"The E-Myth Revisited: Why Most Small Business Don't Work and What To Do About It" - by Michael E. Gerber
Referred to as 'The World's #1 Small Business Guru', Michael Gerber takes us through the 'Entrepreneurial Myth', or 'E Myth'. He says it's a myth that most people who start small business are entrepreneurs, and in fact they are just really good employees that get fed up and decide to go out on their own. He calls this moment the 'entrepreneurial seizure'. It's a fatal assumption that an individual that understands the technical work of a business can successfully run a business that does that technical work.
Michael shows us that all business owners are built up of three different personalities: the Technician, the Manager and the Entrepreneur. It's important to understand these three roles and how to balance them effectively to run a successful small business. Michael also runs us through his 7-step Business Development Process and shows us how to properly set up and grow a business.
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