink. But online, where buyers self-educate and make purchasing decisions without talking to salespeople, marketers have to be able to create an online experience that converts attention…
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Mar 23, 2022
How To Pivot to Digital Marketing [PODCAST]
Demand for effective digital marketing leadership has never been higher. But despite all that demand, the supply of worthy and well-qualified digital marketing generalists, with the ability to coordinate owned, shared, earned and paid media remains scarce. It’s a good time to be a digital marketing consultant. Because the demand exceeds the supply. But what…
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Jan 31, 2022
A Trip Switch for Automated Autocracy [PODCAST]
Automation and globalization drive growth. But at what cost? Companies are too good at using half baked algorithms and business process outsourcing firms to discourage us from contacting them. And short of retaining legal counsel – which is not economically feasible – there’s nothing you can do. Got a problem with something you bought? Either…
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Oct 14, 2021
How to Hire a Virtual Assistant with Mashon Thomas
If you want to know how to hire a virtual assistant, this episode is for you. I spoke with Mashon Thomas, who specializes in helping clients retain, onboard and manage outsourced virtual assistants. She has been doing it for over a decade, having started as a freelancer herself on upwork. She spoke to me about…
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Sep 2, 2021
From Graduate to Ambassador: Shonali Burke’s Journey through the Harvard Business Analytics Program
Inside the Harvard Business Analytics Program with Shonali Burke, an accomplished public relations, corporate communications professional and recognized PR measurement expert. A former agency marketer, Shonali recently completed the Harvard Business Analytics Program. In this episode of the Earned Media Podcast, she talks about why she decided to enroll, what exactly she learned, just how…
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Jun 24, 2021
Influencer Marketing with Mike Prasad
Mike Prasad is the founder of TinySponsor, an influencer marketing platform that connects marketers with influencers, as well as Marketing Club on Clubhouse, a top 10 club globally and the biggest industry club on the platform with 270,000 members. Every Monday at 12pm PT Marketing Club hosts roundtable discussions on the latest marketing trends, case…
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May 4, 2021
Building a Profitable Substack Newsletter with Isaac Saul
Isaac Saul is a politics reporter who grew up in suburban Pennsylvania and has lived and reported all over the world. He has written for Daily Mail, HuffPost, New York Daily News, Vox, and many others. These days, though, he runs Tangle, an independent, ad-free, nonpartisan political newsletter distributed on Substack, a newsletter distribution platform…
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Apr 27, 2021
Covering Innovation with Fast Company Tech Editor Harry McCracken
Harry McCracken is an award-winning journalist and Technology Editor of Fast Company, a news media outlet dedicated to inspiring readers to think beyond traditional boundaries and create the future of business. In this podcast interview, Harry talks about regulating tech without ruining it, restoring trust in journalism, YouTube's product strategy, and how to get featured…
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Apr 20, 2021
Crypto Creator Coin Content Marketing with Joe Pulizzi
Joe Pulizzi is the best-selling author of Content Inc., Killing Marketing, and Epic Content Marketing, which Fortune Magazine named a “must-read business book.” He is the founder of digital content news site The Tilt and the Content Marketing Institute, which he sold in 2016, and the host of the Content Inc podcast and This Old…
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Apr 13, 2021
Making the New York Times Bestseller List with Book Publicist David Ratner
David Ratner has been a book publicist for over two decades, with extensive experience managing book publicity firms, book marketing companies, and book publicity consulting. The former president of one of the country’s largest book public relations agencies, he has worked with leading publishers, as well as hundreds of best-selling authors across all genres. These…
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Apr 6, 2021
Tik Tok, Clubhouse and SVoD with Forbes Writer David Bloom
David Bloom is a writer at Forbes, TVRev, and Tubefilter, and is the host of the Bloom in Tech podcast. A long-time journalist for a range of daily newspapers in Memphis, Dallas and Los Angeles, he has also written for Red Herring, Variety and Deadline Hollywood. He spent a decade as an earned media advisor…
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Mar 16, 2021
Myth Busting Conversion Rate Optimization with Tim Ash
In this episode conversion rate optimization Tim Ash, CEO at TimAsh.com. He is a conversion rate optimization expert talks about the relationship of psychology and content marketing. Tim has keynoted events all over the world for Google, Facebook, Pubcon and others. He’s the author of Unleash Your Primal Brain: Demystifying How We Think and Why…
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Mar 9, 2021
Defending our Climate in the War Against Science with Joe Romm
Our guest for this episode is Joseph Romm, an American author, blogger and Phd in Physics from MIT who advocates reducing greenhouse gas emissions to limit global warming and increasing energy security and efficiency through green technologies. He is a Fellow of the American Association for the Advancement of Science, as well as the founding…
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Mar 2, 2021
What Type of B2B Content Marketing is Most Effective?
