Space-as-a-Service veteran Borislava Tzvetkova joins Bold Founder, Caleb Parker from Sofia, Bulgaria to chat about her experience supporting global corporates, and why brand matters in commercial real estate.
We learn why demand from global corporates for Space-as-a-Service has grown in recent years, policies for transitioning back to the office after lockdown, hybrid spaces, how a Netflix model supports flexible working and why brand matters, especially when it comes to building valuations.
Connect with Borislava on LinkedIn: https://www.linkedin.com/in/borislava-tzvetkova-1a9b308/
Connect with Caleb on LinkedIn:
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Value Bombs and tweetables
About Borislava (Bori) Tzvetkova
Bori is a flexible workspace expert and business consultant who recently helped launch a really cool coworking brand called THIS WAY in Sofia, Bulgaria.
Bori started in the Space-as-a-Service world in 2004 with premium serviced office brand The Executive Centre based in Hong Kong. She was General Manager for their operation in Sofia. In 2008 she became the Group General Manager at Sterling Serviced Offices (founded by British entrepreneur, Giles Blanchard) with expansions in Istanbul and Sofia, before launching their THIS WAY brand this year.
While still supporting the Sterling brand and their global corporate customers, she’s now focused on their expansion plans for THIS WAY around Europe.
See THIS WAY on Office Snapshots: https://officesnapshots.com/2020/06/08/this-way-coworking-offices-sofia/Sponsors
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