Jun 17, 2022
The #1 Ghostwriter In The World, Joshua Lisec
Professional Sales Tips you'll learn today on The Sales Podcast...
* Lessons from billionaires
* They all have a process
* They have a startup they bootstrapped
* They threw themselves into their businesses for 12+ hours/day for 2-7 years
* Focused on customer acquisition
* Followed "The E-Myth"
* They saw themselves as the entrepreneur from the beginning
* They are visionaries
* Their explicit goals were to build a business so valuable they could sell it
* They do three things
* Does something better, faster, cheaper than the competition
* Makes people feel better, easier to use, less frustration
* Quicker ROI
* Earning more than they spent
Related episodes and posts
* The E-Myth
* Copywriting 101
* They sell once they build a solid business
* Transition into being a meta-entrepreneur
* Now they buy and run multiple businesses in the same space and has one acquire the other
* Buy a business run by an owner/CEO who runs it like they are an employee
* They are excited, fast talkers
* They are not doing things that keep them stuck
* They are not answering customer support emails
* They are not filling out paperwork
* They are not tweaking the logo
* Legacy, emotional value
* About 85-90% of us "have a book in us"
* Gain "first-author advantage"
* Become the expert, the authority, the expert
* Mail an autographed copy of your book to your ideal prospects
* People have good attention spans for good content
* Books that get finished can become best-sellers
* Create flow
* Get the headline right
* Open the loop, open another, open another, close the most recent, then the second, then the opening loop Gain first-author advantage."
* Be leery of tactical advice...it loses context
* Functional, emotional, economic
* Get 100% clear on your promise of value
* Title
* Subtitle
* Make a bold claim
* Overwhelm readers with functional value despite making a big claim
* Cultivate the feeling of overwhelm in the reader
* Offer them a CTA to learn more or get additional support or hire us
* Existing customers are much more likely to buy from you than a new prospect
* When they buy your book they have self-identified as someone who invests in their own growth
* Make four offers from low to high
* Book
* Course, masterclass, guide, community
* Coaching, consulting so you can engage with my team
* Done for you
* "Become Immune to Manipulation," by Noah Revoy
* Dr. Philip Ovadia, "Stay Off My Operating Table" Sales Growth Tools Mentioned In The Sales Podcast
* Book a call with Joshua Lisec
* Get Joshua's courses on copywriting