#244 – Blogging Vs Youtube: Which One Should You Focus on in 2021
Play • 1 hr 2 min
What Will You Learn? What is YouTube-ing and how it works? Is blogging still viable in 2021? What is more profitable, YouTube or Blogging? Resources Link Whisper SurferSEO MarketMuse Appsumo AdThrive Mediavine Content Updating Blog Post
Growth Experts with Dennis Brown
Growth Experts with Dennis Brown
Dennis Brown
SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen
Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing. Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page. During this interview, we discuss: 2:15 – Jacob’s journey to discovering SEO and copywriting 3:11 – What is copywriting? 3:38 – The Internet’s Best Copywriting Course 4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’ 6:01 – How to outrank large companies on Google 12:04 – The importance of being willing to invest your time in SEO research 13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get? 14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s key to success 18:45 – Having multiple drafts and evolving your content as you get new ideas 20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently! 22:43 – Jacob’s favorite growth tool + How it works 23:08 – His most recommended book 23:48 – How to connect with Jacob Plus, a whole lot more! Resources: Visit Jacob’s website Write Bites The Internet’s Best Copywriting Course Ahrefs Made to Stick by the Heath Brothers ————————- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect with Dennis Brown AskDennisBrown.com LinkedIn Twitter Instagram [Free Giveaways]
25 min
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
The Ecommerce Influence Podcast: Advanced Acquisition and Retention Strategies for Fast-Growing Online Brands
Austin Brawner & Andrew Foxwell: Ecommerce Marketing Experts
292: iOS 14 and Facebook Ads: What You Need to Know and Implement ASAP
Apple’s recent championing of consumer privacy means your ad data is never going to be the same. If you’re an eCommerce business owner, you’ve likely been swept up in the confusion around iOS 14 and Facebook ads. Andrew Foxwell from Foxwell Digital is back on today’s show to unpack what this means for you and your business. We’ll be diving into the iOS 14 release and the implications it’ll have on Facebook advertising. We’ll also discuss the tools you’ll need in place for this shift and how you can optimize your ads for this new normal. If your business relies heavily on Facebook advertising, you can’t miss this episode. Enjoy! Episode Highlights * 5:21 The current state of Facebook advertising and what you need to know about iOS 14 * 7:47 Apple’s new positioning around consumer privacy and how it will affect your advertising * 9:56 How Apple will control the floodgates of information * 12:52 What we know is changing between iOS 14 and Facebook ads * 16:05 The upside to these changes within Facebook * 18:24 What the upcoming data delay will mean for you * 21:42 8 must-have events to set up to prepare for the new normal * 25:40 How to set up and customize your new events * 28:58 Don’t get taken advantage of: A word of caution when searching for help * 32:05 Who is going to be most affected by these changes * 37:57 The tools Facebook and Apple are working on to help you Links and Resources: * Foxwell Digital Blog: Facebook’s Conversions API (CAPI) and How to implement it with your Shopify site * Foxwell Digital Blog: What's Working (and what's not) in a Post-iOS14 World * Foxwell Digital Blog: Facebook Advertising FAQs * Podcast 278: Facebook’s New Conversions API & Why You Need To Install It Before The New Year * Brand Growth Experts * The Coalition * Foxwell Digital * andrew@foxwelldigital.com * @a_brawn on Twitter * @andrewfoxwell on Twitter * Review or subscribe on iTunes
44 min
Leveling Up with Eric Siu
Leveling Up with Eric Siu
Eric Siu
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!)
