On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries discuss the timely topic of insourcing and outsourcing marketing and sales talent. It starts with understanding the ultimate objectives. Having an attentive problem-solver who is bought-in and engaged is vastly different than looking for anyone who can complete a project by Friday at noon. Hiring W2 employees may not be the right answer for your team, but are gig workers the best option? If it takes lots of time for the Chief Marketing Officer or Head of Sales to manage gig workers or contractors, maybe it's not a flaw in the system, it could be an issue with communication or scope. This is a must-listen conversation for anyone looking to grow their marketing team in 2023.
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