54. How to Stop Being Boring - Mat Braddy, ex CMO Just Eat (Brand Founder)
Play episode · 57 min

Mat Braddy was the CMO and brand founder of Just Eat during their meteoric rise from a small tech startup to their IPO at ~$2 billion.

As their CMO Mat was in charge of creating the brand that changed the face of takeaways as we know it. His background in creative marketing provides fascinating insights into how to build a creative vision that consumers buy into and notice.

We talk about his work since with Rock, Pamper, Scissors and his new project to help reduce finance problems from Overdrafts with the company Updraft.

With his success from the Just Eat IPO we also dive into topics such as what does a human do when they don't need to work for money at all and existential questions about how to find meaning in your life when it doesn't have meaning.


MATS CURRENT PROJECTS

His main goal is developing his screen writing and film career. When he isn’t doing that he is mentoring startups that are striving to make a difference in the world.

His two biggest projects at the moment:

UPDRAFT

An innovative solution to help reduce the negative impact of Overdrafts.

You can use Updraft to replace your expensive overdraft and chip away at your debt. Updraft predicts your spending and alerts you before you overspend. If your in an overdraft they can replace it with a low cost loan so it’s easier to get out of your overdraft.

PATCH PROPERTY

Renting has become increasingly difficult. At Patch, their vision is to make life easier for those involved in renting in as many ways as we can.

If you're looking to rent they can help you improve your credit score and provide a low cost loan to cover your deposit. The aim is to help you get on the ladder with a flat you want and to make it more affordable.

If you're a landlord or agent - changing legislation is making it increasingly difficult and costly to rent out. They work to streamline the tenancy process and cut out unnecessary costs.


ABOUT THE HOST

My name is Sam Harris. I am a British entrepreneur, investor and explorer. From hitchhiking across Kazakstan to programming AI doctors I am always pushing myself in the spirit of curiosity and Growth. My background is in Biology and Psychology with a passion for improving the world and human behaviour. I have built and sold companies from an early age and love coming up with unique ways to make life more enjoyable and meaningful.

Sam:

Instagram
Quora
Twitter
LinkedIn

Sam's blog - SamWebsterHarris.com
Support the Show - Patreon


TOP TIPS

TELL A STORY THAT IS DIFFERENT

 People don’t care about advertising or what it is you’re up to. It is really hard to build a brand. To make a campaign that people actually engage with you have to push the boat out and really make people think about what you are telling them and make it something memorable.

HAVE A PURPOSE

Things get pretty depressing pretty quickly when you don’t have a purpose. It’s really interesting to see what happens in life when you have basically arrived at all the metrics of success one needs to achieve in one life. What the hell do you then go and do?

BE NICE

Looking after those around you and giving back to people that helped you or people that can learn from you is really important and a crucial way to not get too caught up in all your own problems and be grateful for what you do have.

BONUS - BRAND TRUMPS DATA

Many marketers obsessively focus on all important metrics to drive success. Of course, success is defined by the metrics you track. However, this can lead to marketing teams ignoring their brand, as it is a hard intangible metric to measure.
Mat makes the point that when you make brand your top metric to work towards then all your other metrics will go up anyway. So you should never ignore your brand!


BOOKS

Get any of the books free on audible

EATING THE BIG FISH BY ADAM MORGAN

This is all about taking a smaller brand and challenging the big brands in the market and beating them, which is exactly what Just Eat did and thus a perfect book for further reading.

SAPIENS BY YUVAL NOAH HARARI

A masterpiece on the evolution and history of the entire human species up to today and why the world is how it is and a beautiful insight into human minds.

Subscribe!

If you enjoyed the podcast please subscribe and rate it. And of course, share with your friends!

Special Guest: Mat Braddy.

