Brembo Red
Brembo North America
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From Formula 1 to off-road racing, RED is synonymous with Brembo brakes, the world leader and acknowledged innovator of brake technology. Brembo is the company (and RED the color) that stops the world’s most advanced cars, motorcycles and trucks. The Brembo RED podcast is hosted by Brembo North America CEO Dan Sandberg, who has spent over 25 years in the auto business (and who started his career in radio). Brembo RED will introduce you to the movers, shakers, news makers, celebrities and personalities in the world of transportation, and will expose you to the people that make, sell and use Brembo’s products each and every day. Dan’s guests on Brembo’s own innovative, global intranet podcast have included: Martin Truex Jr., Jay Leno, Johnny O’Connell, Cal Crutchlow, Rob MacCachren, Graham Rahal, Patrick Long to name a few.
Available episodes
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Aug 1, 2022
Brembo Red-Episode 17
This edition of Brembo RED with Dan Sandberg features four-time IndyCar Champion and sportscar racer Sebastien Bourdais who talks racing, winning, and the fear of owning a Ford GT. He also tells RED what three race cars he’s driven that he would want back in his garage. Also, Howard Smith, General Motors Vehicle Performance Manager for Performance SUVs and Police Vehicles, joins RED to discuss the all-new BIG horsepower 2023 Cadillac Escalade V-Series.
Bourdais is currently driving the No. 01 Cadillac DPi-V.R for Chip Ganassi Racing in the IMSA WeatherTech Championship. With a win at the last race the Frenchman from Le Mans discusses his 30-year racing history, Le Mans 24, and his future in the sport. He also tells us why he “couldn’t keep his Ford GT.”
Smith was tasked with bringing the Escalade V-Series from grocery getter to a full size, go faster SUV. The BIG V, the result of “customer ask” has 682 hp, 653 pound-feet of torque and is stopped by BIG Brembo brakes. Smith says, “launch control was a necessity.”
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Mar 9, 2022
Brembo Red-Episode 16
This edition of Brembo RED with Dan Sandberg features Jason Stein of SiriusXM’s Cars and Culture talking about podcasts vs. print media and the future of EVs, Chris Sergeant, Polaris’ VP talking about the increasing popularity of the Slingshot and Stephen Nasse, Late Model racer, who discusses track etiquette and doing it in the dirt. Jason Stein, former publisher of Automotive News, started in radio and now is back with his SiriusXM show “Cars and Culture.” Stein is still breaking news and learned recently why you should be careful when asking Jay Leno why he doesn’t own a Ferrari. He also tells RED why it’s going to take some time for North American consumers to warm up to electric vehicles and why many current manufacturers may not survive the EV transition. Sergeant shares his journey from being a Naval Nuclear Submarine Officer to being the czar of the unique three-wheeled Polaris Slingshot. He explains how this “auto-cycle” provides the same “visceral experience” of a motorcycle without the “two-wheeled anxiety.” Stephen Nasse, the popular Late Model racer who runs 30+ races a year from Miami to Maine talks about respect on the track and how he “races how you want to be raced” and why he has used Brembo stopping power for years. He also talks about his aspirations to “maybe” running in NASCAR someday.
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Dec 21, 2021
Brembo Red-Episode 15
Dan Sandberg hosts a special holiday HOLLYWOOD EDITION of Brembo RED featuring Tinseltown car guru Dennis McCarthy from Visual Effects, Justin Kell of motorcycle provider Glory Motor Works, and Brembo’s own Mike Messina who checks-in to talk about 2021’s motorsports championships.
McCarthy has built or modified cars and trucks for blockbuster movies like the Black Panther, Blade Runner, Batman, Green Hornet and the Fast and Furious nine movie franchise. He reveals some of the secrets behind those movie star performance cars and even tells Dan the details behind the custom built Batmobile in Batman vs, Superman, a 10,500 lb., 11 feet wide monster car stopped with big Brembo 8-piston brake calipers.
Kell talks about building and supplying bikes for the newly released Matrix Resurrections, Indiana Jones, Top Gun and Top Gun Maverick, and what it takes to ready a movie bike for nose wheelies and other stunts. Kell tells us about Steven Spielberg’s “almost” Indian motorcycle and the electrification of Hollywood two-wheelers. He also reveals why Ryan Reynolds, Tom Cruise and Keanu Reeves are great riders when it comes to making movies.
Mike Messina from Brembo’s Race Team joins RED to close out the motorsports season championships in NASCAR, IMSA, F1, Off-Road, as well as new products. He talks about Hendrick Motorsports magic season this year including 10 wins for Kyle Larson and the victory records broken in this year’s season, all on Brembo brakes.
