Designed by Wingnut Social | Interior Design Business
Darla Powell
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Accelerating your Interior design and home brand business. Hosted by interior design pro, Darla Powell.
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3 days ago
Why You Should Collaborate With a Kitchen and Bath Expert
Do you love designing every part of a home but the kitchen? It can be really challenging from a technical point of view. If you’re getting requests to design kitchens, how can you work around these challenges? Here’s a solution: collaborate with a kitchen and bath expert like today’s guest, Lesa Taylor!
As a Certified Kitchen and Bath Designer (CKBD) from the National Kitchen and Bath Association, Lesa solves the most difficult kitchen and bath challenges, by providing personalized and completely custom one-of-a-kind kitchen and bath solutions for clients’ unique needs, desires, and lifestyle. She is intensely thorough and invests in every project as if it was a design for her own home. Her kitchen and bath designs have been featured on HGTV 100 Day Dream Home!
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📲CONNECT with Lesa:
Facebook: https://www.facebook.com/TayloredKitchensAndBaths
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 6 Keys to Success on Instagram" (Free Webinar): https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
Matterport: https://matterport.com
"$100M Offers: How To Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
"Let My People Go Surfing: The Education of a Reluctant Businessman" by Yvon Chouinard
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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5 days ago
Defining Your Brand Voice Will Lead To Your Ideal Client | Mini News
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on solidifying your branding. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 24, 2023
How to Advertise Effectively for Your Interior Design Business
Today we’re joined by guest Alex Alonso, a retired marketer turned head interior designer at mr alex TATE design. Alex shares some insight on how to effectively use digital advertising to grow your interior design business.
Cuban-born Alex grew up under insanely humid Miami days. After attending Northwestern University and working in advertising in Chicago, Alex moved to Los Angeles where we worked in entertainment for many years. All along he perfected his craft in his true passion, design. His travels have taken him across five continents and function as a constant source of inspiration for his designs. A voracious collector, Alex is drawn to anything with a story.
***
📲CONNECT with Alex:
Instagram: https://www.instagram.com/mralextate/
Facebook: https://www.facebook.com/mralextate/
Pinterest: https://www.pinterest.com/mralextate/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands" by Jean-Noël Kapferer and Vincent Bastien
🏠FOLLOW Wingnut Social:
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Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 22, 2023
Why Interior Designers Need to Be On Instagram | Mini News
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on why Interior designers need to be on Instagram (spoiler alert: because 52% online brand discovery happens in public social feeds!). If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio, or visit https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 17, 2023
How to Start Designing for Celebrity Clients
Are you an interior designer who would like to design for celebrity clients? Marley Majcher aka “The Party Goddess!” is here to share her secrets on how she attracted her celebrity clientele and how to leverage your business once you’ve made contact. She also gives us a crash course in neuroeconomics.
Marley is better known as “The Party Goddess!” or “The Profit Goddess!”. She is a force to be reckoned with in LA's event planning scene. Marley is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company, and author of “But Are You Making Any Money?”, a witty and lauded business guide for entrepreneurs.
***
📲CONNECT with Marley:
Instagram: https://instagram.com/thepartygoddess
Twitter: https://twitter.com/thepartygoddess
LinkedIn: https://linkedin.com/in/thepartygoddess
Pinterest: https://pinterest.com/thepartygoddess
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"But Are You Making Any Money?: Stop Being Busy and Start Creating Cash" by Marley Majcher
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
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Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 15, 2023
Why You Need an Instagram Strategy | Mini News
We’re taking a little bit of a detour from our traditional Mini News episodes to highlight our latest informational webinar, “The 6 Keys to Success on Instagram.” Today’s excerpt focuses on why you need an Instagram strategy, the benefits of Instagram, and what you need to build your own Instagram strategy. If you want to watch the full one-hour webinar, you can go to our Instagram @wingnutsocial and click the link in our bio.
Access the Webinar: https://wingnutsocial.ewebinar.com/webinar/free-webinar-the-6-keys-to-success-on-instagram-9971
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 10, 2023
The Future of Restaurant Design
Robots are coming to a restaurant near you! How the hell do we design for that?! Turns out there are quite a few things you may not know about restaurant and hospitality design. Today’s guest, Robert Ancill, shares his insight on interior design and architecture for restaurants and hotels, ranging from the psychology of design to robots replacing staff.
Robert Ancill has spent over 25 years in the restaurant industry, designing and overseeing the launch and operations of over 40 new restaurant brands and 500+ restaurant or café openings or remodels. His projects have taken him to 24 countries, where he has worked with clients in a wide range of businesses - from restaurants and hotels to offices and luxury homes. Robert is particularly experienced in franchising and development in international markets.
***
📲CONNECT with Robert:
Facebook: https://www.facebook.com/TNIdesignLA
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"Good to Great: Why Some Companies Make the Leap and Others Don't" by Jim Collins
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 3, 2023
How to Combat Overwhelm and Increase Your Productivity
Are you experiencing anxiety and overwhelm running your interior design business? Well, you’re not alone! Today’s guest, Melissa Morris, is here to help. Melissa shares some tips on combating overwhelm and how to grow your agency by implementing processes and systems in your business. Get ready to get your time back!
As the founder of Agency Authority, a project management and operations consultancy for agency owners, Melissa Morris uses her 10 years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma that plagues the agency world, Melissa’s team helps business owners and their team members do the work they love without sacrificing client satisfaction, the bottom line, or their own sanity.
***
📲CONNECT with Melissa:
LinkedIn: https://www.linkedin.com/in/melissavmorris/
Instagram: https://www.instagram.com/youragencyauthority/
Facebook: https://www.facebook.com/agencyauthority
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
ClickUp (Project Management Tool): https://clickup.com
"The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level" by Gay Hendricks
🏠FOLLOW Wingnut Social:
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Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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May 1, 2023
How to Add Multiple Links to Your Instagram Bio (Without Linktree) | Mini News
Instagram has a new long-awaited feature available to all users; you can now add up to 5 links in your bio natively in the Instagram app. So is there really no need to use apps like Linktree anymore? Our Senior Social Media Manager, Abby, walks through the pros and cons of this new feature.
Got a topic for Mini News? Send it to info@wingnutsocial.com.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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Apr 26, 2023
How to Advance Your “Stuck” Business by Becoming More Efficient
Why do interior designers get stuck in having the same results year after year? What’s required of a designer to push past this plateau? Life and business coach Jeannie Andresen is here to share some tips on systems, processes, and efficiency that lend to scaling your interior design business.
Jeannie is a life and business coach specializing in helping seasoned interior designers advance their businesses. Jeannie ran a recruiting business inside a Fortune 100 company for almost a decade. Her role included managing a team, attracting and retaining top talent, and coaching sales professionals to reach their business goals. Jeannie now focuses her business on teaching interior designers the processes necessary to run an organized, efficient, and profitable business.
***
📲CONNECT with Jeannie:
Instagram: https://www.instagram.com/jeannieandresen_/
Website: https://www.jeannieandresen.com
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
📚Resources & People Mentioned:
Wingnut Academy is LIVE: https://wingnutsocial.com/wingnut-academy/
"The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey
"You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life" by Jen Sincero
"You Are a Badass at Making Money: Master the Mindset of Wealth" by Jen Sincero
🏠FOLLOW Wingnut Social:
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Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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Apr 24, 2023
Are Instagram Subscriptions Worth It? | Mini News
Instagram Subscriptions are here, but it is a realistic way to make money? Are Instagram Subscriptions a good fit for you and your business? Stay tuned for this week’s Mini News to find out!
Got a topic for Mini News? Send it to info@wingnutsocial.com.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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Apr 19, 2023
The Pros of Partnering with Lighting, Technology and Electrical Designers
Are you having conversations with your clients about designing their homes around smart home capabilities and automations? If not, you’re leaving a lot on the table. Stay tuned to learn all about why you should be partnering with lighting, technology and electrical designers!
Joe Borress is the Founder of Tri Star Electric & Automation, a full service lighting, electrical, home automation design and consulting firm for the ultra-luxury residential market. He has created exceptional lifestyle-driven experiences in some of the most beautiful homes in the Country. Throughout his 30-year career, Joe has worked with celebrities, high-net worth individuals, and renowned architects in the ultra-luxury residential markets of New York, Greenwich CT, and Southern CA.
***
📲CONNECT with Joe:
Instagram: https://www.instagram.com/tristarelectric/
Website: https://joeborress.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.in…
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Apr 17, 2023
Is Lemon8 the New Instagram? | Mini News
Is TikTok getting canceled? Well, that remains to be seen, but parent company ByteDance is doubling down with a new app called Lemon8. Why is that important for interior designers? Tune in to this week’s Mini News sesh to find out!
Got a topic for Mini News? Send it to info@wingnutsocial.com.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/design…
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Apr 12, 2023
Storytelling Through Video: The Best Way to Market Your Business
Did you know that marketing your interior design business via video on your social channels is more than just showing the pretty spaces? That’s right - it’s about storytelling. Today’s guest, Jude Charles, is an expert in storytelling, filmmaking, and marketing. We discuss how interior designers can create 10 stories in their business to attract and close the right client, plus how to incorporate it in your marketing, and much more!
For over 15 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.
***
📲CONNECT with Jude:
Instagram: http://instagram.com/judecharles
Website: http:/…
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Apr 10, 2023
Instagram Content Ideas for Interior Designers | Mini News
Are you a new interior designer trying to figure out what to post on social media? Are you a veteran designer with lots of content to post, but not sure how to split it up? On today's Mini News, Darla shares some info from Wingnut's new "Instagram for Interior Designers" course. Stay tuned to learn about content pillars and content mixes, and you just might develop a new social media plan today!
Got a topic for Mini News? Send it to info@wingnutsocial.com.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple…
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Apr 5, 2023
How to Have Difficult Conversations and Find Confidence, Success and Love
Do you struggle to have the difficult conversations? Are you a business owner or manager who wants to be a better leader? Do you want to find confidence, success, and even love? Life coach David Wood believes having difficult conversations is the doorway to a better life. In this episode, he outlines the 9 tough conversations of powerful leadership to help improve communications with teammates, partners and clients.
After life as a consulting actuary to Fortune 100 Companies, David built the world’s largest coaching business, becoming #1 on Google for “life coaching”. He believes the tough conversations we avoid are our doorways to confidence, success and even love - in both work and life. David coaches high performing entrepreneurs, executives and teams - and even prison inmates - to amazing results AND connection. One conversation at a time.
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📲CONNECT with David:
LinkedIn: https://www.linkedin.com/in/focus-ceo
YouTube: https://www.youtube.com/c/ExtraordinaryFocuswith…
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Apr 3, 2023
Instagram Announces Ads in Search Results and Reminder Ads | Mini News
Did you hear the latest Instagram news? Instagram is currently testing new ad placements, so you may start seeing ads in your search results and as reminder notifications. Tune in and learn all about these new ads, plus how these ad placements may help get your business discovered.
Got a topic for Mini News? Send it to info@wingnutsocial.com.
***
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly…
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Mar 29, 2023
Trademarking 101: Dos and Don’ts for Business Owners
So you’re a business owner considering getting a trademark. But can you even get the trademark, or is it worth it? If you've got limited funds and energy, what do you trademark first: your business name, your product name, or your logo? Once you have a trademark, what can you do with it? Do you really need a lawyer, or can you DIY it? Answers to all this and more from this week’s guest, trademark expert Samantha Bradshaw.
Samantha thrives on the contagious passion from fellow business owners. She uses that to help them get InLine, creating the confidence and legal foundation necessary in any successful business. InLine Legal delivers affordable, price predictable and convenient legal services to your business so you can focus on actually running it.
***
📲CONNECT with Samantha:
Instagram: https://www.instagram.com/inlinelegal/
Website: https://www.inlinelegal.com/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.in…
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Mar 22, 2023
How to Run Your Interior Design Business in an Economic Downturn
Recessions can be terrifying for business owners. You may be wondering, how can I continue to run my business through an economic downturn? Do I have to lower my prices? Will I lose clients? Don’t fret - Austin-based interior designer Laura Pankonien is here to discuss how she successfully runs her design and construction firm during a recession, plus how she managed to start her business during the 2008 recession. Laura shares some “recession proof" strategies to keep clients coming even with lowered budgets. Stay tuned!
Laura Pankonien is an Austin-based interior designer and founder of design and construction firm The Pankonien Group (TPG). Through her 16 years in business, Laura has made a name for herself through her full-scale home projects as well as kitchen projects, becoming known as a go-to kitchen designer in the region. In 2022, Laura opened Austin’s first curated homewares store of its kind—Bleu by TPG—in Davenport Village. She has been featured in Southern Livi…
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Mar 15, 2023
The Power of Process: Level up Your Confidence, Business, and Life
Did you know scaling your business can actually be accomplished by simplifying it? Rebecca Hay joins us to discuss why leveraging the power of process allows entrepreneurs to upscale their business. Listen and learn about developing repeatable systems and how to stick to them, dealing with conflict, and how to increase your confidence so you can design the business and life of your dreams.
Rebecca Hay is an international speaker, podcast host, business coach & CEO of Rebecca Hay Designs. In addition to running her design business, she helps interior designers around the world find entrepreneurial freedom - time, money, & creativity without sacrificing the things that matter most. Rebecca values collaboration over competition and shares a uniquely candid approach.
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📲CONNECT with Rebecca:
YouTube: https://www.youtube.com/@RebeccaHayDesigns
Instagram: https://www.instagram.com/rebeccahaydesigns/
Pinterest: https://www.pinterest.ca/msrebeccahay/?eq=rebecca%20hay&etslf=3668…
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Mar 13, 2023
Get a Better Explore Page With This New Instagram Feature | Mini News
How to Get a Better Explore Page With This New Instagram Feature: Did you know that you can tell Instagram what your interests are so they can show you more content that you actually like? You can get a better explore page with this new Instagram feature, “Manage Interests.” In this episode, Darla guides us through the process, and here are the steps:
1) Click the hamburger icon at the top right of your Instagram profile page.
2) Go to Settings.
3) Go to account.
4) Go to manage interests.
5) Select your interests from the provided categories and start seeing more of what you like and less of what you don’t!
ASMR: “ASMR stands for autonomous sensory meridian response; a term used to describe a tingling, static-like, or goosebumps sensation in response to specific triggering audio or visual stimuli.”
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:…
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Mar 8, 2023
Get Out of Your Comfort Zone and Grow Your Business (with Jessica Lackey)
Do you find yourself trapped in terror town when it comes to running your business? Strategy Advisor and Fractional COO Jessica Lackey joins us to discuss taking the right level of challenge to make sure fear isn’t running your business. Jessica explains how this can be applied practically for interior designers and home pros to avoid stagnancy and balance “risky” decision-making with more certainty.
Jessica Lackey is a Strategy Advisor and Fractional COO for soul-centered entrepreneurs and small businesses. She combines her deep experience in strategy consulting, Fortune 500 operations leadership, and a coaching practice to radically transform you and your business for sustainable success. She offers group programs, 1:1 business and operations consulting, and Fractional COO services.
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📲CONNECT with Jessica:
LinkedIn: https://www.linkedin.com/in/jessica-lackey/
Instagram: https://www.instagram.com/jessicalackey_consulting/
📲CONNECT with Darla:
Darla’s Interior D…
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Mar 6, 2023
How to Get Verified on Instagram and Facebook With Meta Verified | Mini News
After Elon Musk's success with Twitter Blue, Meta is following suit with Meta Verified, a subscription bundle to help you establish and grow your presence on Instagram and Facebook. With Meta Verified, you get verification with a government ID, proactive account protection, access to direct account support and more. On today's Mini News sesh, Darla walks us through all the features of Meta Verified, shares why she decided to join the waitlist, and how you can use Meta Verified to leverage your business and marketing.
Join the waitlist to get Meta Verified: https://about.meta.com/technologies/meta-verified?campaign_id=19725375025&extra_1=s%7Cc%7C649038763560%7Ce%7Cmeta%20verified%7C&placement=&creative=649038763560&keyword=&gclid=CjwKCAiAmJGgBhAZEiwA1JZollGZV2FMmBpRHmdCwDhCa9wUs1QZFnmB54PIagv-GCGX3Ic3ZXqEHRoC5uEQAvD_BwE
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Soci…
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Mar 1, 2023
Positioning 101: How to Reach Your Ideal Clients With a Positioning Statement
Do you have a positioning statement for your business? What is positioning anyway, and how is it different from branding? Darla explains the importance of positioning, how it differs from your branding, and how a perfect positioning statement can help you reach your ideal clients.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein
YouTube: https://bit.ly/designedonyoutube
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Feb 27, 2023
How to Get Discovered by More Interior Design Clients on Instagram | Mini News
Want to know how to get discovered by more clients on Instagram for your interior design business? Darla is here to help with a quick tip on optimizing your Instagram bio! Did you know that your handle and username are the only two searchable fields on Instagram? Check out these tips for improving your bio and start getting discovered by more clients on Instagram!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/thedarlapowell
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
T…
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Feb 22, 2023
How to Have a Million-Dollar Design Business in Less Than 2 Years
If you're a business owner, how important is utilizing social media for your business? Do you really need to get on camera? Allison Handler of Allison Handler Design joins us to discuss how she made a million-dollar business in less than 2 years, largely to the credit of her social media accounts. Allison shares how she utilizes her socials, how they helped her grow her business, and how her social media converts to lots of paying clients.
It all begins and ends with relationships. Allison Handler Design prides itself on building and maintaining incredible relationships with both clients and vendors, working hard every day to make sure that a client’s wants and needs are satisfied by keeping a close-knit but wide-reaching team of vendor partners on hand to seamlessly execute the vision. As lead designer and visionary, Allison oversees all projects, ensuring the AHD aesthetic is incorporated while keeping the client’s personal preferences.
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📲CONNECT with Allison:
Website:…
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Feb 20, 2023
How to Stop Spam Comments on Instagram | Mini News
Have you ever received a comment on Instagram that seems suspicious? Do you get a lot of comments that say “promote it on,” “DM us,” and more? On today’s Mini News sesh, Darla is walking us through how to stop spam comments on Instagram by using the hidden words tool in your profile settings. Stay tuned to learn how to stop bots from commenting on your posts!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodc…
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Feb 15, 2023
How to Do Less Work by Automating Your Business (with Shanice Miller)
Feeling tapped out in your business but not sure how to delegate, or even where to start? Today’s guest Shanice Miller specializes in business productivity and project management, and she has lots of tips and tricks that will leave you feeling equipped to begin streamlining tedious processes and allow space for creativity. Shanice discusses which admin items service-based business owners tend to lose the most time doing, how automating your business frees up time and space for creativity, and defines the difference between an SOP, a template, and an automation. If you’re ready to start taking some work off your plate as a business owner, don’t miss this episode!
Shanice Miller is a business productivity consultant, specializing in project management, who helps businesses save hundreds of hours—and thousands of dollars—by identifying and creating solutions for operational inefficiencies.
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📲CONNECT with Shanice:
LinkedIn: https://www.linkedin.com/in/shanicemiller/
In…
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Feb 8, 2023
The Psychology of Brand Love and Happiness (with Aaron Ahuvia)
Dr. Aaron Ahuvia is an expert in the psychology of brand love and happiness. But what really is brand love? And how can you use psychology to attract more clients to your brand? Dr. Ahuvia says if you want consumers to truly love your products, they need to either resemble people or connect to people in the consumer's mind. Check out this episode for more fascinating tips!
Dr. Aaron Ahuvia is a Professor of Marketing at the University of Michigan-Dearborn, teaches in the Human Centered Design program, and is also faculty at the Penny W. Stamps School of Art and Design. He is widely regarded as the world's leading expert on brand love. He is the author of a popular book explaining the psychology of brand love titled The Things We Love: How Our Passions Connect Us and Make Us Who We Are, which Amazon has named one of the best 20 business books of 2022.
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📲CONNECT with Aaron:
Website: thethingswelove.com
LinkedIn: https://www.linkedin.com/in/aaronahuvia/
📲CONNECT with Darla:…
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Feb 1, 2023
Design Strategy, Interior Product Sales, and Social Selling (with Nicole Lashae Ben)
Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more.
Nicole Lashae Ben has always had a passion for interior design and design strategy. After earning her BFA in Interior Design from Syracuse University and MA in Design Management from Savannah College of Art and Design, Nicole went on to work in sales for a handful of international interior product companies including Lamin-Art, USAI Lighting, and Koroseal. She started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
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📲CONNECT with Nicole:
LinkedIn: https://www.linkedin.co…
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Jan 30, 2023
Instagram Photos are Making a Comeback in 2023 | Mini News
Huge news this week - Instagram photos are making a comeback in 2023! Instagram is switching focus back to photos and less videos this year. Social Media Manager Hayden is here to weigh the pros and cons of this update and share information straight from head of Instagram Adam Mosseri.
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⭐️Instagram gained its original popularity by featuring still images, giving users a place to share all their new memories they captured on their phones - remember that phone cameras were newer technology back then. After the feed post gained its hype, they released the story feature to combat against Snapchat’s rising popularity. User focus shifted to stories because at the time, that was a great way to grow your account as Instagram rewards users that use its newest features. Given the various algorithmic shifts, the original focus of the app has largely been overshadowed by Meta’s broader business push. While Instagram popularity has grown, it’s also become more cluttered and less focu…
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Jan 25, 2023
Tax Tips for Business Owners and Interior Designers (with Aaron Smyle)
It’s officially tax season and it’s time to get all of your paperwork together. W2s, W9s, 1099s - what are all of these documents? Tax practitioner Aaron Smyle joins us today to offer tax advice, define the differences between employees and independent contractors, and what you need to do to set your business up for success.
Aaron Smyle MBA, MST is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation and is empowered by the U.S. Department of the Treasury to represent taxpayers before all administrative levels of the Internal Revenue Service for audits, collections, and appeals.
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📲CONNECT with Aaron:
Website: https://www.smyleandassociates.com/
Instagram: @smyletaxes
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned: "Let the Great World Spin" by Colum McCann
🏠FOLLOW Wingnut Social…
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Jan 23, 2023
Meta Is Shutting Down Facebook Creator Studio: Facebook Updates 2023 | Mini News
Did you know Meta is shutting down Facebook Creator Studio? This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Emily is here to walk us through the latest Facebook updates and how the new Meta Business Suite will have increased functionality to manage your Facebook and Instagram business accounts.
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⭐️Meta is shutting down Facebook Creator Studio. This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Facebook Creator Studio is Facebook’s built-in tool that lets you create and schedule Facebook and Instagram content for your business profiles. You can manage your page content; track posts, insights, and analytics; manage your inbox like your comments and DMs - all in one place via Facebook Creator Studio. So why would Meta get rid of this tool? They are taking all of these features and putting them into the Meta Business Suite, which is formerly known as Faceb…
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Jan 18, 2023
REPLAY: Business Tips for New Interior Designers
Meredith founded the “House of Huck” in 2020 as a passion project. She gave herself an ultimatum: If she wasn’t successful in three years, she’d go back to the corporate world. But in one year, she transformed her business into a full-time career.
She’s leveraged her unique background in corporate sales—and some genius social media marketing tactics—to build a thriving business. In this episode of Wingnut Social, Meredith shares some business tips for new interior designers that you just can’t miss!
Connect with Meredith Huck
* House of Huck
* Connect on Instagram
Resources & People Mentioned
* Wingnut Webinar Aug 25, 2022 11:00 AM: Let’s Get Real About Reels
* Profit First by Mike Michalowicz
* Dakota Design Co.
* The Brownstone Boys
* Record your podcast episodes on Riverside
Why House of Huck grew quickly
95% of Meredith’s clients have come from social media. How does she leverage various platforms to gain visibility?
Meredith got in front o…
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Jan 16, 2023
Instagram Group Profiles and Collaborative Collections: New Instagram Updates 2023 | Mini News
What are the latest Instagram updates in 2023? Social Media Manager Abby is here to share some exciting new features coming to Instagram this year, including Group Profiles and Collaborative Collections. Tune in to see how you can take advantage of these new features as an interior designer and business owner.
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⭐️Last year, Instagram’s main goal was transparency, which was demonstrated through insight updates and peeling the curtain back on the algorithm. This year, one of their biggest initiatives is connection: connecting people to things they love, and connecting them to one another. They are testing some new updates, including group profiles. Yes, it’s exactly what it sounds like. Group profiles are a place where you can have multiple users post to it. What will this look like? When you’re logged into an account that has access to a group profile, whenever you go to share any type of content (stories, reels, or feed posts), you’ll have the option to share it to you…
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Jan 11, 2023
REPLAY: Why Interior Designers Need Ongoing SEO to Remain Competitive
Why is SEO so critical for your brand’s online presence?
How does it help you compete with other interior designers? Why is ongoing SEO the key to keeping your interior design business ranking on Google?
The biggest piece of misinformation that we hear about SEO is that it’s a “one-and-done” service that’s complete when your website is created. That couldn’t be further from the truth. Ongoing SEO, when done correctly, is your key to remaining competitive. Gavin—Wingnut’s resident SEO guru—covers this important topic in this episode of Wingnut Social!
Resources & People Mentioned
* Wingnut Webinar: 7/28 at 11 am EST: SEO 101
* Wingnut Academy: Instagram for Interior Designers
* Record your podcast episodes on Riverside
* Wingnut Social is on YouTube!
How ongoing SEO can boost your business
When your website is created and SEO-optimized, you can’t just set it and forget it. You can’t just run ads and call it good. Why? 80% of people searching on Google…
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Jan 9, 2023
Twitter Advanced Search on Mobile: How to Use for Social Media Marketing | Mini News
Twitter advanced search for mobile is here! Is there a tweet you’ve been trying to find forever, or do you want to clean up some of your old tweets? Twitter is launching a new “advanced search” feature on the mobile app that will provide users with a range of filters when searching for content. Social Media Manager Hayden is here to walk us through the latest developments.
