Learn More Earn More Business Growth Podcast
Brian Webb
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The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced JUST for you, so you can learn from the best industry experts in the world. You can listen to exclusive interviews with authors, thought-leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together. As you're working on growing your business and pursuing your dreams, we'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. And... we'll have some fun in the process.
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4 days ago
#62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 62: UPDATE: Brand New Update To Facebook Messenger You Can Use To Reach More Customers & Grow Your Business
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INTRODUCTION
Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.
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HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
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TRANSCRIPT
Brian Webb:
Meta, the artist formerly known as Facebook, is introducing recurring notifications in Facebook Messenger. Why do you care and how can you use it to grow your business? I'll get to that in the show. Let's jump into it.
This is to Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Hey everybody. Welcome back to the show. Let me ask you a question. Why is Facebook a valuable platform? Why is NBC a valuable television network? The answer is simple. They have audiences. They have the attention of eyeballs and ears. And as a result, people will pay tons and tons of money to advertise on those platforms. So whether you're a solopreneur business, a realtor, for example, or whether you're running a $10 million a year business, what's your biggest asset? Your audience, the people who buy from you, the people who might buy from you in the future.
So what's the takeaway? You need to be growing your audience. You need several lists if you want to scale and grow your business. So for example, how big is your email list? How big is your text message list? And here comes the surprise. How big is your Facebook Messenger audience? The vast majority of people who own businesses, who listen to this podcast have no idea that you can not only grow an audience inside Facebook Messenger just like you can your email list, you can grow multiple audiences.
So if you're in a B2B business and you work with architects, manufacturers, and home builders, you could literally have 1,000 people in an audience in Facebook Messenger that are all manufacturers, another 1,000 people who are home builders, and another 1,000 people who are architects. And all of those 3,000 people have no idea that they are in an audience with the other 2,999 people. They have no idea. So why do you care? When you send out an email, look at your own analytics. If you're lucky, you're getting a 20 to 25% open rate. And if you're lucky, you're getting a one or 2% click-through rate.
And that's probably if you're emailing to a group of your family and friends. So to put some math to that, if you have 1,000 people on your email list and you send out an email, maybe a little over 200 of the people that you send it to will open it, meaning they'll even see it, to begin with. And if you're lucky, 20 of them, probably less will click on any offer that you give to them. Now, let's contrast that with text messaging. Text messages, 90 plus percent of the people that send a message to will see it, and oftentimes 50, 60, 70, 80, 90% of them will click on whatever you sent in the text.
But here's the big secret that marketers know that you don't, you can do the exact same thing with Facebook Messenger. So let's get to the news for today. Recently, Meta, formerly Facebook, introduced recurring notifications, meaning automated messages that you can use to delight your customers inside of Facebook Messenger. What that means is you'll be able to send proactive, automated messages to people who have opted in to your Facebook Messenger to receive those messages. You can use that to drive engagement and keep the conversation going right in the thread.
So let's get to the part why you care, my wonderful, wonderful, wonderful Learn More Earn More Business Growth Podcast audience. Recurring notifications make it easy for you to deliver tailored messages at the right time to your customers, ranging from conversation-focused messages, like sales notifications, all the way to content that drives more engagement, like a newsletter. With recurring notifications inside of Facebook Messenger, businesses can do the following. You can do this. One, send tailored and timely messages that drive action.
So you can create personalized messages about their chosen topic. For example, a shoe store could notify their customers when their size is back in stock. So messages resonate much more effectively because it meets the business goals of your customer. Discovery, product discovery recommendations, brand inspiration content and newsletters or consideration, product alert, behind-the-scenes news, like what's going on behind the scenes at your business. Pre-sales alert, recommendations based on past purchases. Conversion, you could be sending discount codes, promotional content, loyalty rewards, and partner offers.
What about engagement? Tips, community stories, cross-sells, upsells down-sells, and product service reminders. And one bonus pro tip why you're going to love leveraging the power of Facebook messenger is when you do email marketing, if you've done it, you understand it's work. And it's because you're writing in long-form typically, and it's perceived as one to many, meaning it's more ignorable. When you do messaging inside a Facebook Messenger, on the other hand, it's short form, meaning you're not writing a huge email with paragraphs.
You're sending a sentence or two, so you're much faster when you're producing content. And again, the perception is that you're speaking one to one, which is why the engagement is so much higher. Next, you can message across the customer journey. So for example, messages can be sent daily, weekly or monthly so a business can reach, your business can reach customers at any moment in their journey. And then third, you can initiate messages that deepen your relationships. So basically to ensure a high-quality experience, customers are shown the topic and frequency in advance, and they've got to opt-in before businesses can send recurring messages.
Also, but one thing you should know so that you do marketing right, they have a one-tap access to opt out of your Facebook Messenger anytime they want. So in other words, if you're showing up all the time and begging for their money, they're going to opt-out. You just lost a potential customer or an existing customer. Now heads up, the ability to have recurring notifications in your Facebook Messenger is a new optional premium feature that Facebook intends to charge your business for in the future. It's currently available to all businesses that use the Facebook messenger platform as part of a free trial period.
But they currently charge businesses to send messages from the WhatsApp business API and they're listening to customer feedback to guide decisions on their pricing model. And Facebook also said that recurring notifications are coming later this year to the messenger API for Instagram as well. So there you have it. Facebook messenger can be a real tool that you use to grow your business and h…
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Jun 13, 2022
#61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 61: 3-Part LinkedIn Master Class - Part 3 - Sales Funnel: How to Create an Automated Sales Funnel on LinkedIn
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INTRODUCTION
Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it.
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HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
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TRANSCRIPT
Brian Webb:
Do you wish you could generate more sales from LinkedIn without actually having to prospect? Are you curious how to build an automated lead generation process on LinkedIn? Well, if so, you're in the right place today. I'm going to teach you how to make an automated funnel on LinkedIn to grow your business smarter and faster. Let's jump into it.
This is The Learn More, Earn More Business Growth Podcast.
Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode. Hey, everyone. Welcome back to The Learn More, Earn More Business Growth Podcast.
If you're new here today, today is part three of a three-part LinkedIn masterclass. Episode 58, we talked about creator mode and the seven reasons that every B2B business leader should add this to your profile, and how to do it. Episode 59, we talked about part two, basically how to prospect like a pro, how to get 10 to 20 real leads or more every month from LinkedIn. Today, part three, the final part of this series anyway, is how to create an automated sales funnel on LinkedIn. And so today, we're going to talk about how to turn your LinkedIn company page into an automated sales funnel in just a handful of steps.
Remember prospecting is an organic process, meaning you're humanly reaching out to other people, trying to connect, and form those relationships. Today is going to be more about paid traffic. So the money that you give to LinkedIn to buy traffic or to buy media to get attention to your brand and to the products and services and offers that you have. LinkedIn ads offer really, really valuable opportunities to expand your reach because that's what they want you to do. They want you to pay them using one of their specific types of ads called native lead forms.
Again, we're always flying fast and furiously here on the podcast because you are a busy, busy person, but basically, a lead forum is when an ad pops up on LinkedIn and someone clicks on it. Instead of abandoning LinkedIn and going to your website, a form pops out with all of their information already populated from their account in the forum. All they have to do is click submit. LinkedIn likes this because they're less likely to leave the platform. You like it because it's bringing the information straight from their account, which is probably their real information, as opposed to them just giving you their juncture email address.
But before you run any ads, the first thing you've got to do, you've got to turn on conversion tracking in the platform. And to do this, to access conversion tracking, go to LinkedIn campaign manager, open your account, view your account assets, then create new conversions for each step of your sales funnel. For example, you might want to track leads, signups, new trials, subscriptions, whatever. You can also use this to track ad clicks and phone calls, so that's step one. And if you haven't heard of these acronyms, I'm going to share them with you for the first time.
TOFU, MOFU, and BOFU. TOFU stands for, top of funnel, MOFU, as you might guess, stands for middle of funnel, and BOFU stands for bottom of funnel. But for this next step, we're going to talk about top of the funnel. And when you think of the top, middle, or bottom of funnel, think of those as temperatures. So think of top of funnel as cold. Meaning the people who might not even know that you exist, or if they do, they have very little awareness about who you are, how valid you are. Think of MOFU or middle of funnel as people who have a little more exposure to your brand, your products, and your services. You've been nurturing them for a little while.
And then think of the bottom of funnel as where they're most likely to convert. This is when they're hot. Hopefully, the ones that are ever going to purchase from you. And they're the ones who are familiar with you. They have been exposed to your content, and it's time to start talking about your offers. So when people are at the top of your funnel, meaning they don't hardly know who you are, focus on organic type of posts that tell people about your business and introduce prospects to your products and services. Rather than providing tons of details, create short-form content. Entertain people, educate, always educate, and always engage.
Now, the next step that you're going to want to do when you're producing this top of funnel or TOFU content, it may reach hundreds or thousands of people if your company page has a sizeable following. But if you want your content to actually be seen, even if you're a smaller company, you're going to have to boost those top-performing posts on your LinkedIn company page. That way you can reach more of your target audience and keep adding new prospects into your funnel. So now, let's move to the MOFU, not to be confused with the MOFO. The MOFU, can't believe I said that.
The middle of your funnel at this point, prospects have moved past the getting to know you stage. They understand what your business does. They have a general idea of how your products and service that can help them. So at this point, you want to start focusing on creating more in-depth, more detail-type content. You can detail how your products can help, demonstrate how your services have worked for other people, and share competitive research that shows your business is a top choice. Social proof, social proof, social proof. We talk about that all the time.
Now, you can do this with regular text posts, but especially at this point, you might want to think about using images and video content, multimedia in your ongoing marketing efforts, in the middle of the funnel on LinkedIn. And by the way, if you weren't already aware, you could even upload a slide deck to LinkedIn, which will appear to the users on LinkedIn like a carousel. So if you have a slide deck prepared, for example, export that out to a PDF, upload that PDF as a document to your post, and it will look like an image carousel. So people can scroll through the various slides that you want them to see.
Next step, we want to get to some automated retargeting with paid content. Again, we're still in the middle of the funnel. One principle I teach all the time, it takes at least 21 to 24 times for your audience to engage with your brand before they go through those three phases of the relationship, right? They've never heard of you, maybe a little bit of awareness. You build trust through enlightenment. And then finally you get to that commitment, that en…
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Jun 6, 2022
#60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 60: How To Use A Summit Funnel To Build Massive Authority, Generate Tens of Thousands Of Leads, & 6 Or 7+ Figures Of New Revenue Opportunities
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INTRODUCTION
What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it.
