Alex Lie-Hap-Po

15 dec 2022

151: Trigger Customer Action NOW with Nancy Harhut ( Behavioral Science in Marketing)

Nancy Harhut gives you the secrets to getting a title wave of new customers that buy anything you sell. How?Activate the buy buttons in the brain of your customers. What is this holy grail you ask?The secret is Behavioral Science.In this episode we talk in detail about all the techniques you need to implement right now. Buy the book: Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive ResponsesContact Nancy here at https://www.hbtmktg.com/Subscribe to the podcast here: https://www.alexliehappo.nl/Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.About Nancy:Getting people to take action is what Nancy is all about. Her specialty is blending best-of-breed creative with behavioral science to prompt response.She and her teams have won over 200 international and national awards for marketing effectiveness. Along the way, she’s helped generate $68 million in incremental revenue for Nationwide, establish seven controls for the GM Card, and create one of H&R Block’s most successful campaigns.Recognized for her work in B2C, B2B, and nonprofit, Nancy’s been named one of the 10 Most Fascinating People in B2B Marketing, a Social Top 50 Email Marketing Leader, and a Top 40 Digital Strategist A frequent speaker at marketing conferences, she’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including several return engagements at SXSW.Prior to cofounding HBT Marketing, Nancy held senior creative management positions with agencies within the IPG and Publicis networks. She resides in Newton, MA.

44 min