WFTO (World Fair Trade Organization)
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The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practice Fair Trade.
Available episodes
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Apr 24, 2023
Social Procurement and its Impact On the Fashion Industry.
In this episode, Tamara Cobussen, Guarantee System Manager of WFTO, chats with Caterina Occhio, passionate social entrepreneur, ESG and Sustainability advisor focusing on the luxury and fashion industry, and founder of Ethicarei and SeeMe, WFTO-verified enterprises. What is social procurement? And what is its impact on the fashion industry? What is the role of governments in advancing it and supporting Fair Trade producers? Together they answer all of these questions, highlighting the importance of Fair Trade Enterprises collaborating and providing their knowledge of ethical fashion to mainstream brands, the long-awaited arrival of the new EU due diligence legislation, and the urgency for all fashion brands to play in the same field of transparency and accountability.
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Apr 14, 2023
Redesigning the Fashion Industry: A Critical Look at Leather Production and Profit-Oriented Business Models.
In this episode, WFTO collaborates with the Slow Fashion Movement to unpack the complex topic of leather and its impact on the fashion industry. Bhavna Mishra, the Global Strategy Lead for SFM, sheds light on the current discourse around leather, its exploitative production processes, and how we can move beyond misconceptions about the material. The discussion also emphasizes the need for more holistic business models and inclusive decision-making practices involving all participants in the fashion industry. Tune in to learn more about how we can collectively shift towards a more sustainable and equitable fashion system.
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Mar 3, 2023
Redefining women’s empowerment: Gender Justice and its links to economic degrowth
????WFTO Podcast: In this episode, Zerrin Cengiz, Project Officer at WFTO, talks with Dr. Gisela Carrasco Miró, a scholar with a PhD in gender studies with over 8 years of experience in local economic development programs as well as consulting for several international organizations.
Together, they discuss the difference between the concept of women’s empowerment and of #GenderJustice, the role of economic growth and the importance of implementing degrowth strategies in order to achieve a fair and equitable world for all.
Our podcast is also available on Spotify, Google Play and Apple Podcast.
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Feb 22, 2023
The importance of ethical consumption in the new economy
The second part of our podcast is on Ethical Consumption. In this episode, Leida Rijnhout, our Chief Executive, emphasizes the role that individuals can play as consumers and citizens in contributing to building a sustainable society and the role of the advertisement industry in inducing unsustainable consumption patterns. According to the current economic system, constantly growing consumption rates fuel economic growth and wealth. However, not all production ensures environmental protection, human right, and sustainable development. For this reason, in this podcast, we delve into the importance of ethical consumption in the new economy.
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Jan 12, 2023
Challenges and solutions for scaling up ethical consumption patterns
On this week's podcast, Leida Rijnhout, WFTO's Chief Executive, shares her thoughts on the weaknesses of our broken economic system. Mass consumption is inevitably causing environmental damage and affecting more vulnerable communities worldwide. What could be the role of governments in facilitating the development of more ethical consumption patterns? Listen to our podcast to know how SMEs and domestic markets can play a crucial role in building a new ethical global economy.
12 January 2023
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Sep 26, 2022
Provocateurs Not Philanthropists
How can meaningful and lasting impact be created even with limited means?
In our podcast episode, author and impact advisor Maiden Manzanal-Frank sat down with our Chief Executive Leida Rijnhout to discuss her new book “Provocateurs Not Philanthropists: Turning Good Intentions into Global Impact” — a practical handbook to navigate the complexity of systemic change from the bottom up.
According to Manzanal-Frank, the real innovators are those who enable change starting from their own communities and societal spheres. Unlike philanthropists, provocateurs are not fixers nor they have silver bullet solutions. They are rather catalysts for new ideas and paradigms.
Fair Trade Entrepreneurs and allies are disruptors that catalyse groundbreaking positive change. Every extra mile starts with a first step into that direction. And with someone willing to take the risk.
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Apr 22, 2021
The future of Fair Trade fashion
What does the future of fashion look like and how are market opportunities shifting for Fair Trade Enterprises? In this episode, Erinch Sahan speaks with Christine Gent, Global Community Director of Fashion Revolution and MADE51 WFTO Fair Trade Expert, and Johny Joseph, Creative Handicrafts Director about brand transparency, conscious consumption and innovations and market opportunities for social enterprises and Fair Trade in the fashion industry.