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⭐️Twitter’s advanced search on mobile will provide you with a range of additional options when searching for content, including accounts mentioned, date ranges, personal mentions, hashtags, and like and retweet counts. All of these qualifiers are already built into the app, and are available in the Advanced Search tab on desktop - but until now, they haven’t been easily accessible on mobile. You’ll also be able to use these additional search parameters when conducting a tweet search on an individual user’s profile.
⭐️This new feature can be a very helpful addition for businesses and inter…
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Jan 4, 2023
REPLAY: Perfecting Your Interior Design Niche
Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things marketing, niching down, and incorporating play into your child’s every day.
What You’ll Hear On This Episode of Wingnut Social
* [1:02] Subscribe to Wingnut Social on YouTube!
* [2:01] Mini News Sesh: YouTube Shorts
* [5:43] Learn all about Anne Gillyard
* [7:55] How Anne chose her interior design niche
* [12:39] How Anne reaches her ideal clients
* [16:01] The benefit of industry partnerships
* [22:36] How to choose work you enjoy
* [25:05] Tips for mastering reels and videos
* [28:55] The What Up Wingnut Round!
Connect with Anne GillYard
* Connect on Inst…
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Jan 2, 2023
How to Keep Your Instagram From Getting Hacked: New Instagram Safety Updates | Mini News
Have you received a suspicious "Giveaway" DM on Instagram, or been followed by an account that may be impersonating someone? On today's Mini News, Emily walks us through some new account safety features that have been added on Instagram to help users regain access to their accounts if they find themselves locked out or hacked.
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⭐️Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out or hacked. The new recovery center is at instagram.com/hacked. The con is most help options just direct you to the Help Center, which already existed, to help you troubleshoot your issue. In other words, you’re not being put in touch with a real person at Instagram Support. However, the pro is this tool makes the recovery and troubleshooting process much more streamlined. You’re provided quick, easy access to steps you can take depending on your issue.
⭐️A great new safety measure Instagram has provided is this: if you find your…
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Dec 28, 2022
REPLAY: The Secret to Getting Your Interior Design Work Published
Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design work published. What is it? Find out in this episode of the Wingnut Social podcast!
What You’ll Hear On This Episode of Wingnut Social
* [1:13] Wingnut webinar and wingnut academy updates
* [1:56] Mini News Sesh: LinkedIn’s repost update
* [4:32] Learn all about Molly Schoneveld + The Storied Group
* [7:08] Why proving publications enough images is important
* [10:56] Do you need to hire a photographer with connections?
* [16:06] Can a presence on YouTube help you?
* [17:21] Do you need to have a celebrity client?
* [20:15] Why you need to read photography contracts ca…
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Dec 26, 2022
Elon Musk’s Latest Twitter Updates: Longer Videos and 4,000 Character Tweets | Mini News
Elon Musk’s latest Twitter updates may include the addition of longer videos and tweets up to 4,000 characters. Social Media Manager Hayden is here to walk us through these potential updates, the pros and cons of Twitter going long-form, and how this could impact your interior design business.
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⭐️Twitter is planning to give users more capacity to share longer posts, either in video or text form, within the app. As you probably know, Twitter has been on shaky ground over the past few months with Elon Musk’s acquisition. There have been lots of updates, like Twitter Blue: an opt-in, paid monthly subscription that adds a blue checkmark to your account and offers early access to select new features. Musk has mentioned wanting to add YouTube-like features into the app, enabling users to post longer video, in order to keep viewers from on the app instead of switching to another app to consume video content. He’s also said that longer tweets are coming soon, possibly up to 4,00…
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Dec 21, 2022
REPLAY: How Maria Killam Grew to 100k+ Instagram Followers
Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.
Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to 100k+ Instagram followers in mere weeks. Learn how she did it in this episode of Wingnut Social!
What You’ll Hear On This Episode of Wingnut Social
* [1:48] Housekeeping: Wingnut Webinar + YouTube
* [2:50] Mini News Sesh: Instagram Feed Videos = Reels
* [6:43] Learn more about Maria Killam and her business
* [12:44] The basics of the Killam color system
* [18:00] The importance of understanding color
* [24:44] How Maria’s eDesign business stands out
* [29:13] How Maria feels about white interiors (and trending colors)
* [31:51] Maria’s marketing strategy on Insta…
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Dec 19, 2022
Are You Shadowbanned on Instagram?! | Mini News
Are you shadowbanned on Instagram?! How do you find out, and more importantly, how do you fix it? Social Media Manager Abby is here today to walk us through a new Instagram feature that will show you whether or not your content is getting recommended to other users (a.k.a. if you're shadowbanned or not). This new Instagram feature will also tell you exactly how to fix your shadowban and get your content out there again!
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⭐️One of Instagram’s main goals in 2022 was to be more transparent with its users. We’ve seen this goal met as Instagram has been more open about how the algorithm works, plus they’ve launched a few new helpful features for creators. The latest update will allow users to see whether or not their content is eligible to be recommended in places like the explore page or the recommended feed. In other words, you’ll be able to finally find out whether or not you’ve been shadowbanned. Shadowbanning is when you are boxed out of a social media platform becau…
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Dec 14, 2022
How to Become an Interior Designer From Home (with Alexis Peters)
Are you getting burnt out by running a traditional interior design firm? Then check out this show with Alexis Peters - you just might change your business model. Today’s guest is Alexis Peters of “Home Styling by Alexis,” and we discuss the importance of offering virtual services to your clients, as well as the perks to becoming a completely remote interior designer.
Alexis Peters fundamentally believes that every single person on this planet deserves to live beautifully regardless of their income. Beauty & affordable go hand in hand in her book. Alexis' background as a production designer for feature films is where she learned how to stretch the dollar crazy far and the results were thrilling. Craving to help as many people as she could live beautifully, Alexis started an interior design business specializing in Virtual Design.
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⭐️Alexis specializes in virtual design. She wanted to build a business where she could travel and be anywhere she wanted, yet still be making…
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Dec 12, 2022
TikTok, Instagram, and Facebook: What’s the Best Content to Post? | Mini News
TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News!
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⭐️If you've been listening to the podcast for a while, then you know that video has been reigning king on social media, specifically short-form video. There's been a long-standing battle between Meta and TikTok, fighting for dominance of the social media space. However, TikTok doesn't consider itself a social media platform - it's branded as an entertainment app (or a media company that distributes content) similar to Netflix. The problem with Instagram and Facebook trying to push short-form entertainment videos is that their companies were built on the social graph. TikTok has always been an…
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Dec 7, 2022
How to Create the Perfect Online Course (with Ariel Schiffer)
Are you thinking of creating an online course? Guest Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners - and she's also helping build a Wingnut Social course! Today, we discuss who should create a course, the potential of an online course, what goes into the course creation, common mistakes, and much more.
Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners. She has over 10 years of experience working with Fortune 50 companies, non-profit organizations, small businesses, and private companies to develop their professional and leadership development programs. Her agency offers expertise in creating courses and programs with a mission to improve the quality of education and offerings in the online space.
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⭐️Even as a DIY-er, you can still make a phenomenal course. It’s not about having all the bells and whistles, or crazy vide…
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Dec 5, 2022
How to Get More Subscribers with YouTube Shorts | Mini News
On this week’s Mini News sesh, Emily and Lilah discuss YouTube Shorts. Do Shorts really matter? How do Shorts impact your YouTube channel as a whole? If you’re already posting on TikTok and Instagram, do you need to post YouTube Shorts as well? Watch this video and find out!
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⭐️Did you know that 75% of YouTube users engage with Shorts in some form? 70% of web users regularly watch short-form video. This being said, Shorts are definitely a rising competitor to TikTok and Instagram Reels. If you're a YouTube user, you should be using Shorts, too. In the last month, 74.4% of YouTube viewers that have found our channel (Wingnut Social) discovered it via their Shorts feed.
⭐️YouTube is testing new monetization options, including product tagging, which will be similar to Instagram and TikTok. What does this mean for interior designers, architects, and home brands? Well, you'll be able to tag your products in your Shorts!
⭐️If you're already creating videos for TikTok a…
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Nov 30, 2022
How to Transition Your Business Into a Full-Service Interior Design Firm (with Hearth Homes Interiors)
Are you thinking about transitioning from a staging business to a full-service interior design firm? Watch this video! Katie and Olivia of Hearth Homes Interiors started as a staging company and found success, but they decided they wanted to pivot and go all-in as a design firm. Today, they walk us through what led them to that decision, as well as how they navigated the transition.
Hearth Homes Interiors is a Santa Barbara design firm owned by two sisters-in-law, Katie Labourdette-Martinez and Olivia Wahler. After starting as a staging company and finding success, they decided they wanted to pivot and go all-in as a design firm. Their work reflects that highly-coveted, quintessential Santa Barbara style—refined and timeless, approachable, livable, and filled with organic textures and layers.
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⭐️Are you a new designer or decorator entering the industry, but you’re not quite sure whether you’d like to do staging or design? Staging is an incredibly necessary service, espe…
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Nov 28, 2022
Why You Have to Get On TikTok if You’re an Interior Designer | Mini News
Are you an interior designer about to make a TikTok account and you're looking for tips? OR are you an interior designer who thinks TikTok is just a silly app for kids? Either way, we're here to help! Since TikTok just replaced Netflix as the most popular app for people under 35, Gavin (SEO Manager) is here to share some tips on joining TikTok as an interior designer and the benefits of catering to a younger audience.
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⭐️TikTok just replaced Netflix as the most popular app - not just for kids, but for people under 35. This can be pretty surprising as I’m sure many of us view TikTok as something for kids, or that it’s not a professional space. However, the data shows that this is quickly changing. When you’re thinking about where you want to invest your time and limited amount of resources, you aren’t typically prioritizing younger audiences. However, Gen Z is poised to become one of the wealthiest generations of all time - the average age of people with a $25M net wort…
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Nov 23, 2022
How Much Should I Pay Myself as a Business Owner? (with Tara Newman)
How much should I pay myself as an interior design business owner? Do I need to have a million-dollar business to be a millionaire? And what does profit-first mean? Tara Newman is here to help you calculate your revenue goal, figure out how much you should be charging for your services, and learn what percentage you should be paying yourself as the business owner.
Tara Newman is the Founder and CEO of The Bold Profit Academy where she teaches service-based business owners how to sell premium services and programs without the emotional stress of launching, worrying about ads, overwhelming social strategies or complex funnels.Tara hosts a weekly podcast called The Bold Money Revolution and has been featured in publications like Money Magazine, Yahoo Finance, and Huffington Post as well as other publications and podcasts.
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⭐️Tara says that $250,000 per year is what allows you to pay yourself $10,000 a month. It’s not necessarily a factor of whether we should be looking things…
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Nov 21, 2022
You Can Shop on TikTok with This New E-Commerce Feature | Mini News
Did you know that you can now shop on TikTok? TikTok has a new e-commerce feature, similar to Instagram shopping. TikTok shopping is currently being tested with big brands like Amazon, Target, and more, but it will be rolled out to smaller creators and influencers as well. Meanwhile, Myspace makes a comeback through a new Instagram feature that allows you to add music to your feed posts.
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⭐️There may be some of you interior designers out there rolling your eyes when you hear the word TikTok. However, we’ve seen some big brands, real estate agents, and designers take TikTok by storm. There’s a big opportunity for TikTok to be a key extension of your brand. TikTok helps interior design feel more accessible to new users and viewers. Whether you like TikTok or not, this Mini News is for you, because TikTok is in the process of launching their in-app e-commerce in the United States. It’s been out in the UK for a bit, but now it’s moving to the US. Think of it like Instagram…
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Nov 16, 2022
How to Ask Your Interior Design Clients for Their Budget (with Hilaire Pickett-Martin)
How do you get that elusive budget from your interior design clients? Stick around and find out! On today’s show, we’re discussing client communication and transparency. Guest Hilaire Pickett-Martin is here to tell us to not shy away from answering (and asking) the tough questions with your interior design clients - plus how to ask your interior design clients for their budget!
Hilaire Pickett-Martin grew up (quite literally) in the business. She is a graduate of Elon University. Hilaire handles Design Lines’ communications, and applies her enthusiasm and passion to promoting the firm. She also oversees all the accounting and day-to-day operations. Hilaire uses her inborn knowledge of the business to pitch in wherever she can. Outside of the business, her favorite vacation spot is Whistler, British Columbia, and she recently learned to wakeboard and snowboard.
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⭐️Hilaire says transparency starts at the first meeting with your client. It’s important to really listen to…
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Nov 14, 2022
3 Tips to Grow Your Instagram Account | Mini News
Want tips to grow your Instagram account? It’s our 300th episode - woohoo! Today we’re sharing 3 awesome tips on growing your Instagram following. We also have an Instagram contest to celebrate our 300th episode @wingnutsocial - enter to win a FREE 30-minute Instagram audit consultation OR SEO audit consultation.
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⭐️Go to our Instagram page and check out our 300th episode giveaway. You can enter by liking the post, following our Instagram, and tagging 3 people in the comments. The grand prize is your choice of a mini SEO audit consultation with us, or an Instagram audit consultation with us. That’s a 30 minute consultation with experts at Wingnut Social to go over your Instagram and give you real takeaways and advice on improving your account, what you can do better, and what you’re already doing great. For the SEO audit, or “search engine optimization,” we’ll run a quick audit and sit down with you to review the results. We’ll give you advice on how to gain tr…
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Nov 9, 2022
Environmental Psychology and Design (with Smita Sahoo)
What does studying criminal minds have to do with interior design? Smita Sahoo (founder of āśaya I Design in Chicago) joins us to discuss her studies of environmental psychology, which explores the relationship between humans and the world around them. Smita uses research and data to drive her design. Also in this episode, Smita offers advice to fellow women designers and entrepreneurs.
After working for over 16 years with top national and international real estate developers and companies, Smita founded āśaya I Design, a Chicago based luxury interior design and architecture firm. Her uniquely creative voice in the design profession is informed by a diverse background in architecture, interior design and environmental psychology. Smita thrives on designing spaces that strengthen our emotional connections to the places we live, work, and interact.
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⭐️Smita has a focus in environmental psychology, which is understanding how humans interact in their environments. Environment…
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Nov 7, 2022
Is Elon Musk Bringing Back Vine?! | Mini News
Is Elon Musk bringing back Vine?! It’s been a wild week in the social media landscape, and SEO Manager Gavin is here to break it down for you. We discuss Elon Musk acquiring Twitter, the potential comeback of Vine, and the Instagram outage that caused everyone to lose followers.
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⭐️Twitter has been acquired by Elon Musk! We don’t really know what he plans to do with the platform, but Twitter in general has played an outsized role within the political media landscape due to its following among journalists, commentators, celebrities, and more. Elon says, “The reason I acquired Twitter is because it’s important to the future of civilization to have a common digital town square where a wide range of beliefs can be debated in a healthy manner without resorting to violence.” Anyone who is looking to become a thought leader in the social space should be looking at all avenues of the social media landscape, including Twitter (regardless of how you feel about Elon Musk). Elon…
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Nov 2, 2022
Project Management Tips for Busy Entrepreneurs (with Tonya Thomas)
Are you an interior designer struggling with organization and project management? Tonya Thomas joins us today to share some tips and tools that she’s used to help CEOs grow their teams from 1 employee to 50, lead multi-million-dollar revenue growth, and free up their time to oversee major expansion projects. Also in this episode, Tonya explains how hiring a virtual assistant is the key to a complete organizational overhaul.
Tonya Thomas is the founder of Team Delegate, a provider of elite virtual executive assistant support to seasoned executives turned small business owners. Tonya is a speaker, 20+ year business owner, and host of the Unbottleneck Your Business podcast. She excels in helping CEOs grow their teams from 1 employee to 50, lead multi-million-dollar revenue growth, and free up their time to oversee major expansion projects.
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⭐️Why are systems important for businesses? Systems create consistency and organization! A lot of times we have systems in place and don…
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Oct 31, 2022
How to Schedule Reels and Posts on Instagram | Mini News
Social media manager Lilah joins us to discuss how to schedule reels and posts on Instagram. Instagram has a new in-app feature that will allow you to schedule your reels and other posts. This is a great development, but is it the best option for you and your business? Watch this video and find out!
*** ⭐️Instagram is releasing an in-app scheduling feature! Scheduling your content is extremely important if you’re aiming to grow your business through Instagram. It allows you to save time by batching your content - you can upload your photo, add a caption and tags, and then schedule all your posts out. It will be a very simple feature, including just the date and time of scheduling, just like scheduling an email.
⭐️Despite this update, there are still many 3rd-party options for scheduling content on Instagram that offer more in-depth features (Hootsuite, HubSpot, and Later are other platforms that offer post scheduling). The benefit to using the Instagram scheduler is that it…
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Oct 26, 2022
How to Create Social Videos and Blow up Your Business (with Susan & Paul Kadilak)
Do you want to create videos for social media and grow your business, but you’re not quite sure where to begin? Susan and Paul Kadilak (Kadilak Homes) are here to share all their content creation secrets! They have had incredible success marketing and promoting their design + build firm, growing their business by 60% in one year by developing and implementing a social video strategy. Today they’re discussing how to build and action based strategy to grow business with social video, key details to create social video, and what’s next in the evolution of social video and how to grow in this ever changing landscape.
@KadilakHomes is a design build firm run by Susan & Paul Kadilak in the Greater Boston area. Together they have made it their mission to help their clients turn an ordinary house into a haven that they love coming home to! The Kadilak’s have grown by connecting directly with their audience through their social media channels and are excited to announce that they just…
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Oct 24, 2022
YouTube Handles: Everything You Need To Know | Mini News
Today we're discussing YouTube Handles: here's everything you need to know! Gavin is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss this brand new feature from YouTube - handles! Watch this video to learn everything you need to know about the new YouTube handles before they become available.
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⭐️YouTube is currently in the process of rolling out handles for all YouTube channels, which is going to make it easier to promote your channel within the app and drive traffic to your channel. YouTube says, “Handles are a unique identifier in all YouTube channels are going to have access to this feature. Your unique handle will help people find and interact with your profile and it will be completely specific and unique to your profile.” Currently on YouTube, usernames can be the same. We’ve seen some copycats out there (not specifically with Wingnut thankfully!). On YouTube in general, people can copy usernames. With the new handle feature, it’s just fo…
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Oct 19, 2022
Designing Space With a Human-Centered Perspective (with Chrissy Fehan & Sarah Davis)
What the heck is human-centered and data driven design, and how can it help you in your interior design business? Chrissy Fehan and Sarah Davis of Pophouse are here to fill us in on the importance of designing space with a human-centered perspective, and how the physical environment can have a positive impact on individuals. They’ll also share how this approach informed the Rock Ventures Headquarters, recently featured and on the cover of Interior Design magazine’s 90th anniversary edition.
Sarah has over 17 years of experience working in business intelligence. She has performed extensive research in workplace strategy and has been instrumental in developing the strategy that informs the design for many Pophouse projects. Chrissy leads an interiors and industrial design team and oversees all brand strategy. Prior to her current role, Chrissy was an industrial designer and created numerous pieces of furniture, lighting, reception desks and outdoor spaces.
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⭐️Chrissy and Sa…
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Oct 17, 2022
Can I Add a Voiceover to My YouTube Shorts? | Mini News
Has YouTube finally caught up to TikTok and Instagram? Find out in this video! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to discuss 3 interesting updates from Twitter, Instagram, and YouTube. The battle of the social platforms rages on!
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
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Oct 12, 2022
Branding Your Interior Design Business (with Katie Saunders)
Should my brand style be the same as my design aesthetic? How can I go beyond aesthetics and form an emotional attachment with my audience? And what really is a brand besides just logos and fonts? Brand designer and strategist Katie Saunders is here to answer all of these questions and more.
Brand designer and strategist Katie Saunders combines artistic talent with marketing strategy to create effective brands and websites for interior designers and other creative businesses. Using a collaborative approach, Katie provides her clients with strategy and implementation, creating custom branding that's authentic to their story and speaks to their ideal clients. Katie lives, works, cooks and plays a mean game of backyard basketball with her husband and two daughters in North Carolina.
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📲CONNECT with Katie:
Website: https://www.popandgrey.com/
Instagram: https://www.instagram.com/popandgrey/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Ins…
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Oct 10, 2022
A New Instagram Update is Reinventing the DM | Mini News
Has Instagram gone too far this time with its latest and greatest features, and are you about to lose thousands of followers? Darla is joined by Emily Lisi, the Head Creative Wingnut at Wingnut Social, to discuss a new Instagram feature in the works that will allow you to Message or share your favorite posts directly with your followers.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/
Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/des…
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Oct 5, 2022
Curating Meaningful Art for Your Interior Design Clients (with Liz Lidgett)
Curating art is one of the most fun, exciting, and difficult aspects of putting together an interior design project for your clients. Today's guest, Liz Lidgett is an art advisor, collector, and gallery owner - and she is going to help us through the process!
Liz Lidgett is an art advisor, collector, and gallery owner based in Des Moines, Iowa. Liz is on a mission to change the way people feel about and experience buying art. She wants you to know that you don't have to be a millionaire to buy original artwork. She represents over 50% women and BIPOC artists in her gallery, and uses social media to market gallery art in a post-pandemic world. The gallery has an international reach, and Liz has been featured everywhere from Forbes to Martha Stewart.
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📲CONNECT with Liz:
Website: https://lizlidgett.com/
Instagram: https://www.instagram.com/lizlidgettgallery/
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.c…
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Oct 3, 2022
Is Instagram Releasing a ”Repost” Feature? | Mini News
Can you repost someone else's pictures and videos on Instagram? Darla is joined by Abby Coots, Social Media Manager at Wingnut Social, to discuss Instagram's upcoming repost feature that will allow you to share content from other accounts, similar to a retweet.
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⭐️Instagram is testing a repost feature. What does this mean?
Have you ever wanted to repost someone else's Instagram pictures or videos? You probably had to download an app (like Repost: For Instagram), search for the content again, and then when you finally posted it, there was a huge watermark on the picture. Well, this may no longer be a necessary process, as Instagram is currently testing a repost feature that will function similarly to retweets on Twitter!
⭐️Why should I care about Instagram's new repost feature? What are the pros and cons?
For interior designers, this feature can be extremely helpful for your social media presence! Allowing others to share your content with the proper tags and crediting c…
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Sep 28, 2022
Building Community Through Interior Design (with Maryline Damour & Jennifer Salvemini)
Today we're talking about building community through interior design - spoiler: it's great for your bottom line. Interior designers Maryline Damour and Jennifer Salvemini share some tips on finding your community, building connections, and keeping an open mind when it comes to your career path and growth.
Maryline Damour is a founding partner and principal interior designer of Damour Drake. Her work has been featured in magazines including House Beautiful, Architectural Digest and Elle Decor and on PBS and The Drew Barrymore Show. Maryline is also the founder of the Kingston Design Showhouse, an annual showcase that celebrates Hudson Valley design and connects the design/build industry in the region.
As a student of anthropology and philosophy, Jennifer Salvemini's academics evolved into a passion for aesthetic expression in all areas of culture. She developed an intense appreciation for deep sensory experiences and finds great satisfaction in fostering meaningful experiences for oth…
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Sep 26, 2022
The New iPhone 14 Pro: Is It Worth It? | Mini News
Are you ready to trade in your iPhone for the brand new iPhone 14 Pro? Listen to this first! Darla is joined by Gavin, an SEO Manager at Wingnut Social, to break down the features of the brand new iPhone 14 Pro, and determine whether or not this is a worthwhile upgrade.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
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Sep 21, 2022
Why Trademarks are Crucial for Interior Designers (with Nicole Swartz)
Do you need to worry about trademarks if you're an interior designer? Attorney Nicole Swartz (Sprout Law) shares all the secrets about the trademarking process, costs, and what to do if you find someone using your brand name online.
Nicole Swartz is the attorney behind Sprout Law, a law firm for women business owners. In 2015, she started a skincare line that was featured in hundreds of stores around the world and the Golden Globes giftbags. After two years, she had to rebrand the business because she didn't have a trademark. Now, she helps other women trademark their brands to avoid the same situation. Nicole is featured as an expert in Forbes, the Washington Post, Girlboss, and speaks at events like Alt Summit and SXSW.
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📲CONNECT with Nicole:
Website: https://www.sproutlaw.com/
Instagram: www.instagram.com/sproutlaw
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & P…
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Sep 19, 2022
How to Create Viral Instagram Reels | Mini News
Emily is joined by Gavin, an SEO Manager at Wingnut Social, to discuss best practices for Instagram Reels and what types of videos get boosted by Meta's algorithm.
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📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
🏠FOLLOW Wingnut Social:
Website: http://www.wingnutsocial.com
Facebook: https://www.facebook.com/WingnutSocial/ Twitter: https://twitter.com/wingnutsocial
Instagram: https://www.instagram.com/wingnutsocial/
Wingnut Webinars: https://wingnutsocial.com/webinar
Get Wingnut Academy Updates: https://wingnutsocial.com/wingnut-academy/
🎧SUBSCRIBE to The Wingnut Social Podcast:
Apple Podcasts: https://apple.co/3RJzmtK
Google Podcasts: https://bit.ly/designedongooglepodcasts
TuneIn: https://bit.ly/designedontunein YouTube: https://bit.ly/designedonyoutube
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Sep 14, 2022
How Mindset is the Difference Between Success and Failure (with Michael Unbroken)
Mindset is the difference between success and failure in life and business. Trauma coach Michael Unbroken is here to discuss overcoming your trauma, how your trauma impacts you as a business owner, and the importance of investing in mentorship (and yourself).
From homeless to hero, with an ACE Score of TEN, Michael Unbroken found his way from stuck, hurt, and broken to being THE HERO of his own story. Today, Michael has coached thousands of Trauma Warriors around the world to learn to love themselves, get unstuck and to BE UNBROKEN. Michael is the author of the best-selling book Think Unbroken and is a coach, mentor, and educator for adult survivors of child abuse.
