#2: 8 Ways To Make The Most Of Clubhouse To Help You Grow Your Business
Play • 41 min

The Do Marketing Better Podcast

Host: Brian Webb

Episode 2: 8 Ways To Make The Most Of Clubhouse To Help You Grow Your Business

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Description: 

The Do Marketing Better Podcast is designed to be your #1 resource to learn the secrets, frameworks, systems, & growth hacks that are essential to grow and scale any business. In this episode, we feature Sue McLachlan, who is an Online Business Strategist and Kajabi expert with over 20 years of business + marketing experience. Sue jumped on the Clubhouse platform with gusto and is already utilizing the hottest new social media to get hot leads and grow her business.

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Helpful Links: 

Click ➡️  to learn more about Whatbox Digital 

Click ➡️  to learn more about Kajabi 

Click ➡️  to download Clubhouse 

Click ➡️  to learn more about The Unicorn Advisory 

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Web: https://whatboxdigital.com/ 

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Connect w/ Brian Webb 

Email: brianw@whatboxdigital.com

Clubhouse: @brianwebb

Linkedin: https://www.linkedin.com/in/thebrianwebb/ 

Facebook: https://www.facebook.com/thebrianwebb 

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Connect w/ Sue McLachlan

Email: sue@theunicornadvisory.com  

Clubhouse: @suemclachlan

Instagram: https://www.instagram.com/theunicornadvisory/ 

More about Sue McLachlan: Sue's passion is helping entrepreneurs get online courses and memberships created using the #1 digital platform Kajabi. Digital programs allow you to scale and grow additional income for your business. Tech is often the biggest hurdle to getting programs for sale, but it's my passion and expertise.

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Click here for an online transcript of the podcast. _____________________________________________

Transcript: 

Brian Webb:

Hey there, everyone. Welcome to the Do Marketing Better Podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business. But good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I'm your host. Brian Webb. This podcast is designed to be your number one resource in the world to learn the secrets, frameworks, systems, and growth hacks that are essential to grow and scale any business. So, let's jump into today's episode. 

Brian Webb:

Hey everybody. Welcome to the show today. I'm thrilled to have you here. Before we go into the interview, I want to tell you what we're going to be talking about. And I want to introduce you to the guest. My guest today is Sue McLachlan, and I've had the opportunity of working with Sue. Although I equally count her as a friend, Sue is in Australia. So she is nowhere near where most of the listeners of this podcast are going to be, but what a great and amazing person, Sue is an online business strategist, she is specifically a Kajabi expert. And if you don't know what Kajabi is, that is a learning management system. You can do all kinds of things like create funnels and things like that as well. Landing pages. That's not what today's episode is about rather, but Sue has over 20 years of business and marketing experience.

Brian Webb:

I can tell you that she's super competent. I plan on actually bringing some of my clients her way this year. And you're going to love hearing from her today. Well, Sue has jumped into the deep end of this new social media platform called Clubhouse. And Clubhouse is, I'm going to say, I want to make a bold proclamation, but Clubhouse is like the Facebook of today. Meaning it's brand new and it's growing and growing and growing. One of the things you need to know about Clubhouse is unlike Instagram, which you can have, for example, a beautified feed of pre-produced and polished and filtered images, unlike YouTube and Facebook, for that matter, where you can have pre-produced videos. And again, pre-prepared highly polished content. 

Brian Webb:

When you get into Clubhouse, it's what you see is what you get, because all you can do is talk, that's it. It's an audio-only platform. You can literally go in and join into the conversation or start conversations around a topic that's important to you, around a topic that is relevant to your business, and you can literally connect with influencers and you can literally grow your business. And that's a lot of literally. So anyway, that's my setup. One thing you should know, Clubhouse is by invitation only. You have to be invited by someone into Clubhouse. You can go and download the app. iPhone only, or iOS only by the way, but to get in, you have to be invited.

Brian Webb:

So at the end of today's episode, I'm going to tell you how you can be added to a list. We're going to select two people. I'll tell you at the end how to do this, but we're going to select two of our listeners who can basically, we're going to give out those invitations. We're going to give two invitations out within the next few weeks or so. So again, more on that at the end of the podcast, I know you're going to love this interview with Sue. Let's give it a listen and we'll jump in right now.