Reed Duchscher Reveals Creator Secrets Learned From Managing MrBeast, Dude Perfect, Typical Gamer & More (Over 1.7B Views!) Today’s guest is Reed Duchscher of Night Media, a multimedia talent management company and creative outpost for the largest creators on the internet. Reed’s company has worked with people such as MrBeast, Typical Gamer, and other voices from the most influential of the influential. In today’s episode we talk about how Reed founded Night Media and the role he is playing in shaping the future of the content creator business model. Our conversation begins with Reed’s journey from working as an NFL sports agent to founding Night Media in 2015. From there, we talk about the dynamic between content creators and managers, what informs Night Media’s choice for who to work with, and the services managers can offer to creators on the back end. Reed gets into the value he is adding to the creator community through the Creator Economics podcast, the work he did with MrBeast in launching the MrBeast burger, and his vision to map the blueprint for how to turn creators into sustainable virtual digital companies. We talk about the different products that creators can sell, whether creators should take equity or cash in partnerships, why creator communities are more important than subscriber count, and a whole bunch more in today’s conversation. Be sure to tune into this one. TIME-STAMPED SHOW NOTES: * [01:15] Introducing Reed Duchscher and his journey to working with content creators. * [02:22] The business model at Night Media; why it’s not built like an agency. * [03:10] How Night Media thinks about the types of clients it signs. * [04:39] Prioritizing engagement and community over subscriber count. * [06:10] What creators should expect from managers. * [07:07] Why creators need to be good at creating communities. * [08:38] Other creators Night Media is interested in/working with. * [10:35] Making a new blueprint for what creators can do with their fan base. * [10:50] The story of the development of the MrBeast burger. * [14:04] Some indications of the revenue MrBeast Burger is generating. * [15:21] Creator-focused educational content discussed in the Creator Economics podcast. * [17:08] Reed’s thoughts on content creators getting cash or equity on collaborations. * [20:03] Digital products and merchandise types open to creators. * [21:50] The business infrastructure opportunities most creators miss. * [22:45] Why creators are going to start having to raise capital. * [23:32] Spend and production team size on MrBeast videos. * [24:26] Blockchain and whether people will buy a small percentage of channels. * [25:48] How Reed connected with the team of creators he worked with. * [26:55] Favorite business tools of Reed’s. * [27:55] Reed’s favorite business book. * [28:20] The best way for people to find Reed online. Resources From The Interview: * Reed Duchscher on LinkedIn * Reed Duchscher on Twitter * Reed Duchscher on Instagram * Night Media * MrBeast * Typical Gamer * Matt Stonie * Joey Chestnut * MrBeast Burger * Creator Economics Podcast * Blake Robbins on LinkedIn * Ludlow Ventures * 100 Thieves * Social Blade * Must-read book: Start with Why Leave Some Feedback: * What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. * Did you enjoy this episode? If so, please leave a short review here * Subscribe to Leveling Up on iTunes * Get the non-iTunes RSS Feed Connect with Eric Siu: * Growth Everywhere * Single Grain * Eric Siu on Twitter
29 min
Build a Better Agency Podcast
Build a Better Agency Podcast
Drew McLellan
EP 282: How to tackle DIY research in your agency with Matt Seltzer
Back in the good old days (pre great recession) agencies used research to make their work smarter and more effective. But it became a luxury we trimmed out as we had to squeeze budgets. As we emerged from the recession, we dismissed research as expensive and didn’t build it into our recommendations as often as we should. But what if we could benefit from the insights research provides without busting the budget? This week’s guest Matt Seltzer has worked in several agencies in a research capacity. A couple years ago he started a market research firm specifically to partner with ad agencies to create more revenue streams and gather insight for themselves and their clients. In this episode of Build a Better Agency, Matt and I talk about the many ways agencies of any size can utilize DIY research to build better pitches and client work. We discuss options for reducing bias, increasing response, and minimizing survey fatigue. We also explore ways to approach clients about investing in research, different ways to utilize the insights, and specific areas where agencies get research wrong. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here. What You Will Learn in This Episode: * Effective DIY research options * The benefits of simple surveys * Why customer personas are helpful * The way to increase survey response * Ways to reduce bias in DIY research * Why clients appreciate research * How to avoid survey fatigue * How to approach a client about adding research * Different ways to use the research insights * Misperceptions that keep us from DIY research * Ways agencies get research wrong
49 min
Rock Your Brand Podcast
Rock Your Brand Podcast
Scott Voelker
RYB 953: The Content Creation MYTH and Mistakes To AVOID + Action Plan
Today I am going to be going over the top content myths and mistakes that most people make. I am going to give you an action plan and some key steps on how to get out there and start creating content for your brand. I’m going to take some time to drill down on these most common myths and mistakes so you can learn to avoid them as you start creating content for your own brand.  In fact, many of these I have fallen into myself over the years. So, it’ll be helpful for you to learn about them, so you don’t have to make the same mistakes that I have. If you’re ready to start building content for your brand and see the value in it, these tips and tricks will help you. The key is to focus your time and energy on creating evergreen content. You’ll have to put in the work up front, but it’ll quickly pay off for months and even years to come if you do it right.  If you’re struggling to start writing content of your own or looking for some direction, I’d encourage you to take my new seven-day content creation challenge. The idea behind this course is for me to take you through the process of how to create content for your own brand and provide you with simple to follow action steps that you can take every day, for seven days in a row. During the course, you’ll be able to learn how to attract the right people, how to optimize your content, and write things that will continue to bring people to your website for years to come.  