May 17, 2023
177: Harness Empathy In Your Videos with Sarah Panus
Marketers don’t have enough time to do content marketing well. Sarah Panus helps you check storytelling projects off your marketing to-do list using 20 years of frameworks and methods, so you get your time back while confidently engaging new + existing customers.
It shouldn’t feel like you’re falling behind because you can’t get your content work done. Sarah understands how hard it is to juggle your demands. Clients: Sleep Number, Starbucks, LegalZoom, Katie Couric Media, Thrive Global, Nestle Waters, Lindt Chocolate, American Heart Association, Alta Tech, King Technology, Christos Bridal, etc.
She’s a brand storytelling consultant, podcast host of Marketing With Empathy® (top 5% of all marketing podcasts), Certified StoryBrand Guide, and owner of Kindred Speak® consulting. Sarah works with clients by either doing the work for them through her freelance consulting services; OR, coaching them to think like Editorial Content Directors in one of her online courses. Visit www.kindredspeak.com to learn more.
Sarah joins me to have a literal masterclass on blending logic and emotion into your video strategy. We deep dive into where people get stuck when it comes to their marketing strategy, ways to break the cycle of stuck, and successfully growing your audience, sales, and income.
Join the Women of Video Mastermind here: womenofvideo.uscreen.io
Join the Money and Youtube Clubhouse room on Fridays: https://www.clubhouse.com/club/talking-youtube-by-vidiq
Join our Facebook Group: http://t.ly/Nl9T
Finding what will perform well isn’t easy, but VidIQ is my go to solution for tracking trends, key words, and what my viewers are looking for. When you download the VidIQ extension you will be able to level up your content!
Get vidIQ to blow up your channel at womeonofvideo.com/vidiq
Our community is focused on helping women not only to be better creators but to also make money doing it. Spreadshop allows for you to start making money as soon as you have merch to sell. You can open your FREE online merch store with Spreadshop in minutes! Cost-free, hassle-free, it's merchandising made easy. Click this link to get started for FREE!
Get started with Spreadshop at https://womenofyoutube.com/Spreadshop
Follow Desiree at http://t.ly/GbY4
Follow Sarah at Marketing With Empathy
Check out My Story Brand
Check out kinderedspeak.com
00:00 - Podcast Intro
00:54 - Meet Sarah
04:01 - What leads people to Sarah
08:40 - Why you need help with what to sell
15:15 - The 7 Parts of Storytelling
20:10 - 4 empathy filters
25:41 - Brainstory telling blueprint process
27:42 - 3 storytelling pillars
32:05 - Think holistically about your content plan
42:01 - The first step you can take today --- Send in a voice message: https://podcasters.spotify.com/pod/show/womenofvideo/message