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Sep 9, 2020

Pinterest Has Localization Pinned Down

Speaker Transcript Deirdre Hi Globally Speaking listeners. This is your host, Deirdre Cleere.Today I’m talking with Francesca Di Marco of Pinterest, the global phenomenon that helps people find ideas for recipes, home décor, homeschooling and style among many, many other things. Francesca leads the localization team at Pinterest. She built the team and developed a process for localizing assets by using traditional localization, transcreation and local in-country development.

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Aug 26, 2020

Localization Technology Trends and Predictions

Speaker Transcript Joe My name is Joe Holtman and welcome to Globally Speaking. I’m a Business Development Manager here at RWS Moravia and I have five plus years in the localization industry. In my role, I help match RWS Moravia services to our clients’ business goals to help them go global.On today’s podcast, Alex Zekakis and I talk about his role as a solution architect, his teaching background and advice for young professionals, as well as trends he has seen in the industry and his optimistic view of the human versus machine debate.

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Aug 12, 2020

Balancing Local and Global Internal Communications

Speaker Transcript Deirdre Hi, I’m Deirdre Cleere, Senior Program Manager at RWS Moravia. I stumbled into localization right out of college when a small translation agency hired me as a project coordinator because, despite having no experience whatsoever, I was multilingual. I joined RWS Moravia in 2014. After 20-plus years in localization, I enjoy my role in the onboarding team collaborating with our newest customers and across teams to build localization and globalization programs.

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Jul 29, 2020

Teaching, Learning and Growing in Localization Featuring Priscila Mello

Speaker Transcript Cody Hello, I’m Cody Carson. I’m currently a Business Development Manager at RWS Moravia focusing on identifying new clients to help enhance their localization efforts. With us today is Priscila Mello. She holds experience at a large global hospitality organization. She is an expert of language from both a teaching perspective as well as investigating how to effectively communicate content throughout the world and communicating that to internal business owners.

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Jul 15, 2020

A Comprehensive Approach to Culturalization with Chui Chui Tan of Beyo Global

Speaker Transcript Matthew Hello and welcome to Globally Speaking. I’m Matthew Cottingham, Program Director at RWS Moravia. My team does content production work for large enterprise customers. Today, we’re focusing on culturalization. Culturalization reaches beyond the business of language translation into an understanding of a culture’s background, stories and cultural beliefs. By gaining a deeper understanding of a country or people in a specific geography, businesses can be more effective in designing products, services and communications for those customers.

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Jul 1, 2020

How Translators without Borders Is Fighting COVID-19

Speaker Transcript Robert Hi, I’m Robert Jelenic, Global Marketing Director at RWS Moravia, and I’m your host today on Globally Speaking Radio. Today I’m joined by Stella Paris, the Head of Language Services at Translators without Borders. Stella is originally British but lives in Bergamo, one of the Italian cities hardest hit by the coronavirus outbreak. Translators without Borders has been on the very forefront of the fight against the infodemic.

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Feb 12, 2020

Localization in the Evolving Entertainment Industry

Speaker Transcript Michael I’m Michael Stevens. Renato And I’m Renato Beninatto. Michael And today on Globally Speaking, our guest talks about connecting stories with people. Renato It’s a recurring topic for us here in our podcast because it’s one of the areas in the language services that keeps growing and, at this moment, is expanding all over the world significantly.

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Jan 29, 2020

Building Distributed Teams for Startups

Speaker Transcript Michael I’m Michael Stevens. Renato And I’m Renato Beninatto. Michael And today on Globally Speaking, we are talking about part of our industry that the entire business is based on. There are plenty of people around the world who are contributing to the work that we do and they’re translators, they’re developers, all of those. And our particular guest has made a career of making sure excellent projects are done in places around the world.

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Dec 18, 2019

From Startup to Localization Powerhouse

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato And today on Globally Speaking, we are in San Jose, recording a live episode of our podcast. And we have a special guest with us that has a lot of experience in the industry in several areas. We’ve been, we are colleagues in some of these activities.

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Dec 4, 2019

Technology and Globalization at The Gap

Speaker Transcript Michael I’m Michael Stevens. Renato I am Renato Beninatto. Michael And tonight, we have a Globally Speaking Live Event. Dede I am Dede Szykier and I am happy to be a part of this. Renato Thank you for being here Dede. Dede Thank you for having me.

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Nov 20, 2019

The Importance of Geoculture in Localization

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking Radio, we’re going to talk about the geocultural issues. This is, I think, the third episode that we’re going to have on this topic. Michael It’s the third direct episode. We even have the Cultural Code and a couple others that relate to this.

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Nov 6, 2019

The State of the Interpretation Market

Speaker Transcript Michael I’m Michael Stevens. And today on Globally Speaking, we have something, in the words of the great comedy group Monty Python, something completely different. Today’s episode is a mashup with some fellow podcasters who are on the journey with us and talking about issues that are related to the localization industry, the interpretation industry. I think you are going to find it highly entertaining.

