Developing a Strong Brand Name with Brad Flowers
30 min

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that.

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The Small Business Show
The Small Business Show
Shannon Jean & Dave Hamilton
Evan Samet - Perseverance in the Time of Covid
There’s nothing better than having a Small Business Show listener reach out to us with a request to be on the show. Recently, we were contacted by a listener via LinkedIn with a compelling message about his experience starting and selling a Small Business and about the challenges of being in the ticketing and live event business that was completely shut down due to Covid. Evan Samet founded TicketInsider in 2013 and after experiencing significant success, he sold the company in 2018. Evan is now the VP of Purchase and Marketing at Key Investment Group, another ticketing and VIP experience company. Join your hosts Shannon Jean and Dave Hamilton as we take a deep dive into the ticketing and live event business to learn how they are surviving during Covid and their plans to thrive once live events return.  00:00:00 Small Business Show #304 for Wednesday, November 25, 2020 Please…Review The Small Business Show Evan Samet, Founder of TicketINsider, Vice President of Purchasing & Marketing at Key Investment Group A surprise 100% return for tickets at Toad’s Place starts a business! They canceled Wimbledon! Stop and ask: What does your company actually do? 00:13:11 SPONSOR: Issuu. The All-In-One Tool To Create & Distribute Great-Looking Content. Get Issuu for free or get 50% off a Premium account. Both at Issuu.com/podcast with promo code SBS. 00:15:13 SPONSOR: TextExpander lets you be both efficient and accurate. TextExpander.com/podcast gets you 20% off your first year! The live entertainment business returns? Marc Geiger Claustrophobia Economy Here comes the Roaring Twenties! Hiring advice: Find people smarter than you Always work on your business skills Know that you’re valuable elsewhere We Love Mistakes! Mistake: Don’t always be the expert Advice: Have another stream of revenue SBS 304 Outtro Find Evan Samet on LinkedIn
49 min
The Marketing Book Podcast
The Marketing Book Podcast
Douglas Burdett
307 The Six Disciplines of Agile Marketing by Jim Ewel
The Six Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results by Jim Ewel Transform your organization using Agile principles with a proven framework. The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: * Aligning the team on common goals * Structuring the team for greater efficiency * Implementing processes like Scrum and Kanban in marketing * Validated Learning * Adapting to Change * Creating Remarkable Customer Experiences The Six Disciplines of Agile Marketing also discusses four shifts in beliefs and behaviors necessary to achieve an Agile transformation in marketing organizations. They include: * A shift from a focus on outputs to one based on outcomes * A shift from a campaign mentality to one based on continuous improvement * A shift from an internal focus to a customer focus * A shift from top-down to decentralized decision-making Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/six-disciplines-agile-marketing-jim-ewel
1 hr 34 min
Youpreneur FM Podcast
Youpreneur FM Podcast
Chris Ducker
The 30-Day Momentum Checklist
As entrepreneurs, we all have moments where we may lack momentum to get things done, and don’t worry, it’s completely normal to feel like this from time to time. There are many things that contribute to slowing down our momentum, but there are a few things we can do to prevent this from happening. In this episode, I deep dive into the 30-day momentum checklist that I swear by doing every day to ensure I prevent those periods of feeling unmotivated as much as I possibly can. Tune in to find out how you can begin implementing these key strategies to your daily routine! Episode Timestamps [07:11] - Identify your non-negotiables [07:41] - Lean into things that have been working [08:30] - How bad do you want to make it work [09:47] - Consider where the lack of momentum is coming from Essential Learning Points From This Episode Every entrepreneur should have a set of non-negotiables Double down on things that have been working well for your business Think about what you need to do in order to achieve your goals Identify why you may have the lack of momentum to do certain tasks Important Links & Mentions From This Episode  https://www.youpreneur.com/incubator (Join the Youpreneur Incubator Coaching Group for 2021!) https://www.virtualfreedombook.com/ (Pick up Chris’ first bestselling book, Virtual Freedom) https://riseoftheyoupreneur.com/ (Pick up Chris’ second bestselling book, Rise of the Youpreneur) https://www.youpreneuracademy.com (Join the Youpreneur Academy today) http://youpreneurhub.com (Join the Youpreneur Hub Facebook Group)  http://youtube.com/chrisducker (Subscribe to Chris’ YouTube channel) https://www.youpreneur.com/podcast (Browse the Youpreneur FM Podcast Archive) https://youpreneur.com/personal-branding-roadmap-download/ (Download your FREE copy of the Personal Branding Roadmap) https://youpreneur.com/freecourse (Check out our FREE video course on YouTube!)   Thank you for tuning in!  There are a lot of podcasts you could be tuning into today, but you chose ours, and we’re grateful for that. If you enjoyed today’s show, please share it by using the social media buttons you see on the player at the top of this page. Also, kindly consider taking the 60-seconds it takes to https://www.chrisducker.com/itunes (leave an honest review and rating for the podcast on iTunes), they’re extremely helpful when it comes to the ranking of the show and you can bet that I read every single one of them personally! Lastly, don’t forget to subscribe to the show on your favorite app, using the link below the player at the top of this page.
14 min
Brand You Personal Branding
Brand You Personal Branding
Mike Kim
BYP 261: Your Three Best Days and A Kitchen Table Conversation With My Parents
An exercise that I like to do with people in my mastermind and with myself every couple of years is to imagine my three best days. I realized a while back how many of us live with our heads down. We get so caught up in our work that we lose sight of why we’re even doing it. The three best days exercise helps me get recentered on what’s important. Once I realize what my best days are, I can create a life that allows for more of them. In this episode, I’m sharing with all of you one of my best days. It includes having conversations with my parents around the dining room table. Having the margin to spend more time with family is one of the best things about having this business. I hope our conversation provides value for you and gives you a glimpse of my life outside of work. Resources: * The 5 Love Languages: The Secret to Love that Lasts Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
19 min
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