Brian Webb:

Well, of course, I'm excited to have my friend Sue McLachlan here with us today on the podcast. I've told you a little bit about her. Sue is, I can vouch for this personally. I would say that you are an incredibly competent marketer and entrepreneur, and today's title of the podcast today is eight ways to make the most out of Clubhouse to help you grow your business, which was not our original title because we cleaned it up a little bit. For those in our audience who are hearing all this buzz about this new social media platform called Clubhouse, you want to start by just kind of letting everyone know what it is and we can just kind of jump right in.

Sue McLachlan:

Yeah, absolutely. So Clubhouse is pretty much the hottest social media on the block right now and is getting a lot of publicity and for good reason, it's got all the elements for a social platform that make it work. People spend a lot of time on the app. It's really addictive, which is a little bit of a problem, which I'll come to later, but in a good way. It's filling the gap that people have had with that lack of connection because of the pandemic and those things that we used to take for granted. Going to conferences, meetups with people, a lot of that has been stripped away and it's left people really craving connection.

Brian Webb:

Right.

Sue McLachlan:

And Clubhouse has just popped up. I think the timing for Clubhouse is amazing and the way they are marketing, it is phenomenal. Like it's got that exclusive lineup at a club and get the secret nod to come up to the top of the line field, which is... drives FOMO. And then when you get on the platform, it's so hard to resist it because there's so much happening. And to give you a bit of an idea, I have described it as the world's most eclectic conference, all happening in one place at one time. There is any number, I mean, I don't even know how many rooms would ever be happening at one time, tens of thousands, perhaps, but on every topic, you could ever imagine, and you have this virtual hallway and you have rooms. So you walk down your virtual hallway, which is basically like your feed, and you'll see rooms that are happening, that come up in your feed based on your interests and based on who you follow.

Sue McLachlan:

And when you see a room, you're like, "Oh, that looks pretty interesting." You pop into the room and you can sit in what's called the audience and listen. And some of the rooms you can participate in and raise your hand and ask a question and you can start your own rooms as well, and people can come into your rooms. So yeah, it is phenomenal. It is probably yeah, I don't even know where it's going to go. It's such a disruptive app. Last week I was in a room with a lot of really big people in business from a lot of different areas. And I think there were probably more than 50 people up on the stage.

Sue McLachlan:

And they went around the room and said, "What is your number one social media platform for 2021?" Don't give the... oh yeah, Instagram and Facebook number one, and 90% of them said Clubhouse. 90% of big people in business, influencers, people with hundred million-dollar businesses, it Clubhouse is popping for a reason.

Brian Webb:

It is. And one of the things that I want to mention that is, it's new, and I'm excited about it because this is my world. But to the audience that's going to be listening to this, this is an audio-only platform. 

Sue McLachlan:

Good point.

Brian Webb:

So YouTube is to video, right? What Instagram is to images and Facebook is to a blend of all those things. But Clubhouse is just audio. Right?

Sue McLachlan:

And it's live. There's no recordings. There's no playbacks, it happens in the moment. So because of that, because it's audio, because it's live, and it strips away, I guess the pretense that some people potentially could hide behind with that visual, like with videos and pictures.

Brian Webb:

Pre-produced. Right?

Sue McLachlan:

It's so real. It's so just natural and yeah, you can just listen to people and get a really good sense of who they are and people can do that for you. And that's where it's so powerful because it accelerates that know, like, and trust factor - like that.

Brian Webb:

Yup.

Sue McLachlan:

You're not having to spend time warming people up. If people spend time in a room with you and they love what you have to say, they're hot at that point, they're going to be like, all right, I want to know more. And yeah, you don't have to send them through potentially a five email sequence and get them to watch 15 videos on YouTube and read all your blog posts and all of that. They can, but you are just making that instant connection. And that's why it's so powerful.

Brian Webb:

So a little anecdote. So I've read a couple of Grant Cardone's books, and obviously, a lot of people know who he is, real estate mogul and entrepreneur and marketer and all these things. And I'm stepping into a room, like there he is. Just this Grant and me and a few other people in the room. And of course, I've seen other marketing influencers in there, people that I've admired and kind of consumed their content over the years. So let me ask you this.