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HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
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TRANSCRIPT
Brian Webb:
What if I told you there was a funnel that you could use to build massive authority, get tens or hundreds of thousands of leads in a single month, help you to instantly become an influencer, and generate five, six, seven figures, or more in new deal flow opportunities, even if you're a small business, even if you don't have an email list? Today I'm going to teach you about the summit funnel. Let's jump into it.
This is the Learn More Earn More Business Growth podcast.
Hey everyone, welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Hey everyone, welcome back to the show. Today I am going to teach you about something that you've got to know about. It's called the summit funnel, but let me tell you a little bit about it. A summit funnel is another type of lead generation funnel, but it's one that is strategically designed to let you leverage other people's traffic and co-brand yourself to build your authority in a market. You can use summit funnels to quickly build an email list, generate leads, and develop relationships with other influencers in your market. So what is a summit funnel? A summit or a virtual summit is a free online conference, and when organized and executed well, it can be an incredible business growth opportunity which requires zero ad spend. Although ad spend helps. Instead of spending time and money mastering paid traffic, a virtual summit allows you to partner with dozens of other established businesses and business leaders in your niche, driving targeted traffic from their email lists their audiences to your funnel to grow your own subscriber list, generate your own leads in a matter of weeks.
And here's a bonus, by contacting and interviewing speakers for your summit, you begin to build a network of influencer colleagues with whom you will continue to do business with for the years to come. Second bonus, there's an added benefit of authority being given to you by viewers simply because your face appears alongside your guest speakers on your summit registration page, on promotional materials, and in your video interviews. So how does it work? Step one, invitations. First, a person, you, who organizes the summit, you're going to be known as the host, invites a group of colleagues in their niche to be interviewed. You're going to do this either over Zoom or some type of video conference software. The ideal interviewee is a colleague or someone in your niche who has their own email list of your ideal clients. A good size summit, about 30 speakers, but it can be more, it can be less, but you'll likely find yourself approaching more people than that before you find yourself arriving at the final list of confirmed interviewees and participants.
Now the interviews. You, the host, will pre-record these interviews with these guest speakers, which will be broadcast online for a limited period of time later during the summit event. And last, let's talk about promotion. Motivated by affiliate commissions and the prestige of being a featured speaker at your event, your guest speakers join with the host to promote the virtual summit in advance of the interviews being broadcast. This is key, by the way. By using a well-constructed virtual summit funnel, the host, you, can collect the email addresses of everyone who opts in to watch the free summit event, as well as sell products to the summit registrants. When your guest speakers promote your summit to their email lists, a portion of their subscribers will become your subscribers, which is how your own targeted email list grows.
So now that you know what it is, now that you know what the benefits are, let's walk through the various steps. As with all marketing, step one is choosing who your ideal customer avatars are. Whom do you want to attract into this funnel, to this event? So now we're at step two. Even though I told you that you don't have to use paid traffic, I'm going to give you a bonus here in a moment that you might decide to use, because you might be able to generate paid traffic and not have to pay for the ads. So step two, we're going to choose all of our traffic sources. One, paid traffic. If so, which channels? Two, organic traffic. Three, your owned traffic. So for example, your email list, and your text message list. Four, any earned traffic you can get, like appearing on somebody else's podcast, affiliate partners. And of course, five, what I call your least traffic, so all the organic reach that you can get on LinkedIn, Facebook, Instagram, YouTube, TikTok, Twitter, all the channels.
So we've chosen who we want to target, and we've chosen our traffic sources. And by the way, one of the earned traffic sources that you're going to get, which is the most epic part of this funnel, is your ability to leverage the audiences, the email lists, the social connections of everyone that's going to be in the summit, to begin with. So now I'm going to take you through the structure, and the assets that you need to do a summit funnel. First, you're going to have a big landing page. It's going to be the registration page. This is going to be like any other event you've ever seen promoted. You've got photos of all of your guests. You have bios about them. Any and all details that you want to use to basically promote this free summit everywhere. 'And here's the bonus I told you about.
Okay, I'll get back to the podcast in just a minute, but let's face it, most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is? That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right, free. I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes.
Think of it like an MRI for your marketing without the e…
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May 30, 2022
#59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 59: 3-Part LinkedIn Master Class - Part 2 - Prospecting: How To Get 10 to 20 Real Leads Or More From LinkedIn Every Single Month
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INTRODUCTION
Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it.
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HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
Last week, we covered part one of my LinkedIn masterclass, seven reasons why every B2B business owner and leader needs to add creator mode to your profile. This week, we're getting to part two: prospecting - how to get 10 to 20 real leads or more from LinkedIn every single month. Let's jump into it.
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode.
Hey everyone. Welcome back. Last week, part one of my LinkedIn masterclass. This week, part two. I'm going to teach you how to prospect like a pro. Next week, I'm going to teach you how to make a sales funnel that starts with LinkedIn. I would say that the vast majority of people who are on LinkedIn, business owners, and business leaders, you know that you should be on the platform. You know that it's where your prospects are. And you're doing stuff. Maybe you're posting here and there and you're hitting the like button from time to time, but you're not getting any leads from it.
If you haven't done so yet, go back and listen to last week's episode, where I teach you how to turn on creator mode and the seven reasons why you should. This week, we're going to talk about prospecting. And by the way, I'm sensitive to the fact that this is an audio platform. So if you want to see what I'm going to teach here today, go check out the Learn More Earn More newsletter on LinkedIn. And if I gave you the URL to the newsletter, you would never find it. So instead, just go to: learnmoreearnmorenewsletter.com. It will redirect you. You can go there and see the scripts of everything I talk about. Basically, you can have the framework right in front of you.
And if you're not subscribed, go ahead and hit that subscribe button. That way, you'll get notified every time I launch a new article, which is at least weekly, by the way. And every single one of them are to help you grow your business smarter and faster. Let's get to it. Here is how you prospect properly on LinkedIn.
Step number one, you've got to know who your ideal customer avatar is or who they are. And we're not going to even talk about that today because I've already covered it. In fact, if you go back to the podcast to episode number seven, I basically teach you how to create the perfect ideal customer avatar to grow your business. So go check that out. And once you learn how to do it, go check out my free tool at whatboxdigital.com/avatar. There's a form right there. You walk through all the questions. It will email you the results. It's a great tool, and it's free your favorite price. But step one, you've got to know who you're targeting.
Step two, you need a sales navigator account. That's an upgraded version of LinkedIn. It's a completely separate platform. Obviously, it's connected to LinkedIn, but it's a completely separate platform. You've got to have a sales navigator account. So now that you know who your ICA, your ideal customer avatar is or who they are, and now that you have your sales navigator account, we got to go find them. We got to go get them. You're going to go perform a search for your ideal customer avatar. And sales navigator lets you do that. It's absolute bliss if you're trying to grow your business on LinkedIn.
The beginning of your search might start with manufacturers. It might start with law firms. It might start with medical practices. You start by choosing whom you want to target. And all of the filtering parameters that you need are right there. You can filter by connection level; first-degree connection, second, or third. You can geographically target. Maybe you want to target just Texas; maybe Michigan; maybe the United States; maybe worldwide. You can target based on years of experience, company headcount, their role, or their job titles; spotlights, meaning changed jobs in the last 90 days, or maybe they were mentioned in the news in the last 30 days. Or a good one, posted on LinkedIn in the past 30 days.
And again, if you go to learn moreearnmorenewsletter.com, I'll include some screenshots so that you can see that in case you don't yet have your own sales navigator account. So, we've identified our ideal customer avatar. You've got your sales navigator account set up. And you're going after one of your ICAs, ideal customers, on sales navigator.
Step three, you're going to pick 10 to 20 of the people in that search per day, Monday through Friday, and you're going to go and engage with their profile. You're not sending a connection request. You're just going to go and view their profile, for example. You're going to go and like a recent post. Comment thoughtfully on a recent post. Basically, you're just showing up before you even send that connection request out, to begin with. Now, step three can really be steps three, four, and five, meaning you could just go do it once.
The longer you take, the more conversions you're going to get when you're trying to connect with people. But if you're that business owner, that business leader, that wants the baby without the labor pains, go ahead and just do it one time. Your effectiveness will probably go down, but just do your own testing as you go. Remember, everything I share with you is a framework from which you have to go and make it your own and do your own testing because every market is different. And every user on LinkedIn is different. For example, if you've got 35,000 followers and the world sees you as a celebrity, it's not going to take that long for you to connect. If you're the guy who's just so busy working in his business or her business, and you rarely show up, well, then you're a complete stranger. It's going to take you a little longer for people to warm up to you.
Next step, send a connection request to those people that you've been engaging their profile. And I'm going to give you the script. This is what I use. Make it your own. And be conversational. Here's mine. "Hey," first name. "I'm a B2B marketer here in the Houston area. I enjoy connecting with..." fill in the blank; meaning the type of business owners and leaders that you want to go connect with. "But don't worry. I'm not here to pitch or sell you anything today. Hopefully, we will cross paths here on LinkedIn from time to time, Brian." I cannot say this loudly enough. Do not connect then pitch. This is the pandemic that absolutely plagues LinkedIn.
When you do this, what you're, in essence, inadvertently doing is you're showing u…
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May 23, 2022
#58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 58: 3-Part LinkedIn Master Class - Part 1 - Creator Mode: 7 Reasons Every B2B Business Leader Should Add This To Their Profile
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INTRODUCTION
Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.
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SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
Are you sick and tired of being on LinkedIn, but you don't feel like you're getting out of it what you should be? Well today, I'm going to take you through part one of three of my LinkedIn masterclass that's guaranteed to help you generate leads month after month and grow your business smarter and faster. Let's jump into the show.
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Well, you heard me say it in the introduction, today is part one of three of my LinkedIn masterclass. Today, we're going to talk about creator mode, and seven reasons you and every other B2B business leader should add this to your profile. Next week, we'll go into part two; prospecting. I will literally give you my behind-the-scene step-by-step process for how I prospect on LinkedIn and generate 10 to 20 leads a month every single month. Then the following week we'll go to part three where I'll teach you how to create an automated sales funnel on LinkedIn. But today let's just talk about creator mode. I'm going to give you the seven reasons you need to add this to your profile. But first, let's talk about what creator mode is.