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Oct 23, 2019

Marketing to MENA

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking, we have a very interesting conversation about a market that we haven’t covered yet, right, Michael? Michael It’s amazing that with all that’s happening in the world right now and how often we hear about this region that we haven’t looked into what’s happening as far as localization and business there.

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Oct 9, 2019

Talking Transcription — Part 3

Speaker Transcript Michael I’m Michael Stevens, and this week on Globally Speaking, we are continuing our series, number three of three, on transcription. If you haven’t checked out the first two episodes of the series, listen to this one and then go back and listen to the other two. I think you’ll really appreciate it. We started with a look into how transcription is traditionally done, what the human being actually does for this type of work.

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Sep 25, 2019

Should Localization Education Ride the Technology Wave?

Speaker Transcript Michael I’m Michael Stevens and today on Globally Speaking, we have something different for you, our listener. I was asked to moderate a panel of localization experts who teach in higher-level education. The topic is “Should Localization Education Ride the Technology Wave?” Each one of these experts is a professor at a university; we get to get insight into how they build their curriculum and what skills they believe are necessary to thrive in this industry.

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Sep 11, 2019

Talking Transcription — Part 2

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today, on Globally Speaking, we’re taking a look at the future of transcription. How does automation play into our space? Are people going to be outdated and not used? Or is there a way that we can work smarter and better? And we’re going to talk to a technologist.

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Aug 28, 2019

A New Chapter for the Multilingual Publishing Industry

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, our guest is talking to us about the publishing industry. Renato The publishing industry is one of the oldest industries in the content space. One of the first businesses was publishing Bibles, but we’ve come a long way and our guest has some interesting perspectives and connections with where localization meets publishing.

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Aug 14, 2019

All About Internationalization

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we are getting schooled on the topic of internationalization. Renato Internationalization is one of those things that everybody talks about, but very few people know really how to do it and how to deploy it. So, our guest is an expert, has been around from the beginning of internationalization that was born at the same time as localization.

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Jul 31, 2019

Talking Transcription — Part 1

Speaker Transcript Michael I’m Michael Stevens and today on Globally Speaking, we’re starting our three-part series on transcription. This is an area where many of the projects that eventually translators work on starts. We have to get the ideas into text in order to get it localized. And while it’s at the very beginning of the process of everything we do, this is our first time covering it on the show.

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Jul 17, 2019

Around-the-clock Innovation

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we’re taking a fresh look at innovation in localization. Ultan My name is Ultan O’Broin. I was born and in around the time of Sergeant Pepper’s LP release date. I am a user experience professional. I’m working in the fintech industry at the moment, but have a background in Silicon Valley, in Europe, with some of the big ones, but also some startups.

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Jul 3, 2019

Unpacking the Complexities of Global Digital Marketing

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today, on Globally Speaking we have a guest that is going to tell us some of his experience in digital marketing, an area that has expanded a lot for localization companies. It’s usually an activity that is requested to translators and very often they don’t know what to do, right Michael?

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Jun 19, 2019

The Customization Conundrum

Speaker Transcript Renato With so many options on the market for translation management tools, it seems obvious that there should be one that meets all your requirements with minimal investment in setting up. The folks that Michael talks with today make sure these technologies function to their clients’ satisfaction. It is why a company providing technical consulting and development exists in localization. Enjoy this round-table discussion that covers APIs, connectors, MT integration and technology transitions within our industry.

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Jun 5, 2019

Managing Human Resources Across Cultures

Speaker Transcript Renato Today, Michael interviews a guest that has had leadership positions in global human resources at some of the largest companies in the world. His experience provides unique insights into how to manage cultural norms across a company and the challenges related to headquarters managing people in the field. You’re going to like this story about mistakes and a costly mistake that was related directly to not knowing how some employees would respond to getting a bonus, of all things.

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May 22, 2019

How ASICS Is Running to Global Markets

Speaker Transcript Michael I’m Michael Stevens. Renato I am Renato Beninatto and today on Globally Speaking, our guest is going to talk about the challenge of mixing multiple cultures. And these cultures have to do with business cultures and cultural aspects of different countries and different languages. Very interesting conversation, wasn’t it, Michael? Michael It was, and all of this is happening in the midst of the digital transformation for retail.

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May 8, 2019

The Localization Contrarian

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens, and today on Globally Speaking, we have a contrarian view. Renato The author of Upstream: The Everyday Observation of the Translation Industry from an Overly Critical Standpoint. It’s a collection of all the articles and presentations written by our guest. He is a person who loves to write and writes long copy and has articles in several blogs.

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Apr 24, 2019

Is It AI or Is It PowerPoint

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking, we want to talk a little bit about artificial intelligence. I was inspired by a tweet that I saw from the GALA Conference in Munich that happened in March. The tweet quoted Mat Velloso who’s a technical advisor to the CEO of Microsoft. And he said: “If it is written in Python, it’s probably machine learning.

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Apr 10, 2019

Maximizing the Impact of Localized Content

Speaker Transcript Renato I’m Renato Beninatto. And today on Globally Speaking, Michael has a conversation with a guest who is leading the future of localization, especially as it relates to marketing and engagement. This guest was previously here on Globally Speaking sharing with us the core elements of building a global infrastructure. That was on episode 35. Today, he takes us a step forward and we will learn how we can know that what we’re doing is actually working.