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Feb 23, 2021
Fair Trade Principle 3: Fair Trade Practices
On this third episode of our 10 Principles of Fair Trade series we are joined by Michelia of TradeAid and Nancy of Freeset to discuss Fair Trade Principle 3: Fair Trade Practices in more detail. How did these these two Fair Trade Enterprises remain committed to Fair Trade practices during the pandemic, how did they initiate new projects to respond to the emerging needs and how has this crisis impacted their work?
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Feb 12, 2021
Principle 2: Transparency and Accountability
On this second episode of our 10 Principles of Fair Trade series we are joined by Selyna of Selyn and Martin of El Puente to discuss Fair Trade Principle 2: Transparency and Accountability in more detail. In response to this crisis, mainstream businesses have delayed, put on hold, or cancelled their orders, so how did these Fair Trade Enterprises respond to the challenges and how do they prioritise transparency and accountability in all areas of their work?
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Jan 22, 2021
Pirates, holacracy and rebuilding a Fair Trade pioneer: Traidcraft reinvented
What can pirates teach you about management and rule-breaking? And can we really do away with bosses? Robin Roth, CEO of Traidcraft PLC, tells the story of a Fair Trade pioneer that has been reborn. He talks through their recent success on ecommerce, the challenges facing Fair Trade social enterprises and how he's implemented decentralised management to create a nimble new social enterprise.
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Dec 11, 2020
Principle 1: Opportunities for Disadvantaged Producers
On this first episode of our 10 Principles of Fair Trade Series we are joined by Ueli of WomenCraft and Kanika of Conserve India to discuss Fair Trade Principle 1: Opportunities for Disadvantaged Producers in more detail. We will learn the problems and obstacles that both Fair Trade Enterprises have to face during the pandemic and the help and support that they have shown to their artisans during this difficult time.
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Sep 25, 2020
Conversation with Roopa Mehta, WFTO President - 2nd Anniversary of the Fair Trade Charter
Two years since the adoption of the International Fair Trade Charter, WFTO has joined forces with a wide coalition of civil society organisations to demand the transformation of the economy and the trade system through just and sustainable COVID-19 policies. In this special episode, Erinch Sahan speaks with Roopa Mehta, WFTO President, about the evolution of the Fair Trade movement, the challenges and opportunities that have risen in recent years and the prospect of Fair Trade Enterprises becoming a model of alternative business.
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Aug 18, 2020
Conversation with Nicolette Naumann, Vice President of Ambiente
How are trade shows impacted by the current pandemic? In this episode, Erinch Sahan speaks with Nicolette Naumann, Vice President of the world's leading consumer goods trade show, Ambiente, and she shares her insights and best practice as the world rises from the COVID-19 crisis.
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Jun 18, 2020
Social Enterprises in times of pandemic
What makes an enterprise truly a social enterprise? In this episode, Erinch Sahan speaks with Lucy Findlay, Managing Director of Social Enterprise Mark CIC, on how social enterprises are coping during the current pandemic and their vision of a world populated by more mission-led enterprises.
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Apr 2, 2020
The trick with storytelling
Storytelling is all the buzz and telling the story of artisans is key. So how should we approach this? What are the tricks and traps to watch out for? In this latest episode, Erinch Sahan speaks with Manpreet Kaur Kalra, a digital marketing expert, social activist and founder of Art of Citizenry to unveil new insights.
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Mar 20, 2020
Can Fair Trade fight violence against women?
How can you build a brand that supports a truly viable social enterprise? In this celebration episode, Erinch Sahan speaks with Caterina Occhio, founder of SeeMe, on gender justice, building a brand to support women survivors of violence and the future of fair fashion.
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Feb 27, 2020
Conversation with Fair Trade campaigner, Katherine Bissell Cordova from Chicago Fair Trade
How do the intersecting aspects of Fair Trade shape the movement? And what is the future of its business side? In this episode, Erinch Sahan speaks with Katherine Bissell Cordova, Executive Director of Chicago Fair Trade, on her journey to Fair Trade and her insights on the future of the movement.
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Feb 6, 2020
TruTrade – a social enterprise helping smallholder farmers
How does a social enterprise help smallholder farmers navigate better route to the market and get fair prices for their produce? TruTrade CEO’s Jenny Rafanomezana shares their journey, challenges and plans. She also discusses issues that smallholder farmers are facing around the world.