Sue McLachlan:

It's amazing.

Brian Webb:

How do you get on there? How do you get onto Clubhouse, Sue?

Sue McLachlan:

Okay. So you have to have an invite to get onto Clubhouse. So and it is only at this stage on iOS. So iPhones or if you have an iPad. 

Brian Webb:

That's right.

Sue McLachlan:

So you know that again, creates that little bit of exclusivity. But you got to remember the guys who started Clubhouse six months ago, it was just two of them. They've got a slightly bigger team now, but it's the only, currently, I think it's a team of nine or 10 people. It is growing exponentially now. And they're going to have more than enough funding. I think they just raised funding last week, perhaps. But yeah, they have grown this thing in an incredible way. And so they need to kind of throttle the number of people that are coming onto the platform or otherwise, potentially the platform just isn't going to cope.

Sue McLachlan:

So, I think, yeah. So I think it's partly infrastructure, partly incredibly clever marketing because everyone's talking about Clubhouse. Everyone wants to invite and it's that get into the exclusive club. But if you want to get onto Clubhouse and you're not already on Clubhouse, a couple of things that you need to do, firstly, go and download the app and register your name. And even if you don't want to go to Clubhouse, if you like, "Oh, I'm not sure I'm ready for it." Just hold your name. Because like with any social platform, once the name's gone, it's gone.

 

Sue McLachlan:

So if you want to secure your name on the platform, at least do that. And then you'll be put into the waitlist. Now, if you have registered for Clubhouse and you are on the waitlist, if anyone on your contacts on your phone has an invite and they're in your contacts, it's actually gonna come up. So Brian say you weren't on the app, and I was, and I had a spare invite and you registered, then it's going to give me a notification to say, "Hey, Brian's waiting. Do you want to let him in?" And then I can then let you in to Clubhouse. So that's one way. So it kind of alerts people that you know that, "Hey, I'd like to come in."

Brian Webb:

Ah, okay.

Sue McLachlan:

And the other thing is, is to just ask everyone. I got on just by asking people. It was actually someone I didn't know who led me on originally. So I'm very, very, very grateful to [Taleesha 00:11:07] who decided to let me in. And then it just goes from there, you let other people in behind you, you then get additional invitations as you use the platform more, and you can share those with your friends in it, and it grows from there.

Sue McLachlan:

So, you do need to find someone to give you an invite. But just one thing to bear in mind with invites, you are permanently tied to the person that invites you. And if you invite someone and they get kicked off the platform for bad behavior, I have heard, but I haven't ever seen it happen, that you can also get kicked off because you are the person who invited them. So, yeah. So I've not heard that happening, but I guess it's just a sort of protection mechanism to make sure that it probably keeps some bad behavior a little bit at bay and that's good.

Brian Webb:

Well, being that my friend Sue is the one responsible for me being on there, I promise to represent you well, and I am thrilled to say I was early enough that I got my name, Brian Webb. So I got that early. And I'm happy to say that.

Sue McLachlan:

Yes, I definitely get your name, because it is growing very, very quickly. But still there's only, I think at this point the numbers that I heard this week, I think it's around 2 million people, maybe only two and a half million people. Now that has grown from a million when I joined at the beginning of January. So, It's growing really quickly, but in the scheme of social media, it's still very, very early days. So, there's a good chance that you will be able to get your name. So do not delay get the app at least hold your name. Yep.

Brian Webb:

And by the way, I've not told you this yet, Sue, but I'm not going to talk about it too much now, but we actually plan on having a giveaway related to Clubhouse at the end of this podcast. So yeah.

Sue McLachlan:

Excellent.

Brian Webb:

So just a little word for the audience. So I know one of the other things that's important on every social platform, at least equally as much if not even more so, is to talk about if you get on optimizing your profile.

Sue McLachlan:

Oh, 100%. Now the thing with Clubhouse being an audio-only platform is your profile is just prime real estate. Because there's no video, there's nothing to look at. And when you are in a room, the thing that you'll naturally tend to do is to look at the people that you are in the room with. And if you are holding the room, people will go to your profile. So it's so important even if you just put something on there to start with. So the first three lines of your profile are the most important of your Clubhouse profile. Because when you first click onto someone's avatar and go into their profile, it's not going to show you their whole profile, it's going to show you that three-line preview. 