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📲CONNECT with Michael:
Website: https://www.thinkunbrokenacademy.com
Instagram: @MichaelUnbroken
📲CONNECT with Darla:
Darla’s Interior Design Website: https://darlapowell.com/
Instagram: https://www.instagram.com/darlapowellhome/
📚Resources & People Mentioned:
“Radical Acceptance: Embracing Your Li…
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Sep 12, 2022
How eDesigners Can Win Prizes (with Jenna Gaidusek) - Bonus Episode 282
Do you want to win some prizes with your sick eDesign skills? Jenna Gaidusek (Mydoma/Edesign Tribe) is in the studio today to discuss Mydoma's Designer Virtual Home Tour Contest. Interior designers can enter for a chance to win thousands of dollars worth of prizes, including a trip to HPMKT Spring 2023! You can enter the contest here.
Jenna is an interior designer that has worked remotely since 2016 in her business Jenna Gaidusek Designs. She is also the founder of the eDesign Tribe community on Facebook as well as eDesign u and the eDesign Platform- recently acquired by Mydoma studio. Jenna is now the director of education and community for Mydoma studio bringing design professionals together and providing educational tools and resources to help them expand their business in a way that works best for their lifestyle.
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What You’ll Hear On This Episode of Wingnut Social:
[0:00] - Jenna Gaidusek is here - again?!
[1:49] - The origin story of eDesign Tribe
[3:39] - Jenna's one…
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Sep 7, 2022
Why Interior Designers Need Systems and Processes - Episode 281
You want to deliver an exceptional experience for your clients, right? So, what has to happen on the back end to make it happen? Systems and processes. You need to craft standard operating procedures. When you’re familiar with your foundational processes you’ll make informed decisions for the rest of your company.
You’ll be able to walk your client through your process (including how long the project will take). When you have standardized systems and processes in place so that you can do this, it will help you build relationships and trust with your clients.
Katie McFarlan is the owner of Dakota Design Company, where she helps her clients refine, streamline, and simplify business processes and systems so they can grow in a sustainable way. She shares how she builds systems and processes in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [1:12] Housekeeping: Wingnut Webinar!
* [1:58] Mini News Sesh: Instagram’s pinned comments
* […
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Aug 31, 2022
Goal-Setting Strategies for Interior Designers - Episode 280
Andrea Liebross has started three successful businesses and ultimately became a certified business and life coach. Her goal is to help bold and ambitious women create their own custom secret sauce for success by combining mindset and systems. In this episode of Wingnut Social, Andrea helps nail down some goal-setting strategies for interior designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [1:07] Housekeeping: Wingnut Webinars and Wingnut Academy
* [2:07] Mini News Sesh: Pinterest releases a new collage app
* [6:37] Learn more about Andrea Liebross and her business
* [9:09] Shiny object syndrome: Why you need to focus on your wheelhouse
* [13:28] What is the importance of goal-setting in your business?
* [22:02] How Andrea helps clients remain consistent to reach their goals
* [26:38] How do you know when you can pay attention to a shiny object?
* [30:36] Why Andrea likes to layer in risky goal-setting
* [33:24] Why making confident d…
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Aug 24, 2022
How to Apply the Profit First Mindset with Mike Michalowicz - Episode 279
This isn’t the first time Darla’s talked about Mike Michalowicz’s Profit First formula (and how interior designers can apply it in their business). But this IS the first time she’s had a conversation with the man himself!
If you don’t know who he is, Mike Michalowicz is the author of The Pumpkin Plan, Clockwork, Fix This Next, Get Different, and a Wingnut favorite—Profit First. In this episode of Wingnut Social, he shares how you can flip the script and turn your business into a money-making machine. What You’ll Hear On This Episode of Wingnut Social
* [0:45] Housekeeping: Wingnut Webinars + Wingnut Academy Updates
* [1:32] Mini News Sesh: LinkedIn is testing link stickers
* [3:26] Learn more about Mike Michalowicz
* [5:16] The story behind the first cover of Profit First
* [9:10] Why entrepreneurs struggle to make a profit
* [11:21] The pay yourself first principle applied to business
* [13:55] What happens if your business is carrying debt?
* [16:12]…
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Aug 17, 2022
Business Tips for New Interior Designers - Episode 278
Meredith founded the “House of Huck” in 2020 as a passion project. She gave herself an ultimatum: If she wasn’t successful in three years, she’d go back to the corporate world. But in one year, she transformed her business into a full-time career.
She’s leveraged her unique background in corporate sales—and some genius social media marketing tactics—to build a thriving business. In this episode of Wingnut Social, Meredith shares some business tips for new interior designers that you just can’t miss! What You’ll Hear On This Episode of Wingnut Social
* [1:16] Wingnut Webinar: Let’s Get Real About Reels
* [2:56] Mini News Sesh: Native scheduling on Instagram
* [5:06] Learn all about Meredith Huck and the House of Huck
* [11:08] Marketing House of Huck on social media
* [18:03] When Meredith sought out an interior design coach
* [20:43] How Meredith handles pricing and fees
* [23:22] Why Meredith doesn’t want to grow and scale a team
* [28:13] Busin…
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Aug 10, 2022
The Interior Designer’s Guide to the Remote Hiring Process - Episode 277
How do you navigate the remote hiring process for your interior design business? What should you include in the interview process? How do you retain a remote team once you hire them? Anna Shcherbyna joins Darla in this episode of Wingnut Social to tackle these questions head-on.
Anna Shcherbyna has over 10 years of experience in international operations and recruitment. She is the CEO of Remotivate, a recruitment agency that helps remote-friendly companies hire top remote management and leadership via a done-for-you service. Don’t miss her expert insight! What You’ll Hear On This Episode of Wingnut Social
* [1:24] Housekeeping: Wingnut Webinar Announcement
* [2:25] Subscribe to Designed by Wingnut Social on YouTube!
* [2:52] Mini News Sesh: How to Boost Instagram Reels
* [6:55] Learn all about Anna Shcherbyna
* [8:30] How the pandemic accelerated remote hiring
* [12:03] The best places to hire remote employees
* [14:00] What to look for in a remote candidate
* [1…
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Aug 3, 2022
How Maria Killam Grew to 100k+ Instagram Followers - Episode 276
Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.
Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to 100k+ Instagram followers in mere weeks. Learn how she did it in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [1:48] Housekeeping: Wingnut Webinar + YouTube
* [2:50] Mini News Sesh: Instagram Feed Videos = Reels
* [6:43] Learn more about Maria Killam and her business
* [12:44] The basics of the Killam color system
* [18:00] The importance of understanding color
* [24:44] How Maria’s eDesign business stands out
* [29:13] How Maria feels about white interiors (and trending colors)
* [31:51] Maria’s marketing strategy on Insta…
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Jul 27, 2022
How Lisa Gilmore Built a Multi-Million-Dollar Interior Design Firm - Episode 275
Lisa Gilmore watched HGTV late at night when her mother thought she was sleeping. As she watched Candace Olson from “Divine Design” put these incredible designs together, she realized she could do the same thing. She went to design school right out of high school.
When she started her business, she focused on networking. Her goal? When anyone heard the word “interior design” she wanted them to immediately think “Lisa Gilmore.” 11 years later, she’s been featured in Forbes, Business of Home, Coveteur, Better Homes & Gardens, and more.
Lisa is recognized for her bold use of color, functionality, and “liveable glamour.” She’s built a multi-million-dollar interior design firm from the ground up. But her journey wasn’t without setbacks. Listen to this episode of Wingnut Social to learn what she did to build a thriving multi-million-dollar interior design firm. What You’ll Hear On This Episode of Wingnut Social
* [1:20] Housekeeping: Check out this month’s webi…
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Jul 20, 2022
Why Interior Designers Need Ongoing SEO to Remain Competitive - Episode 274
Why is SEO so critical for your brand’s online presence?
How does it help you compete with other interior designers? Why is ongoing SEO the key to keeping your interior design business ranking on Google?
The biggest piece of misinformation that we hear about SEO is that it’s a “one-and-done” service that’s complete when your website is created. That couldn’t be further from the truth. Ongoing SEO, when done correctly, is your key to remaining competitive. Gavin—Wingnut’s resident SEO guru—covers this important topic in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [1:25] Wingnut Webinar 7/28 at 11 am EST: SEO 101
* [2:50] Subscribe to Wingnut Social on YouTube!
* [3:40] Mini News Sesh: Instagram Reel update
* [7:42] Learn all about our SEO guru Gavin
* [8:45] SEO isn’t “set it and forget it”
* [13:30] Google’s algorithm and SEO
* [17:42] The importance of recency and activity
* [21:54] Tools and resou…
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Jul 13, 2022
Perfecting Your Interior Design Niche - Episode 273
Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things marketing, niching down, and incorporating play into your child’s every day. What You’ll Hear On This Episode of Wingnut Social
* [1:02] Subscribe to Wingnut Social on YouTube!
* [2:01] Mini News Sesh: YouTube Shorts
* [5:43] Learn all about Anne Gillyard
* [7:55] How Anne chose her interior design niche
* [12:39] How Anne reaches her ideal clients
* [16:01] The benefit of industry partnerships
* [22:36] How to choose work you enjoy
* [25:05] Tips for mastering reels and videos
* [28:55] The What Up Wingnut Round! Connect with Anne GillYard
* Connect on Insta…
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Jul 6, 2022
The Secret to Getting Your Interior Design Work Published - Episode 272
Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design work published. What is it? Find out in this episode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social
* [1:13] Wingnut webinar and wingnut academy updates
* [1:56] Mini News Sesh: LinkedIn’s repost update
* [4:32] Learn all about Molly Schoneveld + The Storied Group
* [7:08] Why proving publications enough images is important
* [10:56] Do you need to hire a photographer with connections?
* [16:06] Can a presence on YouTube help you?
* [17:21] Do you need to have a celebrity client?
* [20:15] Why you need to read photography contracts car…
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Jun 29, 2022
How to Start an Online Coaching Business - Episode 271
Have you thought about becoming an interior design coach? Maybe you’re burned out, ready to move on to another point in your career, or simply want some side income. Whatever the reason, online coaching might be the way to go. But how do you start an online coaching business? Do you dive in full-time, or dip your toes in part-time? Do you offer one-on-one coaching or group coaching?
In this episode of Wingnut Social, Kendra Perry—a former six-figure functional health coach turned online business strategist—shares how you can seamlessly build an online coaching business. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [1:30] Wingnut webinar and wingnut academy updates
* [2:56] Mini News Sesh: How to calculate engagement rates
* [9:17] Learn more about Kendra Perry
* [11:47] The first steps: how to start an online coaching business
* [15:34] How niched is too niched in the interior design industry?
* [18:07] Online coaching: side hustle or a f…
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Jun 22, 2022
Sell the Way You Buy with David Priemer - Episode 270
Do you cringe at the thought of selling your interior design services?
David Priemer, the author of Sell the Way You Buy, is the founder and Chief Sales Scientist at Cerebral Selling, where he teaches business owners the art and science of selling. His work hinges on the idea that you have to sell the way you buy.
Your clients aren’t just paying for the service that you offer. They’re buying emotions. They’re buying the experience. So how do you sell the way you buy? David shares great takeaways from his book in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [1:21] Wingnut Academy and webinar announcements!
* [2:18] Mini News Sesh: Instagram launches pinning
* [5:19] Learn all about David Priemer
* [7:13] Why salespeople are viewed negatively
* [9:05] People aren’t buying solutions—they’re buying emotions
* [11:48] Bring awareness of problems to the surface with this tip
* [16:??] How to handle experience asymmetry…
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Jun 15, 2022
Interior Design as a Second Career - Episode 269
Have you considered interior design as a second career?
Cheryl Luckett had a 15-year career as a registered dietician and human resources professional. She launched Dwell by Cheryl after a weekly blog chronicling her home improvement projects quickly morphed into a side hustle decorating homes. After five years and a carefully planned exit strategy she dubbed “Project 36,” she left corporate life and made interior design her full-time career. What You’ll Hear On This Episode of Wingnut Social
* [1:43] Wingnut Webinar June 30th at 11 am
* [2:40] Mini news sesh: Instagram’s repost option
* [6:17] Project 36: Chery’s plan to transition to design
* [16:36] The role of social media in building her brand
* [20:02] Why you should invest in a business coach early on
* [25:45] Why Cheryl chose to hire early in her business
* [27:31] Hone in on a niche: Who are you here to serve?
* [33:44] Approach each client with a service mindset
* [34:48] What Up Wingnut! Round…
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Jun 8, 2022
Break Out of Your Comfort Zone for Success - Episode 268
David Wood coaches high-performing business owners to double revenue—and their time off—by focusing less and being 30% more courageous in their business or career. Achieving more success sometimes means you have to break out of your comfort zone. David shares some tangible ways you can do that in this episode of Wingnut Social. Are you ready to “Get out there, get uncomfortable, and be great?” What You’ll Hear On This Episode of Wingnut Social
* [1:41] Wingnut Academy & Wingnut Webinar Announcements
* [2:33] Mini News Sesh: Google’s Core Search Update
* [5:38] Learn more about David Wood
* [8:32] How David took a leap of faith and became an actor
* [12:52] Reaching your goals takes focus and discipline
* [20:56] How to be “30% more courageous”
* [27:33] How do you balance being sensible AND daring?
* [30:13] David’s journey towards personal growth through acting
* [32:33] The What Up Wingnut Round!
* [33:21] Learn more about the Mouse in the Room…
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Jun 1, 2022
How to Drive the RIGHT Traffic to Your Interior Design Website - 267
How do you drive the right kind of traffic to your interior design website? How do people who want the services you provide find you? How do strategies differ for local and national traffic? Everyone knows they need a plan to drive traffic, but it can be overwhelming—which is why it’s often put on the back burner. In this episode of Wingnut Social, Nicole Heymer of Glory & Brand will help you nail down where to start and how to drive the right traffic to your interior design website. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [1:31] Wingnut Academy & Wingnut Webinar Announcements
* [3:15] Mini News Sesh: Instagram shakes up Stories
* [7:06] Driving traffic to your interior design website
* [15:05] Focus on your messaging to demonstrate your niche
* [20:52] The importance of content marketing to drive traffic
* [27:43] The impact of including video on your website
* [33:47] Use social media marketing to serve a larger audience
* [36:24]…
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May 25, 2022
Building Your Interior Design Team with Shelli Warren
How do you build your interior design team when the current job market is a race for talent? Hiring stellar candidates isn’t easy in a competitive market. So how do you appeal to your ideal hire? How do you retain top talent? What’s the best method for promoting from within? These are just a few of the questions Shelli Warren answers in this episode of Wingnut Social!
Shelli Warren is a team and leadership coach and the host of the podcast, “Stacking Your Team.” She leverages 26 years of experience to deliver multi-million dollar projects for billion-dollar brands. She helps small business owners hire, fire, and inspire a team of high-performers. What You’ll Hear On This Episode of Wingnut Social
* [3:14] The next Wingnut Webinar: June 30th at 11 AM
* [4:10] Mini News Sesh: How to show up on social media
* [8:24] Learn all about Shelli Warren
* [10:33] How to create a stellar job posting
* [19:19] Involving your team in the hiring process
* [22:06] The mission o…
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May 18, 2022
Profit First for Interior Designers - Episode 265
Mike Michalowicz’s “Profit First Method” flips traditional methodology on its head. Most people subtract expenses from earnings and whatever is left is “profit.” But you started a business to profit, right? So you should take your profit first and use whatever is left to operate your business. It shifts your mentality, leans your business, forces you to be creative, and leads to profit.
Dala Al-Fuwaires knows firsthand. She implemented the profit first method at her commercial interior design firm, House of Form. In this episode of WingnutSocial, Dala shares how interior designers can implement this practice in their business—and how embracing this methodology has impacted her business. What You’ll Hear On This Episode of Wingnut Social
* [3:20] Wingnut Webinars and Wingnut Academy Updates
* [5:06] Mini News Sesh: Facebook launches new ‘Bubbles’ feature
* [7:54] Learn about Dala Al-Fuwaires and House of Form
* [9:43] What is the profit first method?
* [13:…
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May 11, 2022
5 Signs It’s Time to Revamp Your Interior Design Website - Episode 264
Do you avoid sending prospective clients to your interior design website? Is it outdated with little copy? Does your website bring in any leads? If your website isn’t working for you, you’ve got a problem that Katie O’Brien can help you fix. Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. In this episode of The Wingnut Social podcast, Katie shares the type of copy to use, the right way to direct a prospective client to your contact form, and how to know when it’s time to revamp your website. Check it out! What You’ll Hear On This Episode of Wingnut Social
* [2:47] Wingnut Academy and Wingnut Webinars!
* [4:06] Mini News Sesh: Instagram prioritizing original content
* [7:56] Learn all about website designer Katie O’Brien
* [10:34] Why “If I build it, they will come..” is the wrong mentality
* [14:32] How to get ideal clients from your website
* [17:20] What type of copy to avoid…
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May 4, 2022
How to ’Shock and Awe’ Potential Interior Design Clients - Episode 263
How do you attract the perfect interior design client? How do you decide what type of client will be the best fit? After 30 years in high-end commercial and residential design, Pamela Durkin now helps other designers create a business they love by teaching them how to attract their ideal clients. In this episode of the Wingnut Social podcast, she shares how to design your perfect client, how to leverage your network for referrals, and how to “shock and awe” potential clients so they become actual clients. What You’ll Hear On This Episode of Wingnut Social
* [2:07] Wingnut Webinars and Wingnut Academy Updates
* [4:10] Mini News Sesh: NEW Instagram features being released
* [9:11] Learn more about Pamela Durkin
* [12:35] How to find your perfect client
* [17:11] Pamela’s tips for new interior designers
* [21:23] How niching down impacts your bottom line
* [27:58] How to leverage your network
* [30:26] Pamela’s process of auditioning clients
* [35:10] Pamela…
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Apr 27, 2022
How to Leverage Amazon to Grow Your Interior Design Business - Episode 262
10 years ago, Robyn was a youth minister who couldn’t make ends meet. So she took $100 and started buying things at garage sales and reselling them on Craigslist, eBay, and Amazon.
In three years, she turned that $100 into a million-dollar business: Marketplace Blueprint. Robyn started an agency six years ago to help businesses—everything from companies that are pre-launch to publicly-traded companies—be successful on Amazon.
Robyn is now one of the foremost leaders on the topic of selling products on Amazon. Her business specializes in listing optimization and advertising on Amazon. Robyn Johnson is nothing short of brilliant. In this episode of Wingnut Social, She shares some of her top tips and tricks to get visibility on Amazon. What You’ll Hear On This Episode of Wingnut Social
* [1:38] Wingnut Academy is launching SOON!
* [3:06] Mini News Sesh: Instagram’s “link in bio” tool
* [7:05] Learn more about Robyn Johnson
* [9:52] How an Amazon storefront benefi…
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Apr 20, 2022
Be Irreplaceable: How You Attract Luxury Design Clients - Episode 261
What does it take to attract luxury design clients? HINT: It doesn’t require being pretentious. It has everything to do with offering irreplaceable value. What can you bring to a project that a client can’t find anywhere else? It’s about providing a luxury experience coupled with what’s uniquely you. In this episode of Wingnut Socal, Melissa Sacco shares what she offers to attract luxury design clients that no one else can. She’ll help you think through what makes you irreplaceable. What You’ll Hear On This Episode of Wingnut Social
* [4:43] Mini News Sesh: TikTok has stories!
* [9:05] Learn all about Melissa Sacco
* [11:41] Melissa’s business model
* [18:37] How Melissa handles scope creep
* [21:40] The key to attracting luxury design clients
* [29:51] Specializing in high-end custom furniture
* [33:36] What a discovery call with Melissa looks like
* [35:05] Growing a business and delegating
* [38:36] The What Up Wingnut Round!
* [40:19] How to conn…
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Apr 13, 2022
How Designers Become THE Source for Luxury Flooring - Episode 260
John Dupra co-created Revel Woods, a platform that helps designers provide their clients with a luxury floor sourcing experience. Revel Woods elevates the traditional process so interior designers can offer a high-end service that can’t be replicated. In this episode of Wingnut Social, John shares how you can become a Revel Woods pro and become THE source for your client’s customer flooring (and maybe even create your own custom line of flooring). What You’ll Hear On This Episode of Wingnut Social
* [1:28] Webinar and Wingnut Academy Announcements
* [4:12] Mini News Sesh: Instagram testing a new feed
* [7:45] Learn more about John Dupra and Revel Woods
* [12:53] The importance of offering a unique high-end experience
* [21:17] Revel Wood’s training and certification program
* [23:35] How to handle the relationship with your contractors
* [27:22] How Revel Woods works with eCommerce partners
* [30:27] Revel Woods is launching a NEW platform
* [32:23] John’s…
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Apr 6, 2022
Does Your Interior Design Logo Reflect Your Brand Identity? - Episode 259
Your interior design logo is a direct reflection of you and your brand. If you wanted to hire a photographer but the photos on their website were blurry or out of focus, you wouldn’t hire them, right? As an interior designer or architect, you are being judged on your branding more than many other professions.
Jason Byer—the Marketing and Partnerships Manager at Crowdspring—shares that strong brands attract more customers, justify premium price points, and build more resilient businesses. Your logo is an important part of your brand identity—is it up to snuff? Find out in this episode of Wingnut Social. What You’ll Hear On This Episode of Wingnut Social
* [0:58] Wingnut Webinar and Wingnut Academy announcements
* [3:04] Mini News Sesh: Moderator Feature for Instagram Live
* [6:07] Learn more about Jason Byer
* [8:28] How branding mistakes can negatively impact sales
* [10:38] The difference between brand and brand identity
* [13:31] The importance of your interi…
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Mar 30, 2022
Delegate to Scale Your Interior Design Firm Fast - Episode 258
Hendrickson Interiors was born in 2016 when a friend asked Julianne to help design a new build. Julianne had no idea what she was doing but loved picking out pretty things. The builder loved her designs and hired Julianne to work together on more homes. Before she knew it, she had more clients than she knew what to do with.
Julianne had no business plan, no idea how to open an account with a furniture firm, and she was still teaching. After burning the candle at both ends for two years, Julianne decided to dive full-time into interior design. Since then, she’s grown from being a solopreneur to a team of six—a full-service custom interior design firm serving clients throughout Tampa Bay. She shares how she grew her team and learned to delegate in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [1:16] Check out our FREE webinars!
* [2:55] Mini News Sesh: Updated Creator Tags
* [6:10] Learn more about Julianne’s journey
* [10:16] Juli…
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Mar 23, 2022
Video Storytelling as a Marketing Strategy for Interior Designers - Episode 257
When Jude Charles was 17, he took a video production class. At the end of the year, Jude’s teacher handed him a yellow envelope and told him that he had to start a business. Inside was his first set of business cards. Since then, Jude has dedicated his life to helping purpose-driven entrepreneurs tell their stories. He firmly believes that “Stories aren’t just how we connect as people and human beings but story is what differentiates you from someone else.”
In this episode of Wingnut Social, Jude emphasizes that you have to start sharing your story. Video storytelling breaks through the noise and sets you apart. Jude shares how to overcome the intimidation factor, what type of stories to tell, and shares the best way to structure your story. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:58] Check out our FREE webinar with Stacey Martin
* [2:56] Mini News Sesh: Instagram’s Visual Discovery Tool
* [7:14] Learn more about videographer Jude Ch…
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Mar 16, 2022
4 Google Ads Tips for Interior Designers - Episode 256
What is a Google ad? How can you leverage Google ads to drive leads to your interior design business? How do you stand out against your competition? In this solo episode of Wingnut Social, Darla dives into the need-to-know basics of Google ads. It’s a great strategy—in conjunction with SEO—to drive traffic to your website and help you build your business. What You’ll Hear On This Episode of Wingnut Social
* [2:02] March 24th at 11 am: Stacey Martin Webinar
* [3:07] Mini News Sesh: The Career Gap feature on LinkedIn
* [5:47] Your marketing strategy: Google ads and SEO
* [8:17] Tip #1: Control what your audience sees with ad extensions
* [15:16] Tip #2: Leverage keywords in Google ads
* [17:08] Tip #3: Create a high-quality ad
* [20:40] TIp #4: Be specific
* [25:01] Blooper Reel! Resources & People Mentioned
* March 24th at 11 am: Stacey Martin Webinar
* Episode #250 with Stacey Martin A good marketing strategy should leverage Google ads and SEO
When you…
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Mar 9, 2022
Grow Your Interior Design Team The Smart Way - Episode 255
Is it time for you to grow your team? What are the signs it’s time to hire another team member? What process should you use to hire the best candidate for the job? Jamie Van Cuyk—the owner and lead strategist of Growing Your Team—is an expert in hiring and onboarding teams within small businesses. She shares some spectacular tips and strategies that you can implement immediately to grow your team the right way. What You’ll Hear On This Episode of Wingnut Social
* [1:05] Check out our next webinar with Stacey Martin!
* [3:03] Mini News Sesh: TikTok rolling out LONG videos
* [6:28] Learn more about Jamie Van Cyuk
* [9:36] 4 signs it’s time to hire another team member
* [13:54] Is your waitlist working for you—or against you?
* [16:11] How to craft the perfect job description
* [22:37] How to afford the help that you need
* [27:20] Myth-busting: Should you hire for passion over skill?
* [30:15] How to ensure someone is the right hire
* [38:42] Jamie’s o…
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Mar 2, 2022
Metaverse Interior Design: The Future of the Design Industry with Tom Puukko - Episode 254
What is the metaverse? How will the metaverse impact the interior design industry? Is designing a virtual world the future of architecture and design as we know it? Tom Puukko joins Darla in this episode of Wingnut Social to have a conversation about virtual architecture and design. Don’t miss this futuristic conversation!