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Jan 30, 2020
Talking social enterprise
What exactly is a social enterprise? How can they transform the business world? In this episode, Erinch Sahan speaks with John Steel, CEO of Cafedirect, and Peter Holbrook, Chief Executive of Social Enterprise UK on the future of mission-led enterprises and the role of ethical business.
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Dec 12, 2019
Benita Matofska: Sharing is caring
Benita Matofska is a visionary change-maker and author of a book on sharing economy - 'Generation Share: The Change-Makers Building the Sharing Economy.' In this episode, Benita unpacks sharing economy and discusses with Erinch Sahan the role of Fair Trade Enterprises in the broader new economy. She also reminds us of the power of humour, human connectivity and building a new economy for people and planet.
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Nov 14, 2019
African Authenticity by Village Industries in a crowded marketplace
What makes Fair Trade Enterprises different from the mainstream business? In this latest episode, Erinch Sahan takes us to the journey of Village Industries on how authenticity, the increasing awareness on environmental issues and prioritising their workers have given them a unique place in the fast changing market.
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Nov 7, 2019
Erinch talks with zero waste legend Eric Lombardi
Eric shares his insights on how zero waste can be co-opted and watered down by mainstream businesses, and how the social enterprises community can make zero waste ideas transformative!
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Oct 31, 2019
Conversation with social entrepreneur Kathy Marshall on her journey running a mission-focused business
Social entrepreneur Kathy Marshall shares her journey with Sabahar, an Addis Ababa-based Fair Trade Enterprise. Learn first-hand insights from Kathy on running a social enterprise, like dealing with challenges, growth, social and environmental impact, and their deep community involvement, a natural penchant for mission-led enterprises. If you are an aspiring entrepreneur or someone interested in social and business innovations, Kathy’s story is for you!
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Oct 24, 2019
Global Mamas: Building prosperous lives in Ghana together
This week's episode is the story of Global Mamas, a social enterprise and a global community built to create a life of prosperity for African women and their communities.
They work with 341 Ghanaian women who produce unique, handcrafted dresses, soaps, decor. While being globally successful, they share 30% of their profits directly with the producers.
With ethical practices at every level of their supply chain and innovative eco-friendly planning, they continue to be a definition of a Fair Trade Enterprise.
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Oct 10, 2019
Conserve India: Combatting waste and poverty
Our new member is pioneering business innovations that speak of their name – Conserve India.
They are a fashion brand that works with waste pickers and refugees in India, and they turn landfill waste (which otherwise will not be recycled) into materials for fashion products.
In this podcast with Erinch Sahan, social entrepreneur Kanika shares their people and planet innovations to inspire entrepreneurs to pursue bolder ambitions to address current challenges.
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Oct 3, 2019
A journey from social enterprise to high end fashion - Uruguay's worker-owned fashion brand
Manos del Uruguay is a weaving enterprise and brand that is co-owned and run by 200 hundred women artisans.
They make high-quality products that are being sold in Champs-Élysées and 5th Avenue New York.
As a social enterprise that fully practices Fair Trade, they are committed to ensuring that their success means the success of all of its artisans. This is their journey from social enterprise to high-end fashion.
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Sep 23, 2019
Former UN Special Rapporteur Olivier De Schutter on transforming business models and trade
Human rights thinker and former UN special Rapporteur Olivier De Schutter discusses with WFTO Chief Executive Erinch Sahan what an ambitious agenda for business and human rights would look like, how to transform business models and how trade can be made fair. This podcast is a special edition for the first anniversary of the Fair Trade Charter www.fair-trade.website.
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Sep 12, 2019
Gebana is changing the game through Fair Trade
This week’s episode is about improving social equity, sustainability and product quality in the framework of a Fair Trade Enterprise model. Our guest Elvira Zingg, quality manager of Gebana, shares insights based from their enterprise’s experience.
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Aug 29, 2019
Ellilta Products: a social mission transformed into a thriving enterprise
Ellilta Products is a story of a social mission transformed into a business that positively impacts the lives of many women and children.
They use the profit of their thriving enterprise to broaden the reach of their social mission: to help women and girls rescued from prostitution. They make high-quality fashion accessories from upcycled materials sold in the United States.