Support Growth Mindset Podcast

BestBookBits
BestBookBits
Michael Knight
ARE YOU SICK OF DIETING?
CLICK HERE TO GET COURSE AND PROGRAM https://go.bestbookbits.com/coaching343 https://go.bestbookbits.com/apply The 6kgs in 6 Weeks Challenge *** 6 Weeks of Coaching Sessions To Lose 6 Kilos Be personally coached and mentored by Michael George Knight who is on the same journey as you to lose 6 kilos in 6 weeks. *** Inner Circle Accountability Group Get access to our Weekly Accountability Group which is a weekly 90-minute Zoom meeting with Michael George Knight and the group of coaching clients undertaking the same 6 kilos in 6 week challenge as you. We hold each other accountable through the challenge by talking about our obstacles, routines, progress and successes we have on the way. Also building personal relationships with other members of the group. *** A Ton of Health & Fitness Resources I will share with you all of my resources I have accumulated on Health & Fitness over the last decade FREE BONUS 150 Best Book Bits Summaries Volume 1 ($2,850 Worth of Books) Over 2,500 Pages (Additional 50 Hours Video & 50 Hours Audio Content) of The Best Book Bits Summaries from authors like : Stephen R. Covey, Gary Vaynerchuk, Jordan Peterson, Yuval Noah Harari, Tom Butler-Bowdon, Eckhart Tolle, James Allen, Esther and Jerry Hicks, Ayn Rand, James Clear, Ram Dass, Joe Dispenza, Zig Ziglar, Michael Matthews, David Goggins, Robert Kiyosaki, Vishen Lakhiani, Osho, Brene Brown, Cal Newport, Jocko Willink, Patrick Bet David, Russell Brunson, Brian Tracy, Joel Fuhrman, Ashlee Vance and Mark Manson CLICK HERE TO APPLY NOW https://go.bestbookbits.com/apply 🕮 MY FREE EBOOK AS A GIFT TO YOU "SEVEN STEPS TO LIVING YOUR DREAM LIFE" https://go.bestbookbits.com/first-seven-steps 🤲 SPONSOR BESTBOOKBITS BY USING PATREON https://www.patreon.com/bestbookbits 💲 SUPPORT BESTBOOKBITS BY PURCHASING OUR PREMIUM CONTENT BELOW 150 Summaries PDF https://go.bestbookbits.com/150 Coaching Program https://go.bestbookbits.com/coaching Thank you for watching this video—Please Share It. I like to read comments so please leave a comment and… ► Subscribe to My Channel: https://www.youtube.com/bestbookbits?sub_confirmation=1 👉Where to follow to get more bestbookbits: Website: https://bestbookbits.com Instagram: https://www.instagram.com/bestbookbits Spotify: https://open.spotify.com/show/0q8OW3dNrLISzyRSEovTBy Facebook: https://www.facebook.com/michaelbestbookbits Book Club: https://bestbookbits.com/bookclub/ Mailing List: https://mailchi.mp/d1dfc1907cdb/bestbookbits
6 min
Humans 2.0 | Mind Upgrade
Humans 2.0 | Mind Upgrade
Mark Metry
318: No Matter Who You Are Change Your World w/ Brandon Farbstein
Brandon Farbstein inspires millions of people across the globe with his universal message of living life on your own terms and innovating your own solution. At just 19, Brandon is a renowned empowerment & TEDx speaker, Gen Z activist, and author. Brandon was diagnosed with a rare form of dwarfism at the age of 2, and he has turned his experience of life from suffering, isolation, and victimhood to empowerment, impact, and influence. After a severe battle with cyberbullying in high school, Brandon decided to share his story- to both offer hope, and to enact change. Brandon has since helped bring forth two new anti-bullying laws in Virginia and will be working with lawmakers in DC to implement new policy federally. Whether on tour with his recently published book Ten Feet Tall, sharing his message with students at schools across the country including Stoneman Douglas HS in Parkland, FL, or working with Fortune 500 companies, Brandon consistently delivers tools for audiences of all ages to shift perspectives and strengthen their mindset. Last summer, he toured with March For Our Lives, empowering youth across the country to impact and be the change they want to see in the world. In 2018 Brandon was named TigerBeat & Instagram's #19under19 as one of the 19 most influential teens globally. - https://brandonfarbstein.com/ Catch my book - Screw Being Shy, on my website markmetry.com Please do NOT hesitate to reach out to me for any reason on LinkedIn, Instagram, via email mark@vudream.com, text me 508-925-0261! LinkedIn - https://www.linkedin.com/in/mark-metry/ Instagram - https://www.instagram.com/markmetry/ Twitter - https://twitter.com/markymetry Medium - https://medium.com/@markymetry Facebook - https://www.facebook.com/Humans.2.0.Podcast Mark Metry - https://www.markmetry.com/ Humans 2.0 Twitter - https://twitter.com/Humans2Podcast