Tom is a British entrepreneur who's been working in digital innovation since 1998. He founded interiors brand Feathr.com, a marketplace where artists monetize their artworks as wallpapers and fabrics. Most recently, he's created Metaverse Interior Design, the world's first interior design marketplace for the metaverse. What You’ll Hear On This Episode of Wingnut Social
* [1:40] Upcoming webinar with Stacey Martin
* [2:55] Mini News Sesh: Instagram reels from stories
* [5:12] Learn more about Tom Puukko
* [9:00] Learn the basics of the metaverse
* [15:24] How the metaverse impacts the interior design industry
* [19:16] The necessary skills to succeed…
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Feb 23, 2022
No Interior Design Degree? KD Reid Shares His Take - Episode 253
Do you need an interior design degree to successfully run an interior design firm? If you don’t get a formal education, where do you get an education? KD Reid is a successful interior designer with a passion for art and architecture and a reputation for crafting beautiful and functional spaces. Guess what? Zero formal design education. He shares how he grew from intern to business owner in this episode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social
* [1:24] Check out our FREE photography webinar
* [2:40] Mini News Sesh: Liking stories on Instagram
* [5:50] Learn all about interior designer KD Reid
* [9:21] A unique way to gain interior design experience
* [14:53] How KD broke out on his own
* [17:51] Advice for designers without an extensive network
* [19:50] How KD delegates large projects
* [24:54] Where KD’s innate talent stems from
* [26:52] Where will KD’s future lead?
* [29:21] The What Up Wingnut! Round
* [30:41]…
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Feb 16, 2022
Attract Affluent Clients Doing What You LOVE with Melissa Galt - Episode 252
Are you an interior designer just clamoring to work with the rich and famous? Do you want to be the designer to the stars? If you’re ready to work with affluent clients, Melissa Galt is the business coach to turn to. She loves the business of design more than design itself, which is why coaching is 95% of her business. She helps designers learn how to earn more in less time—and love their businesses a whole lot more in the process. In this episode of Wingnut Social, she shares the unique strategy she uses to attract her ideal clients (HINT: It’s all about doing what you love). What You’ll Hear On This Episode of Wingnut Social: Interior Design Podcast
* [1:23] Check out our FREE photography webinar
* [3:27] Mini News Sesh: Pinterest’s augmented reality feature
* [6:15] Learn more about Melissa Galt
* [9:02] The top three personas of affluent clients
* [17:32] The key to attracting affluent clients
* [20:18] How to determine a persona’s value system
* [23:55]…
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Feb 9, 2022
It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
When Renée Biery entered the interior design industry, she thought everyone did renovations. It wasn’t until she moved back home to Delaware that she realized she—especially as a woman—was the anomaly. She had to work hard to show how much value she could add to a renovation project for both the client and the contractors. She believes that Interior designers CAN and should do more. In this episode of Wingnut Social, she shares how you can learn to master those tricky renovation projects (and the clients that come with them). What You’ll Hear On This Episode of Wingnut Social
* [1:25] Check out our FREE photography webinar
* [3:30] Mini News Sesh: Scheduled live displays on Instagram
* [5:10] Learn more about Renée Biery
* [7:29] Why you should be an expert in project management
* [15:33] Why don’t more designers take on renovation projects
* [23:46] How this business model can fill your pipeline
* [26:26] How Renée charges for her projects
* [30:10] Marke…
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Feb 2, 2022
Stacey Martin’s Formula for Rockstar Interior Design Presentations - Episode 250
Interior design presentations are not easy to knock out of the park. If you’ve spent hours on a presentation only to receive a lackluster response from a client, you’re not alone. Stacey Martin has a mind-boggling 95% approval rating—without revisions—on her presentations. What’s the secret to her success? She shares the mind-blowing systems and processes she uses in this episode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social
* [2:07] Check out our FREE photography webinar
* [3:15] Mini News Sesh: Subscriptions on Instagram
* [7:22] Learn more about Stacey Martin
* [12:02] Stacey’s interior design presentation
* [20:44] Brand storytelling is the key
* [26:06] Feeling out a client’s budget
* [30:42] 3 pitfalls to avoid in your presentations
* [34:53] The What Up Wingnut Round!
* [40:38] Blooper Reel! Connect with Stacey Martin
* Follow Stacey on Instagram
* Stacey’s design business: The Freshmaker Resources…
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Jan 26, 2022
Clean Design Home: Robin Wilson’s Incredible Story - Episode 249
Robin Wilson grew up in Austin, TX with awful asthma and allergies. Her parents found a holistic pediatrician that said, “You can raise a strong child or you can raise a child on strong medicine.” So she started swimming, biking, walking, track, etc. to strengthen her lungs instead of taking strong medication. Because of her background, she became an advocate for clean construction. Any number of things on a site can lead to an asthmatic episode. So she dove deep into hypoallergenic design.
Now, Robin Wilson is a U.S. lifestyle brand, author, designer and real estate developer. Named to the Inc. magazine Female Founders 100 List in 2020, she is a world-class thought leader on hypoallergenic, sustainable and eco-conscious options for the B2B and B2C marketplace. She is a two time #1 Amazon bestselling author and has been featured on multiple news segments as an expert on eco-friendly design and allergy-focused segments. What You’ll Hear On This Episode of Wingnut Social
* [4:2…
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Jan 19, 2022
Change Your Mindset—Raise Your Rates [Danielle Hayden] - Episode 248
Does the thought of raising your rates leave you saying “Uh-uh, no way?” Are you worried that the covid-induced interior design “bubble” may pop? What if you raise your prices and the bubble does burst? These questions contribute to the mindset struggles designers face when considering raising their rates. So how do you determine if you should make a change? In this episode of Wingnut Social, Danielle Hayden shares some exercises that can help you make the decision.
Danielle is a reformed CFO on a mission to help rule-breaking female entrepreneurs understand their numbers to gain confidence to create sustainable profits. She’s the co-owner of Kickstart Accounting, where she helps her clients with bookkeeping, financial analysis, and provides education to help them make informed decisions. What You’ll Hear On This Episode of Wingnut Social
* [3:22] Mini News Sesh: An algorithm-free Instagram feed?
* [8:20] Learn more about Danielle Hayden
* [15:28] Thinking about ra…
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Jan 12, 2022
Is a CoWorking Workspace Right For Your Design Firm? with Mara Hauser - Episode 247
The pandemic shutdown sent so many of us home to work but designers were a bit ahead of that curve, generally speaking, since many worked from home already. But regardless how we got there, home can become a bit lonely and distracting when it comes to productivity and accomplishment. How do you deal with it? Mara Hauser says a CoWorking space may be your solution. Mara is a designer herself. She guides her client’s big ideas into executable designs that focus heavily on brand-building and high-level analysis, including programming, product and amenities mix, adjacency diagrams, and determining “who you serve.” But she’s also CEO of 25 North CoWorking Spaces and understands the powerful benefits a coworking space can be to anyone, including designers and their teams. On this episode we discuss the possibilities, how to make the transition, how to benefit the most from involvement at a CoWorking space, and more. Listen up, Wingnuts! What You’ll Hear On This Episode of Wingnut S…
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Jan 5, 2022
How To Develop Your Working Knowledge As A Designer, with Andrea Hysmith - Episode 246
One of the many challenges for up-and-coming designers (and those of us who have been in the industry for a while, too) is in the area of “working knowledge.” There’s a LOT to know and it seems like nothing but time is going to help you know it. But the guest on this episode proves that even though she’s been in the industry for over 20 years, there are clear things you can do to accelerate your learning curve.
Andrea Hysmith of A.S.H. Designs (in Ellicott City, MD) is an Interior Specialist, Kitchen and Bath Designer, Manufacturer Representative, Speaker, and Presenter, and has been sharing her knowledge of luxury design for over 20 years. She focuses on residential and light commercial spaces and recently opened her own design space in Ellicott City as the first woman of color to do so. She’s a hard-working, hustling woman who has done the work necessary to educate herself about her craft, all for the sake of serving her clients with excellence. You’ll learn a lot about…
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Dec 1, 2021
Carol Cox Shares Why Thought Leadership Still Matters - Episode 245
Carol Cox is the founder of Speaking Your Brand®. Her mission is to help women create thought leadership platforms to have the impact they desire in their field. But how do you get to that point? Is becoming a thought leader worth the time and effort? In this episode of Wingnut Social, Carol speaks about the power of sharing your personal experiences, what container you should use for your thought leadership, and the basics of her VOICE method. Don’t miss this awesome replay.
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Nov 24, 2021
Abbi Perets: How to Write Email Marketing Campaigns that Get Read - Episode 244
What does a successful email marketing campaign look like? How do you get people to read your emails and not just immediately trash them? Abbi Perets—The founder of Successful Freelance Mom—shares the secret to her successful email campaigns in this special replay of the Wingnut Social podcast! She’ll cover her TWO big rules, what makes people open emails, and why it’s important for there to be a purpose behind your content. Don’t miss it!
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Nov 17, 2021
Digital vs. Physical Product Libraries: Rex Rogosch Weighs In - Episode 243
With over 20 years of experience in the design industry, Rex Rogosch knows a thing or two. In his expert opinion, digital product libraries are the way of the future. Sourcing online is a breeze and many clients already have Pinterest boards plastered with the furniture and pieces they love. But is there still a place for physical product libraries? Are you ready to transition to a digital library? Learn more from Rex in this Wingnut Social Replay!
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Nov 10, 2021
REPLAY: Up-Level Your Social Media Marketing with Pinterest [Kate Ahl] - Episode 242
When it comes to social media, Instagram gets a lot of the focus these days. But you can’t forget how successful Pinterest can be for interior designers. So in this Wingnut Replay, you’ll get to revisit episode #218 with none other than Kate Ahl—Ahl about boosting your social media marketing with Pinterest. Check it out!
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Nov 3, 2021
Kate Doster’s Attention-Grabbing Email Marketing Strategies - Episode 241
Is email marketing still relevant? How do you grow and nurture your email list? How important are lead magnets? These are just a few of the many topics Kate Doster covers in this episode of the Wingnut Social podcast. If you’re struggling to build email campaigns that convert, Kate is the go-to expert. Don’t miss her take! What You’ll Hear On This Episode of Wingnut Social
* [1:24] Mini News Sesh: Facebook Update
* [3:40] Learn all about Kate Doster
* [4:44] Is email marketing still relevant?
* [7:18] How to compose a “Yeah, but…” email
* [12:54] The lowdown on email lists
* [17:33] How to attract the right subscribers
* [20:27] Why you should work with Wingnut Social
* [21:31] The importance of lead magnets
* [26:13] How to grow and nurture your email list
* [29:24] How often to use a call-to-action
* [31:51] How the Apple iOS update impacts email
* [33:41] The What Up Wingnut Round
* [36:16] How to connect with Kate Doster
* [40:12] Blooper R…
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Oct 27, 2021
Business Coach Desi Creswell Shares How to Build Trust in Yourself - Episode 240
Desi Creswell is a business coach who specializes in working with interior designers. As a coach, Desi doesn’t tell you what to do. She asks high-quality questions to help you uncover what you know to be true for yourself that aligns with what you want to create for your business. As she draws that out of you, you will learn to do it for yourself.
In a coaching relationship, you tend to view your coach as a parental figure—someone who has all the answers and knows what’s best. But Desi doesn’t want her clients to solely rely on her for decision-making. She wants to equip her clients with the tools to make empowered decisions about their own businesses. That starts by learning to trust yourself. She shares why this is so important in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [0:49] Brought to you by Wingnut Social!
* [2:05] Mini News Sesh: IGTV is no more
* [5:13] Learn to ask yourself quality questions
* [9:24] How to dete…
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Oct 20, 2021
How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239
Brett + Giselle Sugerman are the super-couple behind B&G Design Inc., an award-winning Miami-based interior design firm. They’ve been featured on NBC, CBS, and HGTV—true movers and shakers in the industry. They share their design expertise across multiple social media platforms and have 57,000 followers on Instagram alone. In this episode of Wingnut Social, they share how they’ve found success with their marketing endeavors. What You’ll Hear On This Episode of Wingnut Social
* [2:09] Mini News Sesh: Instagram Favorites
* [4:14] Learn more about Brett and Giselle Sugerman
* [8:52] How they learned from their mistakes work-life balance
* [12:06] Advice for couples going into business together
* [16:11] Their phenomenal success with Instagram
* [23:30] Learn more about B&G Unfiltered
* [26:16] Curated authenticity on social media
* [33:10] The What Up Wingnut! Round
* [34:30] How to connect with Brett and Giselle
* [38:25] Wingnut Social has some openings!
*…
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Oct 13, 2021
Pivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238
Michele Williams is a strategic business coach who works with designers to help them create a strategic focus for their business, finances, and all decision-making. She firmly believes when you have a clear idea of where you want to go, you can get clear steps forward in place. She empowers business owners to take back the reins.
When Darla came to Michele, she was struggling through a messy divorce while managing a full-time design business, Wingnut Social, and a podcast. Darla was ready to break and felt out of control. How was Michele able to guide her through her next steps? What did Michele do that helped Darla reclaim control of her businesses? How can she help you, too? Listen to this episode to learn more! What You’ll Hear On This Episode of Wingnut Social
* [4:37] Mini News Sesh: Content Facebook likes
* [8:40] Learn more about Michele Williams
* [13:37] What makes your heart beat?
* [26:32] Check out Build Lane for custom furniture!
* [28:00] Get on Wingnut Soc…
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Oct 6, 2021
Kathleen Jennison’s 7-Step Cheat Sheet for New Interior Designers - Episode 237
Kathleen Jennison experienced a traumatic event that left her between two choices: living life by design or living life by default. She chose the former and has never looked back. It led her to make a drastic career change from an accountant to an interior designer. What led to the change? And how did she learn the interior design business in a time when there were no podcasts, Facebook groups, or coaches? She shares 7 critical steps she made—and what new interior designers should do—in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [4:10] Mini News Sesh: Instagram map search
* [6:48] Kathleen Jennison’s career story
* [14:24] The don’ts of changing careers
* [21:11] Build Lane is changing the custom furniture game
* [22:38] Hire Wingnut Social for your social media marketing needs
* [24:22] Switch to accounting software for interior designers
* [26:09] Find the one guru that resonates with you
* [27:46] Attend your loca…
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Sep 29, 2021
How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] - Episode 236
How do you communicate with your partner when one or both of you run a business together? How do you avoid reaching the point of burnout? What are the signs of burnout? These are just a few of the burning questions Amber Hawley answers in this episode of Wingnut Social!
Amber Hawley is a licensed therapist specializing in couples therapy. She owns a group practice in Silicon Valley. Amber also runs two online businesses—The Couples Fix podcast and The Distracted Entrepreneur podcast. What You’ll Hear On This Episode of Wingnut Social
* [3:16] Mini News Sesh: Grow Your Audience on Pinterest
* [8:19] Learn more about Amber Hawley
* [9:33] The struggle of couples who run a business together
* [13:44] How to prioritize communication in your marriage
* [19:00] How to recognize the signs of burnout
* [23:33] Check out Build Lane for custom furniture!
* [25:00] Get on Wingnut Social’s waitlist—you won’t regret it
* [26:43] Strategies to avoid reaching the point of…
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Sep 22, 2021
Break Boundaries as a Female Founder with Casey Gromer - Episode 235
Are you a female founder who’s tired of the hustle mentality? Do you feel like your mental burden is becoming too much to carry? Or maybe you’re a visionary dreamer stuck in the role of CEO? In this episode of Wingnut Social, Casey Gromer shares how you can step away from being the “boss” and still be a passionate and purposeful leader of your business. What You’ll Hear On This Episode of Wingnut Social
* [1:49] I just bought a new house!
* [3:49] Mini News Sesh: How Instagram search works
* [9:21] Learn all about Casey Gromer
* [11:29] What you’re doing wrong with vision statements
* [19:15] Outdated leadership structures don't work for women
* [24:30] Check out Build Lane for custom furniture!
* [25:57] Learn more about the Wingnut Social Marketing Agency
* [32:12] The difference between being a CEO and a visionary leader
* [37:17] The steps to take to move out of day-to-day operations
* [39:48] The What Up Wingnut Round!
* [42:40] How to learn mor…
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Sep 15, 2021
Convert Calls to Clients with Nikki Rausch [Throwback] - Episode 234
Discovery calls. You’ve all had these conversations with prospective clients, right? Identifying whether or not they’re a good fit for your brand and business can be tricky. In this Wingnut Social throwback, Nikki Rausch shares how to ask the right questions—not only to determine if they’re a good fit—but to close a new client. Don’t miss it!
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Sep 8, 2021
Wingnut REPLAY: Reach Your Soul Goals with Anna Tsui - Episode 233
We thought this topic was SO important to take to heart that we’re going to repeat it—just so you don’t forget it. In this special replay, Genius Coach Anna Tsui shares how you can learn to overcome self-sabotage and finally land in your zone of genius. If you’re a business owner struggling with doubt and unable to follow-through on projects, this one's for you.
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Sep 1, 2021
Achieve Massive Business Growth with Monique Allen's Methods - Episode 232
Monique Allen runs a multi-million dollar landscaping design business. She started it with just one employee and now has 22. She makes bank and has zero debt. How did she scale her business? What was the key to her success? Learn more in this episode of Wingnut Social! Connect with Monique Allen
* The Garden Continuum
* Get Monique’s Book!
* Follow Monique on Instagram
* Connect on LinkedIn Resources & People Mentioned
* Let Go to Grow with Doug and Polly White
* The Continuum Concept by Jean Liedloff
* Overcome Your Limiting Beliefs to Charge What You’re Worth What You’ll Hear On This Episode of Wingnut Social
* [3:11] Mini news sesh: Swipe-ups on Instagram stories
* [5:40] Learn how Monique Allen got into landscaping design
* [11:01] Why did Monique decide to scale her business?
* [21:26] Learn more about what Wingnut Social offers
* [23:06] Check out Build Lane for custom furniture!
* [24:36] The service packages Monique offers
* [28:14] Build…
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Aug 25, 2021
Infuse More Joy in Your Life with Tanya Dalton - Episode 231
Do you find joy in what you do every day? Or do you struggle to get through each day? Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. In this episode of Wingnut Social, Darla and Tanya talk about some of the concepts in her first book, “The Joy of Missing Out: Live More by Doing Less.” If you’re ready to infuse more joy into your existence, this is the episode for you! What You’ll Hear On This Episode of Wingnut Social
* [0:46] Check out Build Lane custom furniture
* [1:28] Learn more about Wingnut Social!
* [3:03] Check out Wingnut Premium for a 7-day free trial!
* [4:09] Mini news sesh: TikTok is testing a Stories feature
* [7:14] Learn more about Tanya Dalton
* [9:17] Does your business still give you joy?
* [14:39] When do you call it quits and pivot?
* [25:30] What “Loving what you do” looks like
* [27:28] Learn to live each day on purpose
* [32:53] How to get your joy back
* [38:07] How to connect w…
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Aug 18, 2021
Learn to Rewire Your Brain Patterns with Adele Spraggon - Episode 230
Do you struggle to reach goals? No matter how many vision boards you create or how you shift your mindset, you’re always falling short? Maybe you’re doing things all wrong. In this episode of Wingnut Social, Adele Spraggon shares how to recognize brain patterns and what you can do to deconstruct and rewire them. Her process can transform your brain and help you achieve what you never thought possible!
Adele Spraggon is an award-winning author, thought-leader, international speaker, and trainer. She was awarded the 2020 Women of Inspiration Award and was recognized as a top behavioral expert in 2021. Her book, “Shift: 4 Steps to Personal Empowerment,” has won three awards and is sweeping the globe, transforming how people are setting and achieving their goals. What You’ll Hear On This Episode of Wingnut Social
* [3:28] Mini news sesh: How the Instagram Reels algorithm works
* [8:40] Learn more about brain pattern expert Adele Spraggon
* [14:46] What a brain pattern is…
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Aug 11, 2021
Niche Until it Hurts: Erica Reiner’s Love for Eco-Friendly Design - Episode 229
After a career in environmental science Erica Reiner decided to marry her two loves—environmental science and design—and became an eco-friendly designer. Erica’s passion is to help people transform their space, health, and the planet. She does full-service and eDesign for both residential and commercial clients. She also has her own podcast called “Green by Design.” Listen to this episode of Wingnut Social to hear about her journey to niche until it hurts. What You’ll Hear On This Episode of Wingnut Social
* [1:16] Don’t forget to check out Wingnut Social!
* [4:45] Mini News Sesh: Instagram’s newest feature
* [7:24] All about eco-friendly designer Erica Reiner
* [13:20] Wat eco-friendly design means to Erica
* [17:09] Erica’s strategies for marketing
* [20:50] Check out Build Lane for custom furniture!
* [23:02] Don’t be afraid to niche until it hurts
* [28:48] Did COVID ramp up the desire for eco-friendly design?
* [30:48] How can the design indu…
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Aug 4, 2021
Why You Should Use Case Studies to Boost Your Business - Episode 228
How can you incorporate case studies for your interior design business on your website? Why should you? Case studies are a testimonial with black-and-white hard numbers of what a business has accomplished for a client. In this episode of the Wingnut Social podcast, Darla is going to talk about two of her case studies—and why they’re so important. What You’ll Hear On This Episode of Wingnut Social
* [0:56] Real-life case studies from current clients
* [2:40] Mini news sesh: Instagram security tips
* [9:00] Case Study #1: Plush Couture Interiors
* [13:27] Case Study #2: MOOD | Design + Build
* [14:46] Learn about designing custom furniture with Build Lane!
* [22:10] Join Wingnut Premium to learn more about creating a strategy
* [24:59] The wackiest Wingnut blooper reel! Resources & People Mentioned
* Case Study: Plush Couture Interiors
* Plus Couture Interiors
* Case Study: MOOD | Design + Build
* MOOD | Design + Build Case Study #1: Plush Couture Interio…
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Jul 28, 2021
Overcome Your Limiting Beliefs to Charge What You’re Worth [Sarah Schneider] - Episode 227
If you are a regular listener, you’ve likely heard the phrase “Charge what you’re worth.” But how do you know what you’re worth? How much work does it take to get to a point where you can charge what you want? Is it all it’s cracked up to be? In this episode of Wingnut Social, Executive Coach Sarah Schneider breaks down how to figure out what “Charging what you’re worth” actually means. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:49] Learn more about episode sponsor: Build Lane
* [1:21] Wingnut Social is the real deal
* [3:18] Mini news sesh: New Instagram sticker feature
* [6:21] Learn all about Sarah Schneider
* [10:38] Why designers struggle with charging what they’re worth
* [15:56] How to work through the psychological struggle
* [24:02] How do you determine what you’re worth
* [32:47] The What Up Wingnut! Round
* [34:41] How to connect with Sarah Schneider
* [35:37] Learn more about the Wingnut Premium pro…
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Jul 21, 2021
How Using a UTM Will Transform your Marketing Metrics with Chris Mercer - Episode 226
How do you really know where your leads are coming from? How do you know if a campaign you’re running is successful? In this episode of WingnutSocial, the founder of Measurement Marketing—Chris Mercer—shares a genius way to track your leads and manage your campaigns with UTMs (Urchin Tracking Modules). Even better, it can save you a whole lotta moolah. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [1:47] For more info on this subject head over to Wingnut Premium!
* [2:13] Mini News Sesh: Instagram changing its model
* [6:12] Learn more about Chris Mercer’s expertise
* [9:55] What in the world is a UTM?
* [12:42] How to set up a design campaign with UTMs
* [18:25] How to understand the UTM terminology
* [23:07] Learn more about our sponsor Build Lane
* [25:35] Email marketing using UTMs
* [34:24] Learn to be good enough to get going
* [35:32] The What Up Wingnut Round!
* [38:32] Where to learn more about Measurement Marketing
*…
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Jul 14, 2021
An Unexpected Way Designers can Leverage Pinterest per Chandler Oldham - Episode 225
We’ve talked about how designers can leverage Pinterest with their social media marketing strategy. But is there another way to use Pinterest, both internally and externally? Chandler Oldham certainly believes so. In this episode of Wingnut Social, she shares the unique way her firm—DXA Studio—uses Pinterest. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:43] Check out Desi Creswell’s coaching group!
* [1:05] Head on over to Build Lane for customer furniture
* [2:49] Mini News Sesh: Live audio groups on Facebook
* [6:30] Learn more about Chandler Oldham
* [11:16] How COVID changed the landscape
* [13:26] How Chandler is using Pinterest with clients
* [19:07] How Pinterest helps with the creative process
* [26:04] How to combine Pinterest and other resources for inspiration
* [29:40] Pinterest applies to hospitality and commercial design as well
* [32:00] How Chandler sources products and vendors on Pinterest
* [38:36] The What…
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Jul 7, 2021
Interior Designers: You NEED to Network with Realtors [per Eric Reeves] - Episode 224
Why do interior designers and home stagers need professional relationships with realtors? How can this relationship further your business and put dollars in your pocket? How do you build those relationships in the first place? Darla and Eric Reeves set out to answer these questions in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [0:49] Get your custom furniture through Build Lane!
* [1:21] Desi Creswell’s new “Out of Overwhelm” group
* [3:16] Mini news sesh: Rumored Facebook news
* [5:46] Check out Wingnut Social Premium!
* [7:40] Learn more about Eric Reeves
* [11:00] How real estate + interior design mesh
* [13:45] Why interior designers should network with realtors
* [23:05] How Eric built his reputation in his community
* [25:58] How home stagers can sell their value to realtors
* [28:00] Eric’s thoughts about digital staging
* [33:16] The “What Up Wingnut” Round!
