Aviation Marketing Hangar Flying
Paula Williams
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We help aviation companies sell more products and services. Our podcast reveals tips, tricks and secrets of traditional and digital marketing techniques and strategies that really work in the aviation industry!
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4 days ago
Book Club Discussion – Prove It – Exactly How Modern Marketers Earn Trust
In today's dynamic discourse, we dive deep into "Prove It!" by Melanie Diesel and Phil M. Jones, exploring how modern marketers can establish trust and enhance the potency of their content in a crowded digital landscape. Melanie and Phil's insights pave the way for a lively conversation around creating value-driven content, building credibility, and [...]
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Sep 8, 2023
Emerging Trends in FBO Marketing
You're running an FBO. What changes should you be making to make use of new tools and techniques, and what are the timeless principles of marketing that remain the same? John and I discuss . . . 00:00 - Emerging Trends in FBO Marketing 00:38 - Content is the Best SEO Strategy 01:15 - [...]
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Sep 1, 2023
SEO For FBOs How to Get Found by Dispatchers, Travel Planners, Pilots & Principals
Many of our clients have been getting solicitations from SEO vendors that are, shall we say, somewhat less than credible. So, we talk about how SEO really works, and legitimate, sustainable ways for FBOs to achieve it. 00:00 Why FBOs should invest in SEO. 00:48 Email spam from SEO companies 01:44 Why is SEO [...]
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Aug 28, 2023
Live Workshop – Flight Plan to Engaging Content
Like most marketing tactics, people tend to expect way too much, AND way too little, of any particular marketing tool or tactic. In spite of all the hype, content is merely a means to an end. It's the best way to accomplish MANY sales and marketing tasks - Attracting leads and prospects Smoothing the [...]
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Aug 26, 2023
Book Club Discussion – Masterful Marketing by Alan Weiss and Lisa Larter
It's the middle of summer, so it's hard to get a lot of reading done, but here's one that was worth the time.We found Masterful Marketing to be pretty "nutrient dense" because of great examples and marketing case studies.Join John Williams, Paula Williams, Michael Duke, John "Grumpy" Davies, and Stella Bouldin for this conversation about [...]
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Aug 12, 2023
Tragic Sales Mistake – Bad Qualifying
John and I have this little problem. We have trouble taking off our “sales coach” hats. You know how, if you’ve ever waited tables you have a hard time switching that off and not passing judgement when you go out to a restaurant as a customer? Sometimes you just want to take the waitress [...]
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Jul 23, 2023
Book Club Discussion – Brand Storytelling by Miri Rodriguez
We've discussed many books about the topic of brand or product storytelling in the last few years. We've discussed StoryBrand by Donald Miller Marketing Made Simple by Donald Miller The Visual Sale with Tyler Lessard Why choose another one? Because storytelling is SUCH a powerful skill for sales and marketing professionals, that we think [...]
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Jul 16, 2023
Why is Video Marketing Important for Aviation Professionals in 2023?
This week's topic? Video! Why video, and why now? Because of our shiny new studio Because we're having a live workshop this week about storyboarding promo videos for your product or service. We hope you can make it. Because it's amazingly effective. We can't sell things in person to everyone all the time, but [...]
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Jun 30, 2023
Interview with AIN’s Chad Trautvetter – Aviation Trade Show
Publicity And How To Get More of It!
Is it true that only the big OEMs and fuel companies get noticed in aviation publications and at trade shows? Not at all! In this episode, we talk with our dear friend and AIN Editor Chad Trautvetter about how marketing people and media people work together, and about how even small and medium-sized organizations [...]
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Jun 25, 2023
Live Workshop – Let’s Produce Promo Video
Video is the most cost-effective tool to build relationships, overcome objections, and educate prospects. Aviation industry professionals joined us for this live workshop and contributed great questions and insights! Video is the most cost-effective tool to build relationships, overcome objections, and educate prospects. In this workshop, we Brainstormed concepts that will be effective with [...]
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Jun 23, 2023
Book Club Discussion – Activate Brand Purpose
Sex, money and politics aren't fit topics for polite company. At least that's what many of us have been taught. And yet, there IS a place for activism in business. We discuss examples from the book, and from the aviation industry. REI Opt-Outside campaign. The sporting goods store defies retail convention by keeping stores [...]
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Jun 3, 2023
Live Workshop – Aviation Trade Show Success
Free Workshop - Aviation Trade Show Success Resales, recaptures, and referral campaigns are the most profitable campaigns you can run in the aviation industry. Trade shows are an important activity for us, and for many of our clients. Where else can you be in the SAME ROOM with SO MANY prospective clients, investors, and [...]
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Jun 3, 2023
Book Club Discussion – How Highly Effective People Speak by Peter D. Andrei
Speaking is a huge part of sales, especially in the aviation industry. So, you might as well get good at it! This book is a great place to start. Michael Duke of DBT Aero and Stella Bouldin, copywriter, join John and I for this discussion. Despite the title, it's not really about speaking, in [...]
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May 27, 2023
RIP Jeremy Cox – Ten Things We Learned from JetValues Jeremy
I am still in denial. I'm still checking my phone, expecting to hear his booming voice on a phone call, or one of his hysterically funny text messages. John and I miss our dear friend, Jeremy Cox, who passed away unexpectedly last week. But here are ten - just a few of the many, [...]
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May 14, 2023
Misconceptions About “the Affluent”
Marketing in aviation often means marketing to the affluent. And that makes some people new to the industry, or people from other backgrounds, a little uncomfortable. Many people have misconceptions about the affluent, brought about by Robin Leach's "Homes of the Rich and Famous," MTV specials, and the Kardashians. The thing about those articles and shows [...]
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May 7, 2023
Five Unusual Places to Show Off Your Aviation Brand
You've worked hard to create a great brand, and you know how important it is to create positive associations among the community! Once you have a great brand, you want to make sure you're taking every possible opportunity to get the word out. Besides expensive magazines and trade shows, how do you become known [...]
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Apr 29, 2023
Recorded Live – Aviation Industry Resales, Recaptures & Referrals
Free Workshop -Aviation Industry Resales, Recaptures, & Referrals Resales, recaptures, and referral campaigns are the most profitable campaigns you can run in the aviation industry. With a great product or service, it's so much easier to get an existing or past customer to buy from you again or to refer others to your business. [...]
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Apr 29, 2023
Book Club Discussion – Marketing Made Simple by Donald Miller
Join Paula, John, and John Davies, aircraft appraiser and owner of JAMM Aircraft appraisals. JAMM's adorable canine VP, Chewy, also makes an appearance. We discuss Marketing Made Simple by Donald Miller, why the simplest version of an ad or product description is always best, and why it's best not to even talk about the [...]
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Apr 22, 2023
Seven Ways to Use Customer Service Interactions as an Opportunity to Build Brand Equity
Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. Here are some ways a company can do this: Consistent brand messaging - Ensure that customer service representatives are trained to communicate the company's brand messaging and values in their interactions with customers. This will [...]
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Apr 9, 2023
Aviation Branding Opportunity – Your New Customer Welcome Package
Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, other “first contact” opportunities should be branded very lightly. Your logo should be be barely noticeable and the focus should be on your customer and their problems. Once you’ve transacted a sale, however, that equation [...]
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