#27: How To Save Money & Make Money With Affiliate Marketing
Play • 40 min

In this episode, Amber Spears discusses how to save money & make money with affiliate marketing. Amber is recognized as an industry thought leader in affiliate marketing and is a prolific connector and networker. She is the co-founder of East 5th Avenue, a world-class affiliate management education and marketing company. In the last few years, the agency has generated $80 million in front-end launch sales, generating over 8 million leads, and over 8 figures a year for her clients.

 

Learn More Earn More Business Growth Podcast

Host: Brian Webb

Episode 27: How To Save Money & Make Money With Affiliate Marketing

 

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PEOPLE MENTIONED IN THIS EPISODE

Roland Frasier

Robby Blanchard

Anik Singal Podcast: The Fighting Entrepreneur 

JJ Virgin 

Chris Guerrero

Tony Grebmeier

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RESOURCES & HELPFUL LINKS

Whatbox Digital

TrafficTribe.com

Know Your Numbers Guide - East 5th Avenue 

Agora Financial

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TRANSCRIPT 

Brian Webb:

I've been waiting for quite some time to have my relatively new friend Amber Spears on the podcast. So officially welcome to the show today Amber.

 

Amber Spears:

Brian, we're besties now.

 

Brian Webb:

We are BFFs indeed, best friends forever, I hope.

 

Amber Spears:

Yeah, that's right. Yeah. It's been awesome meeting you. I know we've only known each other for a short time and I feel we have a really great relationship already and I'm looking forward to continuing that.

 

Brian Webb:

Me too, for sure. So I know we're here to talk about all things, affiliate marketing, partnership marketing. I know that you have even more names to call it, which they each have their own unique nuances to what they are and what makes them unique. But for those in the audience, and I'm really excited to share this. I want to say this, one of the reasons I'm excited to have you on to talk about this, Amber one is because you know what you're talking about, but second, because this kind of marketing is something that can be relevant to either the mature experienced entrepreneur, but it can also be relevant and insightful and helpful to even a person who might have that job somewhere but they're trying to figure out their next move. But for those in the audience that don't know what affiliate marketing is, share that with the audience today.

 

Amber Spears:

Yeah. So let me tell you a little secret about affiliate marketing that really only insiders know. In fact, the last time I keynoted in person was at Affiliate Summit West last year, right before they did a shutdown. And there was an entire panel devoted to this, which I just thought was so funny, which is that affiliate marketing is the same thing as partnership marketing, which is the same thing as relationship marketing, which is the same thing as influencer marketing, also known as joint venture marketing and Jay Abraham also coined it host/parasite marketing. So all the same thing with varying degrees of nuance and at ASW they had a whole panel devoted to what they wanted to call it as an industry for the future. And so this is just the same thing, there's just small nuances in between all that.

So if you aren't hearing these words thrown around, I just want you to know, even the inner circle are confused by what to call it because it's had so many names. It's also referral marketing, which I think is the oldest form of marketing, it's I got a guy marketing. So from the time that there is business, I was giving you this example before Brian, but it's like, let's say that you're a captain of a ship, and when you arrive at a port, you've got a guy that helps you unload everything. And then that guy has a guy that helps you transport those goods into the village, so everyone has a guy or a girl, and that's very similar to this. It's basically, there're lot of different names, I don't want you to be stressed out about it, just know it's the same thing.

But essentially, affiliate marketing is when another business or expert or influencer that serves or speaks to your target audience and customer base lends their credibility to you. So they send you customers, they send you leads, they send their audience to you, and they essentially endorse you and your business and say, "Hey, I got a guy, go talk to Brian if you want X, Y, or Z, go talk to Amber if you want X, Y, or Z, she's helped me, or I love her products," or what have you. And then for doing that, for sending customers and leads your way, they get paid for that, they get paid on things like making a sale or sending you a lead or introducing you to other businesses that will help you grow. So it's essentially other businesses thought leaders and experts taking on the risk of helping you grow your business and your brand by making referrals to you at a very simple, basic level.