45 min
The 5 AM Miracle with Jeff Sanders
The 5 AM Miracle with Jeff Sanders
Jeff Sanders
Standing Desk 2.0: Optimize Your Office and Your Health
Episode Show Notes jeffsanders.com/363 . Learn More About the Show The 5 AM Miracle Podcast . Free Productivity Resources Join The 5 AM Club! . The 5 AM Miracle Book Audiobook, Paperback, and Kindle . Connect on Social Media Facebook Group • Instagram • Twitter • LinkedIn . Episode Summary The Next Evolution of Standing Desks Have Arrived I first built myself a standing desk at home in 2012. I then built another standing desk for my day job at the time. Both desks worked well, but they were a bit sloppy. Now, I’m using a state of the art adjustable standing desk that provides incredible flexibility, storage, and customization that is wonderful for productivity and my own health. In this week’s episode of The 5 AM Miracle Podcast I discuss my new standing desk, as well as how to optimize your office to get more done and stay energized throughout the day. . Resources Mentioned in this Episode BetterHelp [Get 10% off your first month with code 5AM] UCAN [Save 20% with code MIRACLE] Hello Fresh [Get a total of $80 off across 5 boxes, including free shipping on your first box with code MIRACLE80] The 5 AM Miracle Audiobook [Read by Jeff Sanders] The Free-Time Formula [Book by Jeff Sanders] My Full Podcast Equipment List [Hardware, Software, and Online Tools] Uplift Standing Desk [80″ 2-Leg, V2 Commercial C-Frame with Reclaimed Fir] Fluidstance [My Balance Board] Standing Mat [From Uplift Desk] Glass Whiteboard Surface [Great for note-taking and reminders]
34 min
How to Be Awesome at Your Job
How to Be Awesome at Your Job
Pete Mockaitis
616: How to Handle Work in a World Where Everything’s Urgent with Brandon Smith
Brandon Smith shares how to cut through non-stop urgency and work on what’s truly important.  — YOU’LL LEARN —  1) How urgency is just like hot sauce  2) What your boss really means when they say everything’s urgent  3) How to expertly say no to extra work  Subscribe or visit AwesomeAtYourJob.com/ep616 for clickable versions of the links below.  — ABOUT BRANDON —  Brandon went from not being able to order a pizza due to a debilitating stutter to becoming a master communicator.  He went on to teach communication in two leading business schools and has won 12 teaching awards for his work in the classroom.  Through his work with businesses, Brandon has helped countless employees go from being on the verge of getting fired to becoming some of the company’s top performers.  Brandon learnt the secret of urgency, what he calls ‘Hot Sauce’ and how different people react differently to it. Today he is the author of The Hot Sauce Principle.  Used in the right amount, hot sauce can be the very thing that turns a bland or stressful workplace into a place of flavourful productivity.  • Brandon’s book: The Hot Sauce Principle: How to Live and Lead in a World Where Everything Is Urgent All of the Time  • Brandon’s website: TheWorkplaceTherapist.com  • Brandon’s LinkedIn: Brandon Smith  — RESOURCES MENTIONED IN THE SHOW —  • Book: Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead by Brene Brown  • Previous episode: 073: Leading Change with Dr. John Kotter  — THANK YOU SPONSORS! —  • Rise.com. Build your team’s learning library–the fast and fun way–with Rise.com/awesome  • Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome
43 min
The Art of Charm
The Art of Charm
The Art of Charm
J. Douglas Holladay | How to Redefine Success for a Fulfilling Life
