Building Brands That Create Social Impact with Eric Ressler
32 min

“All companies and all brands should be working toward being the best version of themselves that they can be across all lenses of their impact on the world.” Eric Ressler knows a thing or two about brands making an impact. That’s the focus of his work as Founder and Creative Director at Cosmic, an agency helping brands build their awareness by having a strong social impact in the world. We discussed all of this and more this week on the On Brand podcast.

The post Building Brands That Create Social Impact with Eric Ressler appeared first on Brand Driven Digital.

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Jason Swenk
How to Grow Your Agency by Fostering Connections
Are you really fostering your client relationships? Are you going beyond the transaction and getting personal? People prefer doing business with people they know, like, and trust. Connections not only help you find and retain clients but place a greater value on the services you provide. In this episode, we'll cover: * The most important ingredient in your hustle. * Why is branded content so effective? * Why client relationships are so important. Richie Kulchar is the Co-founder, Producer, and Director of a branded film content agency called Junk Films. Richie and his partner actually met in 2014 while they were both undergoing substance abuse treatment at a rehab in the Los Angeles area. The two finished their treatment and ultimately began an agency together in 2017. Among their first clients were substance abuse treatment centers. These businesses, as Richie explains, had a mission of hope but "their marketing materials were trash." Junk Films now boast a client list that includes some of the biggest brands in the nation. Richie is on the show to share how he turned his life around and built an amazing agency. The Most Important Ingredient in Your Hustle "The idea behind Junk Films is that you're dealing with ex-junkies," Richie says. "We have been hustlers in our lives. We're used to hustling to get what we want." He and his partner's substance abuse is something they're both very transparent about. They use their backgrounds and their stories to help tell the stories of other people. The leap from local substance abuse treatment center clients to well-known brands like Adidas "was lucky but it was also a hustle," Richie says. He had a friend with an agency who had done work for Adidas' original YouTube channel. The friend reached out to Junk Films for video content for the client, and Richie was able to use the work he did for that company to attract more clients, both through the quality of work as well as word-of-mouth. Starting with very little capital, Richie and his partner brokered deals in which the advertiser paid for their costs -- such as rented camera equipment -- and would, in turn, receive a high-quality video. After some time and successes, Junk Films began finding clients who were able to pay a standard rate. Why Is Branded Content So Effective? The industry of film advertising has changed, Richie says. In the past, a company would hire someone to shoot a commercial and then pay for media spots, whether they were the right audience for that product or not. Data analytics tools and targeted advertising online has changed the game for the better. Brands choose the demographics they want the ads to be displayed to while also measuring the impact of their advertising reach. By reaching the targeted audience, brands are better able to connect to those who would be most impacted by their products. "Branded content is so important because there is no quicker way to tell your story," Richie says. The vast majority of online content these days is, in fact, video content. For people who don't like to read, he explains, video content is a way to grab the attention of the consumer and provide them with a balance of information and emotion. One of the challenges conducting video interviews is many of the interviewees do not have experience on camera. This is where Richie is again able to use his own personal story to connect with them. He helps them feel comfortable telling their own stories. There are also a number of camera techniques, including the use of a longer lens so the videographer is at a greater distance from the interview subject. Why Client Relationships Are So Important Relationships are key when it comes to agency growth. When client-side contacts change jobs, they often go to another well-known brand. They take their connections with them, including their connection to Junk Films and the ability to obtain quality video content. This results in an opportunity to work with new brands and showcase their work in new ways. In an industry saturated with agencies, providing film content helps your clients connect more with you and with their customers. But it all begins with the ability to share your own story and let your clients connect with you. Want to Scale Your Agency's Media Buying? Our sponsor, BuyerTool is a new tool agencies use to manage more ad accounts and clients. BuyerTool automatically builds your dashboard! It allows you to manage all of your ad accounts, team members, and clients from a single UI. Your team can do in minutes what used to take experts hours to accomplish. If you want to drastically streamline your media buying operations visit BuyerTool.io/Swenk and get a free 2-week trial just for Smart Agency podcast listeners.
21 min
Brand You Personal Branding
Brand You Personal Branding
Mike Kim
BYP 260: An Inside Look At My Private Coaching Call with Jay Abraham
I believe that no matter how much of an expert you are, it’s okay to admit that you have coaches and people who help you, too. Jay Abraham is that mentor for me. He is a marketing legend and one of the people who gives me a glimpse of the life I hope to embody one day. Because of that, this episode is a mix of an interview and the tail end of a coaching call. It is so important that we never stop being hungry and always keep our eyes, ears, hearts, and mind open. This conversation really opened my heart and mind to a lot of different things and I know you will be able to take value from it, too. Listen in and you will hear: * How Jay has seen entrepreneurs get in their own way * How solopreneurs can reach that next level where they do less work and make more impact * The power of strategic alliances * How Jay built his brand * How to establish greater brand currency * Why it’s important to learn from your clients * The advantages of charging what you’re worth in the right scenarios * What “grow or die” really means Resources: * Jay on Facebook * Jay on Instagram * Jay on LinkedIn * Jay on Twitter * Jay on YouTube * The Ultimate Entrepreneur podcast * 50 Shades of Jay free resource bundle Connect with Mike: https://mikekim.com/ Instagram - https://www.instagram.com/mikekimtv/ LinkedIn - https://www.linkedin.com/in/mikekimtv Facebook - https://www.facebook.com/mikekimtv/ Twitter - https://twitter.com/mikekimtv YouTube: https://www.youtube.com/c/MikeKim *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
45 min
The Art of Online Business
The Art of Online Business
Rick Mulready
Quick Tip: Inside My Daily Schedule (With a 2yr Old)
I am back with another quick tip episode. These episodes have tips or strategies you can use to help you grow your online business so you can have a bigger impact and increase your revenue in the process. In this episode, I am giving you a glimpse into my daily schedule with my daughter, Maya. She is turning 2 years old, so people ask me all the time how I balance my seven-figure business, my family, and all the rest of my responsibilities. It’s not always easy balancing my schedule, but I am sharing with you some practical tips that I think you will find helpful. From how I plan my work week to when I take mini breaks to hang out with my daughter, the way I schedule my time is not always perfect, but it works for me, my family, and my business! I hope this conversation helped to give you a little bit of insight into my world, but I really hope you also took away some scheduling tips for yourself. I encourage you to plan your day in a way that sets you up for efficiency so you are able to balance all of the things in your world. Don’t forget that the doors to Offer to Optimized are now open! This is NOT a “stop and learn” course. This is an apply-as-you-go, implementation course AND coaching program that will give you the tools & skills you need to master your Marketing, Systems, and Confidence with the step-by-step process to build a thriving online course business so you can serve, create impact & make more while doing way less. As of November 19th, you can enroll in this coaching program. If you’re an online course creator looking to create consistent 5k revenue months in your business, make sure you’re enrolled at www.offertooptimized.com. Links & Resources Mentioned in this Episode: www.offertooptimized.com Full show notes available at www.rickmulready.com/444
18 min
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