CUES Podcast
CUES Podcast
Jun 8, 2017
CUES 25: Brand Strategy, an interview with John Mathes
Play • 14 min
In this episode, we will identify your return on marketing efforts, defining brand, and the driving forces behind branding. Mathes is the director of brand strategy for Weber Marketing Group and serves as one of the faculty members at the CUES School of Strategic Marketing.
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