Basically, creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn. You can turn on creator mode to get access to new tools, additional tools, and features that will help you create content and grow your audience based on LinkedIn. And to learn how to do that by the way, if you just perform a Google search on how to turn on creator mode on LinkedIn, it'll bring you right to the link. They walk you through it step-by-step. While I'm not going to go deep on this today, I will give you the first few steps here, just so that you know how to do it.
Go to your LinkedIn profile. You're going to click on the icon up at the top of your LinkedIn homepage. Click view profile, scroll down to the resources, and click on creator mode, which is currently set to off. What you're going to do is click next on the creator mode preview popup window. And then this is where you can go through the process. So that's the quick and dirty way of how to actually turn it on, but let's talk about the reasons you want to.
Reason number one, the connect button on your profile will change to follow. Once you've done this, LinkedIn will now display the number of followers you have there on your profile. When someone sends you a connection request, after you turn on creator mode, they will also follow you while they await your response. So if you don't have this turned on, someone sends you a connection request. You don't accept it. Nothing happens. Once you move over to creative mode and they click that connect request, you basically now have a new follower, whether or not you ever accept their connection request. And even if you decline their invitation, they will still be following your posts until they manually unfollow you.
Reason number two, you can display the topics you post about in your profile introduction as hashtags. This will make it easier for other LinkedIn members to discover your content and follow you. And they literally appear right up there by your name.
Let's move on to reason number three. When you move to creator mode, when you turn that on, LinkedIn will highlight your original content on your profile by moving your featured and activity sections to be first on your profile. And even furthermore, the activity section on your profile will no longer include your likes, comments, and other activities. They'll still be available when you click on the see all activity link up.
Okay, I'll get back to the podcast in just a minute, but let's face it. Most marketing doesn't work. Did you know that most business owners and leaders are making the same mistakes over and over again? Like so many others, you're probably tired of relying on hope, which is a failed marketing system. You know what that is. That's when you're spending valuable time and money on marketing, and then you hope it works. You've probably thrown tons of money towards marketing mistakes and failures. You wish you could get all that money back, but you can't. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to exclusively rely on the loyalty of your existing customers and word of mouth. But it doesn't have to be that way. I want to give you a resource for free. You heard me right. Free.
I've put together the ultimate 97-point marketing audit checklist, which will allow you to assess and diagnose what is and is not working in your marketing. And it will only take you about 10 to 15 minutes. Think of it like an MRI for your marketing without the expensive medical bills to follow. And to get this free marketing checklist delivered right to your email inbox, just go to getmymarketingchecklist.com, provide your info and we'll get it out to you right away. And again, it's totally free. I'd actually encourage you to walk through the checklist with your team and honestly discuss and evaluate every item on the list. It will be the best 10 minutes you've invested into the growth engine of your business in a long, long time. Again, don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business smarter and faster, and with fewer mistakes, you're in the right place. Again, totally free. Simply go to getmymarketingchecklist.com right now. Let's fix what's broken in your marketing today.
Reason number four, you can add a link to the introduction section, that first box that people see, that first area of your profile to drive more traffic to your website, your content, your landing pages, and your sales funnels. Maybe an upcoming event. To see this in action, go to my profile, Brian Webb on LinkedIn. To find me easy, by the way, just go to linkedin.com/in/thebrianwebb. No, I don't think I'm special enough to have the word the in front of my name. That was just my only option because another Brian Webb beat me to the punch when I was setting my own vanity URL years ago.
Reason number five, get discovered better. When you turn on creator mode, you basically become eligible with LinkedIn to be featured as a suggested creator to follow so the potential followers can find you and your content all over LinkedIn. So said differently, just by turning on…
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May 16, 2022
#57: 10 Things Every Business Should Automate To Save Time & Grow Faster
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 57: 10 Things Every Business Should Automate To Save Time & Grow Faster
____________________
VALUE BOMBS
So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating.
____________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
Descript - All-in-one audio & video editing, as easy as a doc.
OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
SproutSocial - A powerful solution for social media management.
Creative Market - Accelerate your projects with millions of ready-to-use template products.
New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
Feedly - Track insights across the web via RSS feeds without having to read everything
LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers.
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
So here you are, you're running your business, you want to grow faster, you want to be more efficient, you want to add time back to your schedule, I'm going to teach you 10 things that you and every business should be automating. Let's jump into the show.
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Hey, everyone. So I'm going to share 10 things that you should be automating in your business, but the reality is you should be automating dozens if not hundreds of things in your business. Today, we're just going to cover 10 of them. If you rewind tape about 20 or 30 years ago, automation was only really available or affordable to big businesses. But today automation is for everyone, not just the corporate giants. We use all kinds of automations here at Whatbox Digital, and we encourage our clients to do the same.
When leveraged well, automation can simplify nearly every department in your business. The reality is automation is becoming increasingly more and more integral to the success and goals of businesses from nearly every industry sector. Like I said, automation is no longer just for the big guys. Even if you're a solo entrepreneur in your business, automation is something you can and should be using to run your business better. It literally can save you time and help you to grow faster and more efficiently.
According to gleanster.com, nearly 80% of all top-performing companies used marketing automation for at least two years or more according to their research. So there are numerous automation tools in the market that are available for every business. Our tool of choice here at Whatbox is ActiveCampaign. In fact, I wrote an entire article on it on my LinkedIn newsletter, which you can find at learnmoreearnmorenewsletter.com that will redirect you to my newsletter on LinkedIn. By the way, as of the time of this recording, you'll be joining about 840 other CEOs, business owners, and executives who have also already subscribed. And we're only about five weeks old right now in that newsletter. So you can go and check that out.
Now, I've talked about automation before, but just to give you a refresher course, there are three components that can be used in any automation. Two of which are always necessary. The first is triggers. Every automation on the planet must start with some kind of a trigger. Triggers are what inform your automation platform that something needs to happen. Next, conditions. Conditions can be applied to triggers to narrow the focus on whether an action should happen. So, for example, the trigger could be, I added a tag to a user, but there could be a condition like something like has not visited my website in 60 days. So that's a condition.
And the third is actions. Once an automation has been triggered and a condition has been met when you want a condition to be met, then finally there's an action. The action is what you need to see happen in order to achieve your objective. So actions could include, send an email, send a text, send a slack notification, wait 30 days. That's just a handful of them. So again, 10 automations we're g…
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May 9, 2022
#56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 56: Part 1: A Story About A $40 Million Dollar Fraud And Its Priceless Lessons For Investors & Entrepreneurs
____________________
VALUE BOMBS
What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show.
____________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
Descript - All-in-one audio & video editing, as easy as a doc.
OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
SproutSocial - A powerful solution for social media management.
Creative Market - Accelerate your projects with millions of ready-to-use template products.
New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
Feedly - Track insights across the web via RSS feeds without having to read everything
LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers.
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
Burning Bellatorum: The Story of a Forty Million Dollar Fraud and its Priceless Lessons for Investors and Entrepreneurs
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
What does desperation, patriotism, entrepreneurship, a 40 million loss for investors, concurrent FBI and SEC investigations, and a pending indictment of a friend and former client all have in common? This podcast, this episode, my interview today with Chris Bentley, let's jump into the show.
This is to Learn More, Earn More Business Growth Podcast.
Brian Webb:
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Brian Webb:
Hey there, it is a pleasure to have you Chris, Chris Bentley, on the show today. How are you doing this morning, man?
Chris Bentley:
I'm doing well, Brian, thanks for having me on the show.
Brian Webb:
It's a thrill to have you here. The audience doesn't know this yet, but you and I got to know each other as a result of us collaborating together, doing a little bit of marketing work for you back in the day.
Chris Bentley:
Yep, absolutely. Yeah. That was a fun experience.
Brian Webb:
Yeah, yeah, yeah. So for those in the audience who don't know who you are, take a minute or two and just kind of share kind of your background, where your story starts.
Chris Bentley:
Well, I grew up in east Texas, in Tyler, and joined the Marines right after high school and thought I was going to be a lifer. I was in for about 14 and a half years. Got medically discharged for some injuries I incurred while I was in the Marine Corps. Again, that was kind of devastating for me because I thought I was going to be in for life. So I'd done six tours, several to Iraq, several to Afghanistan, and didn't know what I was going to do with my life when I got out. And so I moved to Houston in January of 2014. At that time, oil and gas were trading for over a hundred dollars a barrel. It was pretty easy to get a job in the greater Houston area. So I got a job as a landman down here and got into the oil and gas industry after that and got into some entrepreneurial ventures, buying and selling mineral rights, being the main one, started a business in 2016 that started with just me and my wife and then grew to about 21 employees and over 40 million dollars in assets under management within a few years.
Brian Webb:
Wow. So today is going to be maybe one of the most interesting stories that we've had here, really, on The Learn More Podcast. And so I know that you've got a book that is out, I've got it, it's called Burning Bellatorum, and it's all about the story of a $40 million fraud and it's priceless lessons for investors and entrepreneurs. Tell me, tell the audience how you lost all of your own personal assets and not just the investors' money. It happened for you and the investors, but tell the audience how that story began.
Chris Bentley:
Well, like I said, in 2016, I started the company. At first, it was just doing small deals, brokering deals, buying, when I say small, I mean I think the largest one I bought on my own with my own capital was like $30,000 and I would buy and sell these smaller assets and I saw the opportunity for scale and so in 2017 I brought in one investor, did very well for him. It grew from there and it wa…
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May 2, 2022
#55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 55: The Lead Generation Squeeze Funnel Every B2B Business Should Be Using To Get More Leads
____________________
VALUE BOMBS
Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it.
____________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
Descript - All-in-one audio & video editing, as easy as a doc.
OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
SproutSocial - A powerful solution for social media management.
Creative Market - Accelerate your projects with millions of ready-to-use template products.
New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
Feedly - Track insights across the web via RSS feeds without having to read everything
LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers.
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
Whether you're a B2B or B2C business owner or leader, you know that you should be using sales funnels, but you kind of sort of don't get it kind of, sort of, but not really. Today, I'm going to walk you through the ultimate lead generation squeeze funnel. Let's get to it.
This is The Learn More, Earn More Business Growth Podcast.