Sue McLachlan:

Hence why it's the most important, because you want to have something in there so that I guess people get a sense of who you are enough to want to click into your full profile. Unlike social media, you don't have to condense everything to just a couple of lines. There is actually quite a lot of space on Clubhouse for writing a really detailed profile, which is awesome.

Brian Webb:

Right.

Sue McLachlan:

Yeah. So you can tell people about what you do, you can put in your website information, however, it's not clickable. So I would definitely recommend using easier to remember links rather than trying to put complicated links in there. I have seen a lot of people and I did not get to register sue.club, but I get a suey.club as I'm known as Suey to my friends. So I was like, "Okay, well, that's an interim."

Brian Webb:

Well from now on your Suey to me, because I definitely count you as a friend.

Sue McLachlan:

Oh, well, there you go. Yeah. So a lot of people have snapped up those.club domains to be able to then when you're talking, just give out a really easy domain and be like, "Hey, go here." And the other thing is, is 100% make sure that you link up your Instagram. The only way that someone can talk to you is through Instagram or Twitter. Now, most people are going to Instagram. Like if you've got both put both, but generally the click-throughs are going to Instagram and then people are going into the Instagram DMS. 

Brian Webb:

To the DMS.

Sue McLachlan:

Yeah. The DMS on Instagram is where it is at, you'll hear everyone on Clubhouse constantly going DM me, DM me. Go on my DMS.

Brian Webb:

Wow. Okay.

Sue McLachlan:

Yeah. So make sure that you've got those first three critical lines and you can keep tweaking and changing as you go around Clubhouse. I think I've changed my profile probably 20 times already. 

Brian Webb:

Okay.

Sue McLachlan:

Like, I'll see something on someone else's and I'll be like, "Oh, I really like how they've laid that out." So, you've got a bit of space, so you can have a bit of a play around with it if you've got something special happening. If you're launching a new product or if you have a service that you're promoting, maybe you're running webinars for something or there's something going on, then you can put that into your funnel and direct people to that. Or you can even use that Instagram feature where you can say DM me. For example, we have Kajabi templates. So we have it's set up. So it's like DM the word templates, and then we've got an automatic message that sends out a link to our freebie templates. 

Sue McLachlan:

So, there's lots of ways that you can do it, but absolutely at a minimum, get your Instagram links up and on Instagram, make sure that you have a link through to your resources.

Brian Webb:

Okay. That's all sounds absolutely perfect. Tell me the next two things I'd love to hear from you speak about is, one followers and following people, I'm actually legitimately curious to hear your thoughts on, do you try to go and follow everyone or do you be selective of who you follow or is it kind of the old school on, I mean literally Twitter, Instagram, where you go follow to get followed, what is your take on that with Clubhouse?

Sue McLachlan:

Well, with Clubhouse, the people that you follow is what your hallway or your room feed is kind of made up of. So I guess just like on social media, if you go around and follow everyone, you're going to have a really cluttered feed and it's going to be a little bit annoying. So I personally am not doing the follow to get follows thing, I don't think it's necessary in Clubhouse, and it just helps protect your feet a little bit. So I'm following people that I find interesting that are on stage. I'm following people that I've connected with. I follow all my online mentors because they're all on there. It's kind of cool when you find a mentor and you're like, they're new to Clubhouse, and they've got less followers than you do. That's like, "wow, cool."

Sue McLachlan:

Because it's so new, everyone's new. You know, it doesn't stay that way for long, but yeah, it's certainly... it's not necessary to follow everyone. I would try to stick with following people that you want to hear from so that you get notified when they're in rooms, because your notifications will blow up like crazy. 

Brian Webb:

Yes.

Sue McLachlan:

Yeah. And because it's so new, you'll find that people, when you are engaging in a room and even sometimes just when you are in a room when you're just in that room for a while, or if you are waiting to speak on one of the biggest stages, you might get people who are just checking out your profile, while you're just interacting with the platform and may follow you. And yeah, even yesterday I was in a room, I asked a question and someone else was in the room and they're like, "Oh my God, you're Kajabi expert, awesome." They contacted me on Instagram and we're having a meeting today. So and that was just from one question that I asked someone else in a room. It wasn't my room. So, yeah.