In this episode Jeff Coyle, co-founder and CSO for MarketMuse, a company specialized in helping content marketing agencies plan and craft content marketing campaigns to maximizes results, talks about what type of B2B content marketing is most effective and how he uses natural language processing to help clients determine the topics and subtopics they should…
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Feb 15, 2021
Climate Scientist Reveals Culprits in War Against Science
“It's anti science,” says Michael E. Mann PhD, distinguished atmospheric scientist and director of the Earth Sciences Center at Pennsylvania State University. “It’s a concerted, agenda-driven effort to communicate non scientific, unscientific beliefs. That's what's so dangerous today. That's what vested interests have been advocating, have been pushing forward, have been spreading.” This isn’t what…
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Feb 9, 2021
The Big Fat B2B Content Marketing Checklist
10 years ago, Doug Kessler, co-founder and creative director of Velocity Partners, predicted the content marketing deluge we are experiencing nowadays in the world of B2B content marketing. The internet is littered with bad content under click-worthy headlines, which makes it harder for good content to get considered because no one wants to risk wasting…
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Jan 20, 2021
Adapting to Climate Change with David Pogue
In this episode, David Pogue talks about his latest book, How to Prepare for Climate Change: A Practical Guide to Surviving the Chaos. David has a great sense of humor, although the topic of his book and this podcast is no joke. I met him when he was keynoting a digital marketing conference that I…
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Jan 12, 2021
7-Steps to 200k Visitors Per Month with SEO
The process of creating content that captures, keeps and converts attention into measurable transactions is broken. You start by conducting keyword research, then you create content based on that research, then you edit, re-edit, wordsmith it, add links and wait for the world to discover it. But what if you could optimize from inception? Our…
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Dec 31, 2020
Mapping Content Marketing to Funnel Stages
“The best content doesn’t win – the best promoted content wins.” You know by now that you need content, but a lot of companies make the mistake of thinking that content marketing stops when you hit the publish button. That couldn’t be further from the truth. As brands, we need to be thinking of content…
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Dec 22, 2020
Guide to Pitching Angel Investors with Jeff Saling
What does it take to earn the confidence of angel investors? What does it take to get an early-stage startup funded? And what does it take in a post-pandemic environment? Angel investor Jeff Saling who is also executive director of StartUpNV, Nevada’s only State-Wide Business Incubator, which helps startups take business ideas from beta to…
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Dec 16, 2020
Essential Digital Marketing Skills for 2021
This episode is for: I go through the 10 digital marketing skills that will be most in-demand in 2021 and teach you how to explain them to anyone, regardless of tech-savvy they are. If you want to become a digital marketing specialist, you need baseline fluency in the first 4 skills. After that, you can…
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Dec 10, 2020
2021 B2B Tech Public Relations Briefing
Before the internet, news media coverage was the only earned media coverage available to B2B technology companies. Now, bloggers, podcasters, influencers and other content creators have expanded the chorus of third-party voices, while the migration of ad dollars to the web has decimated the traditional trade and media landscape. If you're at a B2B communications…
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Dec 2, 2020
Influencers Discuss Talkwalker Social Media Trends Report
For this episode of the Earned Media Podcast, we’re joined by 3 top social media influencers to discuss the new Talkwalker 2021 Social Media Trends Report, which predicts the top 10 social media marketing trends for the next year. Social Media Influencer Panel Gini Dietrich – Founder of Spin Sucks, creator of the PESO Model,…
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Nov 21, 2020
New Content Marketing Optimization Platform
If you’re at a content agency in the world of digital marketing, lead generation, social media, or you’re simply a content creator wishing to increase your visibility and performance, chances are you’re constantly looking for new ways to improve your SEO. While there’s no shortage of websites, tools and courses designed for this purpose, few…
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Nov 12, 2020
Managing Your Reputation on Google with Jason Barnard
Ever wonder why some brands have better search results than others? Or how Google decides who gets rich results like knowledge panel, snippets, and image results? Brand search engine results are what you see when you Google a brand name. At some point in the B2B customer journey, your customers and prospects are going to…
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Oct 26, 2020
Cause-Related SEO Puts Mission Before Math
There’s a strategy in search engine optimization called the Skyscraper technique that basically says if you want to rank high for a search phrase like “best pinot noir”, “production music licensing” or “cybersecurity firms”, you just search those terms, check out the top results and write a better, more comprehensive article then the top-ranking ones.…
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Oct 15, 2020
Algorithms, AI, and Accretion- Future of Digital Marketing in 2021
AI, advanced algorithms, and big data have ushered us into a new era of marketing and consumption. We’ve seen disruptive technology impact consumer behavior and revolutionize our capabilities as marketers. But should we be skeptical — or more cautious — with how we implement the latest martech or use AI within the B2B customer journey?…
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Oct 1, 2020
How to Successfully Hire & Work With a PR Agency
If you’re wondering how to find a Digital PR consultant to get press coverage for your startup, you've come to the right place. Whether you're looking for a B2B tech PR specialist or someone to help with travel PR, hiring the right public relations person to handle your project can be tough. Who doesn't want…
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Sep 23, 2020
What is Brand Monitoring? How to Use Social Media Monitoring Tools to Get Actionable Insights.