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Aug 22, 2019
Maroma, a Fair Trade Enterprise that cares
Maroma is a Fair Trade Enterprise from India that is built to benefit its workers and their community. It is part of the wave of all-natural products that is seeing increased consumer demand - specialising in body care products and fragrances. As a social enterprise, they have leveraged their commitment to people and planet to create high quality products.
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Jul 25, 2019
The future of ethical fashion with Clare of Common Objective
Common Objective (CO) co-founder Clare Lissaman shares her views on the future of ethical fashion and how the fashion industry is increasingly becoming more transparent and sustainable. At the end, of the discussion Clare gives her take on the unique opportunities for social enterprises. CO is an online matchmaker for the ethical fashion chain.
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Jul 11, 2019
tip me helps consumers to directly tip farmers and workers
In our new podcast, Jonathan and Helen discuss their new initiative to allow consumers to directly tip the maker of the product. This podcast explains how tip me works, and how it benefits businesses in the promotion of ethically-made products.
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Jul 4, 2019
Cooperatives as a bold idea in transforming our economy
On International Cooperatives Day we hear from Ed Mayo, the secretary general of Cooperatives UK. Ed is helping drive new ideas on creating a Fair Trade economy. He talks about where and how cooperatives thrive, and why they are a bold idea in a world of ecological and social challenges. He gives the story of coops in Japan, Finland, Spain and more, and highlights the emerging area of platform coops.
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Jun 27, 2019
Laura Cave from BAFTS on founding her social enterprise
This week, Erinch speaks with Laura Cave from BAFTS- a leading network of independent Fair Trade shops in the UK. Laura tells her story of founding a social enterprise to collaborate with and benefit artisans in Peru.
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Jun 20, 2019
Sustaining a mission-led social enterprise through inclusive governance
Created for a mission and designed for impact, CORR The Jute Works sets examples of how modern social entrepreneurship should be. Their successes show it is possible to redefine business to prioritise the people and planet through inclusive governance and representation in decision-making, women’s empowerment and modern and sustainable products. Their mission is enforced by requiring the board’s enterprise to be represented by artisans (5 of 9 seats). Operating for over 4 decades, there is much to learn how to run your own mission-led social enterprise from Bertha Baroi, Director of CORR The Jute Works.
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Jun 13, 2019
Tony's Chocolonely - chocolate social enterprise going global
Can a chocolate social enterprise go global? This is Arjen's story of Tony's Chocolonely. Arjen helped take Tony's from 4 people in an empty room to a global chocolate success story. He discusses the big issues in cocoa and compares social enterprises to companies that aren't making the tough choices to put people and planet first.
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Jun 6, 2019
Upcycling and recycling story of Rice and Carry
Social entrepreneurs Susi and Henry together with team member Dilani of Rice and Carry in Colombo, Sri Lanka share their upcycling and recycling stories. They also tell their inspiring story on their journey as a social enterprise operating in the rural community of Sri Lanka.
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May 29, 2019
Andrea Reyes of NYC Fair Trade Coalition on her journey in sustainable fashion
Andrea is a sustainable fashion entrepreneur, fashion lecturer, advocate and chair of the New York City Fair Trade Coalition. Her journey started in New York's fashion industry, took her to Uganda and through to social enterprise and Fair Trade. She tells her story and reflects on the future of sustainable fashion.
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May 23, 2019
PART 2 – LLENAY FERRETTI TALKS ABOUT TEN THOUSAND VILLAGES USA
Part two of this podcast focuses on Ten Thousand Villages. Erinch and Llenay discuss how the organization, established in the 1940s, has grown to show resilience and adapt to the changing market.
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May 16, 2019
Part 1 – Llenay Ferretti of Ten Thousand Villages USA on being part of the maker-to-market movement
Llenay is the acting CEO of Ten Thousand Villages, an importer and retail network in the US. She shares the long and proud history of Ten Thousand Villages, and her story of helping grow the maker-to-market movement in the US and North America. She gives insights on bringing ethical products to the US market and telling the story of the makers to the consumers.
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May 3, 2019
Q&A with Linda McAvan MEP on supporting Fair Trade
Ffion Storer Jones of the Fair Trade Advocacy Office sat down with Linda McAvan MEP ahead of World Fair Trade Day to talk about her work supporting Fair Trade over her 20 years as an MEP and how she encourages us all to take action in support of Fair Trade.