* [35:43] Darla’s take: Networking tip…
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Jun 30, 2021
Rachel Gill’s Spectacular Success with Client-Facing Facebook Groups - Episode 223
Rachel Gill has been in business for a little over a year. At the beginning of 2021, she decided to create a client-facing Facebook group for homeowners or renters to bring as a client outreach tactic. She went to a local Mom’s Facebook group and shared what she was thinking about doing and asked if anyone would be interested. She got a huge response. The group started at around 400 and is up to almost 700. How does sharing value in this group lead to new clients? Is she giving too much away? Listen to this episode of Wingnut Social to learn more! What You’ll Hear On This Episode of Wingnut Social
* [2:42] Mini News Sesh: Monetizing Instagram
* [6:10] Rachel’s expertise in Facebook groups
* [8:01] How a Facebook group serves clients
* [12:53] The types of clients Rachel gets
* [20:11] How other designers feel about Rachel’s tactics
* [23:30] What does Rachel do for a call to action?
* [25:38] Where do you get started?
* [30:00] The What up Wingnut round!
* […
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Jun 23, 2021
Crappy Copywriting: How to Be More Marketable with Gregory Anne Cox - Episode 222
Are you struggling to market yourself? Does the copywriting on your website leave something to be desired? Are you ready for a career change but struggling with self-doubt? In this episode of Wingnut Social, you’ll get a special two-part episode with Gregory Anne Cox—both coach and copywriter—covering how to be more marketable and how to overcome self-doubt. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:45] check out Desi Creswell's “Out of Overwhelm” program
* [2:30] Learn more about Gregory Anne Cox
* [4:40] How to crush your inner doubt
* [9:40] Crappy copywriting: How to Be More Marketable
* [16:25] Turning crappy copy around (no names named)
* [24:13] Gregory’s last bit of copywriting wisdom
* [25:11] The What Up Wingnut! Round
* [28:42] Check out Wingnut Premium
* [30:19] Blooper reel! Connect with Gregory Anne Cox
* Rebellious Wellness Over 50 podcast: https://rebelliouswellnessover50.com/rwo50-podcast/
* Gregory…
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Jun 16, 2021
Conversational Commerce is the Way of the Future [According to Paul Ace] - Episode 221
cCommerce or C-Com is short for conversational commerce. It’s about building conversations with people and engaging in a conversational way of selling. It can be using SMS messenger, voicemail drops, personalized images, and more. Paul Ace and his team use it to create an 80% human-like experience and a 20% human experience. What does that mean? How can it help you and your business? Find out in this episode of Wingnut Social!
Paul Ace is popularizing the concept of C Com through the science of conversion, conversation, and automation. He founded Amplify C-Com which helps businesses grow past seven figures. Amplify combines human psychology and automation to create more profits in their customers profits. What You’ll Hear On This Episode of Wingnut Social
* [0:44] Check out Desi Creswell’s new coaching group!
* [2:45] Mini news sesh: Instagram stops penalizing for sharing
* [5:38] What the hell is cCommerce?
* [16:41] The concept of pre-framing
* [27:20] How conversa…
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Jun 9, 2021
Overcome Your Inner Shadows to Reach Your Soul Goals (with Anna Tsui) - Episode 220
Business owners know what to do to get where they need to go. But every time they find success, they start thinking in circles and second-guessing themselves. Self-sabotage begins to kick in. Anna Tsui has noticed this with everyone she’s worked with. For Darla, self-sabotage translates into procrastination and self-doubt. So why do we people self-sabotage? What can you do to mitigate that voice in your head? In this episode of Wingnut Social, Anna talks about how to overcome self-sabotage and find your zone of genius.
Anna Tsui is a genius coach, international speaker, writer, and serial entrepreneur, and founder of the Intuitive Business School. She is also the best-selling author of “Shadow Magic: Turn Your Fear into Fuel and Create a Prosperous Coaching Business.” What You’ll Hear On This Episode of Wingnut Social
* [2:24] Mini News: Instagram like counts
* [4:30] Learn more about Anna Tsui
* [9:07] The interplay between your shadows and self-sabotage
* [14:18] Pi…
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Jun 2, 2021
How to Brand Your Design Business According to Mike Peterson - Episode 219
What is the easiest way to brand your design business? How do you stand out from the crowd enough to land clients? Mike Peterson has spent most of his career in the world of publishing with magazines like Country Living, House Beautiful, and Luxe. He loves all things marketing, branding, and interior design. He has the unique experience to help interior designers set themselves up for success with the right branding for who they are. Listen to this episode of Wingnut Social for his strategies! What You’ll Hear On This Episode of Wingnut Social
* [1:43] Wingnut Premium members only!
* [4:21] Mini News Sesh: Instagram Lives
* [6:13] Introducing Mike Peterson
* [9:42] What is a brand?
* [13:22] How to differentiate yourself
* [18:08] Your name or a brand name?
* [26:02] Is there value in magazine marketing?
* [29:49] How to showcase your brand the right way
* [32:03] The What Up Wingnut! Round
* [36:37] Blooper Reel! Connect with Mike Peterson
* LinkedIn
* Vis…
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May 26, 2021
How to Use Pinterest to Up-Level Your Social Media Marketing [Kate Ahl] - Episode 218
Pinterest is a great way to connect with your clients. How? Because most of them find their inspiration on Pinterest. Secondly, it’s a great way to showcase how you design and level up the design for future clients. Best of all, it helps people become aware of you. So how do you leverage Pinterest to work for your design business? Kate Ahl—the owner of Simple Pin Media—shares her best strategies in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [2:31] Wingnut Premium members only!
* [4:16] Mini New Sesh: Pinterest Livestream Events
* [6:54] How Kate Became an expert on Pinterest
* [10:35] The importance of Pinterest for creators
* [12:45] The difference between Instagram and Pinterest
* [14:33] The pros and cons of Pinterest
* [20:43] The verified merchant program
* [25:21] What’s changing with story pins?
* [27:18] Pinterest: the intellectual property dilemma
* [30:35] Kate’s thoughts on Tailwind (and other apps)…
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May 19, 2021
REPLAY: Infuse More Play in Your Day with Jeff Harry - Episode 217
Darla is smack in the middle of a move to Maryland (U-Haul and all), so this week we are replaying a popular episode with Jeff Harry! Get ready to infuse some play in your day—and be better for it.
Jeff Harry defines play as “Any joyful act where you are fully present in the moment. It has no purpose or result.” You are fully in love with what is actually happening. Your play moments are the best moments of your life when you feel most alive. You are in flow.
What is the work where you forget about time? How much of that work do you do on a given day? Jeff shares that identifying the work that you LOVE to do and increasing it by even just 1–2% has a ripple effect. Play can make you more productive, creative, and successful in the long run. It gives you momentum. How do you do that? Learn how in this episode of Wingnut Social!
Jeff Harry shows individuals and companies how to tap into their true selves to feel their happiest and most fulfilled—all through the medium of play…
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May 12, 2021
Here’s How to Convert Your Expertise to a Money-Making Consulting Business with Laura Meyer - Episode 216
Do you know how to do something so well that people are asking you to coach them? Have you thought about starting a coaching business? How do you convert your expertise to real dollars in your pocket? The truth is that people don’t talk about how to become a consultant. Being a consultant can give you a great lifestyle, a great profit margin, and allows you to work part-time hours. You also get to make a huge difference with the people you’re serving and help them make transformations at a high level. Laura Meyer—a fractional chief marketing officer exclusively for seven-figure female experts—shares how she does it in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [4:30] Mini news sesh: Facebook + Spotify
* [6:10] Who is Laura Meyer?
* [12:21] How to transition to consulting
* [18:05] How to determine your pricing
* [23:20] How to scale one-on-one services
* [27:42] What is the value of what you’re selling?
* [30:45] Get…
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May 5, 2021
How to Hire—So You Don’t Have to Fire [with Colleen Baader] - Episode 215
How do you hire the right people so you don’t find yourself letting someone go six months down the road? Do you hire for your weakness or hire someone that fits in with the culture? So much goes into hiring the right person. So in this episode of Wingnut Social, Colleen Baader joins Darla to share how she hires for her design firm.
Colleen Baader has been an interior designer for 27 years primarily focusing on commercial design. Seven years ago she started Vertical Interior Design focused on corporate, healthcare, and hospitality design. She even designed and built her own home in 2018. What You’ll Hear On This Episode of Wingnut Social
* [1:56] Mini News Sesh: How to filter comments
* [4:00] All about Colleen Baader
* [6:50] The 1st thing to know before hiring
* [11:24] How to hire to complement your skills
* [14:11] Hire for skills—not design background
* [19:28] The compensation conversation
* [21:43] Do you hire a contractor or employee?
* [23:38] Don’t b…
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Apr 28, 2021
Transform Your Business with Powerful Self-Talk [Roy Redd] - Episode 214
After a seminar that changed his life, Roy Redd started a small CPR business that he grew to six-figures over the next year. So he wrote his first book, “The Success Magnet.” During the launch of that book, he got a DM from Casey Trujeque, who asked if his methods worked for athletes. So Casey flew him out to Portland Oregon to work with an athlete. He was able to turn that athlete around with his methods. How? How did changing his self-talk change his game? Learn more in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [3:01] Mini news sesh: TikTok
* [5:23] All about Roy Redd
* [11:00] What self-talk is present?
* [14:47] How to recognize your bounds
* [19:37] What to say to yourself instead
* [21:35] Use self-talk to become better
* [24:00] Roy’s strategy to stop negative self-talk
* [29:01] The What Up Wingnut Round! Connect with Roy Redd
* Roy’s Website
* Follow on Instagram
* Connect on LinkedIn Resources & Pe…
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Apr 21, 2021
Lauren Brown's Wins, Losses, and Lessons Learned - Episode 213
Lauren Brown launched her design business at age 65—right before the Coronavirus reared its ugly head. In this episode of Wingnut Social, Lauren shares what she had to do to pivot, the marketing that she’s found success with, and what you should and shouldn’t do. Ready to learn from her years of experience? Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [2:32] Upcoming content on Wingnut Premium!
* [4:41] Mini news sesh: Clubhouse on Android?
* [7:56] All about Lauren Brown
* [10:08] Launching and immediately pivoting
* [12:14] The wins and the losses
* [15:23] Gaining traction with marketing
* [23:53] The services that Lauren offers
* [30:25] Why Lauren decided it was time to hire
* [40:42] The What Up Wingnut! Round
* [44:18] How to learn more about Lauren Brown
* [46:59] Check out the blooper reel! Connect with Lauren Brown
* Lauren’s Website
* Follow on Instagram
* Connect on Facebook Resources & People Mentioned
*…
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Apr 14, 2021
How to Convert Discovery Calls to Clients with Nikki Rausch - Episode 212
According to Nikki Rausch, the objective of a discovery call is to identify whether or not you’re talking to a potential client. How do you determine that? How can you ask the right questions and move them to the next step in the process? How do you close a discovery call with a new client? Nikki shares her strategy in this episode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social
* [0:50] Why we’ve had a short break
* [4:38] Wingnut Social Premium!
* [6:45] Mini News Sesh
* [8:52] All about Nikki Rausch
* [13:37] Closing on discovery calls
* [16:24] The process for cold leads
* [18:51] The right questions to ask
* [32:30] How to STOP providing free advice
* [34:25] Buying signals to look for
* [37:35] Always move the project forward
* [38:36] What up Wingnut! Round
* [41:00] Learn more about Nikki Connect with Nikki Rausch
* The Sales Maven Website
* The Sales Maven Podcast
* The Selling Staircase by Nikki Rausch…
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Mar 29, 2021
Digital Product Libraries = The Way of the Future according to Rex Rogosch - Episode 211
Are physical product libraries dying out? Are they even necessary? Are digital product libraries becoming the way of the future? Rex Rogosch—Darla Powell Interiors’ very own Creative Director—shares where he thinks the space is moving. If you need some tips and tricks to start building your own digital product library, don’t miss this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social
* [2:00] How to maximize video on Facebook
* [9:50] Rex Rogosch is back on the podcast!
* [11:48] Building a product library digitally
* [15:15] Is it more important for some designers?
* [17:04] How do you get inspired?
* [18:33] Your projects are your library
* [19:47] Trade shows + markets
* [27:10] How to organize your library
* [32:22] The What Up Wingnut Round!
* [35:39] Blooper Reel! Connect with Rex Rogosch
* Darla Powell Interiors
* Connect on LinkedIn Resources & People Mentioned
* Wingnut Social Episode 190 with Rex Rogosch…
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Mar 24, 2021
The Science Behind Intuition with Sunil Godse - Episode 210
What is intuition? Is it the same thing as a gut feeling? Is intuition the same for everyone? After making a series of bad decisions that led to the death of a friend, Sunil Godse spent thousands of hours researching how to help people stop making poor decisions by sharpening their intuition. Intuitionology was born.
In this episode of Wingnut Social, Sunil talks about how to define intuition, the science of intuition, the four intuitive hurdles, and the four types of intuition. Whew. The episode is jam-packed with fascinating science and intuition-based information. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [1:30] FREE visibility training
* [3:08] The dos and don’ts of Instagram
* [8:53] The science of intuition
* [9:23] All about Intuitionology
* [16:34] How accurate is a gut feeling?
* [21:47] The four intuitive hurdles
* [28:26] How to differentiate fear
* [33:27] The four different types of intuition
* [39:41] Intuition is a two-…
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Feb 17, 2021
Want to Become a Thought Leader? Here’s How [Carol Cox Shares] - Episode 209
How do you become a thought leader? Is there any benefit to your bottom line? In this episode of the Wingnut Social podcast, Carol Cox shares how you can become a thought leader in your space. She covers the definition of a thought leader, the power of sharing personal experiences, and how to speak your brand with her VOICE method. Don’t miss it!
Carol Cox is the founder of Speaking Your Brand®, a coaching and training company that helps high-performing, purpose-driven women entrepreneurs and professionals create their signature talks and thought leadership platform, so they can grow their businesses, make a bigger impact, and become influencers in their fields. What You’ll Hear On This Episode of Wingnut Social
* [1:05] LuAnn Live + Book
* [2:05] Wingnut hourly consulting
* [2:48] Mini news sesh: Pinterest Story Pins
* [8:59] Who is Carol Cox?
* [10:49] Carol’s definition of a thought leader
* [15:52] The power of sharing personal experiences
* [21:40] What “S…
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Feb 10, 2021
[Replay] Betsy Helmuth’s Guide to 10x Your Influence - Episode 208
Things are crazy in the Wingnut world, so this episode is a throwback to a popular episode: Betsy Helmuth’s Guide to 10x Your Influence. If you missed it the first time—don't miss it this time! Betsy Helmuth joins Darla in this episode to share exactly how she broadened her reach and got local and national exposure—and how you can too. Check it out!
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Feb 3, 2021
Sean Castrina Shares Why You Should Never Say “No” to a “Yes” - Episode 207
Why should you never say “no” to a small project? How can you walk away without leaving money on the table? In this episode of Wingnut Social, Sean Castrina shares how he lands the clients and projects he wants—which means saying a lot of “yes.” If you’re ready to level-up your business, don’t miss this episode.
Sean Castrina is a serial entrepreneur, having started more than 20 companies over the last 20 years, and still seeks to launch a new venture annually. He is the author of 8 Unbreakable Rules for Business Startup Success, The Greatest Entrepreneur in the World, and the World’s Greatest Business Plan. He hosts one of the most popular business podcasts on the planet—The 10 Minute Entrepreneur. What You’ll Hear On This Episode of Wingnut Social
* [1:57] A Well-Designed Business Vol. 2
* [3:24] Shoppable posts on Instagram
* [10:48] All about Sean Castrina
* [12:55] Don’t leave money on the table
* [14:12] How to upsell your design services
* [1…
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Jan 27, 2021
How to Write Email Campaigns that DON’T Suck [with Abbi Perets] - Episode 206
How many of you swipe and delete emails without giving them a second glance—but expect your mailing list to read yours? How do you write email sequences that don’t get immediately trashed? The founder of Successful Freelance Mom—and email sequence genius—Abbi Perets shares her secret sauce in this episode of Wingnut Social (HINT: It’s NOT about a killer subject line). What You’ll Hear On This Episode of Wingnut Social
* [2:20] Invite-Only: Clubhouse
* [12:51] All about Abbi Perets
* [14:52] Two rules Abbi lives by
* [17:45] How do you create value?
* [21:33] Make it about the reader
* [27:04] A discussion on frequency
* [29:44] Send an email sequence with a purpose
* [35:10] The platform(s) Abbi recommends
* [37:01] What up Wingnut! Round
* [38:46] How to connect with Abbi
* [42:05] Blooper Reel! Connect with Abbi Perets
* Successful Freelance Mom
* Connect on LinkedIn
* Follow on Instagram Resources & People Mentioned
* Check out LuAnn L…
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Jan 20, 2021
Wendy Woloshchuk’s Time Blocking Tips for Designers - Episode 205
Are you familiar with the concept of time blocking? Will it make you more productive and efficient with your time? Or are you set in your ways and happy with your current routine? Wendy Woloschuk knows that blocking her time makes her more efficient. In this episode, she shares her tips and tricks for optimal time-blocking success. After all, time is money—how much are you wasting?
Wendy Woloshchuk is the owner of Details Interiors. In addition to running a busy design firm, Wendy is a frequent speaker on Market panels and tele-summits and is now teaching other designers through online courses. She is one-third of the Design for Today Collaborative, a group committed to educating Interior Designers and Home Stagers. What You’ll Hear On This Episode of Wingnut Social
* [3:04] Mini News Sesh: The Instagram Algorithm
* [9:45] Who is Wendy Woloschuk?
* [11:54] What is time blocking?
* [16:43] How to handle time-sensitive communication
* [19:55] How to track your time-blocks…
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Jan 15, 2021
Richard Tarity Shares Why Now is THE Time to Embrace eDesign - Episode 204
Should you add eDesign to your portfolio—if you haven’t already? 2020 was a hot year to embrace eDesign. If you haven’t already jumped on the bandwagon, Richard Tarity shares WHY you need to in this special bonus episode of the Wingnut Social podcast. He also shares how Foyr is changing eDesign with its groundbreaking capabilities.
Richard Tarity has been a technology thought leader for over two decades. He is a self-proclaimed serial entrepreneur and the President of North America for Foyr—the world’s fastest-growing online cloud-based design software. What You’ll Hear On This Episode of Wingnut Social
* [2:17] Who is Richard Tarity?
* [3:46] Richard’s background with Foyr
* [6:07] New and experienced designers are on board
* [741] Are you leaving money on the table?
* [9:37] What is a “down and dirty” render?
* [11:20] Does Foyr have a learning curve?
* [16:00] WHY you should offer eDesign
* [23:55] The product catalogs that Foyr uses
* [25:41]…
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Jan 13, 2021
Jessica Harling's Genius Hiring Process for Small Businesses - Episode 203
How do you make your first hire? What processes should you have in place to avoid making mistakes? Should you simplify the process and use a recruiting agency? Jessica Harling shares her expertise in hiring in this episode of Wingnut Social! If you’re running a small business ready for growth, do not miss this practical and oh so important episode.
Jessica Harling is a 4th-generation window treatment specialist and founder of Behind the Design. She is a leading expert in employee engagement for design organizations. She specializes in recruitment, training, and process development that drives results. What You’ll Hear On This Episode of Wingnut Social
* [1:09] Mini News Sesh with Shana Heinricy
* [13:29] What makes Jessica an expert in hiring
* [15:19] What you want versus what you need
* [18:12] Where to start with hiring
* [20:13] Should you put an ad on Indeed?
* [23:03] Should you use personality assessments in hiring?
* [31:15] Having the conversation about mo…
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Jan 6, 2021
The Design World Hot Topic: Free Design Consultations [Sandra Funk Replay] - Episode 202
Do you charge for a design consultation? Or do you offer it free-of-cost? Does a free consultation go against everything you believe in? This widely-debated highly-controversial topic is THE topic of conversation of late, which is why Darla chose to replay this amazing episode with Sandra Funk.
Sandra has been in business for 20+ years. In those 20 years, Sandra has NEVER charged for design consultations. Darla and Natalie stopped charging for consultations as a beta-test—and decided to stick with it. Listen to this episode of Wingnut Social to find out why! What You’ll Hear On This Episode of Wingnut Social
* [1:41] Sandra’s FREE design consultations
* [7:00] The consultation is for vetting clients
* [9:45] The wise way to choose a project
* [11:42] Why Sandra offers online design
* [13:16] Tips for designers who are just starting out
* [17:27] What Sandra’s design consultation looks like
* [20:30] How does Sandra account for loss of consultation income?
* [2…
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Dec 30, 2020
How to Use Influencers to GROW Your Business - Episode 201
How do you use influencers to grow your business? How do you tap into your local influencer market? How do you nail down your value proposition to decide what influencer is THE best fit for your business?
Darla has talked about how to become an influencer in your space. Now, it’s time to flip the script and learn how to partner with someone to build your brand awareness. Eric Dahan joins Darla in this episode of Wingnut Social to share his expertise in the space. Check it out!
Eric Dahan is a serial entrepreneur who is the CEO and co-founder of Open Influence. He’s an authority in the influencer marketing space. Dahan has established Open Influence as the premier influencer marketing company. What You’ll Hear On This Episode of Wingnut Social
* [0:55] The end of the year is near!
* [3:23] Darla’s New Years Resolution
* [5:07] The mini news sesh [with Shana Heinricy]
* [15:34] Is Influencer still a dirty word?
* [20:34] But first—you MUST know your audience
* […
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Dec 23, 2020
Happy Holidays from Wingnut Social! – Episode 200
2020 has been a difficult year for much of the world. Darla has faced her own share of personal difficulties throughout the year. But she always falls back on this bible verse:
“Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?” – Matthew 6:26
Whenever Darla feels like she can’t get through the struggle or overcome the hurdles she’s facing, she thinks of that verse. She just lets God take control. But Darla wanted to leave listeners with a challenge:
“What personal and professional challenges have come your way, and how are you handling them? How are you showing up? What are your goals for 2021? Are you just listening to them and nodding your head? Or are you actually taking action? Are you going outside of your comfort zone to grow into your potential? And now at the end of the year here, it's time to decide, do we accept that challenge going into 2021? Or do w…
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Dec 16, 2020
Jeff Harry: Why You Need to Infuse More Play in Your Day - Episode 199
Jeff Harry defines play as “Any joyful act where you are fully present in the moment. It has no purpose or result.” You are fully in love with what is actually happening. Your play moments are the best moments of your life when you feel most alive. You are in flow.
What is the work where you forget about time? How much of that work do you do on a given day? Jeff shares that identifying the work that you LOVE to do and increasing it by even just 1–2% has a ripple effect. Play can make you more productive, creative, and successful in the long run. It gives you momentum. How do you do that? Learn how in this episode of Wingnut Social!
Jeff Harry shows individuals and companies how to tap into their true selves to feel their happiest and most fulfilled—all through the medium of play. He has worked with Microsoft, Google, Southwest Airlines, the NFL, Adobe, Facebook, and Amazon, helping them learn how to infuse more play into their day. What You’ll Hear On This Episode of Wingnu…
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Dec 9, 2020
Betsy Helmuth’s Guide to 10x Your Influence - Episode 198
How do you broaden your influence? How do you get exposure with local and national media? Where do you start? Betsy Helmuth joins this episode of the Wingnut Social podcast to share exactly how she broadened her reach—and how you can too. If you’re ready to 10x your influence, this is the episode for you.
Betsy is the owner of Affordable Interior Design and a nationally celebrated interior designer. She can transform modest spaces into beautiful environments—on a budget. She’s appeared on The Today Show, HGTV, DIY Network, CBS, NBC and in dozens of magazines and newspapers. She heads up AID academy and wrote the book Affordable Interior Design. She also hosts an interior decorating podcast. What You’ll Hear On This Episode of Wingnut Social
* [2:53] All about Betsy Helmuth
* [4:06] Instagram Guides are here!
* [7:48] How to be a fresh slice o’ pie
* [14:10] Press and media give you credibility
* [15:49] Printed papers are still viable promotion
* [19:22] What…
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Dec 2, 2020
Social Media Copyright Guidelines: How to Protect Your Content with Jamie Lieberman - Episode 197
Do you share other people’s content on social media? Are you familiar with social media copyright guidelines? Do you know how to protect your own work if the situation arises? Jamie Lieberman shares her expertise on the legality of all things social media in this episode of Wingnut Social. To learn more about the basics of copyright law, handling inspiration posts, getting bland collaborations, and protecting your content—listen now!
Jamie Lieberman is the owner and founder of Hashtag Legal and has been a practicing attorney for more than 15 years. She’s currently on the Board of Directors for The Influencer Marketing Association. Jamie is well-versed in the legal hangups that haunt creative-based businesses. She’s also a co-author—along with Darla—in the upcoming book A Well-Designed Business - The Power Talk Friday Experts Volume II. What You’ll Hear On This Episode of Wingnut Social
* [1:43] Choosing Images for Instagram
* [3:40] All about Jamie Lieberman
* [5…
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Nov 25, 2020
How to Fuse Traditional + Digital Marketing with Steven Glaze - Episode 196
Have you found the perfect blend of traditional marketing and digital marketing in your business? How do you know what to leverage—and when? In this episode of the Wingnut Social podcast, Steven Glaze shares how his business blends the two styles of marketing to create a highly successful marketing process.
Steven is an expert in the home exterior remodeling industry. He started working at his father’s roofing company at the age of 16 and was managing crews by 18. Today he is the VP of Sales at Smart Exteriors LLC, an award-winning design company in Kansas City. He’s also the author of The Home Owner's Buying Guide to Exterior Siding in Kansas City. Don’t miss his innovative marketing ideas—give it a listen! What You’ll Hear On This Episode of Wingnut Social
* [1:27] Snap Connect
* [3:42] Who is Steven Glaze?
