In this Do Marketing Better segment, Brian Webb shares a framework, or funnel, for using auto webinars to generate leads and grow your business.
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Do Marketing Better Segment
Host: Brian Webb
Ep. 34 - How To Create An Auto-Webinar Sales Funnel That Consistently Generates Leads For Your Business
RESOURCES & HELPFUL LINKS
September Book Promo
Hey, everyone. Welcome to the show today. It's good to have you here. Before we jump into today's episode where we're going to talk about an auto webinar funnel, we love sales funnels here at Whatbox Digital, and we know, we believe, it's proven sales funnels are how you grow your business systematically as far as when it comes to marketing. But before we jump into the episode, I'm doing a giveaway in the month of September. Here's what you've got to do to win, three steps. Step number one, go and follow me on Instagram. I'm @brian, B-R-I-A-N, Webb, W-E-B-B, @brianwebb on Instagram. Step one. Step two, go and leave me a rating and a review for the podcast. And the last step, DM me on Instagram @brianwebb and send me a screenshot of your rating and review.
Here's what I'm going to give away at the end of September, 10 books that I've read that I love, that have been game-changers both in my own personal growth and development, but even more so for growing my business. Here's what they are.
Building a Storybrand by Donald Miller. The 10X Rule by Grant Cardone, a book about sales. Brené Brown's Dare to Lead, a phenomenal book. The Common Path to Uncommon Success by John Lee Dumas. Never Lose a Customer Again by Joey Coleman. It is literally a framework that you can install on your business to make sure that you never lose a customer again. It's all about customer service. Atomic Habits by James Clear, a phenomenal book. Never Split the Difference Again, a book written by former FBI hostage negotiator, Chris Voss. It's all about negotiation. Leadershift by John Maxwell loved that one. Expert Secrets by Russell Brunson. And Beyond a Million by Jim Dew.
These 10 books can absolutely change your life and they can definitely help you to grow your business smarter and faster. And that's all you've got to do, three to five minutes of your time. Follow me on Instagram @brianwebb, go give the podcast a review and a rating, DM me a screenshot of your review and a rating. And I will pick two winners at the end of the month, end of September. And I'm going to choose two lucky winners who will get all 10 of these books, books that have changed my life. They will change your life. It would cost you over $160 to go buy those books. But if you read and implement those books, they will add hundreds of thousands of dollars a year to your income, maybe even millions of dollars. So hopefully you'll find that this is the best three, four, five minutes of your time that you've spent in years.
So let's get into the episode today. So if you use webinars for your business, to grow your business, and there's all kinds of webinars and they have all different kinds of reasons to exist. So for example, you might be doing webinars as a tool to actually sell something, a product, or a digital product. You might be using webinars to generate leads for your business, for your consulting business, your financial services business, your coaching business, whatever. In today's Do Marketing Better segment of the podcast, I'm going to give you a framework, a funnel for using auto webinars to generate leads and grow your business. Here are a few takeaways you're going to get today.
This webinar funnel is fantastic for using webinars to actually book calls, especially for consultants and businesses that are looking to generate, let's just say $1,000 to 5,000, maybe $8,000 a month for what you do. I'm going to share a simple step that you can add to your registration page that will probably give you in the ballpark of about 12% more leads. I'm going to talk about a strategy for splitting up your thank you pages that turns them into additional revenue streams. And I'm going to give you some tips that you can use to get the highest conversions you've ever seen in your webinars. So if you're using webinars and you want to use automatic webinars, and this sounds good to you, let's jump on in.
So if you've ever done an automatic webinar, you might already know that this can be challenging because of the technology issues. It might be too obvious that the webinar isn't actually live. That's not good. So to get started, let's talk about the tool, webinarfuel.com. I'll put a link in the show notes, go check out that tool, webinarfuel.com. This tool makes your webinar an in-software, as opposed to in a web browser. It's an in-software webinar tool, which is really part of what makes it feel like it's live, as opposed to prerecorded. If you want to broadcast the replays, you can do that inside of a typical web browser.