Brian Webb:

Okay. So talk about clubs on Clubhouse. I mean, how does that work? What does that look like for the audience? I mean, I want to try to guide you a little bit here. 

Sue McLachlan:

Yeah.

Brian Webb:

And the one thing I always try to remember is, I know less than you about Clubhouse. So, and we together know more than probably most of the people that are going to be listening. So just explain what a club is and then maybe talk about how to leverage that for your business.

Sue McLachlan:

Yeah, absolutely. So anyone can set up a club on Clubhouse, and then you as a Clubhouse user can also follow clubs or become a member of a club. So right now Clubhouse is scrambling to keep up with the applications for clubs. It's still at this stage, a manual process where you literally go and fill out a form and they will assess it. And they're only giving clubs to people who approve and to be active on the platform. So you need to be running your own rooms in order to get your own club. And there's benefit, I think in being in clubs and with potentially setting up your own. So I've put an application to set up my own club, but have not had it approved yet.

Sue McLachlan:

So instantly comment more on that once I've got it approved, but you know, some of the cool things that I've been seeing people use clubs for is kind of using them a little bit like Facebook groups, where members of the club might get special trainings where it's a branded clubs, Social Media Examiner, for example, have a club on there. So people who know that brand and want to follow and be a part of that club. Some clubs and the biggest club on Clubhouse is women in business just became the biggest club. And that club allows you to create rooms under that clubs umbrella. So not every club will allow you to do that, but when you do that, your room will then go on the feed to people who follow women in business club.

Sue McLachlan:

Which is super powerful and can be really helpful if that's your target market. So I've heard a few rooms in there and have got to know the owner of the club. And sometimes she opens our rooms up to the public, which means that it's under that umbrella, but it's also open to everyone which makes it even bigger again. So there's definitely... and that's all, that power of connections, like talking with people like talking with them, meeting them in rooms, continuing the conversation in the DMS, and just really making connections.

Sue McLachlan:

I mean, you kind of making business friends really. So with clubs or I'll just quickly just tell you with clubs. So when you join a club, you actually start by following the clubs. So when you follow the club, you just get notifications of when that clubs rooms set by the club owners, or if the club allows other people. So that's when you're at the follow. The next level is a member of a club and that has to be approved by the owner of the club. So there's that different kind of hierarchy. And once you're a member, some clubs will allow you to start a room and to schedule rooms in that club and other clubs will only allow the owners. So there's different ways that people set them up.

Sue McLachlan:

But there are a lot of clubs already, and I've had this something like 35,000 club applications in.

Brian Webb:

So I'm going to guess that our audience is going to love these next two questions because they're specifically relevant to do with what they want, which is increasing their revenue and growing their business. Right? So talk to us on how to optimize a room to capture leads. 

Brian Webb:

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Brian Webb:

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Brian Webb:

And let's face it. Most marketing does not work. Let us help and show you the way to do marketing in a way that actually does work and helps you to grow your business. Again, sign up today @whatboxdigital.com/insider. I can't wait to see you there. 

Brian Webb:

I'm going to guess that our audience is going to love these next two questions because they're specifically relevant to do and that they want, which is increasing their revenue and growing their business. Right? So talk to us on how to optimize a room to capture leads.

Sue McLachlan:

Okay. So I definitely think go and before you run your own room, take part in some rooms, pay attention to the moderators that run rooms really well. Pay attention to people who have a lot of people in their room and see what they are doing. Definitely it can work really well if you have more than one person running the room, I've run rooms on my own and with other colleagues, and both work well, but just having someone to bounce off, just like when you're in a podcast, it's kind of more interesting when there's more than one voice, I guess. 

Brian Webb:

Sure.

Sue McLachlan:

Yeah, but really encouraging people to come up to the stage and ask questions. It helps you to cement your position as an expert and to be able to answer questions for people, but just remember, like get the right balance between being salesy, like not ever mentioning your business and telling people that when you're talking to them and answering their questions, don't be shy to present your offerings.