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Mar 27, 2019

How Following the Herd Impacts Localization

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking, we’re going to be having a conversation—one of those conversations that Michael and I have occasionally—but it was inspired by a video that I like to show in some of my consulting engagements. Michael Because, of course, there’s no better way to communicate something than to have a YouTube or TED video.

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Mar 13, 2019

What's the Latest with Neural MT?

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking Radio, we’re coming back to a topic that was one of the most popular topics we had. We talked about neural machine translation in a three-part series back in episodes 20, 21 and 22, and it’s currently one of the topics that is most pressing when it comes to technology in the language space.

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Feb 27, 2019

Let's Talk Internationalization

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we have a guest on a topic that we have not talked much about to date. Renato Yes. Have you ever seen the acronym i18n? Michael I’ve seen it around. Renato What is it, Michael, for you? Michael It’s internationalization.

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Feb 13, 2019

Lobbying for Language in the Halls of Power

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Lobbying is one of those activities that has a negative connotation, sometimes. However, we hear about the power of lobbying in making government change and advance the interests of certain categories of business and professions and so on. Today in Globally Speaking, we’re interviewing somebody that does that for a living, right Michael?

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Jan 30, 2019

What Does Blockchain Have to Do with Localization?

Speaker Transcript Michael S. I’m Michael Stevens. Renato I’m Renato Beninatto. Michael S. And today on Globally Speaking, we are talking about one of our items from the 2019 predictions episode. Renato Yeah, blockchain. You probably saw that in the title of this episode. Michael S. Yes. And for our listeners, we are going to take you on a bit of a journey that we went on.

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Jan 16, 2019

Educating the Localizers of the Future

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato Today, on Globally Speaking, we will be talking to somebody that is responsible for one of the most important education programs in the translation and localization environment. Michael Absolutely. It’s a place that’s become a regular pipeline for professionals in our industry, both on the buyer side and on the LSP side.

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Jan 2, 2019

Wrangling Your Global Content

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato And today on Globally Speaking, live from Seattle, Washington, at the Rendezvous Jewelbox Theatre, we have a special guest. Somebody that I’ve wanted to interview for a long, long time. Michael He’s a wrangler. Renato For those of you who’ve been in the industry for a while, you’ve probably heard and read about Scott, who’s one of the pillars and experts in our industry.

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Dec 12, 2018

What’s in Store for the Translation Industry in 2019?

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today we are having one of our favorite discussions of the year. Renato It’s the third edition of our crystal ball 2019 forecast: what the languages services industry is going to be talking about in 2019. Michael These are the trends we’re seeing. We came up with our own list.

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Nov 28, 2018

How to Understand and Embrace AI

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking we have a very special event. We’re coming from the Jewelbox Theatre here in Seattle, Washington. Renato It’s our live show. Michael It’s our live show and we’re actually coming full circle on content. Renato The first episode that we recorded for Globally Speaking was “Will I have a job tomorrow?

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Nov 14, 2018

Tracking Data to Prove ROI

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today we’re going to talk about one of our favorite topics, which is… Michael Shame. Renato We have no shame. We started this interview talking about ROI and trying to get into serious things, but towards the middle we started talking about a wall of shame.

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Oct 31, 2018

Selling Software in Today’s Localization Landscape

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we are talking about sales. We oftentimes only talk about services. Renato Localization and language services. But our friend today—because of a change in sales methodology—stopped selling language services and started selling software. Let’s hear about his journey. Bjoern My name is Bjoern Lux, I work in sales at XTM selling translation management software.

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Oct 17, 2018

A Big Brand's Small Start to a Successful Localization Program

Speaker Transcript Renato I’m Renato Beninatto and today on Globally Speaking, Michael is interviewing a localization manager who’s a team of one. Listen to how he got his start and, most interestingly, his thoughts on keeping people engaged in the work whether they report to you or not. That’s actually the mission of the company. I hope you enjoy this one. Oleksandr My name is Oleksandr Pysaryuk.

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Oct 3, 2018

Proving the ROI of Localization

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we’re in a really comfortable place recording. Renato We seldom have a chance to be in a real studio. This time, we’re in a beautiful location here at HubSpot in Cambridge. We discuss all kinds of topics related to localizing content into multiple languages for a product that is very sensitive to the type of content that you publish because it’s content marketing.

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Sep 19, 2018

Making the Most of Localization Events and Conferences

Speaker Transcript Michael I’m Michael Stevens. Renato And I’m Renato Beninatto. Michael And today on Globally Speaking, we are caught up in a particular season of the year where we’re not at home a lot. Renato Yeah, some people call it travel season; we call this event season. We have two clusters of events in the calendar. So, you have the fall cluster that starts now, September to late November, some in early December.

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Sep 5, 2018

How Do Cultural Codes Affect Business?