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Hey everyone. Welcome back to The Learn More, Earn More Business Growth Podcast. I'm always excited to have you come back and hear what's going on week after week. But before I jump into today's episode, I want to tell you about something. Just one month ago, I launched a brand new newsletter and it's on LinkedIn. And if you go to learnmoreearnmorenewsletter.com, it will take you right there. I've already published several articles and by the way, it's a month old, and we're just shy of 800 CEOs, vice presidents, business owners, and entrepreneurs who have already subscribed and it just keeps growing every week. So go to learnmoreearnmorenewsletter.com. Enter that into your browser. It will redirect you to the actual newsletter on LinkedIn. And it's just another channel where I can help you grow your business smarter and faster for free. So one subscribe today, learnmoreearnmorenewsletter.com. And you know what? Newsletter is a bit of a misnomer. And let me explain.
It's not a newsletter as in go somewhere to get more information that you don't care about that's totally ignorable. No, newsletter is just the engine that LinkedIn uses to distribute the content. But really it's more like a multimedia experience that visually reinforces some of the same principles that I teach here on the podcast. You might recognize some of these titles. The Top Reasons You're Wasting Money On B2B Marketing That Does Not Work. You're Known, But Are You Being Noticed? Three Steps To Easily Choose The Perfect Brand Color Palette For Your Business. Why Active Campaign Is My Favorite Marketing Automation Platform For Growing Businesses Smarter And Faster. The B2B Shock, An All Sales Funnel To Attract High-Value Customers And Add Millions To Your Business In 2022. And there are plenty of great articles that are in the works for the weeks to come. New articles published every Monday, go check it out, learnmoreearnmorenewsletter.com and it will take you right to the newsletter on LinkedIn. I'll hope to see you there and become a part of that community of other like-minded business professionals, just like you.
So, as I said, you're a business owner, you're a business leader. You know that you need sales funnels. You keep hearing us crazy marketers talk about them all the time, but you don't really understand what they are. You kind of do. Most people think that a sales funnel is just a sequence of emails when in reality, it's way, way, way more than that. And there are a lot of tactics that get involved and certainly strategy. So today I'm going to walk you through what I call the ultimate B2B lead generation squeeze funnel. The more expensive your products or services are, meaning the more high ticket that you are, the more education it requires for someone to…
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Apr 25, 2022
#54: The Top 9 Reasons You're Wasting Money On Marketing That Does! Not! Work!
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 54: The Top 9 Reasons You're Wasting Money On Marketing That Does! Not! Work!
____________________
VALUE BOMBS
If there's one thing I hear over and over again, it's, "Brian, our marketing doesn't work and we don't know why." Well, there are a plethora of reasons why that could be happening, but today I'm going to share the nine top reasons your marketing isn't working.
____________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - ActiveCampaign gives you the email marketing, marketing automation, and CRM tools you need to create incredible customer experiences.
Instapage - Everything you need to build and optimize landing page experiences for higher conversions.
TypeForm - Create forms, surveys, and quizzes that people enjoy answering.
Jasper - Artificial intelligence makes it fast & easy to create copywriting content for your blog, social media, website, and more! Rated 5/5 stars in 3,000+ reviews.
SalesMessage - Simple, scalable, two-way business texting & calling. Easily send, receive, and manage text and phone conversations online.
Pipedrive - The all-in-one sales platform for growing revenue. The first CRM designed by salespeople, for salespeople.
Wavve - Turn your podcast, talk, or music into engaging, easy-to-consume video clips for social media!
Descript - All-in-one audio & video editing, as easy as a doc.
OptinMonster - Convert and Monetize Your Website Traffic. Stop losing visitors! Instantly grow your email list, get more leads and increase sales with the #1 most powerful conversion optimization toolkit in the world.
Monday - The Work OS that lets you shape workflows, your way. Centralize all your work, processes, tools, and files into one Work OS. Connect teams, bridge silos, and maintain one source of truth across your organization.
SproutSocial - A powerful solution for social media management.
Creative Market - Accelerate your projects with millions of ready-to-use template products.
New Old Stamp - Promote your company using email signatures marketing. Personalize calls-to-action in every email your team sends. Enjoy email signature management.
CallRail - With call tracking, find out which marketing campaigns make your phone ring. If your business relies on quality customer conversations, you need CallRail. Match inbound calls, text, forms, and live chats to your marketing campaigns to finally learn what's working and what's not.
Adobe Creative Cloud - Now everyone can make something amazing for fun, for work, or just because. All you need is a little imagination and Adobe Creative Cloud.
Miro - The online collaborative whiteboard platform to bring teams together, anytime, anywhere.
Slack - Stay on the same page and make decisions faster by bringing all of your work communication into one place.
Apple Keynote - With its powerful tools and dazzling effects, Keynote makes it easy to create stunning and memorable presentations, and comes included with most Apple devices.
Feedly - Track insights across the web via RSS feeds without having to read everything
LinkedIn Sales Navigator - B2B data you can trust. Generate sales and close deals with LinkedIn Sales Solutions.
Grammarly - Get suggestions from Grammarly while you write in desktop applications and sites across the web—as you move between apps, social media, documents, messages, and emails.
Evernote - Tame your work, organize your life. Remember everything and tackle any project with your notes, tasks, and schedule all in one place.
Vimeo - Video hosting. Where amazing videos, works in progress, and everything in between come to be their best.
Libsyn - Podcast Hosting. Beginners to Experts, Unlimited bandwidth & reach, Unparalleled customer support, Audio & video – Be heard. Be seen.
Avid Pro Tools - The industry-standard audio-production software for songwriters, musicians, producers, and engineers.
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
If there's one thing I hear over and over again, it's, "Brian, our marketing doesn't work and we don't know why." Well, there are a plethora of reasons why that could be happening, but today I'm going to share the nine top reasons your marketing isn't working. Let's jump into the show.
Brian Webb:
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks, to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So, let's go ahead and jump into today's episode.
Welcome back, everybody. As I said, in the intro, there are a myriad or a plethora of reasons, I think is the word that I used, that marketing doesn't work. But today I want to share nine of them with you that I see the most frequently. So, let's start with number one, you're marketing to the wrong people. If you haven't precisely defined exactly who your perfect ideal customers are, and if you don't understand exactly what their problems and challenges and dreams are, this is going to give you a few problems. One, you might be getting in front of your ideal customers, but you're probably saying the wrong thing. Or two you're spending money to get paid traffic to your website, to your offers, to your landing pages and you're wasting money on people who will never, ever buy from you. So, if you haven't defined exactly who your ideal customer avatar is, and you probably have multiple of them, by the way, then it's going to be difficult or impossible for you to really get in front of the right people. The people that you want to be doing business with.
Second, you are saying the wrong things. When you don't know what to say in your marketing effort, this is called a failed message to market match. I want to encourage you to speak into the dreams, the problems, and the challenges of your ideal customers. And by the way, use the same vocabulary they do. Once you've been through step one and you have precisely defined your ideal customers, you'll know exactly how to communicate and engage with them. And always remember, by the way, every single customer that you're looking for has the exact same two goals. They want to move away from pain and they want to move toward pleasure. When you can help them to achieve that, and they believe you when you tell them, you're going to get more customers more quickly. So again, number one, you're likely marketing to the wrong people.
Number two, you're saying the wrong things. And three, you're asking them to do the wrong thing. "Well, thanks, Brian. That's really helpful. What are we supposed to be asking them?" There's a scene in the film, Ocean's Thirteen, that I've never forgotten because I see businesses doing the same thing. Al Pacino is just talking to one of the contractors and he's working on building the most beautiful, the most luxurious hotel in the world. And one of the contractors is basically talking to him about the delays that are coming. And Pacino says this. "I don't want the labor pains. I just want the baby." I'd be willing to bet that if I were to walk through all of your marketing collateral, all of your messaging, that you are saying the same thing but in a different way. You don't want the labor pains. You just want the baby.
In other word…
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Apr 18, 2022
#53: 7 Ways To Reduce Your Email List Unsubscribe Rates
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 53: 7 Ways To Reduce Your Email List Unsubscribe Rates
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VALUE BOMBS
So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
____________________
TRANSCRIPT
Brian Webb:
So you're doing the right thing, you're doing the hard work to stay in touch with your customers and your prospective customers. And after all of that hard work, people keep unsubscribing. That's painful. Today, I'm going to give you seven tips to reduce your email unsubscribe rates. If you're going to do all the hard work, you want to make sure you maximize the benefit. So, let's jump into the show.
This is the Learn More Earn More Business Growth podcast.
Brian Webb:
Hey, everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So, let's go ahead and jump into today's episode.
It takes superhuman effort to build an email list, to begin with, set up workflows, and manage the responses. After going through all of this, it's painful to see some of your contacts, lots of them, slipping out of your fingers. And your first inclination might be that they're not valuable, but that's not necessarily the case. The truth is, email unsubscribe rates are a necessary evil. It's a part of life. It helps clean up your email list. It ensures that your emails are reaching the right people who might take the action that you want to see them take.
But of course, I want to see you lose as few people as possible, but let's start by giving you a baseline. What are some of the average email unsubscribe rates across various industries? I'll just cover three or four or just a few.
In advertising and marketing, an open rate average is about 18.5%. An unsubscribe rate is about 0.2%. In education, you're going to get closer to a 25% open rate with a click-through rate of nearly 4.5%, and about a 0.1% unsubscribe rate. Let's talk about a couple more. Let's look at healthcare. In healthcare, the average open rate is about 23.4% with about 0.3% unsubscribing. Let's just do one more. Let's go into retail. 12.6% is the average open rate, clearly ignorable, and according to Woorise.com, a 0% unsubscribe rate. Now clearly, we know it's not zero, but the average is 0%.
So, that gives you a few baseline metrics and you can see how your stats compare to those. So, here are seven tips to improve your unsubscribe rate. Number one, consider using double opt-ins. Double opt-ins require the users to confirm their consent to sign up for your email newsletter or your email sequences.
So basically when someone signs up, they get a follow-up email asking if they will confirm their consent for the email. Once they've done so, they have double opted in. The downside of this is that it's an additional step, which could slow down your email list building. The upside is that those who give you double opt-ins have lesser chances of unsubscribing from your emails, especially if you're serving them really, really well.
Tip number two, consider giving them the ability to choose the frequency in which they receive your emails. Now, you might imagine there's no hard and fast rule as to how many times you can email your list. It can really depend on your industry and a variety of variables, but the best way to know how frequently you should email them is just to ask. Let's set the preference. Maybe they want your daily emails or just your weekly emails. Maybe they only want the emails about special promotions. But giving them the choice will reduce your unsubscribed rates.