Sue McLachlan:

Generally, the vibe, I guess, for want of a better word on Clubhouse is it's all about giving, and it's all about sharing knowledge.

Brian Webb:

Generosity.

Sue McLachlan:

Generosity. I've seen some phenomenal things on Clubhouse, which is amazing, and most people are there. And it's kind of like the side benefit of being very closely watching a girl who I've met on Clubhouse who sells Amazon courses and she is on there. I didn't even want to know how many hours. I would say she's probably 10, 12 hours a day. And she runs these rooms, teaching people how to set up Amazon stores. She rarely talks about her offerings, but people are going to her Instagram profile. She's got it very clearly laid out. She's got that small ticket offer. She's got coaching and consulting, and then she has a thousand dollar course.

Sue McLachlan:

And people are buying it because they're sitting in the room with her for a couple of hours just being like, "Oh man, you really know your stuff. I want to learn more from you."

Brian Webb:

And what is the ticket price for that core specifically?

Sue McLachlan:

$999

Brian Webb:

Do you know? So about a thousand bucks.

Sue McLachlan:

$1000. Yeah.

Brian Webb:

Okay.

Sue McLachlan:

Yeah. And we've had people that have come to us and I've done so many discovery calls in the last few weeks, and have had people booking, have found us on Clubhouse. So you can get leads. A really good way that I've found in my rooms. I mean, all of this is a bit of experimentation as to what works and kind of getting the right balance between mentioning what you do and being giving. But when I'm running the rooms, we kind of do like a half hour ish, like reset the room. So we'll be like, "We're just going to reset the room quickly just for new people that have come in." So we'll give a little bit of an intro to ourselves. Remind people to go and follow us on Instagram, DM if they've got any messages, et cetera. And yeah. And then go back to the general conversation.

Sue McLachlan:

And that's a really good way. We can see a spike when I'm running a room in the in our link tree, like our link list page that people are coming through from Instagram and clicking through to the website, the DMS, light up. So yeah.

Brian Webb:

And so to the audience, I'm speaking to the audience. Now what Sue is just talking about is something that we as marketers love to do, which is when we create links, we'd love to monitor those links and how many click-throughs we're getting. So to the typical entrepreneur, who's like, "What does that mean? You monitor your link." We monitor links because we measure progress. We measure conversion.

Sue McLachlan:

Yeah. Well, yeah. It's really helpful to be able to know. And if you see... like I can see spikes on the days that I run Clubhouse rooms and that's so powerful, and you can even see traffic coming through if you are speaking in someone else's room, but where I really say the traffic coming is when it's my room and I'm running the room. And especially when they go for a long time, or if you have a special guest that pops in. So in my world, I have a few mentors, Amy Porterfield being one of them and the online course space, Stu McLaren being another one in the membership space. And we were running a room that was opened up to the public. And lo and behold, Stu McLaren popped into the audience. And I was like, "Hey, Steve, do you want to come up on the stage?"

Sue McLachlan:

And he did and stayed there for an hour and a half answering questions and was so generous. And we had lots of people in the room and yeah, like that kind of stuff does not happen on social media. You don't get someone of that caliber just happening to pop into your live stream. So you know, the opportunities are phenomenal.

Brian Webb:

One, Clubhouse isn't that old as we've established. And two, my exposure to Clubhouse is what, three or four weeks old at the most now. But social media in general, let's just take Facebook, YouTube, Instagram, Twitter, all of them, LinkedIn, even. It made the world a much smaller world, but Clubhouse in its own unique way. It's one thing to see a video on YouTube or Facebook. It's another thing to see someone's feed on Instagram so that you can be a part of their lives or their stories, but in Clubhouse, you're in the conversation. Whether or not you're contributing right away, you're in the room listening to people talk. It's like you're eavesdropping in the conference room basically. Right?

Sue McLachlan:

Oh, exactly. Yeah. It's amazing. And so you just... that's why it's so connecting. Because you get a bit of a connection to a video or listening to someone on a podcast, but when you're listening to people just having a chat, and sometimes it gets a bit loose and everyone has a laugh and it's so normal. It just feels like it's evening the playing field and yeah. And you're getting access like you said, you can go into rooms with Grant Cardone and these other people, massive, massive businesspeople...

