Companies have been cold calling buyers for decades. In the past, it was one of the only ways that salespeople had to connect with potential buyers. But then we got caller ID technology, buyers started screening and ignoring these calls from unknown numbers. Then, the internet became widespread and buyers no longer needed sales people like before. Buyers were able to do their own preliminary product research. Inbound marketing, according to guest Rhys Metler, essentially killed the cold call.