Brian Webb:

You and I were talking earlier about Apple becoming the privacy brand, changing how the iOS works. We know that algorithms are constantly changing in search and in social, tell me one, what you think the impact of that is on marketing, but specifically, why do you like affiliate marketing, especially in light of all these hindrances that we're going to be facing moving forward?

Amber Spears:

Yeah. Well, I think for me, I've been saying this for a really long time and it's cool because now we're starting to see even more pickup around affiliate marketing. And I like partnership marketing a lot. I tend to go between the two things because I look at all of my affiliates as my partners, they're helping me grow my business so they're partners in my business in a certain way. And what we're seeing is not unique, when I first started doing online marketing, I was selling search engine optimization door to door, to businesses. And they were all doing stuff with decks and yellow pages. They're like, I don't need this, what is Google Maps? I don't need this. And then they started coming around and then we went through all these updates, went through Penguin, we went through Panda and every time an update happens on these algorithms, you're left scrambling and trying to figure out how to play by these new rules.

And that happens and will always continue to happen on these channels because they're just going to continue to update, they're going to continue to make changes that you're at the whim of. So what I always like to say, and I've been saying for many years, and now it's really catching on is, algorithms change and relationships don't and it's, as long as you have good relationships and you have a good community, you don't need to deal with or battle against these compliance regulations, waiting around twiddling your thumbs for ads to be approved. All these different things that you have to do on these ad networks and paid media sources, you can have a revenue stream that's instant, that's based on working with your peers, with businesses that you admire, with influencers and thought leaders that are all helping you build your brand, acquire more customers and are sharing in the risk of growing your business with you. So you're no longer alone, you're in community.

And this is the recession-proof revenue stream, I mean, Jay Abraham said it, not me. When this whole thing started coming out with COVID so many people were interviewing him and he said on many different interviews that if he could do, they said, "What would you be doing right now?" He said, "I would be going to the recession-proof revenue stream, which is affiliate marketing." Because right now, at the time, no one knew it was going on. People started scaling back their teams, they started scaling back their ad spend because they didn't know what was happening. And so you don't have to do that with affiliate marketing because you're usually not, there are some exceptions, but you're usually not prepaying for placements. So you're not in a bidding war. You're not telling Google how much you're willing to spend, you are acquiring customers and then you pay your affiliate partners out of that sale.

So you get to keep your money in your pocket and at the same time, they're helping you build your brand by transferring trust over. So it's just my favorite form of marketing for that reason. And it's not the only thing you should be doing, you're never going to hear me say that. I think you need to diversify your traffic process. But if you don't have it, I think it's crazy because it's the one thing that's not regulated and that's not at the whims of some other big platforms.

Brian Webb:

Yeah. So I know you're known as the Lady Gaga of affiliate marketing, I would love for you to share maybe what one of your most epic successes were if you're comfortable sharing that and maybe something that didn't go as well. But obviously, all of us, as we're, regardless of where we are on our success journey, some things work, some things work great, some things don't work as well. Would you be willing to share maybe an example of something that you've done, where it was just epically successful and maybe something that maybe was a little more challenging for you?

Amber Spears:

Yeah. So I'll tell you a couple of things. So the first one that I'm really well known for is working with the team over at Truth about Cancer. And I certainly didn't do this alone, but we really had the blessing of being a part of the first-ever docu-series. And since then it's become this, obviously this huge movement of docu-series. And so I was part of the team and the driving force that did the 8.8 and $9.8 million launches in one year, which was in 2016, and acquired billions of leads. It was just so awesome. That was really the start of me starting to speak around the world. That's when people saw what we could do and started inviting me to speak from stage. So I always think of my career as that was one stepping point.

And the other thing that's really recent for me is during COVID I could just sense that there's so much fear. And I ended up flying home early from a training in Baltimore. I was with Agora my favorite clients, take amazing care of me, shout out to Agora Financial at the time. And they called me and they're like, "Hey, Trump's going to declare a State of Emergency and you're in Baltimore, I don't want you to get stuck here." And I was like, "Me either." I'd much rather be in San Diego.

