Move over Millennials, there’s a new kid in town.
Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding its mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z. This generation of digital natives is an entirely different type of consumer—one that you need a completely new type of marketing strategy to reach.
How confident are you that you can connect and engage this audience in a way that will resonate?
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