* [4:35] Steven Glaze’s background in marketing
* [8:13] Facebook marketing: you can’t beat it
* [8:56] Direct mail marketing vs. digital marketing
*…
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Nov 18, 2020
Rex Rogosch’s Take on the Future of Hospitality Design - Episode 195
The Coronavirus pandemic brought to light many things that were lacking in the hospitality industry that will need to change. Rex believes you’ll begin to see different rules and regulations—and hospitality designers will need to know these things. What are the easiest materials to keep clean? How will social distancing change design? What temporary changes will become permanent? In this episode of Wingnut Social, Darla, Natalie, and Rex take a deep-dive into the future of hospitality design.
Rex Rogosch is an award-winning interior designer and the creative director at Darla Powell Interiors. Rex has over 20 years of experience in hospitality, including the architectural side of hospitality. He’s worked with commercial, restaurants, casinos, and hotels and is known for his eye for detail and completing design projects in an exquisite fashion. What You’ll Hear On This Episode of Wingnut Social
* [0:54] Rotten potatoes + the Mandalorian
* [2:27] Badges on TikTok
* [5:41…
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Nov 11, 2020
How to Rewire your Mindset [Jarrod Haning’s Nobel-Nominated Process] - Episode 194
What is mindset? Mindset is different from attitude, personality, and positive thinking. In Jarrod Haning’s world, mindset is a strategy. Mindset is a specific way of thinking that generates a specific result. If you can access different levels of your brain on-demand, it shifts levels of resourcefulness and innovation when it comes to solving problems. You think at a higher level and come up with more effective solutions.
So how can you leverage your mindset to access different parts of your brain? How do you change the results you’re seeing in your every-day life? Jarrod is a performance coach that specializes in a Nobel-nominated process that allows you to access different parts of your brain on-demand.
Jarrod is an award-winning speaker who’s been featured on ABC Nightline, spoken on stages all across the country, and has clients around the world. He’s also delivered 4 TEDx talks related to Mindset Performance. To get a glimpse into his process, listen to this episode of…
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Nov 4, 2020
Andrea Freeman’s Method: Shift Your Mindset to Scale Your Business - Episode 193
Everyone wants to show up as the best version of themselves, in life and in business. Sometimes it’s easier said than done. Andrea Freeman believes that everyone is on a journey to expand and learn more about themselves. She likes to say “Let your personal evolution fuel your business revolution.” She emphasizes that your business can only be as successful as you are. So how do you shift your mindset and realign with your purpose? How does doing that help you scale your business? Listen to this episode of Wingnut Social to learn more!
Andrea Freeman is a business coach who created the HOST Method. She’s on a mission to help service-based business owners realign with their purpose, create greater financial freedom, fulfillment, and make a difference in the world. She’s worked with clients to integrate mindset techniques, refine their business models, and scale quickly. Andrea’s clients experience more clarity in their purpose, they see their revenue stream increase and they…
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Oct 28, 2020
Travel + Interior Design Photography Tips [Pro Ralph Velasco Shares] - Episode 192
How important is good photography for interior design marketing? How important is it for the travel and tourism industry? How do you craft the perfect image that portrays what you see? In this episode of the Wingnut Social podcast, professional photographer Ralph Velasco joins Natalie and Darla to share his expertise.
Ralph is a professional travel photographer who’s led over 100 international tours over the last 12 years. He is the founder and CEO of PhotoEnrichment Adventures and Alla Campagna. Ralph crafts tours that not only immerse you in another culture, but teaches you how to capture what you see in stunning images. What You’ll Hear On This Episode of Wingnut Social
* [2:04] The latest and greatest in social media marketing
* [4:00] The importance of good imagery in marketing
* [6:53] Ralph’s background in photography
* [7:59] The importance of professional photography
* [11:14] What works and what really doesn’t
* [14:25] How to develop an eye for photogr…
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Oct 21, 2020
Can Writing a Book Catapult Your Career? LuAnn Nigara Shares Her Thoughts - Episode 191
Have you always wanted to write a book? Have you also wondered if it’s worth the investment? LuAnn Nigara has written two amazing books and is about to launch her third book, A Well-Designed Business - The Power Talk Friday Experts Volume 2 (which Darla wrote a chapter in). In this episode of the Wingnut Social podcast, LuAnn talks about the process of writing and self-publishing a book—and whether or not it’s worth the ROI.
LuAnn is the co-owner of Window Works in New Jersey and created an award-winning podcast for interior designers, A Well-Designed Business. She is a sought-after keynote speaker with over 30+ years of experience in the industry. LuAnn gave Darla the education, strength, and courage to start her design business. If you’ve had dreams of becoming an author, this is a can’t-miss episode. What You’ll Hear On This Episode of Wingnut Social
* [2:48] The GOAT: LuAnn Nigara
* [5:55] LuAnn’s book coming out Nov. 12th
* [7:51] Why LuAnn decided to write…
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Oct 14, 2020
Differentiate Yourself: Amanda Berlin Says to Tell Your Story - Episode 190
“There is something valuable about who you are and what you do. It warrants being told. It warrants being unearthed and it deserves to be out there...Your story may be the key that unlocks someone else's prison.” — Amanda Berlin
Do you know how to differentiate yourself in the design niche? How do you stand out from the crowd? According to Amanda Berlin, you have to connect with your clients. She believes that connection begins with telling your story. In this episode of Wingnut Social, Amanda shares tips, tricks, and tools to implement to differentiate yourself and tell your unique story.
Amanda is a visibility and business consultant for entrepreneurs. She is also the host of the Empowered Publicity Podcast, which arms soul-powered business owners with the ideas and skillsets they need to become recognizable and trusted experts. What You’ll Hear On This Episode of Wingnut Social
* [1:19] All about Amanda Berlin
* [2:56] LuAnn Nigara’s upcoming book
* [4:16] How im…
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Oct 7, 2020
Market Your Brand to Land a Licensing Deal [Victoria Larson's Strategy] - Episode 189
How do you market your brand for maximum visibility? How do you land a licensing deal when you’re not a celebrity designer? What does it take to make the collaborations successful? Victoria Larson stumbled into her first licensing deal but has since perfected her strategy. What does she recommend? How does she land licensing deals? Listen to this episode to learn more!
Victoria is a textile and wallcovering designer. She launched her collection of printed fabric, printed grasscloth, wallpaper and wovens in 2010. She often collaborates with brands and is on her second licensing deal with Stout Brothers. All of her work is crafted in the US and is perfect for classic or modern interiors. What You’ll Hear On This Episode of Wingnut Social
* [0:50] Natalie’s medical scare [She’s OK!]
* [6:05] Marketing yourself to get a licensing deal
* [7:22] Victoria’s background in design
* [10:04] Was getting a licensing deal a strategy?
* [14:42] Marketing your brand for visibil…
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Oct 5, 2020
WHY the New Facebook Business Suite is Sweet - Episode 188
The Facebook Business Suite may just make apps like Hootsuite and Later obsolete. How? Facebook’s new “Business Suite” allows you to manage Instagram, Facebook, and Messenger from one app. Learn ALL about it in this week’s Wingnut Social Monday Marketing Minisode! What You’ll Hear On This Episode of Wingnut Social
* [0:36] Guava Jelly + Weddings
* [1:35] Facebook Business Suite
* [2:08] How it helps small business owners
* [2:51] The functionality + options
* [3:48] Things to keep in mind
* [5:07] How is it different?
* [7:21] Blooper Reel! Resources & People Mentioned
* Facebook Business Suite
* Sprout Social
* Hootsuite
* Later Facebook Business Suite Deets
The Facebook Business Suite is a hub that you can utilize via mobile and desktop. How does this help you? It will save you time. It saves you from having to log in and log out of multiple profiles. The inbox feature will also organize your messages, comments, alerts, and notifications in the s…
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Sep 30, 2020
How to Collaborate with Nano-Influencers [Neal Schaffer’s Take] - Episode 187
How do you use macro, micro, or nano-influencers to grow your reach on social media? How do you partner with them in a way that’s collaborative and benefits both parties? Is it worth the time, money, and effort? According to Neal Schaffer, Becoming an influencer—or working with them—can be SO impactful on your business. If you’re ready to embrace the age of influencer marketing, give this episode a listen!
Neal Schaffer is the founder of PDCA Social. He also teaches digital marketing at Rutgers, Guinness, and the University of Jyväskylä in Finland. He’s spoken about digital marketing in four continents and over a dozen countries. He’s written FOUR books on Social Media, including his most recent, “The Age of Influence.” He’s also the host of the Maximize Your Social Influence Podcast. Don’t miss his expert advice. What You’ll Hear On This Episode of Wingnut Social
* [3:34] Neal Schaffer’s background
* [5:08] What led Neal to write his book?
* [7:22] H…
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Sep 28, 2020
The Ins and Outs of Instagram Alt Text - Episode 186
Do you know what alt text is? Most website-savvy people have some familiarity with how it works with images on your website. You add a short-but-sweet description and it helps your images get discovered in a Google Search. But Instagram alt text is NOT the same. How is it different? What is it for? Darla and Natalie demystify Instagram's alt text in this Wingnut Social. Monday Marketing Minisode. What You’ll Hear On This Episode of Wingnut Social
* [0:38] Natalie: tuning in from an undisclosed remote location
* [1:17] Instagram alt text: What is it?
* [2:44] What Instagram alt text doesn't do
* [3:33] How to craft Instagram alt text
* [4:45] How to edit Instagram alt text
* [5:57] Blooper Reel! Resources & People Mentioned
* Instagram alt text Instagram alt text 101
Alt text—the commonly used shorthand for alternative text—is a description you can add to your photographs on Instagram (similar to your website) that is meant to describe exactly what’s in the p…
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Sep 23, 2020
Positioning in Marketing: Create Your Unique Brand with Shannyn Lee - Episode 185
What is market positioning? Why does it actually matter for your business? According to today’s guest, Shannyn Lee, “Positioning is fundamental business strategy. It is what you need to do to make sure that the world knows who you help and how you help them and what’s different about you.”
Shannyn Lee is the Director of Coaching at Win Without Pitching. She helps her clients to translate the Win Without Pitching ideals into real change with lasting results. In this episode of Wingnut Social, she shares how YOU can properly position your business for maximum results. What You’ll Hear On This Episode of Wingnut Social
* [0:52] Tour de France 2020
* [2:53] Shannyn Lee joins the podcast
* [4:50] What is positioning in marketing?
* [6:49] Why some businesses struggle
* [8:03] How you know your market positioning isn’t right
* [8:52] How do you figure out what your positioning should be
* [13:46] The conversation about pricing + money
* [16:34] How is your busin…
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Sep 21, 2020
How IGTV Captions Help YOU Capture a Larger Audience - Episode 184
Are you guys still using IGTV? Did you know they’ve added a feature that will automatically add captions to your IGTV videos? Facebook has been doing it for a while and it’s time for Instagram to catch up. Why is this a BIG deal? Darla shares all the details in this week’s Wingnut Social Monday Marketing Minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:40] The solo Wingnut
* [1:04] IGTV is adding captions
* [3:41] How IGTV is rolling out this feature
* [5:27] Blooper Reel! Resources & People Mentioned
* IGTV How IGTV captions will impact video
It’s no secret that Darla believes that video is a VERY important aspect of your marketing and that it should be one of your marketing pillars. It expands your reach—now, more than ever.
Darla is an early bird—getting up as early as 3:30 am some days. She’ll play videos very quietly on her phone so she doesn’t disturb Natalie or their pups. Darla isn’t the only one: 85% of vid…
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Sep 16, 2020
Fall in LOVE with Your Business Again with Kris Plachy - Episode 183
Have you lost your mojo? Are you in a slump? Is your business sucking out your soul? If you don’t have a compelling reason that has you in LOVE with your business, it may be time for a come to Jesus moment, according to today’s guest—Kris Plachy.
Kris is a coach and a consultant that works exclusively with female entrepreneurs. She has 25+ years of experience leading, managing, and creating high-performance teams. In this episode of the Wingnut Social podcast, Darla and Natalie chat with Kris about embracing your compelling reason—and what to do if it’s long gone. What You’ll Hear On This Episode of Wingnut Social
* [4:20] Kris Plachy joins the wacky wingnuts
* [7:00] Reconnect with your compelling reason
* [10:19] Are you locked-in to loving it?
* [12:45] When your compelling reason is gone
* [15:30] How to identify the signs it’s time for help
* [18:58] How to plan an exit strategy
* [22:18] What up Wingnut! Round
* [24:12] How to connect with Kris Pl…
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Sep 14, 2020
6 Ways YOU can Make Money on Social Media - Episode 182
Making money on social media can seem SO complicated. But the truth is, anyone can do it. You don’t have to have millions of followers or snag sponsorship deals (well, that helps, too). In this Monday Marketing Minisode, Darla and Natalie count the 6 ways YOU can make money on social media. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:36] Natalie’s Big Green Egg
* [3:02] #1: Instagram Shops
* [3:58] #2: Facebook Paid Live Events
* [4:43] #3: YouTube Partner Program
* [7:55] #4: Twitter Pre-roll
* [9:17] #5: LinkedIn Events
* [10:14] #6: TikTok’s Creator fund
* [11:40] The disadvantages to monetization
* [14:02] Blooper Reel! Resources & People Mentioned
* Wingnut’s Facebook Monetization episode
* Wingnut’s YouTube Mid-roll Ads episode
* Big Green Egg #1: Instagram Shops
Did you know people can shop your products on Instagram? The one caveat is that you need to sell physical goods like pillows, t-shirts, pottery, art,…
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Sep 9, 2020
How to Get Famous on TikTok [Courtesy of Mrs. Space Cadet] - Episode 181
How do you get famous on TikTok? Is there some secret sauce or magic trick? Contrary to popular belief, It’s not JUST 12-year-old boys & girls dancing on TikTok. Today’s guest, Erin Azar—AKA Mrs. Space Cadet—is one of the notable non-child users who’s made a name for herself. In this episode of Wingnut Social, she shares how she grew her TikTok channel to reach stardom—and how you can, too.
Erin Azar is a mother of 3 training for her very first marathon. She downloaded the app because GaryVee said you HAVE to get on TikTok—it’s where the money’s gonna be. She wanted to see what the big deal was and why TikTok was so marketable. Now, she has over 361,000 followers on TikTok. What You’ll Hear On This Episode of Wingnut Social
* [2:01] Today’s guest: Erin Azar AKA Mrs. Space Cadet
* [4:15] HOW Erin grew her following on TikTok
* [8:32] The importance of authenticity and relatability
* [10:03] The story behind the name: Mrs.Space.Cadet
* [12:58] Hitting a…
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Sep 7, 2020
Make Social Media FUN Again - Episode 180
Has posting on social media started to feel like drudgery? Are you ready to put the “social” back in social media? Do you want to make it FUN again? Social media marketing is a multibillion-dollar industry with a serious ROI—but it isn’t all about business. It can be a place to be fun and light-hearted. How? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social
* [1:32] Is social media a drudgery?
* [2:52] Check out the AR filters
* [3:42] Create a challenge
* [4:50] Insta stories: Jazz ‘em up
* [7:09] Contests and giveaways
* [7:59] The “Why” behind the episode
* [9:37] Social media CAN be fun
* [10:55] Blooper Reel! Resources & People Mentioned
* TikTok
* Instagram TikTok reminds us that social media IS fun
Anyone on TikTok knows that you can get wrapped up in hours of fun and laughter. Darla and Natalie’s 15-year-old is always on TikTok (and so is Darla…). It’s been a great way for thei…
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Sep 4, 2020
Wingnut Social is Getting an UPGRADE - Episode 179
If you haven’t noticed (where have you been?!) the Wingnut Social website has gotten an upgrade. Thanks to Nicole Heymer at Curio Electro, it’s got a stunning new look. But the ravishing new website isn’t the only thing getting upgraded. What’s happening next? Listen to this Minisode to find out! What You’ll Hear On This Episode of Wingnut Social
* [0:33] In LOVE with the new website
* [2:13] WHY the website upgrade?
* [3:34] Upgrading the podcast
* [4:34] What changes are coming?
* [6:47] Blooper Reel! Resources & People Mentioned
* Curio Electro Wingnut is expanding its horizons
Wingnut Social has been very niche-focused on the interior design industry, and rightfully so. Darla and Natalie own an interior design firm in Miami—Darla Powell Interiors. Social Media Marketing for the firm has been tremendously successful, so the vertical fit. But they started to ask: What does all of the marketing we do have in common with other sectors?
They realized that c…
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Sep 2, 2020
How to Leverage Your Network the Right Way with Benjamin Shapiro - Episode 178
Do you know how to leverage your network? Do you know how to communicate with your personal and business connections in a way to foster relationships? And what’s the best communication medium to get the job done? Benjamin Shapiro joins Darla and Natalie in this episode of Wingnut Social to share his personal formula for success. Don’t miss it!
Benjamin Shapiro—not to be confused with the political commentator—is a Brand Development and Marketing Strategy Consultant. With 15+ years of experience in marketing, he honed his skills to find THE best method to leverage his network. His goal is to help companies grow and scale using effective marketing strategies. He is also the producer and host of the MarTech podcast. What You’ll Hear On This Episode of Wingnut Social
* [0:53] Twizzlers + Tequila
* [2:19] All about Benjamin Shapiro
* [6:29] How Benjamin got into marketing
* [13:59] The ROI Benjamin sees from networking
* [16:45] Should the approach be different for de…
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Aug 31, 2020
Instagram’s Feed Refresh: Suggested Posts - Episode 177
Did you know that you CAN get to the end of your Instagram feed? Darla and Natalie have never scrolled to the end of their 48-hour Insta-recaps, but if you do, something new awaits: suggested posts.
This new phenomenon replaces the notice that you’d normally get that says “You’re all caught up!” So why did Instagram give their feed an update? How does it impact YOU? Find out in this week’s Wingnut Social Monday Marketing Minisode. What You’ll Hear On This Episode of Wingnut Social
* [0:41] Hydrate hydrate hydrate
* [1:41] Instagram feed: suggested posts
* [3:23] The 48-hour marker
* [4:08] Suggesting new content
* [6:21] What posts will be suggested?
* [6:49] You cannot escape
* [7:32] Who will this impact?
* [8:42] Keep your content varied
* [10:58] Blooper Reel! Resources & People Mentioned
* TikTok
* Instagram Instagram’s before & after
The reigning theory is that Instagram originally implemented the “end of the feed” messages to help us…
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Aug 26, 2020
Genevieve Trousdale Shares WHY You Should Add Webinars to Your Portfolio - Episode 176
Why should you add webinars to your portfolio? Is the ROI worth the time and investment that you put into it? Darla is a huge fan of webinars—and so is today’s guest, Genevieve Trousdale. She launched a webinar series earlier this year and has seen nothing but positive results from her effort. To hear WHY it’s such a good move for your business, listen to this episode now!
Genevieve is the owner of Circa Genevieve, an interior design company that embraces southern tradition and french style. Each webinar Genevieve has hosted is a teaser for the launch of Circaphiles which is a members-only platform for professional designers to share resources set to launch October 2020. What You’ll Hear On This Episode of Wingnut Social
* [0:55] Webinars are extremely fruitful
* [5:45] COVID catapulted webinars to the forefront
* [8:50] How to make client-facing webinars work
* [10:39] Set aside time to practice and prepare
* [14:03] How did she market her webinars
* [15:25] Gen…
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Aug 24, 2020
Facebook Partner Monetization for Designers - Episode 175
Facebook is launching partner monetization for events in 20+ countries around the globe. What does that mean? Facebook will allow businesses and creators to charge on Facebook for access to live events. Boom.
But what does that mean for designers? What hoops do you have to jump through? Does Facebook get a cut of the income? Darla and Natalie answer these questions—and much, much more—in this week’s Monday Marketing Minisode. Don’t miss it.
Bonus Features: How to treat Gingervitis. What You’ll Hear On This Episode of Wingnut Social
* [0:37] PSA: How to treat Gingervitis
* [2:00] Why you should hand Facebook tax information
* [2:42] What the event setup process looks like
* [4:02] Facebook partner monetization policies
* [5:11] But wait—there’s a catch (thanks to Apple)
* [6:23] Why designers should take advantage
* [7:40] How to find out if you’re eligible for monetization
* [9:29] Blooper Reel! Resources & People Mentioned
* Facebook Partner Mon…
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Aug 19, 2020
Laura Wright Shares How to Sell Effectively in EVERY Market - Episode 174
How do you sell effectively during a pandemic? How do you remain sensitive—but also keep your business afloat? How do you sell effectively in any differing market conditions? If you want to become EPIC at sales, Laura Wright shares some actionable tips and strategies to improve your effectiveness in this episode of Wingnut Social.
Laura Wright is a master coach and the founder of EPIC At Sales. She helps her clients increase close rates—and their incomes. She has made a name for herself as the go-to ‘Sales Ninja’ for women in service-based businesses. Laura is also the author of No Woman Down: 51 Laws to Create Your EPIC Income Riseto teach women how to master the art of selling. What You’ll Hear On This Episode of Wingnut Social
* [3:22] Laura Wright’s background in the industry
* [4:15] Why Laura is qualified to talk on sales
* [6:36] Why nothing should change in your sales process
* [9:22] Learn to be like toilet paper
* [14:00] How to make your close rate 9…
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Aug 17, 2020
Instagram Reels VS TikTok: The Game Begins - Episode 173
It’s official, after a test-run in a few countries, Instagram Reels is officially available in 50 regions—including the US. They fast-tracked their launch because of the increased pressure Trump has placed on the sale of TikTok.
So what will come of Instagram Reels? Will they compete with TikTok, or be another Facebook flop? Only time will tell...but until then, check out this Wingnut Social Monday Marketing Minisode for all the deets on Instagram Reels! What You’ll Hear On This Episode of Wingnut Social
* [1:13] Instagram Reels has launched everywhere!
* [2:33] A TikTok alternative or Facebook flop?
* [3:16] What do Reels have that TikTok doesn’t?
* [5:00] What does this mean for designers?
* [5:35] The only downsides to Instagram Reels
* [6:21] TikTok NEEDS to sell—so who’s buying?
* [6:36] Instagram Reels Recap
* [10:13] Blooper Reel! Resources & People Mentioned
* Wingnut Social Episode 163
* Instagram
* TikTok The benefit of Instagram Reels f…
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Aug 12, 2020
Desi Creswell Shares How to Cultivate a Healthy Mindset - Episode 172
Are you a designer struggling to cling to a healthy mindset, unable to balance your work and home life? Do you find yourself always focusing on the negative instead of the positive things in life? You’re not alone in your struggles. Desi Creswell has been there—but has found a way out of the muck. If you’re ready to create the life you envision and NOT be overwhelmed with day-to-day operations, projects, and clients—listen to this episode of Wingnut Social.
Desi Creswell is a certified life and business coach who helps interior designers stop feeling overwhelmed. Her goal is to help them achieve next-level success with more freedom and fulfillment. She is also an award-winning interior designer. Her passion is to help designers build thriving businesses that enrich their lives as a whole. What You’ll Hear On This Episode of Wingnut Social
* [3:32] International Window Coverings Expo 2020
* [4:47] All about Desi Creswell
* [7:26] Desi’s shift from designer to coachin…
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Aug 10, 2020
YouTube Mid-Roll Ads Requirement Revamped - Episode 171
YouTube will now allow shorter videos to be eligible for mid-roll ads! As of July 2020, YouTube will automatically add mid-roll ads to videos 8 minutes or longer. Before this change, YouTube only allowed mid-roll ads on 10-minute videos. Why are they making the shift?
There’s some speculation that they’re doing so because advertising rates on YouTube have dropped by nearly 50% since February—even though viewership increased during COVID-19 lockdowns. YouTube is likely trying to increase ads to boost their lost revenue. Learn more about what the change means for you in this Monday Marketing Minisode! What You’ll Hear On This Episode of Wingnut Social
* [0:52] Natalie had the BEST time of her life
* [2:05] YouTube Mid-Roll Ads explained
* [4:01] Generate revenue with YouTube videos
* [5:26] Why YouTube is making the shift
* [6:53] Newsworthy mentions
* [8:06] Blooper Reel! Resources & People Mentioned
* YouTube YouTube mid-roll ads explained
When you upload a…
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Aug 5, 2020
How to Pivot Your PR Approach with Courtney Pisarik - Episode 170
Your PR approach is more important now than ever. With the impact of the Coronavirus, the Black Lives Matter movement, and the upcoming elections—the world is in turmoil. Designers MUST pivot and take a moment to craft their PR approach to be sensitive to the world around them. In this episode of Wingnut Social, Courtney Pisarik joins Darla and Natalie to talk shop about her firm's PR approach mid-pandemic.
Courtney Pisarik is the founder and owner of Ink PR, which is a boutique public relations firm specializing in communications for interior designers and other home professionals. After a storied career in lifestyle and entertainment, she made the shift from the lifestyle industry to focus solely on interior design. She’s never been more focused, successful, and happy. Listen to hear her story! What You’ll Hear On This Episode of Wingnut Social
* [2:38] Miami is the #1 COVID hot spot
* [3:59] Courtney Pisarik of INK PR Group
* [6:04] What made Courtney focus on design p…
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Aug 3, 2020
Go LIVE from Facebook Messenger Rooms - Episode 169
Facebook created Messenger Rooms in April as an answer to Zoom who had more than quadrupled their users during the Coronavirus pandemic. The FREE Messenger Rooms have done so well that they’ve dug into Zoom’s market share—and even lowered their stock price.
Now, Facebook is implementing a NEW feature into Messenger Rooms: The ability to go Live. This gives designers diverse alternatives and makes it more possible for large audiences (up to 50 people) to tune in and watch group video calls in real-time. What You’ll Hear On This Episode of Wingnut Social
* [1:16] NEW: Facebook Messenger Room Livestream
* [2:23] How do you go Live from Messenger Rooms?
* [2:57] How is this different from a normal Live?