Brian Webb:

Of course, I don't blame you.

Amber Spears:

Baltimore, I love you guys. And so on the plane, I ended up coming home early, on the plane I started just really feeling into my community and I was like, we need to do something to help support while we may not know what's going to happen, we do know that we have a community we can lean on. So I started doing these free calls and the first call, I had no idea it was going to happen. I had just said, "Hey, I know we're scared and we don't know what's going to happen. But what we do know is that these relationships that we have built in this community are real and let's all get on a phone call and give everyone a chance to talk and say what they need help with and what's coming up for them and let's support it." And we had over 400 people come on that call. I was shocked. We were on there for four and a half hours.

Brian Webb:

Wow. That's amazing.

Amber Spears:

Yeah. Just kept doing it and then eventually turned it into the Traffic Tribe, which was something I wanted to build anyways. And I ended up getting an award last year from some of my 600 of my peers now an amazing group that I'm a part of as the biggest breakthrough award for that, which I'm really proud of because it was built-

Brian Webb:

You should be, yeah.

Amber Spears:

Thank you. Yeah, it was built out of a need and it really pushed me to build a larger community like that, before we were only doing high ticket, one-on-one with businesses and this enabled me to work with large groups at a time, which I really wanted to do. And for those of you who don't know what Traffic Tribe is, Traffic Tribe is what I wish I had when I was an affiliate manager, which essentially is a community of companies. There's 250 companies in there now that are all dedicated to growing their business by adding affiliate marketing in. And so we meet once a month to pitch our offers, to ask for help, to ask for traffic, to set up deals, to network. And then once a month to learn from industry experts like Roland, or Stephen Georgia, Chris Guerrero, or guys like that, in addition to us doing the teaching. So it's awesome and it's growing and it's amazing, but that was something that I'm most proud of that. I built it out of the instinct of service and pushed me out of my comfort zone certainly because I'd never done anything like that.

And then I think the biggest failure or one of the failures that I'm happy to talk about. And it makes me sad, which is right before we shut her down, our agency last year. And we shut our agency down to focus on the educational component. So on Traffic Tribe, on our consulting and our own products, instead of being the launch team or the sales team for other companies and doing it ourselves, we're happy to train you how to do that and that's our focus or our own products. But the last launch that we worked on was with the Agora and we worked so hard on it. It was for a docu-series called wealth breakthroughs and it was just really bad timing to launch it. It was during, COVID a bunch of White guys in it, we got a lot of flack for that, but we had filmed everything a year before. So I get it that there was the Black lives movement and all that stuff, I get it, but we had already filmed everything and the content was amazing and could really help people.

And we launched this thing in the middle of COVID and in hindsight you look at it, but it's still your baby and you want to get it out in the world. And normally every time we do a launch, I mean, we do at least a minimum of 2 million, if not 3 million, usually on these things. And it did horribly, which really made me sad. I mean, it didn't even do half a million dollars and we spent a ton of money and time and effort on it. It was just, it still burns me. I'm still really sad about that launch.

Brian Webb:

Yeah. I can sense that. Let me ask you this. What are, if you could rewind the wheel of life and talk to the previous, your former self and you're talking to the audience and they're curious about this, what are the top 1, 2, 3, 4, 5 mistakes that you see people make, that you think, oh my goodness, if you only knew. What are some mistakes that people can avoid if they're wanting to learn more about this, or think about leveraging affiliate or relationship or partnership marketing to grow their own revenue streams?

Amber Spears:

That's such a good question. There's so much there. I mean, I think first and foremost, one of the biggest mistakes that I see companies making is they want to do affiliate marketing and they don't treat it with the focus that it needs to grow. For example, if I told you, Brian Hem, I think that you should learn to do YouTube marketing. You would buy courses on it, you would learn about the algorithm, you'd be learning about things like thumbnails. You'd be really studying it because you're spending all this money on it, on living and you want it to work. But for some reason, with affiliate marketing, because you're partnering with other companies and there's no money typically being prepaid upfront, you don't treat it like a channel that you need to really understand. And it's just like any other channel.