Number three. Oh, my goodness. Oh, my goodness. Oh, my goodness. We'll get back to the show in just a moment, but first, a quick word from our sponsor, Whatbox Digital.
Do you want to grow and scale your business better and faster with fewer mistakes? Of course you do. Then you're in the right place, right now. Like so many others, you're tired of relying on a failed hope marketing system where you're spending valuable time and money on marketing, and then hoping it works. You've thrown away tons of money towards marketing mistakes and failures, and you wish you could get all of that money back. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to suffer from industry downturns, lumpy cash flow, and ultimately higher stress and sleepless nights.
I'm Brian Webb, the CEO and senior guide at Whatbox Digital. I know where you are and I've been there before. It pains me to watch business owners and entrepreneurs suffer from relying on hope and bad advice that simply doesn't work. I've had the privilege of owning and leading a successful marketing agency in the greater Houston metroplex for all almost 20 years.
Having worked in over 60 industry verticals, I've led my team and clients to achieve business growth time and time again, and that's exactly what I want to do for you. Our marketing strategy playbook consulting engagement allows us to do just that. In just four weeks or less, we'll take you through our three-step process that will open your eyes to the readily available growth opportunities you need, want, and deserve.
To learn more or just get started, simply go to WhatboxDigital.com/strategy and click the Get Started Now button. Or, just text the word playbook to 832-324-2432. Don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business better and faster, and with fewer mistakes, you are in the right place. You need to get unstuck, you need a plan, and we're here to help. Let's get started today right now.
Number three. Oh, my goodness. Oh, my goodness. Oh, my goodness. The right subject lines. Whether you believe it or not, the subject line that you use, even though it's short, has the power to make your customers open or delete your email, to begin with. It's reported that 47% of email recipients open an email based exclusively on the subject line.
The subject line of your email has only one job to do, which is to create a sufficient amount of curiosity on behalf of the reader that they open your email. If the email is the boat you want them to jump into, then the subject line is the hook. Need help writing better email subject lines or advertising headlines? Go to WhatboxDigital.com, and reach out to us. We can help.
Number four, think abo…
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Apr 11, 2022
#52: Quick Tips For Easily Choosing Your Brand's Color Palette
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 52: Quick Tips For Easily Choosing Your Brand's Color Palette
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VALUE BOMBS
So you're thinking about starting a new business, or maybe it's time to rebrand your existing business, but you don't know how to pick the color palette for that brand. Well, today I'm going to give you an easy and fast three-step process to do just that. So let's jump into the show.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
HELPFUL LINKS
The Ultimate 97 Point Marketing Audit Checklist
COOLORS.CO
Adobe Color Tool
____________________
TRANSCRIPT
Brian Webb:
So you're thinking about starting a new business, or maybe it's time to rebrand your existing business, but you don't know how to pick the color palette for that brand. Well, today I'm going to give you an easy and fast three-step process to do just that. So let's jump into the show.
This is the Learn More Earn More Business Growth Podcast.
Brian Webb:
Hey, everyone. Welcome to the show. I'm your host Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets, and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. So let's go ahead and jump into today's episode.
Boy, are you in for a treat today? You are thinking about launching a new brand or a new business, or you're thinking about rebranding your existing business. You're not a creative, you're not a graphic designer and it's time to choose the right color palette to perfectly reinforce the brand that you want to project into the world. You are absolutely going to love this hack. It's easy, it's fast, and you do not have to be a graphic designer or a branding expert or anything like that. Three steps. And again, you're not going to believe how easy this is. So step number one, write down the mood or feel you want to represent your brand. And I want you to do that with a few words. So, for example, you may go with something like feminine, youthful, and bright. Or another example, nautical, sunrise, beach, right? Maybe another example is modern, sleek, neutral. Or maybe it's elegant, exclusive, luxurious.
Basically, come up with a cluster of words that when people see your brand, your logo, your website, anything and everything where your branding resides. Think of a few descriptive words that you want your audience to perceive in your brand. You want them to resonate on the same frequency. This could be an emotion. This could be a socioeconomic type, a personality type, an age group, whatever it is that you want your brand to reflect. So let's just, for example, use the words elegant, exclusive, and luxurious. Step two, go and do an image search using those clusters of words that you created. So, for example, if it was elegant, exclusive, luxurious, go do a Google search and click on the images tab and find an image or two or three that best represents that cluster of words that you want to resonate in your brand.
We'll get back to the show in just a moment, but first, a quick word from our sponsor, Whatbox Digital. Do you want to grow and scale your business better and faster with fewer mistakes? Of course, you do. Then you're in the right place right now. Like so many others, you are tired of relying on a failed hope marketing system, where you're spending valuable time and money on marketing and then hoping it works. You've thrown away tons of money towards marketing mistakes and failures, and you wish you could get all of that money back. When you don't have a reliable system for generating leads and acquiring new customers, then you're doomed to suffer from industry downturns, lumpy cash flow, and ultimately higher stress and sleepless nights. I'm Brian Webb, the CEO and senior guide at Whatbox Digital. I know where you are and I've been there before.
It pains me to watch business owners and entrepreneurs suffer from relying on hope and bad advice that simply doesn't work. I've had the privilege of owning and leading a successful marketing agency in the Greater Houston Metroplex for almost 20 years. Having worked in over 60 industry verticals, I've led my team and clients to achieve business growth time and time again. And that's exactly what I want to do for you. Our marketing strategy playbook consulting engagement allows us to do just that. In just four weeks or less, we'll take you through our three-step process that will open your eyes to the readily available growth opportunities you need, want, and deserve. To learn more or just get started, simply go to whatboxdigital.com/strategy and click the get started now button, or just text the word playbook to 832-324-2432. Don't waste another day or another dollar on failing hope marketing strategies that do not work. If you want to grow and scale your business better and faster and with fewer mistakes, you are in the right place. You need to get unstuck. You need a plan and we're here to help. Let's get started today right now.
Believe it or not, you're almost done. For the final step, find you a color generator tool. There are a couple of them and I'll recommend to you. You can use coolors.co. Let me spell that, www.C-O-O-l-O-R-S.co, or use Adobe's tool, color.adobe.com. By the way, these tools are free. If you're using the Adobe tool, click on the extract theme link at the top. From there, it will allow you to upload an image into the drag and drop area that you found in your Google search. Immediately after you do this, the Adobe tool will go and create a color palette. It guesses and it finds five different points within the image. And then it literally generates a color palette for you. Now, you probably won't like what it pulls out on its own, but you can drag and drop those five points around the image until you have identified five core brand colors that you can now use for your identity.
So that's it. Step one, go and find the words, two or three words that best define your brand, and what you want to emulate. Step two, go and do a Google search to find images that match those words that you want your brand to feel like and to look like. Step three, upload that image to a color tool of your choice. Again, Adobe Color, color.adobe.com is a free one. And then tweak and customize the taste. Then you can do an export. It gives you the RGB values. It gives you the CMYK values for print and you're done. That's it. So this is definitely a short and sweet episode, but I hope you found this tip to be helpful. I'm here to make sure that you keep growing your business smarter and faster. I'll see you in the next episode. Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast.
We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode. And if you did, I'd be honored if you'd subscribe to the show and leave us a rating in an honest review. I'd love to connect with you on Instagram. You can find me at @brianwebb. And the show sponsor, Whatbox Digital, can be found at, as you…
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Apr 4, 2022
#51: How To Use LinkedIn Newsletters To Drastically Reach More B2B Prospects On LinkedIn
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 51: How To Use LinkedIn Newsletters To Drastically Reach More B2B Prospects On LinkedIn
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VALUE BOMBS
So you're a business owner or you're responsible for selling for your company. You're using LinkedIn and you want to get more out of it. What if you could reach a greater percentage of your followers? What if you could reach more people than even follow you on LinkedIn when you post? Today, I'm going to show you how. It has something to do with LinkedIn newsletters. Let's jump in.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | D…
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Mar 28, 2022
#50: 5 Tips To Commenting On LinkedIn
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 50: 5 Tips To Commenting On LinkedIn
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VALUE BOMBS
You're a sales professional. You own your own business. You are responsible for generating leads on LinkedIn. Today, I'm going to give you five tips on how to comment on other people's posts like a pro.
____________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
____________________
TRANSCRIPT
Brian Webb:
You're a sales professional. You own your own business. You are responsible for generating leads on LinkedIn.…
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Mar 21, 2022
#49: How To Automatically Get 'Positive Only' Reviews on FB, Google, and Yelp
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 49: How To Automatically Get 'Positive Only' Reviews on FB, Google, and Yelp
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VALUE BOMBS
Social proof is an important part of strengthening your brand and optimizing conversions in all of your marketing efforts. And our perspective buyers will always care far more about what others say about us than what we say about ourselves, and online reviews are a great way of demonstrating that. Wouldn't it be nice if you could automate the process of getting more positive only reviews from your customers while at the same time strengthening customer loyalty? Today, I'm going to show you how. Let's jump into the show.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
AutopilotHQ - Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alterna…
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Mar 14, 2022
#48: 8 Landing Page Pro Tips To Convert More Visitors Into Paying Customers
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 48: 8 Landing Page Pro Tips To Convert More Visitors Into Paying Customers
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VALUE BOMBS
You need to get your website and landing pages converting more visitors into customers. You want to reduce your balance rate the number of people that visit your website or landing pages, and then abandon it without clicking on anything. Today, I'm going to give you eight tips on how to do just that.
______________________________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
______________________________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Mu…
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Mar 7, 2022
#47: How To Spy On Your Competitor Ads On LinkedIn Legally & Ethically
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 47: How To Spy On Your Competitor Ads On LinkedIn Legally & Ethically
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VALUE BOMBS
Are you considering running ads on LinkedIn? If you are, do you wish that you knew how to spy on the ads from your competition? Well, in today's episode I'm going to show you how.