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Nov 18, 2021
Brembo Red-Episode 14
On this edition of Brembo RED with Dan Sandberg, we head back to this summer’s Concours d’Elegance in Plymouth, Michigan to talk to Collector of the Year, Judge Joseph Cassini III, who is passionate about pre-war autos, including his favorite Duesenberg. Recently retired Ford VP of design and the Concours’ Enthusiast of the Year, Moray Callum discusses the successes of his career and the future of automotive design . Stellantis Dodge design chief and Concours Muscle Car Judge, Mark Trostle, explains electric car proportions and horsepower brand identity.
Judge Joseph Cassini III joins Brembo RED to share his passion for car collecting. Cassini talks about how sexiness and styling drew him to pre-war cars and how “hormones and gasoline” fueled his early passion for the hobby.
Moray Callum, former Ford VP of Design explains why sketching is still important for a designer and the challenges of designing above the electric “skateboard” platform. Callum talks “frunks” and about his love for the ’76 Ford Bronco.
Mark Trostle, Stellantis (Dodge) design head, discusses today’s horsepower icons and how specific design cues, particularly the body’s proportion, makes a great vehicle. The SRT creator also guarantees that new performance electric cars will be just as exciting as their gas counterparts and will maintain the company’s brand identity.
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Sep 23, 2021
Brembo Red-Episode 13
BREMBO RED is live at LUFTGEKUHLT 7, the Porsche air-cooled festival in Indianapolis. Host Dan Sandberg welcomes JOHN OATES, from the legendary pop duo HALL & OATES, and Porsche race car specialist KEVIN JEANNETTE from GUNNAR PORSCHE RACING to talk MUSIC, CARS, Racing, and CULTURE.
JOHN OATES talks about how he fell in love with cars, his special Porsche 356 EMORY OUTLAW and the reveal at Luft 7 of his unique rebuilt Porsche 914/6. He also talks about his passion for both music and cars.
KEVIN JEANNETTE talks about the 914/6 he built with John Oates, the future of car rebuilds and collecting and HOLLYWOOD RACE CAR DRIVERS, including his work with the legendary Paul Newman, and the future of car rebuilding and collecting.
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Aug 26, 2021
Brembo Red-Episode 12
THE FUTURE OF CAR CULTURE and ELECTRIC vs. HYDROGEN discussion drives this episode of BREMBO RED from the Concours d’Elegance of America. McKeel Hagerty of Hagerty Insurance, and Michael Robinet, Executive Director at IHS Markit, join host Dan Sandberg to talk new and old cars, car culture and the future of the auto business.
MORE LIKE A CLUB than an insurance company, Sandberg discusses how and why Hagerty Insurance has morphed into a CAR CULTURE MEDIA giant. In addition to insurance, the company now owns FOUR CAR SHOWS and is focusing on increasing the younger generation’s appreciation for cars and car collecting.
The GLOBAL MICROCHIP SHORTAGE has stunned the auto business. Michael Robinet talks about the supply chain and why a part as big as a penny is so important to the automotive industry. Robinet predicts WHEN INVENTORIES WILL RETURN to dealer lots.
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Jul 21, 2021
Brembo Red-Episode 11
THE HENRY FORD: DRIVEN TO WIN exhibit is featured on this episode of Brembo RED. Host Dan Sandberg is joined by curator Matt Anderson and legendary Motorsports Hall of Fame racer Lyn St. James. The exhibit is “a look at the past 125 years of racing in the United States from stock cars to sports cars, Indy, drag racing and even hill climb.” Sandberg discusses the interactive pieces of the exhibit with Anderson, including the Brembo sponsored simulators. “The simulators are about as real as you can get without going out onto a physical track. You get caught up in the competition. It’s a great experience.” St. James discusses her racing career and how she approached racing differently than the men. She also talks about the mental aspect of her racing style and that she is still chasing a competition record at the Bonneville Salt Flats. “That is unfinished business for me . . . I want to get in the 200-mph club at Bonneville. I hope to do it this year.”
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May 6, 2021
Brembo Red-Episode 10
BIG HORSEPOWER on Brembo RED with car tuner John Hennessey in the studio to talk about 30 years of “making fast cars go faster.” Also joining the show is Cadillac’s Brandon Vivian on the all-new “CT5-V Blackwing -- the pinnacle of Cadillac performance.”
Host Dan Sandberg discusses how Hennessey has modified 12,000 cars in his 30 years in the performance business. “Powered by passion” is what fueled Hennessey to build modified Vipers, Corvettes, Camaros, Ford, and Dodge trucks as well as Mitsubishis. He also talks about the future of high performance electric cars.