We have our own metrics, we have our own language, we have our own vocabulary, it is a media channel in order to scale it, it needs to hit certain metrics. It needs to be trackable. You need to have good assets, high converting copy, high converting sales pages, compelling things for the audience. You need to treat it like any other channel. And they just, for some reason, they don't take it as seriously, probably because they're not prepaying for a lot of this. And every mistake they made cost them money. But I think that's a big challenge that I see most businesses doing and they're like, affiliate marketing doesn't work for us, we tried it. And it's like, yeah, well, you dipped your toe half in the water just like any other thing that you do in your life, when you're half in you get half in results and inconsistent results. And so you need to treat it like that.

And the other thing is the training of their team. So a lot of times what we see in people when they hire an affiliate manager to drive the affiliate program, they're just finding someone who's good with people. And I'm sorry, but whoever driving any portion of your program, and it doesn't matter what part of your business they're driving on. If they're interacting with other clients or customers, they need to be a salesperson, if they're asking for the business, they need to be a salesperson or they needed to be trained on negotiation, customer service-

Brian Webb:

Absolutely.

Amber Spears:

Assistant follow-up, tracking, these things. All these things are so important. And instead, they just put someone in there that's good with people, it's their sister, it's their buddy. And then they come back to me like, affiliate marketing again doesn't work for me. It's like, you didn't spend any time training your people to make sure they're the right people in the driver's seat, you wouldn't trust, the growth of your business to just anyone, I don't understand why you do this for this media channel. So I think that's another big mistake. Your affiliate manager needs to be trained, you need to be trained in the nuances of this. And I understand as a busy business owner, sometimes I'm just like, you know what, can I just pay for someone to do this for me? The answer is no because you're going to lose your shirt. You need to know just enough to be dangerous. And if you don't have the time to train your affiliate manager, you need to send them to a company like mine that will train them for you and make them rock stars.

But you still have to do a little bit of the work yourself. I'm sorry. You still have to tell me what their KPIs are, I can't make them for you, you still have to tell me, what's happening in the inside of your company culture and what we can train them on. I can't read your mind. So these are just basic things. And I would say the last thing that I see a lot of companies making a mistake on is trying to shortcut. And so I think what I mean by that, for example, is a lot of companies that I work with are trying to figure out how to pay their affiliate partners just enough so that they'll be happy. My thing is always, you should be paying them more as much as you can, as much as you can afford. I'm not saying go in the red and wreck your business unless you have a good backend to support that, I'm not saying that.

What I'm saying is instead of figuring out how to give them just enough, figure out how you can motivate them with money and with other things to keep them motivated and pay them enough money so that they're excited about continuing to promote you. Because you don't want them to just promote you one time, you want them promoting you month after month, year after year-

Brian Webb:

From now on, yeah.

Amber Spears:

Yeah. They're long-term high-tech relationships. And so instead of cutting shortcuts, figure out how to pay them more because they are taking the risk of building your business for you. And you've heard me say this a few times, but what I mean by that is they're choosing to promote you over their own products and services, number one-

Brian Webb:

And their name is on the line, and that's a risk proposition right there. Yeah.

Amber Spears:

And their name is on the line, it's a proposition. So figure out how to pay them more money and then figure out, just like you would have any immediate buyer, how to scale that up and down, depending on performance and volume. So I think that's another big mistake that I see people making.

Brian Webb:

Obviously, I'm sure you've got a list of reasons that you love affiliate marketing, but one of them that I think our audience can really potentially relate to is a lot of people out there in the world are like, I don't have a product. I don't have a course. I haven't written the book. And the one thing that's really powerful about affiliate marketing is you don't have to have a product. You can find all of these other people out in the world that have written the book, created the product, created the course, whatever it is. And then you just get to go leverage your relationships to promote their products. I'm guessing that's on a list of reasons why you love affiliate marketing, right?