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Apr 25, 2019
Safia Minney on today's burning issues
Safia Minney is the founder of People Tree, author, activist and serial social entrepreneur. She explores the vision required for an economy that avoids ecological collapse. This is about populating our economies with business models that put people and planet first, such as social enterprises that practice Fair Trade. This week, Safia has joined business leaders to call for an urgent redesign of global industry and why she is voicing support for Extinction Rebellion (more here: www.safia-minney.com). You won't want to miss Safia's insights on how we tackle the big issues of our age.
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Apr 18, 2019
Fashion Revolution with Orsola De Castro
She's a designer, campaigner, entrepreneur and founder of Fashion Revolution. Orsola de Castro talks about what's broken in fashion, and how we need to fix it. Is sustainability just a passing trend? How do we tackle accelerated disposal and mass extinction of artisanal crafts? How can we diversify from the mono-culture of corporate fashion and regain dignity in fashion jobs? Orsola takes on the big questions with clarity. Happy Fashion Revolution Week!
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Apr 4, 2019
Organic + Fair Trade + producer ownership = story of Last Forest Fair Trade Enterprise
Social enterprise in India - the story of an Indian social entrepreneur building enthusiasm with local consumers. Erinch speaks with Matthew John, founder of Last Forest, a social enterprise bringing together organic, Fair Trade and producer ownership into a single business model.
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Apr 4, 2019
Balancing social and commercial goals - insights from social entrepreneurs from India and Bangladesh.
This is the story of Asha Handicrafts (India) and Oasis Transformations (Bangladesh). Two social entrepreneurs from these Fair Trade Enterprises talk about their journey in the global market. They explore what makes a business mission-led and how to pursue social and commercial goals in unison. It’s a period of transition for many social enterprises in Asia and Helena and Rajesh discuss how they’re dealing with change.
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Mar 19, 2019
Avocadostore, the green and ethical alternative to Amazon
This episode presents AvocadoStore, the online ethical marketplace making waves in Europe. It set out to be the green and ethical alternative to Amazon and now has over quarter of a million shoppers and growing. Its managing director Mimi Sewalski is one of the founders of the online market. AvocadoStore connects eco and ethical consumers with brands. Mimi shares with Erinch her top tips to engage the growing ethical consumer base, marketing online and making products visible on online platforms. Mimi will also be joining the global Fair Trade community at the Lima Summit 17-18 September to celebrate the 30th birthday of the WFTO.
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Mar 6, 2019
Women’s Day Special: the Scottish social enterprise, Fair Trade Scotland
Eve Broadis, a pioneer of Fair Trade and social business in Scotland, shares her story. She talks about working with women only supply chain for their World Fair Trade Tartan and sourcing from Mzuzu Coffee Farmers Coop, a Fairtrade certified coffee producer, for their guaranteed and certified Fair Trade coffee line. Eve’s enterprise embodies 100% commitment to Fair Trade Principles, putting people and the planet first!
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Mar 6, 2019
Women's Day Special: the Ethiopian social enterprise, Entoto Beth
Bethlehem founded Entoto Beth in Ethiopia as a social enterprise. Today, her enterprise gives opportunities for 200 women in marginalised communities. She upcycles bullet-casings and has adopted Fair Trade to create jewellery and bags for global markets.
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Mar 6, 2019
Women's Day Special: the Guatemalan social enterprise, Yabal
Allison Havens founded Yabal Handicrafts in Guatamala to keep alive indigenous weaving techniques and create livelihoods for local women. Today, the women producers are becoming the main income earners in their family and challenging gender norms. Her story unpacks what it means to truly prioritise local producers over increasing profits - getting to the heart of what makes an enterprise mission-led.
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Jan 28, 2019
Selyna and Amanda tell the story behind Sri Lanka's burgeoning social enterprise community
Sri Lanka's burgeoning social enterprise sector - Selyna and Amanda tell the story of this grassroots community. In this podcast, Erinch speaks with Fair Trade Enterprise Selyn, and soon to be WFTO member Good Market, who are developing a broader social enterprise movement against all odds.