Speaker Transcript Michael I’m Michael Stevens. Renato And I’m Renato Beninatto. Michael Today on Globally Speaking, we have a guest who has written and published 17 books, is an expert, does consulting, is the CEO and founder of Archetype Discoveries Worldwide. Renato Dr. Clotaire Rapaille was born in France, has been living here in the United States for a while, and he has developed a methodology to identify the first imprint that we get for several things in our lives.

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Aug 22, 2018

A Peek Inside the Canadian Translation Bureau

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking, we’re talking with the president of the Translation Bureau in Canada. It’s a part of the Canadian Government even though it has its own budget, it’s independent, it’s a self-sustaining agency. But it’s in charge of doing all the official translations for the Canadian Government.

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Aug 8, 2018

How to Get Started in B2B Marketing

Speaker Transcript Michael S I’m Michael Stevens. Renato I’m Renato Beninatto. Michael S And today on Globally Speaking, we have a guest that is near and dear to our hearts. Renato Michael has been working with us for almost two years on this podcast. He is one of the people who had the idea of putting a podcast together as being one of the new means of communication, and I can’t say that it was a bad idea.

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Jul 25, 2018

The Evolution of Interpretation

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today on Globally Speaking, we’re going to revisit a guest that we had on the show about a year ago. Michael It’s because we’ve been thinking a lot about the human voice. Renato Voice has been one of the most important challenges in the translation/language services space because it is more and more the vehicle of communication.

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Jul 11, 2018

The Evolution of Tools and Teams in a Growing Loc Program

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, we have a guest with some unique insight into content management platforms and translation management platforms. Renato And somebody with interesting experiences in dealing with a product that is not very common, that we don’t hear so much, is an infrastructure product.

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Jun 27, 2018

Sympathy for the Traitor: The Art of Literary Translation (Part Two)

Speaker Transcript Renato I’m Renato Beninatto. Michael S And I’m Michael Stevens. Renato Today, we’re doing the second episode of “Sympathy for the Traitor,” our interview with Mark Polizzotti. Michael S Last week we had just a fabulous conversation with Mark. His book was inspiring; both you and I devoured it. And I actually think, Renato, he is a kindred spirit.

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Jun 20, 2018

Sympathy for the Traitor: The Art of Literary Translation (Part One)

Speaker Transcript Michael S I’m Michael Stevens Renato And I’m Renato Beninatto. Michael S And today on Globally Speaking, we’re going to look at translation from a different perspective than we have in any other episode. Renato That’s true, Michael. And we’re actually not going to have one episode. This conversation was so good that we decided that we’re going to have two episodes in a row, and you’re not going to have to wait two weeks to listen to the second part of our conversation with Mark Polizzotti.

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Jun 6, 2018

Advancing the TAUS Dynamic Quality Framework (DQF)

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto Michael And today on Globally Speaking, Renato you have invited someone to talk about quality, and I know you hate talking about quality. So why would you do that? Renato Well as I say, quality doesn’t matter. It’s something that you don’t talk about. It’s like you don’t negotiate with terrorists; you don’t talk about quality.

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May 23, 2018

Saving Latin America's Endangered Languages

Speaker Transcript Renato This is Renato Beninatto Michael And I am Michael Stevens Renato Today on Globally Speaking we have a special guest. A friend of ours. Michael Absolutely, and on a very interesting topic. I think back to the Noam Chomsky quote where he says, “Every time a language disappears, we lose a culture.” Renato Yes, and all over the world we have these efforts, and we’ve talked about some of them here in our podcast, of recovering and reviving languages around the world.

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May 9, 2018

How Netflix Localizes (Brilliantly!) for Kids in Japan

Speaker Transcript Renato I’m Renato Beninatto. Michael Renato, today on Globally Speaking, we have a guest who is talking to us about reaching other audiences outside the US. Renato Yes, we’re talking specifically about the Japanese market. We had a podcast recently about it, but Netflix, as you know, is one of the phenomena in the new economy. Michael They’re changing the whole game.

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Apr 25, 2018

Where Do You Fit in the MT Maturity Model?

Speaker Transcript Michael I’m Michael Stevens. Renato I am Renato Beninatto. Michael And today on Globally Speaking, we are looking at the Machine Translation Maturity Model—the MTMM as it’s being referred to. Renato I don’t know about you, Michael, but when I think about maturity, I don’t think I have enough maturity to talk about it. Michael Much less develop a model for such a thing or be a model of maturity, or whatever the case may be.

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Apr 11, 2018

How to Evolve Localization from Tactics to Strategy

Speaker Transcript Michael Welcome to Globally Speaking Radio. This is Michael Stevens, and today we’ve got a special guest on our show. Hanna at Box So, let’s get the conversation started. Hanna I’m Hanna Kanabiajeuskaja, I’m from Belarus, and hence the last name that’s so challenging to pronounce, and I work at Box as a Localization Manager. Michael You pronounce it very well, much better than I would have.

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Mar 28, 2018

Localization in Japan

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking, Renato, we’re talking about…is it fair to have a favorite country or a list of favorite countries? Renato Yes. Michael Ok. At least maybe a favorite country I’ve visited. That at least puts some context to it. Renato You haven’t been to Brazil.