Amber Spears:

Yeah. For sure. I mean, I certainly love that aspect of it is that there are some affiliates that don't have their own products like you said, and they're sending leads and customers to other companies and getting paid for that. And I think that's just one of the coolest things about this business. I tend to focus on working with companies that do have products that either sell directly to consumers or, and want to sell more of that through affiliate marketing or that are B2B and want to send clients and customers back and forth. That's in my specialty if people are looking for somebody like that, to teach you how to be just a pure affiliate without the overhead, without any employees or without creating their own products, a person I would recommend that you speak to you is Robbie Blanchard and look him up because he teaches you how basically how to do that. But that's the beauty and the nuance of this. If you're a business owner, then this is, I'm definitely going to be the specialist in that, for sure.

Brian Webb:

It makes sense. So by the way, I am an affiliate newbie, a matter of fact, I'm yet to make a single penny from this particular account of conversion.ai and which is this new AI of copywriting. And saw-

Amber Spears:

Like a Jarvis.

Brian Webb:

Well, Jarvis specifically, as a matter of fact. In fact, every time you see one of their ads, it's Jarvis, that's the AI bot if you will, but conversion.ai is how you find Jarvis.

Amber Spears:

Okay. Got it.

Brian Webb:

Well, so basically because I am an affiliate, I get their emails and I've been seeing Anik Singal talk about this mysterious copywriting. I've heard him talk about on the podcast.

Amber Spears:

I love Anik.

Brian Webb:

Yeah. And I know you know him, I don't know him, but I just know of him. We're connected on social. And I listen to his podcast, great podcast, by the way.

Amber Spears:

Amazing podcast.

Brian Webb:

But anyway, I just saw that he was the number two affiliate for that product, I guess, over the past 30 days. So he must have really killed it I'm guessing obviously.

Amber Spears:

Of course. Yeah, exactly. And that's the kind of affiliate marketing that I specialize in, is a business owner, like Anik, who has his own following, who took time out of his day to promote conversion AI's product over his own at learn, which he makes significantly usually more money on because he doesn't have to pay out any money to anyone, it's his stuff.

Brian Webb:

It's his stuff.

Amber Spears:

So he is taking the risk and building conversion AI's business and building their brand by doing these webinars and sending customers and leads their way. So this is exactly what I'm talking about, there's the power of what we're talking about here. And that's just my favorite thing because he didn't have to do that. And he gets paid for all these things, he was very public about how much money he made from promoting that. And it's not just about the money, it's about, he sees the future, this AI stuff is the future. And so he's doing his due diligence by finding a good AI company that's doing this copy because there are many different options. He went out, does due diligence, found a company that he liked, that he wanted to recommend to his brand, to his customers, to his audience, and then set up a deal with them. And then he's getting well compensated for it as he should be because he did his due diligence and found a wonderful partner that we should all be aware of.

Brian Webb:

Yeah. Let me ask you this, Amber, for someone who's hearing all this today, and again, I teach people this thing about the curse of knowledge and we forget the things that we know are not rudimentary to the person who isn't yet familiar with what you're talking about. So to that person that is hearing this and like, man, that sounds interesting, it's compelling, I can see the value proposition you're bringing, I have no idea where to start. What would you say to that person? What would be the first step or two or three or four or five steps that you would urge them to take if they're wanting to learn more about this or to start leveraging this asset in their own business and revenue goals?

Amber Spears:

Yeah. So first of all, I think that it depends on who you are, and so for example, if you're a brick and mortar and you're local, this'll work for you. If you're a global brand or e-commerce, this will work for you, it just depends on what you're doing and where you are. So for example, if you are a brick and mortar and you're just getting started, then what I would be doing is figuring out first and foremost this is for anyone, first and foremost, who is serving your target audience? I think we get so narrowly focused. When I asked him, I'm like, what do you do? They're like, I help female entrepreneurs, leave their 9:00 to 5:00 and finally become the entrepreneurs that they're dreaming of. And it's like, okay, that's great. And they're just so focused on, I only want to be on other podcasts that are serving female entrepreneurs and that are doing this.

