Learn More Earn More Business Growth Podcast
Host: Brian Webb
Episode 47: How To Spy On Your Competitor Ads On LinkedIn Legally & Ethically
Are you considering running ads on LinkedIn? If you are, do you wish that you knew how to spy on the ads from your competition? Well, in today's episode I'm going to show you how.
SOFTWARE TOOLS RECOMMENDED BY BRIAN WEBB & WHATBOX DIGITAL
Active Campaign - CRM & Marketing Automation
TypeForm - Web Forms
Monday - Project Management (on steroids)
Pipedrive - CRM Alternative
Instapage - Landing Pages
Creative Market - Graphic Design & Creative Template Resources
Are you considering running ads on LinkedIn? If you are, do you wish that you knew how to spy on the ads from your competition? Well, in today's episode I'm going to show you how. Let's jump into the show.
This is the Learn More Earn More Business Growth Podcast.
Hey everyone. Welcome to the show. I'm your host, Brian Webb. This podcast is designed to be your number one premier place to learn the framework, secrets and growth hacks to grow and scale your business smarter and faster. While you're working on pursuing your dreams and growing your business, I'll be here to help you make better decisions and avoid costly pitfalls and expensive mistakes along the way. Let's go ahead and jump into today's episode.
Hey everyone, welcome back to this show as always. So if you're considering running ads on LinkedIn, you might want to start keeping an eye on your competitors. Why would you want to do that? Well, first, what if you aren't running ads but you just want to know if they're hiring, you want to know if they're growing. This is a great reason to follow their ad campaigns. But if you are considering running ads, what if you wanted to learn from their ad formulas, see what images they're using, what video they're using, what copy they're using, what calls to action they're using, what their headlines are, what landing pages are they linking to? There's a lot that you can learn sometimes if you have a formidable competitor and maybe you're just looking for creative insights. So if you want to learn how to take a look at your competitor's ads, here's how you do it, and by the way, it couldn't be any easier, but most people have no idea that they can do this. There's literally only three steps.
First, go look up the company page for the brand that you want to spy on. In this case, I have Apple pulled up just as a case study. Step number two of three, click on the post link. Now, as of the time of this recording, February 2022, right beneath the following button you'll see a home button, about, posts. So click on the post link. And again, these platforms change their user interface all the time, anytime they feel like it, but at the time of this recording beneath the fall button, you've already clicked posts, beneath that just a little bit to the right you're going to see all images, videos, articles, documents, ads. So you're going to click on the ads button, and voila, there you have it. As you scroll down the page I can see every single ad that Apple has up and running. Some of them are video ads, some of them are just image ads. I can see their calls to action. I can see the landing pages that they're driving their audiences to. Some of the ads are in different languages, which means that they're probably obviously running that ad in other countries on LinkedIn.
So again, if you're thinking about running ads yourself, go check out what they're doing and it doesn't have to be your competitor. Go check out some of the big box brands that do a great job in their marketing and their advertising. Learn from them, see what they're doing, emulate what doing. Don't steal, don't take exactly what they're doing, but learn how to leverage their ideas, their insights, their experience. By the way, need help running your LinkedIn ad campaigns? That's what we're here for. Just go to WhatboxDigital.com. That's it for this week. Let's keep growing and going together. I will see you on the next episode.
Thanks for joining me today and listening to this episode of the Learn More Earn More Business Growth Podcast. We can be found on all the major platforms like Apple Podcasts, Google Play, Spotify, Pandora, Stitcher, and even Amazon Music. I genuinely hope you enjoyed today's episode and if you did, I'd be honored if you'd subscribe to the show and leave us a rating and an honest review. I'd love to connect with you on Instagram, you can find me at @BrianWebb and the show sponsor Whatbox Digital can be found at, as you might guess, @WhatboxDigital. You can also find me and Whatbox Digital on Facebook and LinkedIn with the links in the show notes. This will allow you to stay up to date and never miss out on exciting new announcements, events, special offers, and opportunities. And you'll be in the know when we drop a new episode of the Learn More Earn More Business Growth Podcast. And if you'd like to send me a DM on Instagram to say hello or share your thoughts on how we can make this podcast even better for you, I'd love to hear from you. Again, thanks for listening. Let's go and grow together. I'll see you on the next episode.
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The Learn More Earn More Business Growth Podcast is sponsored by Whatbox Digital, a marketing and consulting agency in the Greater Houston Metroplex. This podcast is your premier place to learn the frameworks, secrets, and growth hacks to grow and scale your business and revenue smarter and faster.