When it comes to delivering well-timed, relevant messages as a brand, it’s important to know what’s going on in the world, your industry, and consumers’ minds. And you need to know what’s happening right now. We all talk about content marketing best practices. But it really starts with understanding the data around the types of…
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Sep 10, 2020
MIT Physicist Explains Science of Viral Content
When presenting an argument, Western education stresses reliance on science, reason, and logic. But it turns out, that’s the wrong formula for creating viral content online. The reality is, we decide based on our emotions and rationalize our decision to ourselves based on information. Facts are not what persuade us. Sure, facts may be peppered…
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Jul 22, 2020
Boosting Social Media Engagement with Artificial Intelligence
What if you could use your existing content and artificial intelligence to automate social media posting to all accounts and boost your engagement rates at the same time? Kate Bradley Chernis is the Founder & CEO of Lately, a startup with a platform that uses AI to autogenerate podcasts, videos and text articles into social…
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Jul 3, 2020
Racism in America: Now That We Can No Longer Ignore It, What Should We Do?
If you’re white like me, it can be easy to think, “If I’m not racist…there’s no racism.” Or, “I don’t see it, so it must not be happening.” But that would be denying the fact that the past influences the present or that our upbringing has no impact on our outlook. And that would be…
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Jun 15, 2020
How To Do a Live Streaming Webcast from Zoom to Social Media
The phone rang. It was Toyota digital marketing calling. It was one of those phone calls that was exciting, scary and life-changing, all at the same time. Mind you, this was many moons before coronavirus or on demand webinar services like Zoom, GoToMeeting and Google Hangouts existed. In fact, it was before live webinar marketing…
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May 22, 2020
Future of Entertainment PR Post COVID-19
This week on PR Tech Wednesdays, a panel of public relations specialists from motion picture, music and television came together to discuss the state of the entertainment industry. Entertainment Panel Erik Deutsch, Excel PR – Clients include the California Film Commission and the Association of Film Commissioners International Wynter Mitchell Rohrbaugh – 10 years of…
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May 15, 2020
How To Become a Forbes Councils Member
While there’s plenty of competition from new outlets like Cheddar and Business Insider, Forbes is still one of the most influential business media brands in the world. As a result of their annual power lists, Forbes has an enormous brand cachet. It is a symbol of success and wealth, but it's also so much more. It's a community, helping business…
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May 6, 2020
Best Digital PR Tools with Linkedin Learning’s Martin Waxman
Lumen 5, Persado, Yoast, and the #AI in PR tool stack from the Chartered Institute for Public Relations are just some of the digital PR consultant's tools I discussed with Linkedin Learning instructor Martin Waxman (@martinwaxman) on the Earned Media Podcast. We started with a passage from Arundahti Roy's essay which appeared in the Financial…
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Apr 29, 2020
How to Get Press Coverage with Digital PR
Tactics for getting press coverage with digital PR are as broad and varied as the public relations agencies and clients that pursue them. The news media is influential, so everybody wants to get press. But everybody knows how to get it. In this post, I'm going to share the digital PR strategies Sarah Evans (@prsarahevans) uses to generate media…
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Apr 22, 2020
Benefits of Brand Monitoring Tools for Social Media
The benefits of brand monitoring tools for social media are not always apparent to the chief communications officers responsible for purchasing them. This is a conversation all about how to monitor your brand on social media. What is Brand Monitoring? If you have Google Analytics, why do you need premium social media monitoring tools, and…
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Apr 16, 2020
PR Tech Wednesdays – Podcast Edition
In this podcast, Bob Gold of Bob Gold & Associates and Kimberly Goodnight of Media Playground PR discuss the impact of the coronavirus on the public relations and media relations business. This is an audio replay of PR Tech Wednesdays, which you can attend live every Wednesday from 12-1pm PT. Sign up here.
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