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Mar 14, 2018

Best Practices for Getting Paid

Speaker Transcript Michael I’m Michael Stevens. And today on Globally Speaking, Renato and I have a discussion continuing our look at money and how money impacts the localization industry. Michael Today we’re asking the question “How do you get paid?” And you’ll find in this interview that we talk to an expert who is able to get a blueprint for people, especially small business owners who are trying to find the most efficient way to get translators and the people who work for them paid.

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Feb 28, 2018

Will TAPICC Become an Industry Standard for Translation APIs?

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And Renato, today on Globally Speaking, we’re talking about something a little different. It’s a change of pace some would say. Renato Yes. Instead of the stories and the fun things that we’ve been talking about, we’re bringing you information about an industry initiative. Michael That some people would find very fun and very relevant.

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Feb 14, 2018

Ethics in Machine Translation

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And this week on Globally Speaking, Renato, we’re talking about a very timely subject. And that is the ethics around the machines taking over. Renato Well, ethics is always a hard topic, because ethics … It’s something that changes over time, right? You have some basic foundation of things that are considered ethical, but as society evolves and as things change, ethical problems from the past cease to exist, and new ethical problems appear.

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Jan 31, 2018

How to Combine Content Strategy with Localization

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato Today in our show we’re going to talk to somebody that was recently awarded the MindTouch Top 25 content strategy influencers in the world. It’s a person that mixes a passion for languages with a passion for one language, which is the original content. Michael That’s right, that’s right, and there’s a lot of talk about the means in which content is delivered to customers, to users of that content.

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Jan 17, 2018

The General Theory of the Translation Company

Speaker Transcript Renato I’m Renato Beninatto. Michael And I am Michael Stevens, and today on Globally Speaking we have just an entirely different format, Renato. Are you going to be able to handle it? Renato I will try hard. Michael Instead of Renato serving as his normal host, today Renato is an interviewee, as a co-author of a book that is now out.

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Jan 3, 2018

The Logic of Localizing African Languages

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato Today in our podcast we’re going to talk about African languages. This fascinating world, the future of business, where the growth of technology and trade is expected to accelerate in the next 10-20 years. A new generation of users of content. Michael Yes, and it’s great, because we have taken a look at some of the health crises that have gone on and what language has to do with that in Africa.

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Dec 20, 2017

Managing Language Services at SAP

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today Renato we get to talk to a guest from one of the largest software companies in the world. Renato Absolutely, it’s not a consumer kind of product. Michael It’s not American. Renato It’s not American. You don’t see it every day, but I can guarantee you that if you download music from iTunes, if you buy stuff at Walmart, if you do a shipment from UPS you’re probably going to be affected by the reach of this software.

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Dec 6, 2017

Localization as a Humanitarian Effort: The Wondrous Vision of the Virtual Assistant Circle

Speaker Transcript Renato I am Renato Beninatto. Michael And I’m Michael Stevens. Renato Our listeners know that this podcast promotes and is a big fan of humanitarian causes. We have done a couple of shows on Translators without Borders… Michael The Endangered Alphabet show was another one. Renato Endangered Alphabet. Michael It’s just great that we get exposed to these groups that are doing good and we can’t help but put a microphone in front of them.

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Nov 22, 2017

Forecast 2018: What's Ahead for the Language Industry?

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today we’re doing our annual show about trends for 2018. Michael It is that time of year again isn’t it Renato? Renato Amazing that this year just went by. Michael We sit here and we pull out our crystal ball… Renato Well, one of the things that I like to present as a caveat in the beginning of this conversation is that we’re talking about very short-term trends.

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Nov 8, 2017

How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes)

Speaker Transcript Michael I’m Michael Stevens. Renato I am Renato Beninatto Michael And today on Globally Speaking, we’re trying to find out what happens when you say something that offends people. Renato Yeah. The cultural effect is very interesting because companies have to put elements in their localization process to avoid mistakes. Michael Right. So the burden isn’t just on translators getting the words right, because sometimes words can be translated correct, but the concept could be completely wrong.

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Oct 25, 2017

Is Remote Interpretation Getting Closer to the Norm?

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And this week on Globally Speaking Renato, we’re talking about interpretations. Renato Remote interpretation to be more precise. Michael Yes because everything changed. It took me years to figure out what’s happening with interpreters, and there’s a lot of new technology, new process. Renato Interpretation is one of those glamorous areas of the translation business because you’re actually not interacting with a computer.

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Oct 11, 2017

How Salesforce Drives a Global Localization Engine

Speaker Transcript Renato This week on Globally Speaking, we have our first return guest. Previously, she talked about her role and importance of the Unconference in providing a place for localization professionals to share ideas, skills, and improve the general IQ of the industry. Today, in a conversation with Michael, they discuss her actual job—her day job—and the challenges in running a localization group in an enterprise software product.

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Sep 27, 2017

Putting 'Culturalization' on the Localization Map

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And Renato today on Globally Speaking we’re looking at maps. Renato I love maps. Michael Me too, in my kitchen I have nautical maps of the Seattle surrounding area, the islands, all of this with the depth charts, and on a regular basis; I end up just like checking out the oddest things.