As a reminder, every Monday, Wednesday, and Friday, we get together for our weekly coffee talks at 10 am eastern. It’s totally free. All you have to do is show up, and you’ll be able to get your own questions answered and meet some incredible people. To join us, head over to takeactioncrew.com. You’ll also have access to our free player, where you can search for any specific topic you’re looking for and find every instance where that is mentioned. So you’ll be able to get started building your own brand in less time.  Start With Evergreen Content  When people build content for their own brand, they feel like they have to write for every platform from the beginning. Trust me, from experience, I am here to tell you that no one can keep up with writing content for every platform. You’d need an entire team for that. That’s not what you want to do to start. Or what you should even expect from yourself.  I want you to focus on evergreen content from the beginning. You have to shift your mindset that all content is equal because it’s not. The bandwidth that you have is limited, so you have to be smart about where you put your time and focus.  When you create a piece of evergreen content, you’ll create an asset for your brand that will drive the right people to your website. For example, when I do my podcast every week, I’m using it as an evergreen asset. I still have people going all the way back to episode one and other past episodes nearly every day. I know that when I create each episode, it’s going to live on forever. I also have every podcast created as a blog post that will live on my website for years to come, that people can search for.  If you create something for Instagram or another social media platform, that’s not considered evergreen content. People aren’t going to find things that you created last week on social media as easily as something you post today. However, videos are a different story. They can live on forever, and people can go back and easily find them down the road. Social Media Isn’t The Answer  Many people say you have to post to social media several times a day if you want to build up your social media following. That is, in fact, the case if you’re solely focused on building up a following using social media. However, I would recommend you avoid spending all your time and energy&
33 min
The Ecomcrew Ecommerce Podcast
The Ecomcrew Ecommerce Podcast
Mike Jackness and Dave Bryant | eCommerce, Shopify, and Amazon FBA Experts
E367: Increasing Your Repeat Customer Rate After Growing 15x During the Pandemic [Under the Hood Part 2 with Elias Manopla]
When business is good, you want nothing more than to keep finding stuff to do in order to grow even further. In this follow-up Under the Hood session, Elias Manopla is looking to do just that. Elias was our guest for Episode 194, where we talked about how to grow a highly niched ecommerce business. He runs an online butcher shop that sells a wide variety of barbecue meat and other food products. I’m happy to learn that after taking my advice and using his own strategies, Elias’s business was extremely successful (with a 15x growth) during a tough year of COVID. In this catch-up, we break down a bunch of other stuff that he can do to grow his business even further. We talk about how to retain customers, upselling and cross-selling, and how to advertise in the online world — things that you can definitely apply to your own e-commerce business well. Timestamps * How Elias took my advice and achieved immense growth during the pandemic year - 5:43 * A look into upselling and cross-selling - 12:51 * How to retain customers - 17:47 * Why you should keep your customers engaged with interesting emails - 20:56 * How to handle data and purchase statistics - 22:22 * Using Google Search to your advantage - 25:40 * The power of YouTube marketing for e-commerce - 27:36 I’m glad to have been a part of Elias’s success and I hope he finds more growth after coming on for this episode. If you’re interested in signing up for an hour-long coaching session and be featured on the podcast, head over to our Under the Hood registration page. Hoping for the same growth as Elias? We’re happy to invite you to a free webinar on How to Find and Develop Winning Products When Nothing Else Has Worked this coming March 10, 2021 at 10 AM (PST). We’ll be sharing the exact secrets to developing a product that stands out in Amazon’s highly saturated marketplace. Also, don’t forget to leave us a review over on iTunes and share your thoughts if you enjoyed this episode. Until next time, Happy selling!
33 min
The Hustle And Flowchart Podcast
The Hustle And Flowchart Podcast
Matt Wolfe & Joe Fier
Therapy Session - How To Become A PodHacker
Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand. With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members. When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites. “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier Some Topics We Discussed Include: * Just how many people mispronounce our names? * Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) * Our shortest podcast ever! * What happened in Matt’s spa…. * How our vision came to be * How you can see behind the curtains of our business * What we are reading, playing, and watching right now * The latest tools we are using and love * Why Matt’s house doesn’t have a roof! * A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with Resources From : * PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it References and Links Mentioned: * Our original opening podcast for the PodHacker brand * ClickFunnels * DropFunnels * MembersPRO * Active Campaign * SparkToro * SuperHuman * StreamYard * TubeBuddy * ConvertBox * The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson * Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen * SuperBetter by Jane McGonigal * Dan Harmon’s Story Circle Technique * Are you ready to be EPIC with us?! Then grab our EGP Letter here! * Did you know we have an awesome YouTube Channel? * Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! * This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. * Reinventing The Membership Site - Chris Benetti * How To Scale Memberships And Retain More Customers - James Schramko
1 hr 30 min
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