In this Do Marketing Better segment, Brian Webb discusses the best three ways to get your account banned on LinkedIn.
Learn More Earn More Business Growth Podcast
Do Marketing Better Segment
Host: Brian Webb
Ep. 36 - The Best 3 Ways To Get Your Account Banned on LinkedIn
RESOURCES & HELPFUL LINKS
September Book Promo
Hey, everyone. Welcome back to the show today. Today, I'm going to tell you three ways, the three best ways to get your account banned on LinkedIn, which of course is something you don't want to do, right? So I'm going to teach you how to behave in a way so that your account will not get banned by LinkedIn.
But before I do jump in, I want to remind you of a special promotion that I have going on. If you'll take three to four minutes of your time to do three things, one, go and follow me on Instagram @Brian Webb. Two, go and give this podcast a review or a rating, or both. Three, send me a screenshot between now and the end of September. And if you do, I'm going to pick two of you and I'm going to give you 10 books that have changed both my life and my business.
So just as a reminder, Building a StoryBrand by Donald Miller, The 10X Rule by Grant Cardone, Dare To Lead by Brene Brown, The Common Path To Uncommon Success by John Lee Dumas, Never Lose A Customer Again, Atomic Habits by James Clear, Never Split The Difference Again by Chris Voss, Leadershift, John Maxwell, Expert Secrets by Russell Brunson, and Beyond a Million by Jim Dew.
These books have made a huge indelible impact in my life. They've truly changed my trajectory forever, and you can be one of two people that I'm going to give all 10 of those books to just because you, one, went and followed me on Instagram at @Brian Webb, two, went and gave this podcast a review and a rating. And three send me a screenshot on Instagram via Direct Messenger. At the end of the month, I'm going to pick two winners and I'm going to give all 10 of these books.
So hopefully that's going to be you. I will tell you when we do ask for reviews or ratings, I promise you, this is not a vanity play. It's just the more that people review and rate the podcast, the more the various platforms will actually give more organic reach inside of the podcast platforms, which allows us to help even more people. So that's it.
Today, I'm going to give you the three best ways to get your account banned on LinkedIn, so you want to avoid these behaviors. First, be careful that you do not have too much activity for the level of account that you have. In the past, it used to be that the normal accounts on LinkedIn could send out 50 invitations per day to connect. And if you have Sales Navigator, you could send up to 100 invitations a day.
Now, in my opinion, LinkedIn is just not very effective without Sales Navigator, so I still recommend that you have it. But here recently, LinkedIn has been limiting the amount of invitations that you can send down to about 100 a week. That's 100 connection requests weekly. And somewhat of a bonus tip, be careful, do not use Chrome extensions to browse other people's profiles automatically, or run endorsements or auto engage for more than 50 profiles in a day, and not more than a few hours at a time. And while I'm a huge advocate for marketing automation, just be careful, LinkedIn is not a fan of these robotic softwares that engages on your behalf on LinkedIn. So just be really careful of that.
And if you have sent previously, multiple requests out to people to connect and they're still out there as a pending request, you want to go in and sanitize that on a regular basis. LinkedIn does not look at your account favorably if you have hundreds or thousands of old pending connection requests.
Now, basic accounts can only have up to 1,500 pending requests, and if you have a Sales Navigator upgrade, that account can have up to 2,500 requests before you have to go in and withdraw. However, I want to recommend that you don't get anywhere near 1,500 or 2,500. In fact, I would actually suggest, if you have requests that are older than 14 days, that you go back into your account and withdraw those connection requests.
So to recap, one, be careful of having too much activity for the level of account that you have. Two, go back and monitor and withdraw your old pending connection requests. If they're more than two weeks old, go back in and undo them, withdraw them basically. And last, be careful about including too much information when you send a connection request. Remember that when you're sending a connection request on LinkedIn, your only goal is to connect. Your goal should not be to connect and pitch all at the same time.
In fact, that's probably, without a doubt, the biggest mistake that I see on LinkedIn, everyone wants to connect and then pitch right away. And those are the people that won't understand why their LinkedIn marketing efforts aren't really paying off. They try to connect, they try to pitch, it's too fast. That's not the way people form relationships.
So be a little patient, be willing to take some time to form that relationship over time. And remember, anytime you send somebody a connection request on LinkedIn, they have one of three options. They can accept, ignore, or they can indicate that they don't know this person. So if too many people select option three, "I don't know this person," your account will get restricted. So the goal is not to give them any reason to hit that option.
So to recap, be careful about having too much activity, which usually, by the way, happens with automation, but be careful of having too much activity for the level of account that you have. Second, if you have a bunch of old pending connection requests that have not been accepted, go back in, sanitize, clean that up, withdraw those requests. And then last, be careful to include too many messages when you want to connect. Just say something that's relevant to that person, that's kind of what is in it for them. Be short, be brief, and then you can use engagement in the future and messages in the future to actually continue to nurture that relationship into a potential customer or client.
So there you go, that's three behaviors to avoid if you want to really protect your LinkedIn account. Don't forget, if you love what we're doing here, go and follow me on Instagram @ Brian Webb, go and give this podcast a rating and a review, and then go and send me a direct message with a screenshot of your rating and review.
I'm going to pick two lucky winners at the end of the month to give 10 books that will change your life, they'll change your business. Thanks for being here today. I will see you on the next episode.
FIND & FOLLOW WHATBOX DIGITAL
CONNECT WITH BRIAN WEBB
Clubhouse: @brianwebb __________________________________