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Sep 13, 2017

Technology in the World of Translation

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today we’re having a conversation about translation technology. Michael And does it matter? Does technology matter in translation? Renato Absolutely, and we need to separate in this conversation the concept of translation management and translation memory, the concept of managing the language part of the process and managing the translation process itself.

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Aug 30, 2017

Building a Global Infrastructure

Speaker Transcript Michael I am Michael Stevens, and today on Globally Speaking, we’ve started with a special guest as our announcer. Would you like to introduce yourself? Aidyn Sure. Hi, I’m Aidyn Stevens. Michael Aidyn Stevens is daughter of myself, Michael Stevens. And Aidyn, what do you know about starting a global program, getting something off the ground internationally at a company?

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Aug 16, 2017

Endangered Alphabets

Speaker Transcript Michael I’m Michael Stevens. Renato I’m Renato Beninatto. Michael And today on Globally Speaking we are talking about endangered alphabets. Renato Yes, it’s very interesting because we hear a lot about endangered languages, but not so much about endangered alphabets. Michael Yeah, alphabets. The work that’s being done in this area is really interesting because it combines a bunch of different things, it’s not just language.

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Aug 2, 2017

Pricing—Addressing the Elephant in the Room

Speaker Transcript Michael Wow, so we’re getting some help now on our introductions to our podcasts, Renato. Michael So who was this guest that we had who is learning so much about pricing in localization? Renato Well, that happens to be Luca Beninatto, my son. Michael Ahh, so he’s a podcaster in making. Renato Yes, and he’s a frequent listener—involuntary frequent listener.

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Jul 19, 2017

A Conversation with Adolfo Hernandez

Speaker Transcript Renato I am Renato Beninatto Michael And I’m Michael Stevens Renato A rising tide lifts all boats. Some people claim that real competition only comes from outside of an industry. Because when an established industry grows, all the players grow together. Michael Today we talk with the CEO of SDL. SDL as a company touches every player in our space by providing the technologies that are the fuel that allow the translation industries to run; for translators to do their work; for LSPs to process files; and ultimately for clients to get the projects back to them.

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Jul 5, 2017

The Rise of Interpretainment

Speaker Transcript [TONY ROBBINS MOTIVATIONAL SPEECH SEGMENT] Renato I am Renato Beninatto. Michael And I am Michael Stevens. And Renato, I know you know him, and I know our listeners who know Tony Robbins can recognize his voice. He’s best known for infomercials, statements like “it’s not the size of the fight in the dog, it’s the size of the dog in the….

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Jun 21, 2017

Localizing for the Netflix Effect

Speaker Transcript Renato Netflix has embarked on the most aggressive localization effort in history. In 2016, Netflix launched a service to 130 countries simultaneously. Everywhere in the world. This is unprecedented. Really! It’s one thing to localize a website or an app, even for a service that is available virtually on any device that has an internet connection. It’s another thing to translate and subtitle or dub millions of hours of TV shows and movies, including original series, documentaries and feature films.

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Jun 7, 2017

Translation and the Ebola Crisis: How We Can Help

Speaker Transcript Michael I’m Michael Stevens, and today on Globally Speaking, we started the episode with a song, Effrakata by Koffi Olomidé, one of the most prominent musicians to sing in Lingala. This is a major language spoken in the Democratic Republic of Congo or DRC. In a previous episode, we interviewed Lori Thicke, the founder of Translators without Borders, and there she told us how this organization got started.

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May 24, 2017

Music and Localization: Fine-Tuning the Universal Language

Speaker Transcript Renato This is Renato Beninatto. Dougal This is Dougal Cullen. Michael And this is Michael Stevens from Globally Speaking. And you may have noticed, we have a guest with us today. Renato With more than six million copies sold in 2017, Halo became the second best-selling game on the X-Box. The only one that has sold more than that was Halo2 which was its sequel.

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May 10, 2017

The Four P's of Global Content Marketing

Speaker Transcript Renato I am Renato Beninatto. Michael And I’m Michael Stevens. And today we have an interesting conversation, Renato, don’t we? Renato Yes, it’s a topic that is very close to us; it’s the whole concept of taking content to global markets. Michael So, we’ve got a great guest. She’s the author of the book Global Content Marketing.

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Apr 26, 2017

Localizing the Revolution in Global Travel…the Airbnb Way

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens, and today on Globally Speaking… Renato We’re talking with one of the hottest properties on the internet. One of the brands that completely revolutionized travel. Michael Yes, business travel, personal travel, you name it, it’s changed. And, actually Renato, I think you had your first experience on this platform with me?

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Apr 12, 2017

Speaking of MultiLingual

Speaker Transcript Michael Very seldom can you find current news, interesting articles–or even relevant discussions–about the language industry. In fact, one of the main reasons we launched Globally Speaking is because, until recently, there’s been virtually no media resource that covers in-depth localization issues. But over the years there has been one exception. MultiLingual Magazine has been around for over two-and-a-half decades. And for the most part, it’s been the only localization trade publication in the industry.