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Nov 30, 2018
Boosting online sales through social media
Toys, twitter and social enterprise - building a brand through social media. In this podcast, Erinch chats with Samantha Morshed about the social media strategies deployed by Pebble. Pebble is a social enterprise (and WFTO verified Fair Trade Enterprise) making toys in Bangladesh for consumers around the world.
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Nov 28, 2018
Mobilising ethical consumers - story of the Toronto Buy Good Feel Good Expo
This is a podcast with Erinch Sahan (WFTO) and Rafik Riad (Buy Good Feel Good Expo in Toronto) interviewing each other. Rafik runs the Buy Good Feel Good Expo in Toronto, connecting consumers with ethical brands.
The podcast is a great conversation about Rafik's ethical trade show in Toronto, latest trends in sustainability and how to tell if an enterprise is truly mission-led. Rafik also shares his insights on what makes for commercial and social success.
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Nov 26, 2018
Cutting edge design: textile and accessories by Guatemalan Maya women weavers
Designer and social entrepreneur Priscila Menezes talks about trends, colors, quality and production of stylish textile design and colours weaved by Guatemalan Maya women, using a fusion of traditional and modern artisanal techniques.
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Oct 17, 2018
Bena: When organic meets Fair Trade
Maggie’s Organic: The story of an inspirational entrepreneur and her flourishing Fair Trade Enterprise. The conversation takes us through worker ownership in supply chains, the business case for Fair Trade and the ingredients for commercial success.
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Oct 17, 2018
Mixing circular economy with Fair Trade, a Solid Rock experience
Solid Rock: Mixing circular economy with Fair Trade is proving to work and this story from Ghana showcases how. The story of an inspiring local social entrepreneur who is taking products from his community to global markets.
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Oct 17, 2018
Roopa and Johny, the journey of two Indian Fair Trade pioneers
Creative Handicrafts and Sasha: Two successful Fair Trade Enterprises from two ends of India. This is the story of two pesky business leaders who grapple with the trade-offs of running a business that puts people first.
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Oct 17, 2018
Tony Hall, the evolution of Fair Trade in North America
Tony Hall: A business leader turned Fair Trade activist, this is the story of Tony Hall and his role in the Fair Trade movement in the US.
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Oct 17, 2018
Divine Chocolate and the inner-working of social enterprise
Divine Chocolate: What does business look like if it fully embeds a social mission? This is the story of a Fair Trade pioneer and the ideas that have shaped social enterprise.
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Oct 17, 2018
Tauhid Salam of Classical Handmade, a Fair Trader going to scale
Classical Handmade Products: When a business family builds a Fair Trade Enterprise and thrives. The story of growth and scale from Bangladesh.
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Oct 17, 2018
Saidpur Enterprises and their focus on empowering women
Saidpur Enterprises: Can a business flourish if it remains committed to some of the most marginalised artisans? The story of a social enterprise building bridges between ethical consumers and artisans in Bangladesh.
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Oct 17, 2018
Basma Barham and the women-led social enterprise making it work in Palestine
Holy Land Handicraft Cooperative Society: Imagine running a social enterprise in Palestine that is leading the way in women’s empowerment. This is the story of Holy Land Handicrafts, a commercial success that’s showing social enterprise can work in even the toughest of contexts.
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Oct 17, 2018
Noah's Ark: the family Fair Trade Enterprise
Noah’s Ark: Meet the family behind Noah’s Ark, a social enterprise built on the principles of Fair Trade. The discussion takes us through profit sharing mechanisms, sustainable dying processes, design dynamics and navigating cut-throat global markets.
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Oct 11, 2018
The Body Shop’s journey through Fair Trade
The Body Shop: Fair Trade ideas can be part of global companies, and this is the story of how the Body Shop has gone big but kept its roots in the Fair Trade movement.
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Oct 3, 2018
Lindsay Woodruff's Fair Trade store in Troy, Ohio
Can a Fair Trade store thrive in a conservative town in the US? Lindsay tells us how she is drawing in young consumers and building a successful business in Troy, Ohio.
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Oct 3, 2018
People Tree, the Fair Trade fashion pioneer
People Tree: A fashion pioneer that has championed Fair Trade fashion around the world. This is the story of brand that consumers trust because its built on the principle of putting people and planet first.
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Oct 3, 2018
Fair Trade
These are the stories of social entrepreneurs from across the globe. Each podcast is a short conversation with people who lead Fair Trade Enterprises that put people and planet first.
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