Forward thinking real estate developer, Jacob Loftus, who is Founder and CEO of London-based General Projects, joins Bold Founder, Caleb Parker to discuss how his company is reinventing assets to be customer focused and create long-term value.
Jacob tells the story behind repositioning a 150k sqft asset with Space-as-a-Service (SPaaS), then trading that asset for nearly £200M. He follows that up with his advice for investors who want SPaaS in their assets.
The two also have a chat about remote work and the role the office will play in the future, and whether social media should play a bigger role in commercial real estate.
Follow Jacob on Twitter: https://twitter.com/jacobloftus
Follow Caleb on Twitter: https://twitter.com/Caleb_Parker
If you have any questions or feedback on this episode, email firstname.lastname@example.org
Questions in this episode
Value Bombs and Tweetables
The Property Boom by Oliver Marriott
About Jacob Loftus
Jacob Loftus is Founder and CEO of General Projects, a design-led real estate developer that creates experiential and sustainable buildings, designed around the needs of the new economy. With a focus on the changing nature of the home and the workplace, General Projects collaborates with architects, designers, creatives and tech experts to deliver environments that inspire people and connect communities.
Since its inception in 2016, the business has led the reinvention of over 900,000 sq ft of real estate across London. Most notably this includes the reinvention of the iconic Grade-II listed One Poultry, transformed into the first Creative HQ in the heart of the City. Ongoing projects include; Technique, an 80,000 sq ft media-style office building in Clerkenwell built entirely from cross laminated timber; the reactivation of the former Woolworth’s HQ on Marylebone Road; Storybox, a former MI5 bunker in Vauxhall being transformed into a new experiential leisure hub; Expressway, an SME workspace & industrial complex in Silvertown and most recently Twickenham Film Studios.
Prior to founding General Projects in 2016, Jacob spent 7 years at Resolution Property as Principal and subsequently Head of UK. Whilst at Resolution, Jacob acquired and developed over 1.5m sq ft of real estate. Jacob pioneered Resolution’s push into design-led creative real estate, including leading the award winning development of Alphabeta in Shoreditch. Jacob holds an MSc in Real Estate from London Southbank University and a BA in International Relations from Boston.
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