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Mar 29, 2017

Localization in the World of Gaming

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens. And today on Globally Speaking, we’re talking about games. Renato Yes. And big people games. Michael Big people games and a little bit about kid games. Do you play any games, Renato? Renato You know, I’m not. I’m the father of a gamer, but I’m a typical old guy.

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Mar 15, 2017

Regulation, Process and Profit: A Look at Localization in Life Sciences

Speaker Transcript Renato Hi, I am Renato Beninatto. Michael And I am Michael Stevens. Michael Localization of Life Sciences is a hot topic. One that I haven’t had a lot of exposure to but hear about often. In the last couple months we’ve seen that companies in this space have been acquired at high premiums. Renato Well that’s true.

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Mar 1, 2017

The Challenge of Neural MT: Part III

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato, I know one of your pet peeves is the automatic response that translators and LSPs have when there is the topic of Machine Translation brought up. You get really angry when these people say that they don’t use the technology because of confidentiality. Renato Don’t get me started, Michael.

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Feb 15, 2017

The Challenge of Neural MT: Part II

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. In Part 1 of this series, we looked at the general concept of Neural Machine Translation. We discussed the difference between rules-based machine translation, phrase-based statistical machine translation, and how neural MT takes this approach to another level. Alon My name is Alon Lavie, I am a senior manager for client-side at Amazon and currently lead the Amazon machine translation research and development group located, primarily, here in Pittsburgh, Pennsylvania.

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Feb 1, 2017

The Challenge of Neural MT: Part I

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. The New York Times, the Economist, two of the most prestigious publications in the world have recently published extensive articles, not just short articles but extensive ones about artificial intelligence or AI for sort. And neural machine translation, Renato, why is this important? Renato You know, I frequently share content in social media with this hashtag that translation is only news when it’s bad because that’s what really happens.

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Jan 18, 2017

2017 Translation Industry Forecast Part Two, Deux, Dos, Zwei, Èr

Speaker Transcript Renato I am Renato Beninatto. Michael And I’m Michael Stevens, and today on Globally Speaking we’re looking at the misses from our predictions for 2017. Renato Yes, it’s interesting because our podcast, the episode about our predictions for 2017 was one of the most downloaded in our history, and we had a lot of feedback, thankfully most of it positive, and some criticism over things that we missed and that we didn’t cover.

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Jan 4, 2017

How to Compete With Global Brands

Speaker Transcript Michael I am Michael Stevens. Renato And I’m Renato Beninatto. Today we have a very interesting guest, Kathrin Bussmann, a fellow podcaster who is passionate about international marketing. Unfortunately, due to some scheduling conflicts I wasn’t able to participate in the interview but I’m sure you’re going to love this conversation that she had with Michael. Kathrin Hi I’m Kathrin Bussmann.

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Dec 15, 2016

Why Are Private Equity Firms Buying LSPs?

Speaker Transcript Renato I’m Renato Beninatto. Michael And I’m Michael Stevens, and today we’re looking at something that just was announced recently that’s a pretty big deal in our industry, Renato, why don’t you give people a summary of that? Renato The big news is that Lionbridge, the only publicly traded company, well, the major publicly traded company in the United States in the language translation business, was acquired by HIG Capital, a private equity firm, another private equity coming into the language business.

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Dec 7, 2016

What’s in Store for the Translation Industry in 2017?

Speaker Transcript Renato Hi, I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Today we have a show about predictions and what is in store for us in 2017. Michael So, we’re putting on our Nostradamus hat and we’re looking into this next year. So, let’s do it. Renato So, here’s what I have in mind that we’re going to talk today.

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Nov 23, 2016

Unpacking Localization Strategies for a Global Hospitality Brand

Speaker Transcript Renato I am Renato Beninatto Michael And I’m Michael Stevens Renato Michael – what’s on our itinerary today? Michael So today our journey takes us on the challenges and lessons learned in localizing a global hospitality brand. I think you’re going to enjoy it. Renato So let our guest introduce herself. Sonia I’m Sonia Zamborsky and I have the very long and involved title of Director of Product Field Support and Communications for Digital Globalization for Marriott International.

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Nov 9, 2016

Localizing Marketing Content Beyond Borders

Speaker Transcript Renato Hi, I am Renato Beninatto. Michael And I am Michael Stevens. Renato Today, in our program, we’re interviewing one of the founders of Velocity Partners, one of the leading B2B content marketing agencies in the world. Michael And we know they are leading because they were recently just awarded the Content Marketing Agency of the Year by the CMI, the Content Marketing Institute.

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Oct 26, 2016

Top Localization Do's and Dont's

Speaker Transcript Renato Hi, this is Renato Beninatto. Michael This is Michael Stevens, and you’re listening to Globally Speaking. Renato Today, we’re going to talk about tips. We’re always asked, when I go to universities, when I talk to clients, I’m often asked, “what are things that I should be doing and keeping in mind?” One of the things that, actually, I don’t like very much is they ask about things that they shouldn’t be doing.

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Oct 12, 2016

What Does It Mean to Be Truly Global?