______________________________________
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
______________________________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
___________________________________
TRANSCRIPT
Brian Webb:
Are you considering running…
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Feb 28, 2022
#46: 6 Reasons More And More Of Your Competitors Are Hiring Fractional CMO's
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 46: 6 Reasons More And More Of Your Competitors Are Hiring Fractional CMO's
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VALUE BOMBS
You're seeing it. I'm seeing it. More and more business owners, your competitors are moving away from the full-time CMO model into the fractional CMO model. And in today's episode, I'm going to give you the six reasons why.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________________________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio | Deezer | Stitcher | Amazon Music | (SoundCloud Coming Soon)
________________________…
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Feb 23, 2022
#45: The B2B VIP Sales Funnel To Add $1MM+ To Your Revenue In 2022
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 45: The B2B VIP Sales Funnel To Add $1MM+ To Your Revenue In 2022
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VALUE BOMBS
Are you a B2B business? Is the average annual valuation for a customer five figures, six figures, or seven figures annually? If so, you're in the right place at the right time. I'm going to explain the VIP Funnel that I've engineered for you to use to go after your top dream 100 customers in a way they've likely never seen before.
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SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
____________________________________________
SUBSCRIBE
Apple | Spotify | Pandora | Google | iHeart Radio |…
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Nov 15, 2021
#44: 13 Lead Magnets You Can Create In 30 Minutes Or Less To Consistently Generate New Leads For Your Business
In today’s episode, Brian Webb discusses 13 lead magnets you can create in 30 minutes or less to consistently generate new leads for your business. Brian loves to help businesses make better marketing decisions to grow their revenue smarter & faster! He is the CEO of Whatbox Digital and the host of the 'Learn More Earn More Business Growth' podcast.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 44: 13 Lead Magnets You Can Create In 30 Minutes Or Less To Consistently Generate New Leads For Your Business
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT
Brian Webb:
Hey, this is Brian Webb. You're listening to the Learn More, Earn More Business Growth podcast, brought to you by What Box Digital.
Hey there everyone, welcome to the show. Thi…
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Nov 8, 2021
#43: How To Identify & Remove The Negative Mindsets That Prevent You From Growing Your Business & Achieving Your Goals
Erin Pheil is a business leader and a coach who built a nationally-ranked digital agency for 16 years. She is an entrepreneur and she knows your struggles well. It was her own pain and stress that led her to research and discover her approach, which drives her 95% success rate and consistent results. Today, Erin will show us how to identify and remove the negative mindsets that prevent you from growing your business and achieving your goals.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Erin Pheil
Episode 43: How To Identify & Remove The Negative Mindsets That Prevent You From Growing Your Business & Achieving Your Goals
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
The MidFix Group
________________________________
TRANSCRIPT
Brian Webb:
Hey, Erin, welcome to the show. Yo…
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Nov 1, 2021
#42: 5 Secrets To Writing Copy That Gets The Right People To Click, Open, & Buy
Jennifer Hudye is a marketer, copywriter, entrepreneur, and the Founder and CEO of Conscious Copy & Co., one of the top copywriting companies in the digital marketing world where they help entrepreneurs communicate their vision and message in a way that inspires people to take action. Today, she is going to share with us 5 secrets to writing copy that gets the right people to click, open, and buy.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Jennifer Hudye
Episode 42: 5 Secrets To Writing Copy That Gets The Right People To Click, Open, & Buy
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Conscious Copy & Co.
Jennifer Hudye Website
________________________________
TRANSCRIPT
Brian Webb:
Well, Jennifer, it's a pleasure to have you on the podcast. I've been thinking about this f…
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Oct 18, 2021
#41: Scale Your Sales In 2021 Using Highly Profitable Virtual Events
Jesse Eker is on a mission is to help over 1,000 online coaches, course creators, authors, and experts create 7-figure brands online using his unique breakthrough method. His specialties include Informational Marketing, Marketing, Conversion, Lead Generation, Content Creation, & Trend Spotting. Today he is going to teach us how to scale your sales in 2021 using highly profitable virtual events.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Jesse Eker
Episode 41: Scale Your Sales In 2021 Using Highly Profitable Virtual Events
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Harv Eker Online
Build Your Brand Online
________________________________
TRANSCRIPT
Brian Webb:
Jesse Eker, welcome to the podcast, man.
Jesse Eker:
Thanks for having me. I am so excited to be here and share as much v…
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Oct 11, 2021
#40: Three Healthy Steps Every Entrepreneur Should Take To Function To Their Highest Capacity
Dr. Gabrielle Lyon is a functional medicine physician specializing in the concept of muscle-centric medicine, which focuses on the skeletal muscle, as the key to health and longevity. Dr. Lyon works closely with the Special Operations Military & has a private practice in NYC. In addition, her practice services the leaders, innovators, & executives in their prospective field. On the show, Dr. Lyon is going to discuss three healthy steps every entrepreneur should take to function at their highest capacity.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Dr. Gabrielle Lyon
Episode 40: Three Healthy Steps Every Entrepreneur Should Take To Function To Their Highest Capacity
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Website - Dr. Gabrielle Lyon
________________________________
TRANSCRIPT
Brian…
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Sep 27, 2021
#39: Is The Health Of Your Employee Team Costing Your Business Too Much Money?
Our guests, Dr. Gregory Howard & Daniel Orrego have spent years researching health & wellness. Dr. Howard is a pharmacist with a degree from the University of Texas & is an Associate Professor at McGovern Medical School. Daniel Orrego spent 10 years researching the intersection of metabolism & disease, with an emphasis on how functional nutrition can be used to mediate disease progression. Today, they will be discussing the health of your employees & how it could be costing your business too much money.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guests: Dr. Gregory Howard & Daniel Orrego
Episode 39: Is The Health Of Your Employee Team Costing Your Business Too Much Money?
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Hippocrates Research Foundation
September Book Promo
* Build…
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Sep 20, 2021
#38: How To Launch Like An Expert, Even If It's Just You Or A Small Team
Our guest, Tyler Lajoie is an expert when it comes to launches. His launches did over a million dollars in revenue before he was even 23 years old. He has helped dozens of startup coaching businesses generate their first five figures with launches and he runs all of the affiliate launches for an eight-figure company. Today, Tyler is going to share how to launch like an expert, even if it’s just you or a small team.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Tyler Lajoie
Episode 38: How To Launch Like An Expert, Even If It's Just You Or A Small Team
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartRadio | Stitcher
________________________________
PEOPLE MENTIONED IN THIS EPISODE
Russell Brunson
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
September Book Promo
* Building A Storybrand - Donald Miller
* The 10X Rule - Grant Cardone
*…
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Sep 13, 2021
#37: How To Find True Fulfillment & Understand Real Success
Our guest today, Tony Grebmeier is a serial entrepreneur, whose current ventures include co-founding ShipOffers, which has been on the Inc. 5,000 list 7 times! He has also created the Be Fulfilled Brand. On the show today, Tony will be talking about how to find true fulfillment and understand real success.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Tony Grebmeier
Episode 37: How To Find True Fulfillment & Understand Real Success
__________________________________
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________________________________
PEOPLE MENTIONED IN THIS EPISODE
John Maxwell
John Acuff
Jim Rohn
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Be Fulfilled Journal
Tony Grebmeier Website
Shipoffers
September Book Promo
* Building A Storybrand - Donald Miller
* The 10X Rule - Grant Cardone
* Dare To Lead - Brene Brown
* The Common Pat…
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Sep 8, 2021
#36 - The Best 3 Ways To Get Your Account Banned on LinkedIn
In this Do Marketing Better segment, Brian Webb discusses the best three ways to get your account banned on LinkedIn.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 36 - The Best 3 Ways To Get Your Account Banned on LinkedIn
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
September Book Promo
* Building A Storybrand - Donald Miller
* The 10X Rule - Grant Cardone
* Dare To Lead - Brene Brown
* The Common Path To Uncommon Success - John Lee Dumas
* Never Lose A Customer Again - Joey Coleman
* Atomic Habits - James Clear
* Never Split The Difference Again - Chris Voss
* Leadershift - John Maxwell
* Expert Secrets - Russell Brunson
* Beyond A Million - Jim Dew
________________________________
TRANSCRIPT:
Brian Webb:
Hey, everyo…
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Sep 6, 2021
#35: Understanding ESG & How Getting It Right Can Help You To Better Grow & Scale Your Business
Our guest today, Lisa Costello graduated from MIT with an undergrad in mechanical engineering and then went on to get her MBA from the Rice Executive Program. She's the President and Owner of M&H Consulting Ltd and today is going to help define ESG and how getting it right can help you to better grow and scale your business.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Lisa Costello
Episode 35: Understanding ESG & How Getting It Right Can Help You To Better Grow & Scale Your Business
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
M&H Consulting
________________________________
TRANSCRIPT
Brian Webb:
Hey, everyone. Welcome to the show today, it's always fun to be with you here and I want to introduce our guest today. Let me tell you some fun facts about her. One, she's the mothe…
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Sep 1, 2021
#34: How To Create An Auto-Webinar Sales Funnel That Consistently Generates Leads For Your Business
In this Do Marketing Better segment, Brian Webb shares a framework, or funnel, for using auto webinars to generate leads and grow your business.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 34 - How To Create An Auto-Webinar Sales Funnel That Consistently Generates Leads For Your Business
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | iHeartradio | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
September Book Promo
* Building A Storybrand - Donald Miller
* The 10X Rule - Grant Cardone
* Dare To Lead - Brene Brown
* The Common Path To Uncommon Success - John Lee Dumas
* Never Lose A Customer Again - Joey Coleman
* Atomic Habits - James Clear
* Never Split The Difference Again - Chris Voss
* Leadershift - John Maxwell
* Expert Secrets - Russell Brunson
* Beyond A Million - Jim Dew
Whatbox Digital
Webinar Fu…
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Aug 30, 2021
#33: Five Advanced Tax Strategies That Could Give You $100k+ To Invest Back Into Your Business Without Touching Your Profits
Tiffany Phillips is a CPA in the greater Houston metroplex, but she is not your average CPA. On average, Tiffany saves her clients over $97,000 in their first year alone in tax savings. Tiffany is going to share five advanced tax strategies that could give you $100,000 plus to invest back into your business without touching your profits.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Tiffany Phillips
Episode 33: Five Advanced Tax Strategies That Could Give You $100k+ To Invest Back Into Your Business Without Touching Your Profits
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Tiffany Phillips Website
________________________________
TRANSCRIPT
Brian Webb:
Hey, everyone. Welcome to the show today. It's fun week after week to bring you content that helps you to make more money, save…
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Aug 25, 2021
#32 - How To Leverage Birthdays As A Low Cost Facebook Ad Strategy To Grow Your Business
In this marketing segment, Brian shares how to leverage birthdays as a really low-cost Facebook and Instagram ad strategy to bring in new customers to your local business.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 32 - How To Leverage Birthdays As A Low-Cost Facebook Ad Strategy To Grow Your Business
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Facebook Ads Manager
________________________________
TRANSCRIPT:
Brian Webb:
So if you are a local business owner, I really think you're going to love today's episode. What I'm going to share with you today is how to leverage birthdays as a really low-cost Facebook and Instagram ad strategy to bring in new customers to your local business. And I'm going to tell you how to do it. A lot of people don't realize th…
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Aug 23, 2021
#31: How To Grow Your Agency, Be More Profitable, & Increase Your Overall Quality Of Life
Pia Silva is a partner & strategist at Worstofall Design, where they build entire brands in 1-3 day intensives. Now Pia is focused on helping small branding, consulting, or marketing companies build more profitable lifestyle businesses using her own no BS intensive model. She's a TEDx speaker, a Forbes contributor, author of Badass Your Brand, and the host of her own podcast, Show Your Business Who's Boss. Today, Pia shares how to grow your agency, be more profitable & increase your overall quality of life.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Pia Silva
Episode 31: How To Grow Your Agency, Be More Profitable, & Increase Your Overall Quality Of Life
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Pia Silva Website
Bad Ass Your Business Blueprint
Worstofall Design
Facebook Grou…
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Aug 18, 2021
#30: How To Know In Real-Time When Known Hot Leads Visit Your Website
In this marketing segment, Brian gives you an amazing hack, a marketing automation, that you can use to know, in real-time, when a hot lead is on your website.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 30: How To Know In Real-Time When Known Hot Leads Visit Your Website
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Autopilot HQ
Want to see this automation? Text Brian at (832) 324-2432.