Vivian discusses the CT5-V Blackwing and how it is “the most capable track car to date from the brand.” He also talks about the future of the V-Series as Cadillac will be all electric by the end of the decade. “The second generation of electric vehicles will have a range of performance and be able to do full track days on a charge.”
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Feb 2, 2021
Brembo Red-Episode 9
Brembo RED welcomes Ralph Gilles, Stellantis head of design, to talk design, horsepower and electrics. Alex Bowman, NASCAR driver, joins host Dan Sandberg to talk about his climb to the top of the NASCAR Cup series.
Gilles talks to host Dan Sandberg about the design of EVs, being a true auto enthusiast, the horsepower wars, and the new Jeep Grand Wagoneer. Gilles manages all things performance for the newly named Stellantis, formerly FCA, and shares his enthusiasm of all things cars. He talks about unique design aspects including how “a grill needs to speak to me” and the look of the upcoming all-new Jeep Grand Wagoneer.
Alex Bowman driver of the No. 48 Ally Chevrolet for Hendrick Motorsports joins RED to talk goals and reflect on his sixth place NASCAR Cup points finish in 2020. Bowman discusses “expectations on taking over the legendary 48 and 88 cars” as well as acknowledging that “I love big cubic inch, high-horsepower engines.” Bowman also throws more than just a bone to his local Charlotte animal shelter.
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Nov 25, 2020
Brembo Red-Episode 8
Racing legend Mario Andretti joins Brembo RED to talk about his successful career in racing and Hearst Auto’s Eddie Alterman is in the RED studio to talk EVs and hot new vehicle reveals.
Host Dan Sandberg discusses Andretti’s 60 years in racing. As one of the only American drivers to race with Ferrari in Formula 1 -- “I always dealt directly with Enzo.” His achievements are legendary: He won the Daytona 500, the Indianapolis 500 and the Formula One World Championship, an unprecedented trifecta. No other race car driver has ever won all three titles. Mario took the checkered flag 111 times during his career – a career that stretched five decades and across six continents. -- “I always drove the car ten-tenths.” And his philosophy on braking -- “Braking is part of performance, the better brakes you have the faster you are going to go.”
Alterman, is Hearst Auto’s Chief Brand Officer. According to Alterman, “we are in the most convulsive era of the car business.” This professional “car guy” gives insight into the electric vehicle (EV) market including their style and performance, “Tesla made EVs sexy” and explains why and when we all will be driving EV’s. He also give us his take on the newest vehicles hitting the market including the Corvette, Ford Mach E, GM’s Hummer and the Ford Bronco.
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Sep 21, 2020
Brembo Red-Episode 7
Brembo RED talks NEW Bronco, NEW Polestar and dives into aftermarket braking with host Dan Sandberg.
Mark Grueber, Ford Bronco marketing executive, details all things Bronco with Brembo RED. From the internal sell job to resurrect the iconic off-roader to the technology in the all-new Jeep fighter that hits dealerships in eight months.
Robert Caravati joins the conversation to discuss the aftermarket/do-it-yourself brake business and how Brembo delivers quality and is expanding its footprint in this competitive marketplace.
Polestar just introduced the all-new all-electric Polestar 2. Scandinavian inspired design is evident along with big performance and stopping power explained by Gregor Hembrough, CEO of Polestar NA.
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Jun 17, 2020
Brembo Red-Episode 6
Interviews by host Dan Sandberg, CEO of Brembo North America, with Simon Pagenaud, 2020 Indy 500 Champion and YouTube influencer Jason Fenske.
On this episode of Brembo RED, Dan Sandberg talks to Indycar Champion driver Simon Pagenaud about his exciting finish and victory at last year’s Indy 500.
Simon also talks about how he stayed in shape during the extended downtime prior to the start of the 2020 IndyCar season and what’s next in his already impressive race career. Simon also tells us about his dog Norman’s latest adventures, and Norman recommends a new harness for Brembo’s mascot Reesey.
Dan then talks to Jason Fenske, creator of the You Tube channel “Engineering Explained.” Jason’s channel has over 2 million subscribers and is one of the automotive world’s most influential social media platforms. Jason talks to Dan about how and why he started the channel, gives us his review of the most exciting cars of 2020 and explains what he views as the Top 5 things to look…
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Apr 21, 2020
Brembo Red-Episode 5
Interviews by host Dan Sandberg, CEO of Brembo North America, with Group VP of Toyota Marketing Ed Laukes, Mike Messina from Brembo Racing and Karma Vice President of Platform Engineering Todd George.