Brian Webb:

Influencers.

Sue McLachlan:

... Who are there and you can talk to them, you can talk to them. Like it's, yeah. It's incredible. I love it. I'm very passionate about it. 

Brian Webb:

Yeah. No, I can tell you're a passionate person anyway, but yes, it comes through and I understand you have a story about Grant Cardone in Clubhouse. Right?

Sue McLachlan:

Yeah, absolutely. So a few weeks ago in one of Grant's rooms that he was running after the undercover billionaire was released to the beginning of January, he was running a room and he was... him and the panel of experts was fielding questions from people in the audience. And a young girl came up and she asked about where she could if anyone had any advice on where she could get funding. Because she'd had a business advisor suggest to her that in order to grow her business, she needed funding. And Grant challenged her. He was like, "Well, why do you need funding?" And kind of pushed her a bit. And then he said to her, "Well, what would you do?" Because he asked how much she needed. And he said, "What would you do if you had to get $10,000 by the end of the month?"

Sue McLachlan:

And she started saying some things like she would go try and find some business contacts. And she started rattling off a couple of things and he went, "All right, I'm giving you a challenge. If you make 10 grand in the next seven days, I'm going to match it." Which was amazing. But a lot of the people in the room didn't think that she was going to do it, because she's only just started a business, a mom of two, she's pregnant. She's very, very, very green and new. And I wouldn't say she got poo-pooed off the stage, but there was a bit of like, "Yeah, yeah. We'll see what happens."

Brian Webb:

Skepticism. Yeah.

Sue McLachlan:

Yeah, yeah. Definitely. And one of the people that I've met on Clubhouse was kind of rallying around to try and help Lisa, the girl who did it. And me being a helpful person piped up and also offered to help Lisa. And now I'm actually working with Lisa and have got to help her and help her get to that $10,000. We've been doing some Instagram stuff for her and-

Brian Webb:

Wow.

Sue McLachlan:

Yeah, just working with her and that's really beautiful. It's been so nice. Like the amount that, that has changed her life, like completely. So it came around to the seven days later, and Grant's office gave her an offer. They said, "You can have the $10,000 or you can have a one-on-one business consultation with Grant." What do you want to do?

Brian Webb:

I suspect she made the wise choice.

Sue McLachlan:

The wise choice being the consultation with Grant?

Brian Webb:

The consultation with Grant. Absolutely. 

Sue McLachlan:

Yeah. So she is flying to meet him in, I think, a week or two.[crosstalk 00:33:54] And having that consultation, which is just phenomenal. And it's been such a pleasure helping her and just seeing how much that random question in a Clubhouse room has literally changed her life. She's had so many people that have offered to help her. That kind of support from Grant. I mean, I don't even know if he even does one-on-one consult. Like how much would you pay for that? I mean, I don't even know if he did-

Brian Webb:

He's not really looking for that kind of money? Right. He makes his money by the millions, not by the 10 thousand or thousands of dollars an hour. So yeah.

Sue McLachlan:

Exactly. And just the connections that that's helped her make. And you know, there were other people in the Clubhouse world that reached out and offered her great support and yeah, but there's stuff like that happening all the time, all over Clubhouse. which is why I say there's certainly opportunities to grow your business for sure. But it's really nice that it's happening alongside things like that. So, yeah.

Brian Webb:

Wow. Well, Sue, you are such a blessing to know as a friend, a colleague, I'm so glad you came on the podcast today and while your mic is hot, I'm just going to ask that you make a promise that you'll be a guest on the podcast again, sometime soon.

Sue McLachlan:

Oh, I'm on it. More than happy to, more than happy to. But one thing I just wanted to leave you with is, Clubhouse's the best benefit that you get out of Clubhouse is being in Clubhouse, taking part in those rooms. And even if you get a little bit intimidated perhaps by some of the bigger rooms, or you might have an experience where you put your hand up and you go on stage and you get nervous because you're could be amongst your marketing heroes, just do it anyway and do it again and do it again and do it again. Because that is where you will get the most benefit out of not just listening in the background. I mean, that is great. The first week I was on Clubhouse, I felt like I'd been to the best conference of my life.