Speaker Transcript Renato Hi, I am Renato Beninatto. Michael And I’m Michael Stevens. Renato Today we have an excellent guest to our show and we’re going to talk about globalization from an enterprise perspective with somebody that has worked in several major technology companies in Silicon Valley. Michael Yes, and our listeners may benefit, we covered a little bit in the interview but globalization is a word that’s thrown around.

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Sep 28, 2016

What Makes a World-Class Global Marketing Professional?

Speaker Transcript Michael I’m Michael Stevens. Renato And I’m Renato Beninatto. Michael And this is Globally Speaking and, today, we have an interview, we’re going to be talking about global digital marketing. Renato And our guest is Nitish Singh but, let him introduce himself. Nitish I am Professor Nitish Singh. I am a professor of international business.

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Sep 14, 2016

What about Sales?

Speaker Transcript Renato Hi, this is Renato Beninatto. Michael And this is Michael Stevens and you’re listening to Globally Speaking. Renato Today, we’re going to talk about sales. Michael Sales, you and I have been known to sell a few things in our career. Renato Yes. It’s one of those topics that in every conference that you go there’s always a track around sales, about growth and about how to make your company successful.

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Aug 31, 2016

When Translation Saves Lives: The Vision of Translators without Borders

Speaker Transcript Michael Welcome to Globally Speaking Radio. Renato This is Renato Beninatto. Michael And this is Michael Stevens, and today we’ve got a special guest on our show. Renato Lori Thick is the founder of Translators without Borders, one of the most fantastic non-profit organisations in our industry. Michael Yes it’s one that the entire industry seem to… well most of the entire industry seem to get behind, excited and really become quite a phenomenon with a lot of supporting coming.

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Aug 17, 2016

Why Don't Journalists Use Professional Translators? A Conversation with Lane Greene.

Speaker Transcript Renato Hi, this is Renato Beninatto. Michael And this is Michael Stevens. Renato Today we have a very special guest with us. Michael Yes, one of the more esteemed guests we’ve had; a writer for The Economist. Renato Well, it’s not every day that you get a famous journalist, an accomplished writer and, all in all, a very smart guy to talk to us.

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Aug 3, 2016

An In-Depth Unconference Report

Speaker Transcript Renato I am Renato Beninatto. Michael And I’m Michael Stevens. Renato Today, we’re going to talk about unconferences, in general, and especially in the language industry. Michael So, we are talking about conferences? Renato No, “un-conferences.’ Michael Unconferences, okay, because conferences are expensive, they take a long time to get to, it’s hard to convince managers for the budget, often.

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Jul 20, 2016

Why is Global Branding So Hard? And So Worth It?

Speaker Transcript Renato Hi. I’m Renato Beninatto. Michael And I’m Michael Stevens. Renato Michael, let’s talk about brands. Michael Let’s talk about brands. We mentioned it in the opening of the show and most people just nod and smile when they hear the word brand but I’ve been wondering, do we really know what a brand is and what we’re talking about here.

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Jul 6, 2016

How Localization Skyrockets Growth

Speaker Transcript Renato Hi. I’m Renato Beninatto. Michael I’m Michael Stevens. Renato Today we have a very special guest with us, we’re going to talk about a fascinating company form Australia. Michael We’re talking about rockets, or something, right? Sky-rocketing growth, something like that? Renato Well, the interesting thing about our guest today is it’s a company that went from 0-10 million users in no time, almost as fast as Facebook.

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Jun 22, 2016

Crowdsourcing: Convenience or Confusion?

Speaker Transcript Renato Hi, this is Renato Beninatto. Michael And this is Michael Stevens. Renato Welcome to Globally Speaking. Today we’re going to talk about an old topic that is a favourite in our industry. How did we call this program? Michael I refer to it as Crowdsourced Confusion. Renato Yeah, everybody loves to talk about crowdsourcing.

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Jun 8, 2016

How Do Top Hospitality Brands Engage Local Travelers on a Global Scale?

Speaker Transcript Renato I am Renato Beninatto Michael And I am Michael Stevens Renato And this is Globally Speaking, and today we’re going to talk about how top hospitality brands engage with local travelers on a global scale. This is a topic that’s very dear to us, isn’t it Michael? Michael It is because we keep these companies in business.

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May 25, 2016

Why is Monterey Called the Language Capital of the World?

Speaker Transcript Michael Welcome to Globally Speaking. I’m Michael Stevens. Renato I’m Renato Beninatto. Michael We’re sitting here in the beautiful Monterey California. Life does not get much better than this. Renato it’s true. And we have an important guest today. Michael We do. We are privileged to be speaking with Dino Pick today. Dino has an illustrious background.

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May 11, 2016

Will I Have a Job Five Years From Now?

Speaker Transcript Renato I am Renato Beninatto. Michael And I am Michael Stevens. Renato Today we’re going to talk about “am I going to have a job tomorrow?” Michael That’s really relevant considering we’re sitting in Monterey at our annual business meeting with a bunch of co-workers. We’re actually recording in front of a live studio audience, Renato, so this actually makes me a little nervous, the fact that we’re talking about whether we’re going to have jobs tomorrow.

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