BEP 366 – English for Startups 3: Addressing Investor Concerns
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Welcome back to Business English Pod for today’s lesson on addressing investor concerns during a pitch in English.

One of the greatest skills in business is the art of persuasion. Whether you’re running a startup and wooing a big investor or trying to convince your boss to give you a pay raise you need to be able to persuade.

Of course, we often use a pitch or presentation to persuade, especially when looking for startup investment. But the pitch alone won’t seal the deal. The real test is handling questions and concerns after your pitch. Can you anticipate these concerns and be ready to address them? Can you think and speak on the fly? Do you have the confidence to back up what you’ve said in your presentation?

There are several concerns you might have to address. For one, you may have to explain exactly why your idea is unique. And you might also have to show clearly that you’re committed to the idea. One common investor concern is the valuation, or how much you think the company’s worth. You’ll need to justify your valuation clearly, and explain what you’ll do with the investor’s money. And through it all, you’ll be trying to show why you are backable, or deserve the investor’s support.

In today’s dialog, we’ll rejoin Quinn, who is seeking investment for his online payments company called Moolah. In our last lesson, Quinn gave his pitch to the investor. Now he has to address some tough questions and concerns from a potential investor named Mason.

Listening Questions

1. What does Quinn believe shows that he’s fully committed to the company?
2. What exactly does Quinn plan to do with the investor’s money?
3. Why does Quinn believe he is backable on a personal level?

Premium Members: PDF Transcript | Quizzes | PhraseCast | Lesson ModuleThe post BEP 366 – English for Startups 3: Addressing Investor Concerns first appeared on Business English Pod (MP3 Audio Only).
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