On this episode of Brembo RED, we offer a cure for the Coronavirus – horsepower! Host Dan Sandberg talks to Ed Laukes, Group VP of Marketing at Toyota North America, about the excitement surrounding the return of the legendary Toyota Supra, Toyota’s view of the SUV vs. car battle, and the future of the automotive business.
Mike Messina from Brembo Racing then joins Dan to talk about COVID-19’s impact on the global racing series and the surprising rise in professional online racing. Mike also explains what a 40-week per year traveler does when he’s forced to stay home.
Dan then heads to the LA Auto Show to take a look at the high tech electric cars Karma is making, which are a bit different in transmission and technology than other electrics in the market. Karma Vice President…
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Jan 23, 2020
Brembo Red-Episode 4
Interviews by host Dan Sandberg, CEO of Brembo North America, with Urban Outlaw Magnus Walker, Radio and TV host Alan Taylor and Robert Bollinger CEO and Founder of Bollinger Motors.
On this episode of Brembo RED, host Dan talks with Urban Outlaw and Porsche aficionado Magnus Walker. Walker is an impressive car collector, British fashion designer and lifestyle “guru.” Walker discusses his affection for the Porsche brand and motorsports, his philosophy of life and success, how he came to live in the US and his love of Americana.
Automotive radio and podcast personality Alan Taylor then joins Dan for a Brembo RED sit down. Taylor is an award-winning, 30-year broadcast professional and one of the most popular automobile personalities in the business. Alan can be heard on over 120 radio stations nationwide each week on The Drive. On Brembo RED, Taylor talks about cars, wrecking yards, his unpredictable start in radio and the new generation of car lovers.
Dan then heads to the LA Au…
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Dec 11, 2019
BremboRed- episode 3
Interviews by Dan Sandberg, Brembo North America CEO host of Brembo Red with Formula drift champion Vaughn Gittin Jr, Porsche factory driver Patrick Long, NASCAR crew chief Chad Knaus and Mike Messina from the Brembo North America Racing team.
In this episode of Brembo RED, Dan Sandberg goes coast-to-coast starting at this year’s SEMA show in Las Vegas, to the LA Auto Show and then to the home of NASCAR, Charlotte, North Carolina. Dan first talks with iconic Formula Drift champion Vaughn Gittin Jr., who gives us a Drifting 101 course explaining what drifting is all about and how he has become a professional “fun haver.” We then head to the LA Auto Show to talk to Porsche Factory Driver Patrick Long. Patrick tells us about his newest project – an air-cooled narrow body Carrera – and gives us a preview of the 2020 Luftgekühlt car show, the eclectic air –cooled Porsche car festival that Patrick founded 7 years ago. Dan then goes cross country to the headquarters of Hendri…
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Sep 21, 2019
Brembo Red - episode 2
In this second episode of Brembo Red, Dan heads to the Concours d’Elegance of America car show held in Plymouth, Michigan to talk to Wayne Carini, Expert Car Builder and host of the Chasing Classic Cars TV show.
Dan then spends some exclusive time with General Motor’s VP of Global Design Michael Simcoe (only the 7th Design Head for GM in over a century) and we hear about automotive design cues for the future, including electric vehicles, and GM’s current design philosophies, including the new mid-engine 2020 Corvette Stingray.
Dan will also introduce you to Benjamin Pohl, Senior Program Manager for the Brembo Team who explains how Brembo is helping to develop the next generation of passionate automotive engineers.
We wrap up the podcast with an update on the racing and performance world with Brembo’s in-house race expert Mike Messina.
Useful links:
https://www.motortrendondemand.com/show/chasing-classic-cars/85981982/, Chasing Classic Cars TV Show page.
https://www.brembo.…
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Jun 12, 2019
Brembo Red - episode 1
In this first episode of Brembo RED Dan Sandberg, Brembo CEO and host, talks to Sebastiano Rio, Brembo’s Global Aftermarket Director, about why you should consider Brembo when replacing your next set of pads and rotors as well a new website to purchase Brembo’s OE replacement parts: www.brembostoreusa.com.
Dan then heads to LA to talk to Adam Carolla world famous comedian, television and radio personality, in addition to a 3 time New York Times best-selling author. Adam is also an avid car collector and Brembo customer and in his “spare time” races Paul Newman’s vintage race cars. Adam talks with Dan about his career, car collection and Brembo.
Next, Brembo honors our nation’s service men and women, with an interview with Dale Hansen, a former Marine who was stationed on Presidential detail in Washington D.C. and now is one of Brembo’s foundry experts in the company’s new state-of-the-art disc foundry in Homer, Michigan.
Mike Messina, Brembo’s Performance Director…
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