Welcome to the What's Next! podcast with Tiffani Bova.
This week I am thrilled to bring you our third What’s Next! Bonus Episode with the incomparable Seth Godin! For this special episode, I'm sharing my recent LinkedIn Live chat with the best-selling author of Purple Cow: Transform Your Business by Being Remarkable!
Seth is an entrepreneur, best-selling author, and speaker. In addition to launching one of the most popular blogs in the world, he has written 19 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It's Your Turn (And It's Always Your Turn). His most recent book, This is Marketing, was an instant bestseller in countries around the world. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has been able to motivate and inspire countless people around the world.
In 2013, Seth was one of just three professionals inducted into the Direct Marketing Hall of Fame. In an astonishing turn of events, in May 2018, he was inducted into the Marketing Hall of Fame as well.
THIS EPISODE IS PERFECT FOR… everyone! Also, anyone interested in or working in marketing, as well as anyone working in or around education and/or who is concerned with their children’s education.
TODAY’S MAIN MESSAGE… Would we miss you if you didn’t show up? Life is too short to work on things that don’t matter! Let’s talk about impact and being remarkable, let’s find the things that are worth our time, let’s introduce truth and true value into the marketing industrial complex! People should show up like people–it’s been in short supply... Life shouldn’t be a race to get the most zeros on your electronic ledger. So, how are you going to show up as a human for other humans? Seth also takes this time to talk about the democratization of education and how the virtual and modern classroom could stand to be flipped and reimagined for true innovation and improved impact!
WHAT I LOVE MOST… Seth Godin! How kind and generous Seth is with his time and knowledge!
Running time: 34:36
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THIS IS MARKETING Book