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TRANSCRIPT:
Brian Webb:
Welcome, welcome, welcome to the show today. Today we are going to talk about marketing automation, which, by the way, automation is really business automation. Marketing automation is just one spoke of the wheel. Today, I am going to share with you a hack, a marketing automation, that you can use to know, in r…
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Aug 16, 2021
#29: How To Scale Your SaaS Business With Online Challenges
Austin Ford is known as the Challenge Funnel King. Austin and his team use challenge funnels to consistently generate 30K-$100k a month in recurring revenue for SAAS companies. Austin helped a company scale to $15 million/year in annual recurring revenue in one year. He is one of the most sought-after marketing strategists when it comes to online challenges. Today he is going to talk about how to use digital challenges to help SAAS companies drastically reduce your churn and get those forever customers.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Austin Ford
Episode 29: How To Scale Your SaaS Business With Online Challenges
__________________________________
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________________________________
PEOPLE MENTIONED IN THIS EPISODE
Russel Brunson
Stephen Larson
Max Muscle Nutrition
IIFYM Nutrition
Credit Repair Cloud
Credit Hero Challenge
_____…
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Aug 11, 2021
#28: 5 Tips For Targeting Your Ads On LinkedIn
In this marketing segment, Brian Webb discusses how learning to use LinkedIn targeting can feel overwhelming at first. Listen as Brian gives you five tips for hitting the mark with your LinkedIn ad targeting strategies.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 28 - 5 Tips For Targeting Your Ads On LinkedIn
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Whatbox Digital Ideal Customer Avatar Tool
________________________________
TRANSCRIPT:
Brian Webb:
Hey, everyone. Welcome to the show. Imagine this. You've created the perfect ad campaign ever, ever in the history of all ad campaigns. You've got it well thought out, it's interesting, you know people want to engage with it. It's direct, it's clear, and you know that the content will be valuable and have a…
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Aug 9, 2021
#27: How To Save Money & Make Money With Affiliate Marketing
In this episode, Amber Spears discusses how to save money & make money with affiliate marketing. Amber is recognized as an industry thought leader in affiliate marketing and is a prolific connector and networker. She is the co-founder of East 5th Avenue, a world-class affiliate management education and marketing company. In the last few years, the agency has generated $80 million in front-end launch sales, generating over 8 million leads, and over 8 figures a year for her clients.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 27: How To Save Money & Make Money With Affiliate Marketing
__________________________________
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________________________________
PEOPLE MENTIONED IN THIS EPISODE
Roland Frasier
Robby Blanchard
Anik Singal Podcast: The Fighting Entrepreneur
JJ Virgin
Chris Guerrero
Tony Grebmeier
___________________________…
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Aug 4, 2021
#26: The Art Of Sales Followup That Will Level Up Your Close Ratios Without Pestering Your Prospects
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 26 - The Art Of Sales Followup That Will Level Up Your Close Ratios Without Pestering Your Prospects
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Brian Webb:
Hey everyone. So all of you business owners who have a sales team, I want to talk about what they are likely doing wrong. In my experience, well over 90% of salespeople fail to consistently follow up with their business prospects. And when they do a lot of times, they're doing it wrong. I've seen more than a few salespeople follow up once, maybe twice, maybe three times, maybe four or five times and then they give up. And I promise you, you are leaving money on the table if you do that. Let me give you a statistic…
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Aug 2, 2021
#25: 29 Free Lead Generation Ideas To Increase Sales & Grow Your Business
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 25: 29 Free Lead Generation Ideas To Increase Sales & Grow Your Business
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Brian Webb:
Hey everyone. Welcome to the podcast today. While I am flying solo today. No guest on the podcast today, but we do have some amazing guests coming up in the very, very near future. So stay tuned. I'm super excited for who's coming up next week and the weeks to come for that matter, more on that soon. Today, I am going to share about 29 lead generation ideas that you can leverage to grow your business. And guess what? For the most part, they're free. So 29 lead generation ideas you can use to grow your business and I think you're going to find this to be a valuable…
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Jul 28, 2021
#24: GROWTH HACK: How To Get Real Cell Phone #'s From Your Website Leads
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 24 - GROWTH HACK: How To Get Real Cell Phone #'s From Your Website Leads
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Brian Webb:
Hey, there and welcome to the Do Marketing Better Segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short snackable episodes with tips and tricks to level up your marketing and help you grow your business smarter and faster. So, let's jump into today's show. Today, I'm going to share with you a marketing hack that is simple and free. So, not a big deal, it is just a tactical move if you sell a service or a product that is high ticket. My definit…
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Jul 26, 2021
#23: How Thinking Outside Of The Box Can Help Grow Your Business Faster
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Chris Guerriero
Episode 23: How Thinking Outside Of The Box Can Help Grow Your Business Faster
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Chris Guerriero Website
Built To Grow Business Review
BOOK: Jack Welch: Winning
BOOK: Patrick Lencioni: The Ideal Team Player
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TRANSCRIPT:
Brian Webb:
Chris, I am so excited to have you on the show. I know that one of the things that you're wanting to talk about today really, a principle that you're going to want to bring to our audience is how to think outside of the box. And you and I were just talking about the name of my agency which is Whatbox Digital, but welcome to the show today.
Chris Guerriero:
Thank you so much, Brian. I'm excited to be here.
Br…
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Jul 21, 2021
#22: Six 'T's' To Level Up Your Social Media Marketing
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 22 - Six 'T's' To Level Up Your Social Media Marketing
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Brian Webb:
Hey there and welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short, snackable episodes with tips and tricks to level up your marketing and help you grow your business smarter and faster. So let's jump into today's show.
One thing I hear over and over and over again is, "I know I'm supposed to be posting to social media. I don't know what to post. What should I say? When should I say it? What should I talk about?" And today I…
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Jul 19, 2021
#21: A Fireside Chat With Dr. Mitchell Harlan About Life, Success, Relationships, & Storytelling
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Dr. Mitchell Harlan
Episode 21: A Fireside Chat With Dr. Mitchell Harlan About Life, Success, Relationships, & Storytelling
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Truth Talks Podcast - Website | Twitter | Facebook | Instagram | YouTube
________________________________
TRANSCRIPT:
Brian Webb:
Hey there everyone. Welcome to the Learn More Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed to produce just for you so you can learn from the best industry experts in the world.
I'll bring you…
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Jul 14, 2021
#20: 4 Pro Tips To Radically Increase eCommerce Sales & Conversions
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 20 - 4 Pro Tips To Radically Increase eCommerce Sales & Conversions
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SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Poptin
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TRANSCRIPT:
Brian Webb:
Hey there and welcome to the Do Marketing Better segment of the Learn More, Earn More Business Growth podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb. And this is where I bring you short, snackable episodes with tips and tricks to level up your marketing and help you grow your business smarter and faster. So let's jump into today's show.
Hey everyone, if you own an e-commerce website or if you're an e-com business, today's your lucky day. Today, I'm going to share some personalizations that are absolutely radically going to help you to…
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Jul 12, 2021
#19: Why Humility Is The Greatest Leadership Quality
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Marvin Epstein
Episode 19: Why Humility Is The Greatest Leadership Quality
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SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Marvin Epstein Website
TEDx Talk by Marvin Epstein
Book: Humility Branding by Marvin Epstein
Book: Building a Storybrand by Donald Miller
________________________________
TRANSCRIPT:
Brian Webb:
Hey there, everyone. Welcome to The Learn More Earn More Business Growth podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced just for you so you can learn from the best industry experts in the world. I'll bri…
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Jul 7, 2021
#18: Hack: How To 3X Your Opt-In Conversions
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 18 - Hack: How To 3X Your Opt-In Conversions
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Brian Webb:
Hey there, and welcome to the Do Marketing Better segment of the Learn More, Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short snackable episodes with tips and tricks to level up your marketing and help you grow your business smarter and faster. So let's jump into today's show.
In today's show, I'm going to teach you how to 3X your opt-in conversions on your website and landing pages, and this might be one of the shortest most snackable episodes I've done. So here is the trick. Experienced marketers know t…
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Jul 5, 2021
#17: The Explosive Growth Journey of Karbach Brewing That Started With A Few Good Men
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: David Graham
Episode 17: The Explosive Growth Journey of Karbach Brewing That Started With A Few Good Men
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Karbach Brewing
Houston Astros
Crawford Bock
Karbach Brewing - Facebook | Instagram | Twitter
William VanderBloemen - Culture Wins
________________________________
TRANSCRIPT:
Brian Webb:
Hey there everyone, welcome to the Learn More Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced just for you so you can learn from the best industry experts i…
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Jun 30, 2021
#16 : Connect Better With Your Prospects On LinkedIn - Introducing Cover Stories
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 16 - Connect Better With Your Prospects On LinkedIn - Introducing Cover Stories
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Linkedin
________________________________
TRANSCRIPT:
Brian Webb:
Hey, welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb and this is where I bring you short, snackable, bite-sized tips and tricks to level up your marketing and help you grow your business faster. So let's jump on into today's show.