And it's like, okay, but the female entrepreneurs that you serve are also moms, some of them might be having challenges in their marriage or they want to make their marriage better. Some of them might be wanting to lose weight, some of them might be empty nesters soon, all of these things, you need to look at your customer as a multifaceted human being, instead of just what you provide. And then you find complimentary partners that either fill in the holes that you don't provide or have an ascension ladder or serve the same type of demographic and you partner with them. And I'll give you a quick couple of examples, so if you're, let's say a brick and mortar HVAC company, you might want to partner with a pest control company or a plumbing company, or an electrical company. Because you guys are all going into people's homes and they might have scorpions or bees that they need removed. Or they might have challenges with their wiring, that's the reason why they're having challenges with their HVAC in the first place.

So going out and vetting these different companies and setting up referral agreements between them or affiliate agreements or partnership agreements that you guys are all going to refer each other business, that's going to drive the cost of your advertising down. And by the way, one of the coolest things about affiliate marketing/referral marketing/partnership marketing, the reason why I'm saying it because I want you guys to get used to the terminology, is that the conversion rate is always significantly higher than if you're coming in cold because you're transferring trust.

Brian Webb:

You're transferring trust. Yeah.

Amber Spears:

Exactly. So if you're brick and mortar or you're anything else, the first thing I'd be figuring out is yes, who is my customer, but what else do they care about? Because then I can find complementary partners that could be in my ecosystem that I can set deals with. Because here's the thing, your business will have holes in it, but the world does not have those holes. So you can go out and find those people that are going to plug the holes for you and send you a good amount of business. That'll be the first thing I do, no matter what company size I am is really figuring out what other people are going to be complimentary. What other businesses are going to have complementary services and then go from there and start setting up these agreements.

And the other thing that I would be saying is making sure that when you're doing these things, that you're partnering with people that can actually send you a good stream of high-quality clients and referrals because it's not going to be great for you to partner with someone who has no audience or has no customer base. I know if you're just getting started, then you need to understand that if you're just getting started, you need to figure out how to plug in their holes number one, and you usually need to figure out how to pay them more than you would pay anybody else and pay them faster for that, while you're growing, that would be your hidden benefit in here. Because you just don't have that leverage, they do. So then as you grow, you start to get more leverage and you can change and renegotiate the deals, the deals that you make initially don't have to be the deals that you stay with forever. You should always have the ability to come back every year and renegotiate.

Brian Webb:

Yeah, that's a good tip right there, that's a bonus tip right there. Amber, I know that we both believe in the power and the importance of mentorship, share with our audience why you think having the right mentors is important in your growth journey?

Amber Spears:

Oh, I have been so fortunate to have some of the best mentors in the world, some of them have opened doors for me, that person for me is JJ Virgin. She has been absolutely incredible. I could not thank her enough for the support she's given me through the mind share community. So if you are in health and wellness, you absolutely need to know her. You need to know her mind share community. That's where I met Dr. Mark Hyman's teams, where I met Dave Asprey with Bulletproof, that's where I met Katie Spears, Wellness Mama. That's where I've met all of my top affiliates, so many of my clients, Michael and Izabella Wentz, I met them through mind share. And then she refers me constantly to people in need of growing their affiliate program. She has me on her stages. I was just with her yesterday. We were at a networking, a wealth-building, brunch with one of my friends. And we'd just become really close partners, I couldn't say enough of her. She's been my mentor that has pushed me far outside of my comfort zone and really expanded my network and opens so many doors.

Chris Guerrero, my business partner now and mentor for many years has given me so much confidence and has accelerated my learning so much as an entrepreneur because of his many decades of experience at such a high level and has really given me the structure that I need to grow the businesses that I am a part of. And now it's such an honor and privilege Tony Grebmeier, who owns ShipOffers has become a dear friend and mentor as well. And he's really been the one that has helped me the most with my mental health. I always say the biggest challenge of being an entrepreneur is what's between your ears. And it's true because I think it's true. Your personal problems show in your business and your professional life. They do.

Brian Webb:

So true. Yes.