Brian Webb:

Great.

Sue McLachlan:

I was just on fire with ideas. It was just that buzz that you get from that just from all the knowledge and just being around these people, doing inspiring things, but for you to grow your business, be in the arena. Like there is a reason why people with a hundred million-dollar businesses are spending 10 hours a day on this app. 

Brian Webb:

Yeah. Absolutely.

Sue McLachlan:

Because it is so, so powerful. But the best way to make the most out of it is just making sure that you have that backend stuff set up, have links through to your website, make it easy for people to book calls with you if you're a service business. Use Instagram, you don't have to be super active on Instagram, but people are going to look at your Instagram. So, make sure that you've got relevant posts on there, relevant information, and be active in your DMS. And even if that means you have to get someone to help you manage the DMS, so that you give prompt responses, yeah. But this platform is incredible. There are so many opportunities and don't miss out. You've got an opportunity to get on in the early stages still now. 

Brian Webb:

Yes. Yes, yes.

Sue McLachlan:

So do it.

Brian Webb:

Well, thanks for being here. So for those in the audience that might want to get in touch with you online, other than Clubhouse, or also Clubhouse, where's the best place for [inaudible 00:37:15] for them to do that?

Sue McLachlan:

Yeah, absolutely. So on Clubhouse, I'm @Sue McLachlan and hopefully Brian, you'll put my name spelling into the show notes. 

Brian Webb:

Show notes. Absolutely.

Sue McLachlan:

So it's M-C-L-A-C-H-L-A-N. I am at The Unicorn Advisory on Instagram, and my website is theunicornadvisory.com, and if you do happen to be someone who uses Kajabi, we have an amazing resource vault and we've got in there a link list page template that you can use for using your links from Clubhouse and a little Clubhouse guide as well.

Brian Webb:

Awesome. Awesome. Thank you again for being here today Sue, I'm super grateful.

Sue McLachlan:

My pleasure. I love talking to you about Clubhouse. Seriously, it is changing the face of marketing social. It's phenomenal.

Brian Webb:

Well, thanks for your contribution to the world. Thanks for being an awesome person.

Sue McLachlan:

Oh, thanks, Brian. Pleasure being here.

Brian Webb:

All right. Well, there you have it. I promise that Sue would be great and I absolutely delivered or Sue did anyway. So here is our special offer this week. This podcast is being recorded on Tuesday, February 2nd, on March 2nd, which is one month from today. The day this episode is being recorded, March 2nd.

Brian Webb:

That's Tuesday, March 2nd. I'm going to basically give away two invitations to Clubhouse. And the way that you do it is one, go follow me on Instagram @BrianWebb, B-R-I-A-N W-E-B-B. Follow me @BrianWebb on Instagram. And then DM me, send me a direct message telling me why you feel like you should be invited to Clubhouse. On March 2nd, one month from today, the day that we're recording this episode, I will pick two people and reach out to you and you will be invited into Clubhouse. So, that's it.

Brian Webb:

Again, hope you enjoy the podcast today. And again, go follow me on Instagram @BrianWebb and send me a DM, and maybe you'll be one of the lucky ones who gets invited. Have a great day. See you next time.

Brian Webb:

Thank you for listening to today's episode of the Do Marketing Better Podcast, where we know that bad marketing is a pandemic and the mortal enemy of growing your business, but good marketing done right will help you and your brand eradicate obscurity and elevate your reach and income to new heights. I genuinely hope you enjoy today's episode. I'd be honored if you'd subscribe to the show and leave us a review. If you felt that today's episode inspired you to do marketing better, in a way that will actually help you to grow your business.

Brian Webb:

I'd be honored for you to connect with me personally on Instagram, @BrianWebb, and Whatbox Digital @Whatboxdigital. You can also find me and Whatbox on Facebook and LinkedIn with the links in the show notes. That will allow you to stay up to date and never miss out on exciting new announcements, events, offers, and opportunities. And you'll be in the know when a new episode of our Do Marketing Better Podcast drops. And if you'd like to drop me a DM to say hello, I'd love to hear from you. Again, thanks for listening, let's go and grow together. I'll see you on the next episode.

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