So of course the first step in any funnel is creating or generating traffic. We're not going to talk about traffic today, but back in episode four on March 2nd, 2021, I actually gave a masterclass episode. It was called Masterclass: The Four Secret Advanced Website Marketing and Traffic Strategies to Dominate Your Competition and Generate More Leads. So go back and check out episode four, if you want to learn more about how to master traffic. So knowing that traffic is really the first step, let's talk about the first step of the funnel.
For your registration page, one powerful tip, only ask for the email address in step one of two. And here's why. Of course, you want their first name, their last name, maybe even their business name, maybe their cell phone number. I know that you want all that information, but the more that you ask for upfront, the lower your conversion rates are going to be. So if you have a registration page, on that first page, only ask for the email address, which will then take them over to a second page. On this page is where you can ask for whatever other information you want to collect. You're going to discover that because people have already given their email address and they have vested themselves in a process, they're much more likely to give you all of the other information that you want. So step one of the funnel is the registration page, which you're going to divide into two pages, page one, the page that promote the webinar, where you're going to ask for nothing more than their email address. Page two, you're going to collect the rest of their information.
Let's talk about the second step of the funnel. You're going to have two separate thank you pages for those that register. One thank you page if it's more than an hour before the webinar is supposed to start. If this is the case, you might want to think about making an upsell or a one-time offer to sell before the webinar, like a book or a lead magnet or anything where you can monetize the sales funnel, whether or not they show up to the webinar. This is a great way of creating what's called a self-liquidating funnel. Meaning whether or not you monetize them on the back end by selling your services or whatever it is that you're pitching in the webinar, you can at least make the cost for your paid traffic breakeven by offering them something that they can buy as a one-time offer or an upsell that again, helps you to monetize the funnel, whether or not you monetize them on the other side of the webinar.
You're then going to have a separate thank you page if it's less than an hour before your webinar starts because at this point you don't want to distract them with upsells or one-time offers. This thank you page is just about guiding them to the event. Don't distract them with other offers. Basically don't do anything. If it's less than an hour before the webinar is supposed to begin, leave it at that, just get them to the webinar.
Step three of this automatic webinar funnel is to get them to the webinar. I'm not suggesting ever that you lie. Don't tell your audience that this is a live webinar if it's not. However, you can make it feel like a live webinar. And just by using the tool WebinarFuel, that's going to make it feel like it really is a live webinar because it's an in-software webinar tool, as opposed to just some video that you've embedded onto a webpage or a landing page.
So now that we've gotten your traffic, those that have signed up or registered to your webinar, if you're really good at putting on a webinar, a percentage of your audience is going to buy from you during the webinar, right? You're going to take them to a form where they can get a one-time offer. But for those that don't buy, what you're going to want to do is to direct them to an email follow-up sequence, which then pushes people to what will feel like an automatic webinar, even though the first webinar was also an automatic webinar, but at this point, you can use an email sequence to get them to an automatic webinar. And it's going to feel that way because you're just going to take them to it in a web browser.
So, that's it. Other than driving traffic, it's a four-step funnel. It's a lead-generating funnel, a sales funnel that you can set it up once and done. You can continue to send traffic to it. And then you've basically added a jet engine onto your business that gives you more thrust. It's going to drive leads for you systematically.
So not only are there tons of other sales funnels that we'll be talking about in the future. And we've talked about some in the past, there are actually multiple webinar funnels that you can use. This is just one of them that we coach our clients through. I tell people all the time, clients and non-clients alike, if you do not have and use and leverage the power of sales funnels, I can guarantee you that you have a lead gen problem. You don't have a system that automatically generates leads for you month after month.
So, that's it. That is the auto webinar funnel that you can use to grow your business. I hope you found this helpful. And don't forget, go rate and review the podcast. I'd love for you to do that. When you do that, you help us to reach more people and help more people. And if you do go rate and review the podcast, don't forget, follow me on Instagram @brianwebb. Direct message me on Instagram with the screenshot of your review and rating. I'm going to pick two lucky winners at the end of September to give away these 10 books that can absolutely revolutionize your life and revolutionize your business. That's it. I'll see you on the next episode.
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