In today’s episode, we rethink the definition of success with J Douglas Holladay. Doug is the founder and CEO of Path North, a Georgetown University professor, former White House advisor, and the author of Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life.   In an age when more and more people are finding themselves trapped by the idea of a nonstop pursuit of material wealth, it’s time to take a moment and redefine what success should mean before we run ourselves into the ground, so what should success look like and what can we do to find long-lasting success that genuinely makes us better people?   What to Listen For What’s wrong with the current definition of success and why do we need to rethink it before we run ourselves into the ground? What is the difference between happiness and meaning, and how do you differentiate between the two so you are not chasing fleeting moments and rewards? Why is it more important to be comfortable sharing your weaknesses and failures instead of your strengths and successes? What role does forgiveness play in our ability to build and maintain relationships, and why can a lack of forgiveness be our downfall? How do we escape the trap of becoming our parents so we can take their best traits and ditch the worst traits? What can you do to find your own narrative while pushing back on everyone around you with their own narrative for who you are and who they expect you to be? What questions can you ask yourself to make sure you are living your story instead of the story everyone else wants you to live? What exercise can you do to integrate what you need to do and what you love to do?   Many of us define success through a lens we develop over years of experience and exposure to the world around us. Unfortunately for many, this has turned into an endless pursuit of more stuff to fill the void inside us created by the same society dangling the trappings of wealth in front of us no matter where we go in the modern world.    It’s time to redefine what success means so we can get out from under the obscene expectations set by society and start living a fulfilled life resulting from living a life inline with our values and not things.   A Word From Our Sponsors Share your vulnerabilities, victories, and questions in our 17,000-member private Facebook group at theartofcharm.com/challenge. This is a unique opportunity where everyone — both men and women — celebrate your accountability on the way to becoming the best version of yourself. Register today here!   Resources from this Episode J Douglas Holladay’s website Rethinking Success by J Douglas Holladay Dr. Michael Rich | Center on Media and Child Health   Check in with AJ and Johnny! AJ on Instagram Johnny on Instagram The Art of Charm on Instagram The Art of Charm on YouTube See omnystudio.com/listener for privacy information.
1 hr 1 min
Beyond the To-Do List
Beyond the To-Do List
Erik Fisher
Top 5 Personal Productivity Books
This week Erik counts down his top five personal productivity books! The Top 5 Personal Productivity Books: * The Getting Things Done Workbook (https://amzn.to/3kkVo5A) - David Allen * Free to Focus: A Total Productivity System to Achieve More by Doing Less (https://amzn.to/3jn7qKi) - Michael Hyatt * Indistractable: How to Control Your Attention and Choose Your Life (https://amzn.to/2IOnwjv) - Nir Eyal * Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones (https://amzn.to/3mbwSEt) - James Clear * The Motivation Code: Discover the Hidden Forces That Drive Your Best Work (https://amzn.to/36kc5Kn) - Todd Henry Honorable Mentions: * The Road Back to You: An Enneagram Journey to Self-Discovery (https://amzn.to/3odVkXv) - Ian Morgan Cron * Now, Discover Your Strengths (https://amzn.to/2Hq0EGA) - Don Clifton Reading Tools: * Brain.fm (http://beyondthetodolist.com/brainfm) * Blinkist (http://blinkist.com/fisher) Deeper Listening: * David Allen on Developing the Skill of Outcome and Action Thinking (https://beyondthetodolist.com/335) * Michael Hyatt on Energy, Clarity and Focus (https://beyondthetodolist.com/190) * Michael Hyatt on Achieving the Freedom to Focus and Eliminating Distractions Through Digital Minimalism (https://beyondthetodolist.com/268) * Nir Eyal on Overcoming Internal and External Distractions (https://beyondthetodolist.com/321) * James Clear on Building Good Habits and Breaking Bad Ones (https://beyondthetodolist.com/320) * Todd Henry on Discovering the Hidden Forces of Motivation That Drive Your Best Work (https://beyondthetodolist.com/344) * Ian Morgan Cron on The Enneagram 101 (https://beyondthetodolist.com/333) * Ian Morgan Cron on Overcoming the Productivity Hangups of Each Enneagram Type (https://beyondthetodolist.com/334)
18 min
More episodes
Search
Clear search
Close search
Google apps
Main menu