* [5:16] What this feature means for designers
* [6:22] What Facebook has up its sleeves
* [8:38] Darla’s solo Blooper Reel! Resources & People Mentioned
* Facebook Portal
* Facebook Messenger Rooms
* WhatsApp
* Instagram Going Live in Messenger Rooms
Yo…
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Jul 29, 2020
Pamela Jaccarino Shares How Luxe Magazine is Connecting with Their Audience in Trying Times - Episode 168
How do you resonate with your audience during times of crisis? How do you create meaningful and progressive changes in the content you provide? Where is the future of design heading? In this episode of Wingnut Social, the Editor-in-Chief of Luxe Interiors + Design Magazine—Pamela Jaccarino—joins Darla and Natalie to talk about how to communicate with your audience, ways the magazine has pivoted in response to recent times, and the future of the design industry.
Pamela Jaccarino is the founding Editor-in-Chief of Luxe Interiors + Design Magazine, the largest residential architecture and design brand in the country. She’s been in the position for 15 years and has been instrumental in the growth of the brand. She continues to champion its fresh vision and evolution. Don’t miss this educational and evocative episode!
“If you want to be successful at anything that you do—no matter what it is—it’s always a challenge. There's always a mountain or a hill in front of you if yo…
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Jul 27, 2020
Your Pinterest Feed is Getting a Makeover - Episode 167
Your Pinterest feed will NEVER be the same! Why? Because Pinterest has updated its algorithm to make room for new content—and creators. Pinterest has introduced a real-time ranking system for your home feed called controllable distribution.
They’ll be able to balance the types of content that will be shown in a pinner’s home feed. Why are they changing it? What will your Pinterest feed look like? Give this Monday Marketing Minisode a listen to find out! Plus, you’ll find out whether or not Darla can make it a week without talking about TikTok... What You’ll Hear On This Episode of Wingnut Social
* [0:38] All about your Pinterest Feed
* [1:57] Why are they changing it?
* [2:44] The content will be based on a percentage
* [4:42] What does this mean for designers?
* [6:05] Blocking inappropriate content from your feed
* [6:54] Today’s big Pinterest takeaway
* [8:53] The ever-amusing blooper reel! Resources & People Mentioned
* Pinterest Bringing NEW conten…
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Jul 22, 2020
How to Embrace a Virtual Workplace with Chad James - Episode 166
How do we negotiate the logistics of creating a virtual workplace? Can your design firm work remotely permanently? Are the cost savings worth it? Do you even want to go back to working in an office setting? If any of these questions are swirling around in your head, Chad James joins Darla and Natalie to dissect the topic. Don’t miss this episode of the Wingnut Social podcast!
Chad James has been in the design industry for 23+ years. He leads a talented team of trusted designers in creating a uniquely tailored experience to each client they serve—centered on a meticulous approach to quality and design. They work to create custom residential and commercial construction including boutique hotels, refined restaurants, and beautiful homes. What You’ll Hear On This Episode of Wingnut Social
* [1:33] Natalie’s Birthday present just happens to be...
* [4:59] Chad James shares the pros and cons of going virtual
* [7:01] Focus on creating some sense of normalcy
* [9:04] Using…
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Jul 20, 2020
Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 165
Your Instagram Comments Section is Getting a MAJOR Upgrade - Episode 156
Instagram is rolling out yet another new feature that allows you to—drumroll please—PIN your favorite Instagram comments to the top of your thread! Do you want to put a superfan’s comment in the spotlight? Or move negative comments further down your feed? Now you can! In this Wingnut Social Monday Marketing Minisode, Darla and Natalie share how to pin Instagram comments—and why a designer would want to. What You’ll Hear On This Episode of Wingnut Social
* [0:36] WHY are they doing a podcast at 5 am?
* [1:36] You can now PIN your Instagram comments
* [4:58] Instagram is implementing anti-bullying measures
* [6:25] The commenter will get notified of the pin
* [6:45] How do you actually pin the comment?
* [7:03] What does this mean for designers?
* [9:07] Blooper Reel! Resources & People Mentioned
* Instagram WHY the Instagram comments feature is all the rage
If you have a post on In…
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Jul 15, 2020
Why The Design Industry Needs Reform with Malene Barnett - Episode 164
There is a severe and noted underrepresentation of Black artists and designers in the design industry. Issues of cultural misappropriation are coupled with a lack of historical and cultural awareness—and it needs to change. Malene Barnett sought to bring about change when she founded the Black Artists + Designers Guild (BADG) in 2018, with a mission to “Build a more equitable and inclusive creative culture by advancing a community of independent Black artists, makers, and designers in creative industries.”
Malene Barnett is an artist based in Brooklyn, NY. She founded the Black Artist + Designer’s Guild to combat a lack of representation of Black talent and culture in the design industry. It is a global platform seeking to represent a curated collection of independent Black artists, makers, and designers at the top of their game. What You’ll Hear On This Episode of Wingnut Social
* [1:25] Natalie’s TikTok themed dreams
* [3:30] Malene Barnett’s background in art +…
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Jul 13, 2020
Are Instagram Reels THE Answer to TikTok? - Episode 163
Instagram has stepped up to the challenge and has started rolling out its new feature—Instagram Reels. So where has it been rolled out? How will it function? Can it truly compete with THE fastest growing social media app in existence? What does it mean for designers? Darla and Natalie share all the twists and turns in the Instagram vs. TikTok saga in this Monday Marketing Minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:35] Breaking News: India bans TikTok
* [2:17] Instagram launches Instagram Reels
* [4:20] Instagram Reels will have the same features
* [5:20] Why is this rollout so important?
* [6:49] How do you use Reels on Instagram?
* [9:46] What does this mean for designers?
* [11:47] Darla still LOVES TikTok...
* [12:44] Mydoma studios upcoming seminar
* [15:35] The infamous Blooper Reel! Resources & People Mentioned
* Instagram Reels
* Mydoma 19H Blueprint Why now is THE perfect time for Instagram to launch Reels
A…
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Jul 8, 2020
A Glimpse Into the World of Product Design with Tyler Hill
Have you thought about diving into the world of product design? Do you have brilliant design ideas floating around in your head that you want brought to life? Or perhaps you’re searching for particular pieces that can’t be found in the market. Tyler Hill’s journey into product design started because he couldn’t find the sconces he envisioned—so he designed them himself. Listen to this episode to hear his unique story!
Tyler is the co-founder of Mitchell Hill, an interior design firm—and art gallery—based in Charleston, SC. His travels, life experiences, and numerous educational endeavors have contributed to his keen eye for interior design. Tyler is particularly talented in lighting and furniture design which allows Mitchell Hill to deliver an exceptionally customized experience for their clients. What You’ll Hear On This Episode of Wingnut Social
* [3:34] Tyler Hill’s background in design
* [4:47] Tyler’s process: how he got into product design
* [9:04] How…
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Jul 6, 2020
Promoted Pins on Pinterest: Invest in this Ad Strategy
Do promoted pins really get you the best bang for your buck? Or are you throwing money down the drain? In this Wingnut Social remix, Shana Heinricy—Wingnut Social’s Director of Social Media—talks about boosting Instagram, Facebook, and Pinterest posts. She shares TWO great strategies to promote your content and what to budget for it. Listen again—you’ll see this topic in a whole new light. What You’ll Hear On This Episode of Wingnut Social
* [1:38] Why you NEED to boost your posts
* [2:41] Boosting a post? The algorithm applies.
* [3:22] Promoted pins: strategy #1
* [4:40] Promoted pins: strategy #2
* [5:11] Targeting your audience 101
* [8:40] What applies to Pinterest?
* [9:20] How to budget for boosted posts Resources & People Mentioned
* Facebook Ads Manager
* Follow Shana on Twitter
* Connect on LinkedIn Budgeting for your Pinterest pins
Wasting your time and money on follow/unfollow tactics or even buying followers will result in a whole lot…
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Jul 1, 2020
How to Master your Money Mindset [And STOP Struggling] with Nancy Levin
Do you struggle with ‘money mindset’ issues? Do you find it difficult to charge what your time is worth? Do you feel like you’re over-priced? If you’re an over-giver, overachiever, or a type-A personality, you have likely spent your life determining your sense of value and worth by what you do for other people, what you achieve, and what you produce.
But you must learn to recognize that your value and worth is inherent in who you are—not what you do. In this episode of Wingnut Social, Darla and Natalie chat with Nancy Levin about how to overcome negative money mindsets and transform your outlook on your self-worth to embrace the success you deserve.
Nancy Levin is a master coach and best-selling author of multiple books, including Darla’s recent read: Worthy: Boost Your Self-Worth to Grow Your Net Worth and her newest book: Setting Boundaries Will Set You Free. Nancy was the Event Director at Hay House Inc. for 10+ years and now runs Levin Live Coach Academy. This episode…
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Jun 29, 2020
TikTok SPILLS Their Algorithm Secrets
If you listened to last week's episode, you know that Darla is FIRED UP about TikTok (it may or may not have taken over her life). They talked about why you should jump on the TikTok bandwagon before it’s completely saturated. This episode has become part two of a TikTok miniseries—and for good reason. TikTok has spilled the beans on HOW their algorithm works.
TikTok is the only platform where you can have ZERO followers and get a million likes on a video that goes viral. Their company values transparency, so they’re opened up about how their algorithm works. That means designers can learn how to get ahead of the curve. So Darla and Natalie spill the algorithm secrets in this Wingnut Social minisode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:35] TikTok SPILLS their algorithm Secrets
* [3:48] What’s special about the TikTok platform?
* [4:30] What will make your video more likely to be viewed?
* [7:48] Recreate the latest trend to get a…
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Jun 24, 2020
Want to Be the Next Design Star? [Here’s How] with Kristin Giese
Are you an interior designer that daydreams about becoming the next big design star? Do you visualize your name in lights? But how do you get on TV? Is it all luck, hard work, or both? Kristin Giese joins Darla and Natalie to talk about an interior designer’s path to television. She shares the mindset you need to embrace, how to leverage your social media, what producers are looking for, and what YOU can do to land the big gig.
Kristin Giese is a talent manager, brand developer, and executive producer. She began her career building the Nate Berkus brand (amongst other talent). Over her career, she’s partnered with The Oprah Winfrey Show, Target, TLC, NBC, P&G, GMC, and many more. Her storied career and expertise is a welcome addition to this episode of the Wingnut Social podcast. What You’ll Hear On This Episode of Wingnut Social
* [3:14] The Wingnut Social Webinar
* [5:50] All about Kristin Giese
* [9:10] TV is not about vanity
* [11:35] How to position yourself on so…
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Jun 22, 2020
Designers: Jump on the TikTok Bandwagon NOW
TikTok is the fastest growing social media platform of all time. Just as Darla and Natalie predicted, it’s completely taken off—and isn’t just for the tweens anymore. It’s expanding into different genres and gaining traction outside of the 18-24 demographic. People now spend just as much time on TikTok as they do on YouTube.
So how should a designer capture the audience? It isn’t just posting photos or catchy captions, but video production—which can be difficult. Is the payoff worth the effort it takes? Listen to this minisode of Wingnut Social as Darla and Natalie weigh in on this social media sensation and share WHY it’s time to embrace it! What You’ll Hear On This Episode of Wingnut Social
* [1:10] Gin & Tonic diet: Elderberries against aging
* [2:15] Why Darla is obsessed with TikTok
* [3:36] What’s happening with TikTok?
* [8:50] The TikTok Demographic
* [10:05] Why TikTok is making a transition
* [11:24] What’s in it for designers
* [15:30] Blo…
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Jun 17, 2020
The Flexibility Act: Paycheck Protection Program Loan Updated [Aaron Smyle Explains]
With the Flexibility Act, the SBA has implemented some changes to the Paycheck Protection Program (PPP) loan that is GREAT news for designers and other business owners. In this episode of the Wingnut Social Podcast, Aaron Smyle returns to share the changes that have been made and what it means for YOU. Don’t miss this timely episode!
Aaron Smyle has an MBA, MST, and is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation. Aaron Launched Smyle & associates in 2010 and serves the NYC area with a special emphasis in restaurants, retailers, creative businesses, medical practices, and law firms. What You’ll Hear On This Episode of Wingnut Social
* [4:57] What is the Flexibility Act?
* [7:51] Natalie got it strictly based on payroll averages
* [10:56] Where do you apply for forgiveness?
* [12:20] How the funds have to be spent has changed
* [14:01] How to make sure you qualify for forgiveness
* [15:47] The rev…
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Jun 15, 2020
Instagram Monetization: NEW Live Badges and IGTV Ads
Instagram is rolling out one new feature after another and this week is no exception. Instagram announced the launch of Badges for Instagram Live and ads for IGTV. The goal is to help support creators by implementing various ways to monetize their accounts.
Right now there are a lot of unknowns and unanswered questions. However, with the 70% increase in Instagram Live views since the beginning of the Coronavirus pandemic, these new opportunities can’t be passed up. Listen to this Monday Marketing Minisode to learn more! What You’ll Hear On This Episode of Wingnut Social
* [0:38] How to monetize your Instagram
* [1:30] Wingnut Social Webinar coming up!
* [2:58] Instagram’s slow roll-out of Live ‘Badges’
* [6:47] Doubling down on IGTV and launching ads
* [9:42] What are the video qualifications for an ad?
* [10:37] WHY designers should embrace monetization
* [13:53] Check out this week’s Blooper Reel! Resources & People Mentioned
* Register for the Wingnu…
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Jun 10, 2020
Ways to Diversify Your Revenue Stream with Shayla Copas
Does the Coronavirus crisis have you wishing you had a diversified revenue stream coming in? Or are you looking to diversify for more financial security? Shayla Copas has completely mastered the concept of generating multiple income streams. Darla and Natalie pick her brain and learn HOW she made it happen in this episode of the Wingnut Social podcast!
Shayla Copas is an award-winning designer, speaker, brand ambassador, event-planner, author, and philanthropist. Shayla’s design aesthetic she has self-professed as “southern glam”. She has two licensing deals in the works—one for furniture and one for fabric—and she manages to balance it all. How does she do it? Listen to this episode to find out! What You’ll Hear On This Episode of Wingnut Social
* [2:40] Wingnut Social Webinar registration open!
* [3:45] Shayla Copas introduction and background
* [8:10] How COVID has impacted her businesses
* [10:55] How did Shayla get into event planning?
* [13:07] Stop leavin…
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Jun 8, 2020
Instagram Launches ‘Guides’ Feature: What Does it Mean for Designers?
Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social
* [0:36] Darla LOVES her new Peloton Bike
* [1:40] Wingnut Social’s very first webinar
* [2:41] Instagram’s new Guides option
* [7:13] Where to find current examples
* [8:01] What do ‘Guides’ mean for designers?
* [9:12] The ONE caveat Darla identified
* [11:33] Blooper Reel! Resources & People Mentioned
* Register for the Wingnut Social Webinar!
* Instagram Guides
* Emilie Kyle Instagram Guides 101
Instagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram h…
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Jun 3, 2020
#AmplifiedMelanatedVoices
Darla and Natalie are pushing their regularly scheduled programming to stand in unity with #AmplifiedMelanatedVoices. They are devastated by George Floyd's death. Darla is a retired cop, Natalie is a firefighter—but George Floyd should still be alive. Not all cops are bad, but this is NOT okay. So they are muting today in solidarity for George.
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Jun 1, 2020
Sharing Inspiration Posts [The Pros and Cons]
Do you share inspiration posts on Instagram? Or are you against the practice entirely? Perhaps you just don’t know HOW to do it properly. In this Monday Marketing Minisode, Darla and Natalie dissect the pros and cons of sharing inspiration posts. They also share how to do it the right way—giving proper kudos to the designers. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:40] Inspiration posts: to share or not to share?
* [1:44] The cons of sharing inspirational posts
* [3:40] What’s a newbie designer to do?
* [5:49] Top reasons to share inspirational posts
* [8:20] The proper way to share inspirational posts
* [9:40] Darla’s promised ‘shocker’
* [11:15] Wingnut Social Webinar coming up!
* [12:13] Blooper Reel! Resources & People Mentioned
* Wingnut Social Webinar: June 25th 2020 at 1pm
* Kelly Wearstler
* Emily Henderson
* Amber Lewis The pros and cons of sharing inspiration posts
There are a few notable cons to shar…
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May 27, 2020
How to Get ‘Seriously Happy’ About Your Business Model with Rebecca West
Are you ready to change your design game and embrace an innovative business model that makes you ‘Seriously Happy’? Has the Coronavirus forced you to make a shift in your services? Why not take it a step further and tweak your business model moving forward? Today’s guest on the Wingnut Social podcast has been an innovative thinker from day one. Listen to this episode to hear how Rebecca West serves her clients in her innovative ‘Seriously Happy’ fashion.
Rebecca West founded her design firm Seriously Happy Homes in 2007. She is a business coach and the author of the book Happy Starts at Home. She incorporates design psychology with her client’s personal aesthetic to craft a design vision like no other. Your home should be your happy place. To learn more about her innovative business and design model, be sure to listen. What You’ll Hear On This Episode of Wingnut Social
* [2:20] The upcoming Wingnut Social webinar!
* [5:40] How Rebecca West became a designer
* [7:…
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May 25, 2020
How Instagram Live is Stepping it Up
Instagram Live is launching a new feature that’s simple in nature—but the implications create a smoother experience for users. Live videos typically only live on Instagram for 24 hours, but Instagram has been beta testing this new feature AND it should be completely rolled out by May 14th. What is it? Listen to this Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social
* [0:35] All about Instagram Live
* [2:00] The streamlined new feature
* [3:29] What remains the same
* [6:11] What does this mean for designers?
* [7:49] Instagram is testing monetizing IGTV
* [10:16] Blooper Reel! Resources & People Mentioned
* Instagram Instagram Live’s new feature
Drumroll: You can now share Instagram Live videos directly to your IGTV with the press of a button! Darla points out that previously you had to download a live video, then re-upload it to IGTV. It can be a painstakingly time-consuming process that deters you from doing it in the…
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May 20, 2020
It’s Time to Incorporate Wellness Design in your Business with Christina McManaway
Health and Wellness design is starting to gain traction—and for good reason. The Coronavirus pandemic has everyone focusing on their health. As people are becoming more self-aware, they’re realizing their direct environment plays a role in their mental and physical well-being. Darla and Natalie are advocates for biophilic design and incorporating wellness design into your overall strategy and so is today’s guest, Christina McManaway.
Christina has been in the interior design space in Southern CA for 5 years. She’s embraced the biophilic design movement and began focusing on health and wellness in her design. She founded “The Well Designer”, promoting health and wellness for clients and the built environment. She is passionate about wellness and it carries through in this episode. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [3:00] Learn all about wellness in interior design
* [4:13] Christina’s passion for health and wellness
* [5:14] T…
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May 18, 2020
The LinkedIn Events Feature: Why You Should Use it
LinkedIn has jumped on the bandwagon with other social media platforms and updated their event feature. While the feature itself isn’t new—implemented in October 2019—there is a change they implemented that boosts its impact. What is it? Listen to the Wingnut Social Monday Marketing Minisode to find out! What You’ll Hear On This Episode of Wingnut Social
* [0:32] LinkedIn: Natalie's favorite social media platform
* [3:36] HOW to create a LinkedIn Event—and WHY
* [8:09] What’s NEW about the LinkedIn virtual events
* [10:48] Blooper Reel! Resources & People Mentioned
* The Whova App
* LinkedIn The elusive LinkedIn events feature
The events feature is tricky to locate—unless you know where it is. So Darla and Natalie made it easy: you can find the feature on your profile page. Scroll down on the left-hand side, and ‘events’ is located right below groups. You simply click on the plus sign and start creating your event.
Natalie notes there are a few cavea…
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May 13, 2020
Redesigning Your Brand Identity with Joan Ravasy
Are you a designer struggling to figure out your brand identity? Joan Ravasy was in the same position—and decided to make a bold move and completely redesign her brand. Darla and Natalie played a hand in helping her transition her business into something bold that reflects who she is. Listen to this episode of the Wingnut Social podcast to learn some tips to help you nail down your brand identity.
Joan Ravasy is a luxury interior designer performing interior miracles for clients in New Jersey, New York City, and Florida areas. She loves a vintage aesthetic and her goal is to help people transform their houses into homes that are classic and transcend time. She is on the board of directors for the New York chapter of ASID, sits on the Design council of LG’s Signature Kitchen Suite, and is an active member of the National Kitchen and Bath Association. What You’ll Hear On This Episode of Wingnut Social
* [4:02] Joan Ravasy’s background in the design industry
* [7:21] Trying…
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May 11, 2020
The NEW Facebook Live Features Being Rolled Out
Facebook is at it again—bringing back the old with the new in some updates to their features. Facebook is bringing back its “Live With” feature, making changes to donations, and adding a PAID option for live features. Say what?! Some serious upgrades are on the way. Listen to this Wingnut Social Monday Marketing Minisode for all the details. What You’ll Hear On This Episode of Wingnut Social
* [0:32] Facebook is bringing back their “Live With” feature
* [2:56] Livestream straight from your event page
* [3:56] Updates to their ‘Donations’ option
* [6:33] You can now charge access to livestreams
* [9:38] Changes to Instagram Live features
* [11:28] Blooper Reel! Resources & People Mentioned
* Video: New FB Live Features
* Facebook’s Livestream Update
* Verge Article on Facebook Updates
* LuAnn Nigara Power Talk Friday Facebook Live features get an upgrade
Facebook is bringing back the “Live With” feature that allows you to invite a Facebook…
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May 6, 2020
Digital Marketing Budget for Designers: Kate O’Hara Shares Her Formula
Do you know what you should allocate to your digital marketing budget? Darla and Natalie have talked about doubling-down on your marketing efforts for weeks now—partly because of Kate O’Hara’s expert advice. In this episode of Wingnut Social, the ladies chat about what portion of your budget should go towards marketing during each phase of your business and WHY it’s so important.
Kate O’Hara is the CEO and creative director of Martha O’Hara Interiors. She was the pioneer of their expansion both nationally and internationally, with clientele from around the world. She is a webinar superstar who’s passionate about educating designers about marketing and a budding business coach. Don’t miss hearing her take on marketing! What You’ll Hear On This Episode of Wingnut Social
* [2:08] A topic near and Dear to Natalie’s heart: Marketing
* [7:19] Why Kate O’Hara says to double down on your marketing budget
* [9:39] Where should designers focus their marketing budget…
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May 4, 2020
Messenger Rooms: The NEW Feature Facebook is Launching to Rival Zoom
Facebook is launching Messenger Rooms—their solution to compete with Zoom. Everyone is living on Zoom these days, whether for business or reconnecting with family. It’s reached mind-boggling numbers due to the Coronavirus pandemic. The number of users skyrocketed from 10 million users to over 300 million.
Enter Facebook. They’re launching an alternative that could steal some of Zoom’s market share. When will it be rolled out? What are the other competitors? Is it worth a shot? Listen to this Monday Marketing Minisode of the Wingnut Social podcast to find out! What You’ll Hear On This Episode of Wingnut Social
* [1:43] 300 million users on Zoom
* [2:36] Facebook launching ‘messenger rooms’
* [4:34] Zoom is an expensive option
* [6:40] Zoom alternatives that don’t break the bank
* [8:33] Will messenger rooms be the answer to Zoom?
* [9:15] New AR filters coming out on FB messenger
* [11:47] Blooper Reel! Resources & People Mentioned
* How to use Faceb…
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Apr 29, 2020
How to Deliver an Exceptional Client Experience with Ashley Uhl
Now—more than ever before—it’s important to deliver an exceptional client experience. The pandemic has impacted everyone physically and psychologically and design businesses need to move forward with empathy and understanding. In some instances, designers may need to redesign what their service delivery looks like. So how do you do that? Ashley Uhl joins Darla and Natalie to share her thoughts.
Ashley Uhl holds a degree in Psychology and has had extensive training in client relations, communications, and sales while working at Dale Carnegie. She is also experienced working with high-end clientele at Morgan Stanley. She is passionate about helping designers serve their clients exceptionally well and craft a high-end customer experience. Ashley believes doing so will lead to higher profit margins and a loyal following. Don’t miss her unique insight! What You’ll Hear On This Episode of Wingnut Social
* [0:53] Darla’s sweet tooth: cupcakes
* [3:49] Everything gone’s vir…
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Apr 27, 2020
The Life Moments Trending on Pinterest: How to Get YOUR Pins Noticed
A few big life moments are sneaking up on the calendar—and they’re trending on Pinterest right now. So how should an interior designer take advantage of the trend in traffic? What are some angles you can use to create content to capture such a captive audience?
In today’s Monday Marketing Minisode, Darla and Natalie share the THREE life moments that are trending. They also give you some fun ways to spin blog content to get yourself some pins and repins. Check it out! What You’ll Hear On This Episode of Wingnut Social
* [1:20] What’s trending on Pinterest?
* [2:30] Celebrating Mother’s Day at home
* [3:40] Virtual High School grad parties
* [5:52] Father’s Day DIY
* [7:15] Virtual Gift ideas
* [8:05] It’s time to get creative
* [9:51] Blooper Reel! Resources & People Mentioned
* Pinterest Celebrating Mother’s Day
Everyone’s scrambling to figure out how to celebrate the upcoming holidays at home. Next up? Mother’s Day. 30 million people save pi…
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Apr 22, 2020
The PR Strategy to Embrace In Times of Crisis with Andrew Joseph
A good PR strategy could make or break your business during this pandemic. Darla and Natalie are fans of doubling down and forging ahead—and so is PR guru Andrew Joseph. The industry is pivoting quickly and what was evergreen before isn’t relevant anymore. The whole world has shifted. Every magazine and publication is changing quickly to follow suit.
So what is a designer to do? Andrew Joseph shares his PR advice in this episode of Wingnut Social—everything from content to pitch to ways to propel your business through this pandemic. If you’re ready to find a way to get YOUR design business to the forefront of the industry, don’t miss this one! What You’ll Hear On This Episode of Wingnut Social
* [0:46] Natalie saved Darla’s life
* [2:15] Andrew Joseph joins Natalie and Darla again!