Today's episode is about an update that came out Q1 of this year, March to be specific, on LinkedIn that most of you have probably missed, and they're called LinkedIn cover stories. But no worries, I've got yo…
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Jun 28, 2021
#15: From Milking Cows To Millionaire - A True Life Success Story
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Theresa Roemer
Episode 15: From Milking Cows To Millionaire - A True Life Success Story
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Theresa Roemer Website
________________________________
TRANSCRIPT:
Brian Webb:
Hey there everyone. Welcome to the Learn More Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed and produced just for you so you can learn from the best industry experts in the world. I'll bring you exclusive interviews with authors, thought leaders, and successful business titans who share their stori…
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Jun 23, 2021
#14: Understand Maslow's Pyramid To Write Better Marketing Copy
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 14 - Understand Maslow's Pyramid To Write Better Marketing Copy
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Hey, welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short, snackable, bite-sized tips and tricks to level up real marketing and help you grow your business faster. So let's jump on into today's show.
I want to talk to you today about the pyramid of needs or the hierarchy of needs, which was actually created by Dr. Abraham Maslow. Now, Dr. Maslow was an American psychologist definitely best known for creating this hierarchy of needs, which is…
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Jun 21, 2021
#13: Top Secrets For Selling Your Business For Big Bucks
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Lisa Moscarelli
Episode 13: Top Secrets For Selling Your Business For Big Bucks
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Moscarelli Media
Diamond Client Group/Good Bull Investments
Learn More, Earn More Podcast Episode #6: Luke Cheatham
________________________________
WHATBOX DIGITAL PLAYBOOK PROMO:
Whatbox Digital - Marketing Strategy Playbook Promotion
________________________________
TRANSCRIPT:
Brian Webb:
Hey there, everyone. Welcome to the Learn More, Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast i…
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Jun 16, 2021
#12: How To Save $$ Tens of Thousands To Sponsor Your Next Industry Event
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 12 - How To Save $$ Tens of Thousands To Sponsor Your Next Industry Event
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Hey, welcome to the Do Marketing Better segment of the Learn More Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short snackable, bite-sized tips and tricks to level up real marketing and help you grow your business faster. So let's jump on into today's show.
How to save tens of thousands of dollars for sponsoring an upcoming live event? If you're in the oil and gas space, if you're in the food and beverage space, if you're in finance, law, quite frankly, Whatbox Digital, we work with clients…
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Jun 14, 2021
#11: How Improving Your Batting (B.A.T.) Average Will Boost The Effectiveness Of Your Sales Team
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Brad Freyer
Episode 11: How Improving Your Batting (B.A.T.) Average Will Boost The Effectiveness Of Your Sales Team
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Sandler Training/Market Sense, Inc
________________________________
PLAYBOOK PROMO:
Whatbox Digital - Marketing Strategy Playbook Promotion
Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having an executing and effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discount on our Marketing Strategy Playbook consultation.
Normally priced at $6,5…
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Jun 9, 2021
#10: 8 Calls To Action To Get More Free Reach On Social Media
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 10 - 8 Calls To Action for Social Media
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SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Hey, welcome to the Do Marketing Better segment of the Learn More, Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, Brian Webb, and this is where I bring you short, snackable, bite-sized tips and tricks to level up your marketing and help you grow your business faster. So let's jump on into today's show.
Hey there, welcome everyone. As the intro says, this new segment of the Learn More, Earn More Business Growth Podcast is going to be brief and it's going to be power-packed. We're basically going to bring you bite-sized, easy-to-digest, small chunks of marketing tips, t…
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Jun 7, 2021
#9: Four Tips That Could Save You Millions When Raising Capital To Grow Your Business
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Guest: Julio Serna-Molina
Episode 9: Four Tips That Could Save You Millions When Raising Capital To Grow Your Business
__________________________________
SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Whatbox Digital Ideal Customer Avatar Tool
Diamond Client Consulting
Book A 30 Min. Call with Julio Serna-Molina
________________________________
PLAYBOOK PROMO:
Whatbox Digital - Marketing Strategy Playbook Promotion
Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having an executing and effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discou…
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Jun 2, 2021
#8: 3 Sales Funnels You Should Be Using To Grow Your Business.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 8 - 3 Sales Funnels You Should Be Using To Grow Your Business.
__________________________________
SUBSCRIBE
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________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
________________________________
TRANSCRIPT:
Hey, welcome to the Do Marketing Better segment of the Learn More, Earn More Business Growth Podcast, sponsored by Whatbox Digital. I'm your host, , and this is where I bring you short, snackable, bite-sized tips and tricks to level up your marketing and help you grow your business faster. So let's jump on into today.
Welcome, everyone. Today, we're going to talk about three sales funnels that you can and should be using to grow your business. And I want to start by saying, if you're not using sales funnels, I can nearly guarantee you that your marketing doesn't work. O…
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Jun 1, 2021
#7: How To Create The Perfect Ideal Customer Avatar To Grow Your Business
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 7: How To Create The Perfect Ideal Customer Avatar To Grow Your Business
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
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RESOURCES & HELPFUL LINKS
Whatbox Digital
Ideal Customer Avatar Tool
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PLAYBOOK PROMO:
Whatbox Digital - Marketing Strategy Playbook Promotion
Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having an executing and effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discount on our Marketing Strategy Playbook consultation.
Normally priced at $6,500, which is still well worth it. You can allow our te…
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May 24, 2021
#6: Deferred Compensation - The Secret Weapon To Retain Your Best Team Members
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 6: Deferred Comp - The Secret Weapon To Retain Your Best Team Members
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music | Stitcher
________________________________
RESOURCES & HELPFUL LINKS
Whatbox Digital
Diamond Client Group
Good Bull Investments
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PLAYBOOK PROMO:
Whatbox Digital - Marketing Strategy Playbook Promotion
Before we jump into today's episode, I want to quickly share a very special promotion we have going on here at Whatbox Digital. It's been said that the best time to plant a tree was 20 years ago. The second best time is today. Having an executing and effective marketing plan for growing your business is no different. Between now and June 30th, 2021, we're offering a $1,600 discount on our Marketing Strategy Playbook consultation.
Normally priced at $6,500, which is still well wo…
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May 17, 2021
#5: BIG ANNOUNCEMENT: Listen to Brian explain the new podcast name and vision.
Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 5: BIG ANNOUNCEMENT: Listen to Brian explain the new podcast name and vision.
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SUBSCRIBE
Apple | Google Play | Spotify | Pandora | Amazon Music
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TRANSCRIPT
Brian Webb: Hey there everyone. Welcome to the Learn More, Earn More Business Growth Podcast. I'm your host, Brian Webb. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue faster. Whether you're an aspiring entrepreneur or a thriving business owner, this podcast is designed to produce just for you so you can learn from the best industry experts in the world. I'll bring you exclusive interviews with authors, thought leaders, and successful business titans who share their stories and business journeys so we can draw insights and learn from their successes and struggles together…
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Mar 2, 2021
#4: MASTERCLASS: The Four Secret Advanced Website Marketing & Traffic Strategies To Dominate Your Competition & Generate More Leads
The Do Marketing Better Podcast
Host: Brian Webb
Episode 4: MASTERCLASS: The Four Secret Advanced Website Marketing & Traffic Strategies To Dominate Your Competition & Generate More Leads
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Description:
In this episode, Brian Webb will show you how to take your audience on a journey that allows you to form a relationship with them over time… you know… the natural way. This masterclass dives into the three types of websites from weakest to strongest, the different types of web traffic and audience temperatures, then finally three strategies for marketing to cold audiences. The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business.
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Helpful Links:
Whatbox Digital: https://whatboxdigital.com/
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Find and Follow our Sponsor, W…
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Feb 22, 2021
#3: Learn How To Get More Free Traffic To Your Website Without Being An SEO Expert
The Do Marketing Better Podcast
Host: Brian Webb
Episode 3: How To Get More Free Traffic To Your Website Without Being An SEO Expert
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Description:
The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. In this episode, we feature Justin Scicluna, who has helped market businesses online since 2003. He has done everything from PPC to content marketing to Messenger Marketing, where he has intently focused for the last 3 years. In this episode, he will explain how to get more free traffic to your website without being an SEO expert.
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Helpful Links:
Whatbox Digital: https://whatboxdigital.com/
Whatbox Digital Insider's Club: https://whatboxdigital.com/insider/
Article by Manish Dudharejia
Help A Reporter Out: https://www.helpareporter.com/
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Feb 8, 2021
#2: 8 Ways To Make The Most Of Clubhouse To Help You Grow Your Business
The Do Marketing Better Podcast
Host: Brian Webb
Episode 2: 8 Ways To Make The Most Of Clubhouse To Help You Grow Your Business
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Description:
The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. In this episode, we feature Sue McLachlan, who is an Online Business Strategist and Kajabi expert with over 20 years of business + marketing experience. Sue jumped on the Clubhouse platform with gusto and is already utilizing the hottest new social media to get hot leads and grow her business.
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Helpful Links:
Click ➡️ to learn more about Whatbox Digital
Click ➡️ to learn more about Kajabi
Click ➡️ to download Clubhouse
Click ➡️ to learn more about The Unicorn Advisory
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Find and Follow our Sp…
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Dec 11, 2020
#1: Episode 1 - Trailer
The Do Marketing Better Podcast
Host: Brian Webb
Episode 1: Trailer
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Description:
The Do Marketing Better Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is designed to be your NUMBER 1 resource in the world to learn the secrets, frameworks, systems, and growth hacks that are essential to grow and scale any business. - Bad marketing is a pandemic and the mortal enemy of growing your business, but GOOD MARKETING DONE RIGHT is the cure to poverty!
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Helpful Links:
Whatbox Digital: https://whatboxdigital.com/
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Podcast Sponsored By: Whatbox Digital
Find and Follow our Sponsor, Whatbox Digital
Web: https://whatboxdigital.com/
Linkedin: https://www.linkedin.com/company/whatbox-digital/
Facebook: https://www.facebook.com/whatboxdigital
Instagram: https://www.insta…
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