Amber Spears:

And he's been the one that's been my rock-solid support when it comes to, "Hey, man, I'm really struggling right now, mentally. I'm feeling like no one really likes me, that if I don't do things for people, they're not going to want me around. I just feel like I'm failing right now. I need support." And not like the other ones wouldn't do that for me, but he's been that support for me. And that is incredibly important and he's very successful and he's on track to do nine figures this year. And just having the right mentors that can collapse time for you, that could give you confidence, that can introduce you and transfer trust, is really what they're doing is they're transferring trust. When people see me with Perry Belcher or with JJ, or they're seeing me at their homes or seeing me at events with them hanging out, they're saying to themselves, ah, this is Amber someone that I need to know, because if they know her and they trust her, then I can trust her too. And I need to know her also.

Brian Webb:

Absolutely.

Amber Spears:

So it's not just the tactical things that you've learned, like how to save money, your taxes, or getting onstage, or getting a new client from the relationship, it's also the transferring of trust and the association of my personal professional brand with them and that is just so incredibly valuable as well. And I highly recommend that you guys, everyone on here needs a mentor. No one's above it. If Kobe Bryant had a coach, Michael Jordan had a coach, you can have a coach and you can have a mentor. The best in the world have them. And that's really, what's accelerated my career in such a big way, is having the right mentors.

Brian Webb:

Well, Amber, you are, I've already told you this, you're wise beyond your years. And so I'm so grateful you're here today. Let me ask you this, for those in the audience who want to learn more about you, find you online, learn what you can do for them, what's the best place or places for them to do that, to find you?

Amber Spears:

Yeah. So first of all, say I'm horrible at social media because it gives me a lot of anxiety, but you can always add me Amber Spears or follow East 5th Avenue, which is my company. And just really follow us there. That would be great. But if you want to know more about affiliate marketing, we created a know your numbers guide, which is great for beginners because it has all the vocabulary, how to calculate things like commission and CPA. What things are important to affiliates and also has high-level tactics and strategies in there as well because I want the full spectrum. So if you go to East 5th Avenue five T-H avenue, fully spelled out.com/gift, you can download that. And then that's going to really help you. So I would definitely do that.

And then if you're looking for a community to join and you also want to grow your business with community, with affiliate marketing, then there's no better place than Traffic Tribe. And if you go to traffictribe.com and you put in what box, you can get a huge discount, a 50% off. So normally it's 997 a month, it'll drop you down a 497 a month or give you the $3,900 a month version of this. It's essentially an annual mastermind. So I always say that it's like, I don't understand why we spend thousands of dollars on event tickets, on flights, on planes to try to go to these events and network and mingle, to try to find one affiliate partner, to pay for that. Why not spend $3,900 and meet 250 of them without ever leaving your house? And they're all dedicated to doing affiliate marketing, you know what I mean, take the risk out of it.

And it's just a great investment for any business that wants to learn how to do affiliate marketing or wants to scale what they're doing. They're always welcome to do that. And you can always, and I say this on every podcast and every single interview that I do, you can reach me at amber@eastfifthavenue.com. That's my personal email address. And I learned that from Perry. Perry put the cell phone number on his slides, that's too much of a commitment to me, but he did tell me one time he is like, "I want people to be able to reach me. So I put my cell phone number on there." I've been with him after talks and his phone is, for thousands of messages. If I do that, I would get so much anxiety. But what I do instead is I give my email address because I want people to get ahold of me. And I want to have them ask me questions.

So if you have specific questions, definitely email me and I definitely get the gift that we put together, super high quality, and definitely find yourself Traffic Tribe if you want to grow your business with affiliate marketing.

Brian Webb:

Wow. Well, thanks for being on the show today, Amber, I've been looking forward to having you for quite some time, and I know that you that. So thank you for your competence, for your impact. Thank you for your generosity. This has been an amazing episode. I know our audience is going to glean a lot from it in the weeks, months, and years to come. So thank you. You're awesome.

Amber Spears:

Oh, I really appreciate you, Brian, it's been such a pleasure getting to know you. Really looking forward to hanging out with you in person sometime soon. Thanks for having me.

Brian Webb:

A hundred percent.

 

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