CUES Podcast
CUES Podcast
Jul 17, 2017
CUES 30: Brand Building, an interview with Denise Lee Yohn
Play • 22 min
In this episode, we will define brand as a business, the changes in brand building strategies, and some of the biggest challenges organizations face to communicate their brand effectively. Lee Yohn is a brand-building expert and author of the bestselling book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.
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