* [5:37] The first indicator that the industry was pivoting
* [9:30] How Andrew’s firm is pivoting during the crisis
* [13:27] Pitches that might be well-received in April
* [16…
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Apr 20, 2020
Here’s How to Give Your Boosted Posts a Leg Up
posts are a great way to build a following. Wingnut Social recommends it over any other means of gaining more followers. Why? Because you’re gaining an engaged audience interested in YOUR content.
They’ll interact with your posts and boost your performance—as opposed to a paid audience that will drop off the face of the earth. Shana Heinricy takes the wheel in this minisode to share how to make your boosted posts shine. What You’ll Hear On This Episode of Wingnut Social
* [1:03] Why should you boost posts?
* [2:20] What you NEED to know
* [2:55] Boosting strategy #1
* [4:19] Boosting strategy #2
* [4:49] Use Facebook Ads Manager
* [8:20] What applies to Pinterest?
* [9:20] What you should budget Resources & People Mentioned
* Facebook Ads Manager Two posting strategies to consider
When it comes to boosted posts on Facebook (Instagram, Pinterest, etc.) there is one thing that is especially important to note: the algorithm is still a factor. You are NOT buy…
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Apr 15, 2020
THE Marketing Approach Designers Should Embrace with Kelly Campbell
A lot of designers are asking, how do I embrace marketing during this pandemic? Everyone has found themselves walking a tightrope—trying to find a delicate balance between sensitive and empathetic—but also trying to keep their business afloat. In this episode of Wingnut Social, Kelly Campbell joins Darla and Natalie to share her thoughts on a marketing approach.
Kelly spent 14 years launching, scaling, then selling her digital marketing agency. Now she allocates her time as an agency transformation coach, helping established companies delve into personal and business development. She’s also Wingnut Social’s very own business coach. Don’t miss out on her expert advice! What You’ll Hear On This Episode of Wingnut Social
* [2:17] Wingnuts very own Business Coach—Kelly Campbell
* [4:10] Creative ways to connect with potential clients
* [12:55] Dissolve the line between personal and business
* [15:50] How to avoid ‘salesy’ email marketing
* [18:50] DO NOT disco…
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Apr 13, 2020
Breaking News: Facebook Launches Small Business Grant Program
Darla and Natalie don’t talk about Facebook often, but it’s THE topic of conversation today. Why? Because Facebook is changing the game and stepping up in a BIG way for small businesses. They found a few ways—both small and extravagant—to help small businesses survive and thrive.
Facebook is launching a Small Business Grant Program to offer $100 million in cash grants and ad spend as a way to give back during the pandemic. Listen to this minisode of Wingnut Social for all the details—and a few other things they’re doing that could be a gamechanger for your business. What You’ll Hear On This Episode of Wingnut Social
* [2:20] Details on the small business grant
* [3:34] Sell gift cards for your business on FB
* [6:23] Start a fundraiser for your small business
* [7:30] Update temporary service changes
* [10:09] Blooper Reel! Resources & People Mentioned
* White Lion Cafe
* Facebook Business Resource Hub
* Facebook’s Small Business Grant Program
* H…
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Apr 8, 2020
How Taylor Spellman is Switching Gears with her Design Firm During the Pandemic
The majority of design firms are having to switch gears during the coronavirus pandemic to keep their businesses running. It’s difficult to ‘social distance’ and complete design consultations but manageable with our current technology. But for remodeling, staging, and design implementation in general—it may be an impossible task.
Taylor Spellman—designer to the stars—joins Darla and Natalie to share how she’s navigating business during the Coronavirus Crisis. Taylor founded her interior design and staging firm at the age of 23 and has since built a name for herself. She offers a concierge level of service from conception to completion—with a bold and eclectic style that incorporates each person’s unique vision for their space. What You’ll Hear On This Episode of Wingnut Social
* [0:52] Firefighters, taco shells, and kittens in trees
* [2:17] Attend the Mydoma 19 Hours Virtual Design Conference
* [3:44] How to use Proper Personal Protective Equipment (PPE) c…
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Apr 6, 2020
6 Tips to Stay Productive [and SANE] Working From Home
Figuring out how to stay productive when you aren’t used to working from home can drive you insane. Maybe you don’t have a home office and your kids are home with you (making a racket in the background). You’re constantly getting updates and notifications about the impact of the Coronavirus. There are endless distractions in your home.
Sometimes it’s all just too much. So how do you stay sane? How do you learn to work from home AND be productive? In this minisode of Wingnut Social, Darla and Natalie share 6 tips that will help you stay on track, productive, and sane (whiskey MAY be involved). What You’ll Hear On This Episode of Wingnut Social
* [1:40] Tip #1: Keep a schedule!
* [2:52] Tip #2: Get dressed
* [4:06] Tip #3: Give yourself a break
* [4:45] Tip #4: Turn off your notifications
* [6:43] Tip #5: Start a journal
* [8:39] Tip #6: Stay connected
* [11:03] Watch the ‘19 Hours’ webinar
* [12:18] Blooper Reel! Resources & People Mentioned
* 19 Hou…
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Apr 3, 2020
How the CARES Act Could Help YOUR Small Business with Aaron Smyle
The CARES Act is the topic of discussion around the USA right now—and for good reason. It’s providing economic relief in a time of great need. But it also plays a huge role in economic relief for small businesses. Darla and Natalie have been trying to muddle through what it means for their business and decided to ask a professional—Aaron Smyle.
Aaron is the owner of Smyle & Associates, tax consultants that serve businesses and individuals in the New York City area. He has an MBA, MST, and is an Enrolled Agent (EA), a federally-authorized tax practitioner who has technical expertise in the field of taxation. In this episode of Wingnut Social, he breaks down how the CARES Act helps small businesses.
What You’ll Hear On This Episode of Wingnut Social
* [3:06] Aaron Smyle makes the CARES Act understandable
* [5:12] How does the Payroll Protection Program work?
* [11:18] Implications for S Corps and solopreneurs
* [14:27] Details on the Economic Injury Disaster Loan…
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Apr 1, 2020
Is the Brick-And-Mortar Furniture Industry in a Tailspin? with Warren Shoulberg
Is the furniture industry spiraling out of control due to the likes of online retailers such as Wayfair and Houzz? What impact do these online monoliths make on brick-and-mortar retail giants? Warren Shoulberg joins Darla and Natalie to dissect the industry—he shares who he thinks the winners are, who will tailspin out of business, and where interior design showrooms fall in the mix.
Warren is an award-winning Journalist & Consultant for the home furnishing industry. He’s a regular contributor to Forbes and Business of Home, as well as others such as Home Textiles Today and The Robin Report. He’s an expert in an industry that’s currently in upheaval. Listen to this episode of Wingnut Social to hear his take What You’ll Hear On This Episode of Wingnut Social
* [0:47] Word to the wise: Vet your tradespeople
* [6:41] Warren Shoulberg weighs in on the furniture industry
* [7:40] How Restoration Hardware is shaking up the industry
* [12:36] eCommerce must be a factor in…
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Mar 30, 2020
Why You Should Create an Instagram AR Filter
Wingnut Social has it’s own Instagram AR filter! You can hop on over to the Wingnut Social Instagram to check it out—and join their current challenge. In this episode, Darla and Natalie talk about WHY they’re embracing Instagram filters and why you should too. They also chat about a few FUN (and maybe productive) things you can do to ‘while away’ the hours under quarantine. What You’ll Hear On This Episode of Wingnut Social
* [0:45] Natalie misses Jeri Cerutti
* [1:36] THE Virtual Design Industry Conference
* [3:21] Check out the Wingnut Instagram AR filter!
* [4:30] How to create an augmented reality filter
* [6:16] Get creative with your filter
* [7:07] Linda Holt’s Isolation Facebook Challenge
* [8:25] Switch to virtual consultations and presentations
* [10:44] Blooper Reel! Resources & People Mentioned
* 19 HOURS: Virtual Design Industry Conference
* How to make your own Instagram AR Filter
* THE Jeri Cerutti
* Spark AR Studio
* Spark AR…
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Mar 25, 2020
How to Launch a Design Career at ANY Age with Lauren Brown
You can reinvent yourself and launch a design career at any age—as long as you have drive, determination, with a little bit of moxie thrown in. If you’ve been waiting for the right moment to make the switch, let today’s guest be the inspiration that you CAN make it happen. Lauren Brown joins Darla and Natalie to share how she built a business and launched a design career at 65.
Lauren had a long career in luxury sales and design (making, on average, close to a million dollars a year). After settling into retirement—or what she likes to call her ‘sabbatical’—she felt restless. She knew she had more to give—but she had given away ALL of her client-base to colleagues. So she used a combination of research, workshops, and listening to podcasts to launch a new design business. Listen to this episode of Wingnut Social to hear her story. What You’ll Hear On This Episode of Wingnut Social
* [3:55] How Darla reinvented herself at 47
* [6:36] Lauren Browns God-wink moment…
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Mar 23, 2020
Should You Turn Your Blog Into a Blogcast? with Jeri Cerutti
Do you have a blog and are looking to gain more exposure? Perhaps your site is SEO optimized, adored with images galore, and your writing skills are stellar. But people are becoming increasingly busy and just don’t have the time to read a blog post like they used to.
Creating a video isn’t necessarily the answer—but what about a blogcast? Have you heard the term? Jeri Cerutti co-hosts this Monday Marketing Minisode with Natalie to talk about her genius idea to turn her blog into an audio recording, AKA—a blogcast. What You’ll Hear On This Episode of Wingnut Social
* [1:58] Blogging with a twist
* [3:54] Where did Jeri get the idea to record?
* [5:35] Why you should consider a blogcast
* [8:59] Jeri Cerutti is a genius
* [12:38] Blooper Reel! Connect with THE Jeri Cerutti
* Jeri’s Website
* Jeri on Instagram
* Jeri on Twitter Blogcasting—blogging with a twist
It all started when Jeri asked her son-in-law if he would read her blog and give her feedbac…
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Mar 19, 2020
A Candid Conversation About the Coronavirus with Jane Dagmi
The Coronavirus pandemic is making waves around the world and shaking up many industries. Restaurants and bars are shutting down, big-box retailers are debating closing their doors, and whole cities around the US are going on lockdown. Countries are closing their borders and banning travel. Everyone is left wondering: how in the world will our design business survive?
In this special bonus episode of the Wingnut Social podcast, Jane Dagmi—the Editor in Chief of Designer’s Today—joins Natalie and Darla to talk about surviving COVID-19. Listen to the whole episode for a discussion about High Point Market, supporting small businesses, and how to operate a design business during social distancing protocols. What You’ll Hear On This Episode of Wingnut Social
* [2:32] Jane Dagmi shares how Designer’s Today is moving forward
* [6:03] How to mitigate financial loss from businesses closing
* [8:50] How to help vendors and showrooms impacted
* [11:13] Take the time to polish…
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Mar 18, 2020
Learn Savvy Strategies for Building a Design Firm with Julia Miller
Julia Miller transitioned to being a full-time designer in February of 2020—and already has 15,000 Instagram followers. Her business is growing full-speed ahead. So how did she build a following so quickly? What does she attribute her success to? She shares her trade secrets in this episode of the Wingnut Social podcast. If you’re a new designer and looking to gain traction in the design space don’t miss this informative episode!
Julia Miller is the owner of J Miller Interiors, a design firm based in Minneapolis, MN. She strives to use vintage, textural, and artisan pieces to create welcoming and balanced spaces. While she can’t be considered a ‘baby designer’ anymore, she’s found great success in a short time. Listen to hear how she took action and made it happen! What You’ll Hear On This Episode of Wingnut Social
* [1:20] Today’s guest [Julia Miller] is super freaking impressive!
* [4:12] How did Julia get 15,000 Instagram followers?
* [7:55] Julia’s secr…
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Mar 16, 2020
Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line
If you’re contemplating a FREE consultation for your design business, it can be downright terrifying. It’s hard to imagine that giving your services away for free could
Contemplating a Free Consultation? Here’s How it Impacted Our Bottom-Line
make a positive impact. Darla and Natalie gave it a go—and this Monday's Marketing Minisode is all about their results. To find out if they give a free consultation a thumbs up or thumbs down, listen now! What You’ll Hear On This Episode of Wingnut Social
* [2:00] Implementing free design consultations
* [6:14] Sandra Funks Interior ‘Design Standard’ program
* [6:48] A free consultation’s impact on their close rate
* [8:44] Can being more relaxed help with your close rate?
* [12:07] Blooper Reel! Resources & People Mentioned
* Sandra Funk’s Episode on Wingnut Social!
* Sandra’s upcoming program ‘The Interior Design Standard’ Free Consultation: yay or nay?
Darla and Natalie stopped charging for design co…
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Mar 11, 2020
Alignable: Should Interior Designers Use This Networking Site? with CEO Eric Groves
Have you heard of Alignable? Darla and Natalie recently set up an account, but are wondering if it’s worth the effort. After all, they’re on Instagram, Facebook, and LinkedIn (the list goes on). Should they invest their time in another social network that seems similar to LinkedIn? Eric Groves, the Founder and CEO of Alignable, joins the gals to share WHY it’s worth your time—don’t miss it!
Prior to founding Alignable, Eric spent 10 years as a founding executive of Constant Contact leading their marketing efforts. He’s the author of ‘The Constant Contact Guide to Email Marketing’. With over 25 years in the industry, he is an expert on engagement, email marketing, small business development, and much more. What You’ll Hear On This Episode of Wingnut Social
* [0:46] You get what you pay for
* [5:38] Today’s topic: What is Alignable?
* [10:25] How does Alignable work?
* [11:30] Why Alignable can’t be compared to LinkedIn
* [13:18] Does alignable fit into…
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Mar 9, 2020
Is Email Marketing Dying? Our Top 5 Tips to Keep Yours Alive for Your Design Business.
Five Email Marketing Tips:
Listen on: Apple Podcasts
Is Email Marketing Dying?
Have you written off email marketing? Are you a social media junkie (so are we by the way) who’s decided that email is yesterday’s way of doing business?
In spite of the deluge of social media apps on the market, communicating via email still works! But the rules of engagement have changed. This Monday Minisode sets the record straight on the effectiveness of emails, the dos, and don’ts of emailing and the best times to send them.
What You’ll Hear on This Episode of Wingnut Social
[2:50] Ask before you send.
[5:24] Personalize your emails and pay attention to subject lines.
[5:24] Make sure your emails are mobile-friendly.
[7:12] Check your email signature.
[8:33] Try sending during off-hours.
[12:35] Blooper Reel
Resources & People Mentioned
General Data Protection Regulation
E-Mail Marketing Has Rules of Engagement
No one likes a spammer, but Europe really doesn’t like them. Did yo…
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Mar 4, 2020
The Hidden ROI of Starting a Podcast with Katie Freeman
Should you consider starting a podcast? Is the return on investment worth the time and effort put in? Or will you just be wasting your hard-earned time? Darla grew up listening to talk radio and knew when they launched Wingnut Social that a podcast would be a terrific vehicle for their niche. But what about other niches? Darla and Natalie’s guest today, Katie Freeman, shares her take on the industry—and why it’s been worth it for her.
Katie is a furniture designer and creator, owner of Freeman Furnishings, and host of the Maker Mom podcast. She believes working with your hands is good for the soul and spends her time creating heirloom-quality woodwork. Listen to this episode to hear why she started her podcast, how it’s helped her career, and what she hopes the future of her furniture design business will look like. What You’ll Hear On This Episode of Wingnut Social
* [0:52] They’re going to Brazil!
* [4:58] How Katie Freeman became a furniture designer
* [7:33] Ka…
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Mar 2, 2020
The NEW LinkedIn ‘Featured’ Section: Showcase Your Accomplishments
LinkedIn is rolling out a new (and highly requested) page section that will allow you to highlight your latest accomplishments: the ‘featured’ section. How is it different from the ‘activities’ section? What content can you include? Learn more by listening to this Monday Minisode of the Wingnut Social podcast! What You’ll Hear On This Episode of Wingnut Social
* [1:26] LinkedIn’s new feature
* [4:46] What to add to the ‘featured’ section
* [8:29] Blooper Reel Resources & People Mentioned
* LinkedIn
* LinkedIn Featured Section
* Detailed Instructions to add to ‘featured’ section
* Darla Powell Interiors LinkedIn LinkedIn’s new ‘featured’ section allows you to highlight whatever you want
We all know that LinkedIn is great for B2B marketing and making connections with professionals. So getting them to take note of your accomplishments—and do more than just connect with you—is key. You want to GRAB their attention. LinkedIn’s new feature s…
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Feb 25, 2020
What is Design Harmony and Why Should Designers Care? with Michelle Castagna and Mike Peterson
Design harmony is a philosophy that’s becoming a movement embraced around the industry—and for good reason. More and more research is coming to light about the health benefits of interior design. Michelle Castagna and Mike Peterson join Natalie and Darla to talk about what design harmony is, what it means for the design industry, how to become certified in it and much more.
Michelle Castagna is the owner and president of Muse Design Studio. She boasts over 20 years of experience in the design industry. She wants to encourage designers to embrace design harmony and help their clients experience a healthier & stress-free home.
Mike Peterson is the founder and president of Visionary Design Marketing.. He specializes in strategic marketing consultations for the design industry. In this episode, he shares some valuable insight into what the medical field is saying about design harmony and how to market your experience in the field. What You’ll Hear On This Episode of Wingnut Social…
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Feb 24, 2020
Abandoning Perfection—The Trending Instagram Aesthetic
The days of the perfectly curated Instagram feed are dying out, and for good reason—people are tired of seeing perfection. It doesn’t exist in the real world. The airbrushed & color-coordinated photoshopped grid that influencers model is becoming a thing of the past.
So what does that mean for designers? If you don’t have to strive for perfection—what do you shoot for? In this Monday marketing minisode, Darla and Natalie share their take on what your Instagram feed should look like. What You’ll Hear On This Episode of Wingnut Social
* [1:30] The Instagram grid aesthetics
* [2:38] The death of the perfect grid
* [6:12] 3 things you should be doing on Instagram
* [8:21] Represent your brand
* [11:38] Blooper Reel! Authenticity is key
The perfect Instagram feed is fading out and being replaced by what some would term as “ugly” photos—unedited, monochromatic, or quickly-snapped. Our smartphones put the world at our fingertips. Within minutes of snapping a pho…
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Feb 19, 2020
Facebook Community Groups: An Innovative Way to Market Your Interior Design Business with Natasa Jones
Natasa Jones has found an innovative way to market her business by using Facebook Community Groups. Because, let’s be honest, organic traffic for businesses on Facebook isn’t what it used to be. Karina provided Darla with a startling statistic: your business page is only getting a whopping 2% of organic reach on Facebook. Learn how to overcome the underwhelming stats in this episode of Wingnut Social!
Natasa is an interior designer based in Milwaukee, WI. She owns a full-service interior design studio with the goal of a liveable modern aesthetic. She stumbled upon an ingenious strategy while looking to grow her reach. She shares this unique strategy that’s gotten her 10 leads in two months. Don’t miss this episode! What You’ll Hear On This Episode of Wingnut Social
* [2:35] Upcoming events in March!
* [6:08] How Natasa and Darla met in real life
* [7:37] Facebook organic reach is dwindling
* [9:23] How did Natasa come across this idea?
* [13:59] WOW client’s wit…
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Feb 17, 2020
Instagram Comes Clean: 5 Myths BUSTED
Darla and Natalie will bust 5 myths that have been floating around about Instagram in this Monday Marketing Minisode! Instagram launched a branded account—@creators—where they share tips, tricks, updates, tutorials, and MUCH more. Recently, they answered some FAQs in their stories. Darla and Natalie discuss those “answers” and share their take. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:35] Natalie’s rainbow work skivvies
* [2:03] It’s time to busy some myths
* [3:06] Photos versus videos: which one is better?
* [4:40] How often do they change the algorithm?
* [5:54] Will Pods get you to appear higher in the feed?
* [7:32] Does a comment need to be more than 6 words to be counted?
* [8:38] Do likes/comments in the 1st 30 minutes rank you higher?
* [9:50] What you need to focus on
* [10:33] RESA being moved to April and location TBD Resources & People Mentioned
* Instagram @Creators account 5 Instagram myths BUSTED
1.…
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Feb 12, 2020
Show House 101: How to Launch Your Own with Maryline Damour
If you’re a designer who doesn’t have the renown to get invited to participate in the Kips Bay Decorator Show House—what are you to do? How do you get exposure? Maryline Damour was a new designer looking to connect with other designers and vendors in the Hudson Bay Area. She had the brilliant idea to create a show house to bring the community together.
Maryline was 4 years out of design school. She knew that being invited to participate in a show house was something that could launch your career. So she took her destiny into her own hands and decided to organize her own show house. In this episode of Wingnut Social she shares how she chose a house and everything she’s learned about the process along the way. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social
* [0:50] Valentines Day & Doodling
* [2:45] Announcement: Podfest 2020 in Orlando!
* [5:22] How Maryline Damour’s show house got started
* [9:35] A show house can launch your career
* [12:15…
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Feb 10, 2020
How to Use Instagram Create Mode to Spice Up Your Stories!
If you’re at a loss—banging your head against the wall—and can’t think of content for your Instagram story, look no further: Instagram’s create mode is here to save the day. What is it? What can you do with it? Is it worth your time? The short answer is YES.
Find out how to use this feature in this Monday Marketing Minisode of the Wingnut Social podcast! Darla and Natalie will fill you in on this fun and interactive side of Instagram. If you’re looking to increase engagement and connect with your fans, this is a must-listen! What You’ll Hear On This Episode of Wingnut Social
* [1:24] Instagram Stories Create Mode
* [5:47] The 7 features you can use
* [7:23] Why you NEED to embrace it
* [10:30] Blooper Reel Resources & People Mentioned
* Instagram.com Instagram Create Mode 101: Dummy-proof
Stories are one of Instagram’s most popular features! The more you add to your story and interact with your fan base, the more it influences the algorithm and gets you…
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Feb 5, 2020
Brick-and-Mortar Isn’t Dead: The Upside of a Retail Space with Victoria Sanchez
Should an interior designer invest in a retail space to enhance their design business? How can a showroom benefit your current firm as well as be profitable on its own? If you’re on the fence about investing in your own space, Victoria Sanchez joins Darla and Natalie to go over the pros and cons and share why it works so well for her.
Victoria Sanchez is an award-winning designer and the owner of ‘Victoria At Home’, a premier home furnishings boutique with showrooms in Alexandria, VA, and Santa Fe, NM. She has a Bachelor’s and Master’s degree in interior design—and over 30 years of experience in the industry. What You’ll Hear On This Episode of Wingnut Social
* [0:55] Ready for Winter to be over!
* [2:23] Darla’s upcoming speaking gigs
* [6:13] Victoria Sanchez’ background
* [8:06] All about Victoria’s retail store(s)
* [11:00] What comes first, the chicken or the egg?
* [13:10] What’s tricky about a retail store
* [15:10] With Age comes wisdom…
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Feb 3, 2020
Your [Ideal] Marketing Demographic IS on Social Media!
If you think your marketing demographic isn’t on social media—you’re wrong! Stop using the excuse that it’s pointless to market on social media platforms because it won’t get you business. Darla and Natalie are about to prove you wrong. It’s time to embrace the power of social media.
In this Monday Marketing Minisode, the ladies will share some fascinating statistics about popular platforms such as Facebook and Instagram. Listen to the end for a surprising statistic they didn’t see coming! What You’ll Hear On This Episode of Wingnut Social
* [0:36] The best thing about the Super Bowl
* [1:40] The demographic on social media
* [3:10] Facebook Statistics
* [5:30] Instagram Statistics
* [7:00] Twitter Statistics
* [8:00] LinkedIn Statistics
* [10:20] YouTube Statistics
* [12:13] Your target audience IS on social media
* [13:48] Use the #WowWingnut hashtag! Resources & People Mentioned
* Demographics for popular platforms Your marketing demographic…
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Jan 29, 2020
How to Get Published in AD Pro—Straight from Editor Katy Olson
How does an interior designer get a project published in AD Pro? What are they looking for? Publishing is competitive and it’s important to set yourself apart from the hundreds of emails editors receive daily. So how do you get chosen? Find out from today’s guest, Katy Olson.
Katy is the Editor for AD Pro, a subscription-only digital resource for design-industry professionals. Previously, she was the Executive Editor at Business of Home. Her work has been featured in New York Magazine, Daily Mail, Hampton’s Magazine—and much more.
AD Pro started out as a section of the Architectural Digest website, the brainchild of the editor-in-chief. Now, it is a B2B membership for movers and shakers in the design industry to come together and be informed, entertained, and inspired.
Get the inside scoop on what editors look for in a pitch in this engaging episode of the Wingnut Social podcast. What You’ll Hear On This Episode of Wingnut Social
* [3:55] All about Katie Olson
* [6:2…
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Jan 27, 2020
Live Stream or Pre-Recorded Video: What is a Designer to Do?
This is the question that Darla and Natalie are asked the most: Should you do a live stream or a pre-recorded video? Is it simply a matter of preference? As a designer, do you need to be shooting video for your social media at all?
In this episode of Wingnut Social, they’ll dissect the pros and cons of pre-recorded video vs. going live on Instagram. They’ll finally answer your burning question: which one is better? Don’t miss the answer—listen now! What You’ll Hear On This Episode of Wingnut Social
* [0:35] Darla’s upcoming speaking gig!
* [2:45] Live video vs. pre-recorded video
* [4:20] The pros of each option
* [10:00] The cons of each option
* [12:15] The long-awaited official answer
* [15:07] It’s one important thing you HAVE to do Resources & People Mentioned
* Instagram Live Stream or Pre-Recorded Video: the Pros + Cons
The pros + cons of going live on Instagram: Going live is meant to be engaging. It allows you to interact with viewers, say hel…
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