Best Social Media Fitness Posts Right Now | Personal Trainer Marketing
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What are the Best Social Media Fitness Posts?

Looking for the key to fitness posts and wondering why you can’t get any traction? Well, here’s what’s getting in the way for most fitness centers and trainers. Especially if you’re an introvert! Because as far as social media and fitness posts, it’s the personal ones that do best.

That’s you … a person… talking, sharing, taking someone on a tour of your home, your kitchen, your pantry, your gym.

It’s you… having your massage therapist, nutritionist, personal training director or most popular trainer do the same. It’s you as the general manager or owner getting on talking about what YOU do… and what you struggle with, what a typical day is for you.

Your Best Social Media Fitness Posts for Personal Training & Fitness Programs Now

Connection with people who feel isolated, lost, uncertain, and need a positive message that fitness can provide is a foot-in-the door for fitness professionals who will do the work. You have to do something that many trainers aren’t willing to do. You have to 1) open the kimono and 2) share the imperfect side of your life 3) tie it to your audience.

If you can do that, and will do it consistently you can win hearts, alienate the people you are so wrong for anyway, and you will help people.

This episode is all about what makes the best social media posts.

Best Social Media Fitness Posts right now include:

  • Tell a story
  • Share behind the scenes
  • Talk about the elephant in the room
  • Ditch the camera-ready perfection
  • Turn it on live
  • Be transparent and open about the business struggle
  • Be transparent and open about your own personal challenges
  • Invite a conversation
  • Engage with the audience when you’re live
  • Ask a question
  • Avoid asking for a like constantly

In the episode I break down each of these and give you examples of how you can use them. Here’s how you take your unique qualities and create the best social media fitness posts to position you for your ideal customers.

Tie Your Business to Your Social Posts

Combine your unique interests and skills with your client’s desired transformation and the unique method you use to get it for them. Are you an artist? (that’s one of mine) and do you help athletes or midlife women like I do? And how do you do it?

Even if you think you don’t have a unique method or system, I bet you do. You meet with a client first by? Phone call or consultation, currently by zoom.

Nothing unique?

  • But what series of questions do you ask them first? Which ones have the most meaning for you when you’re trying to create a step-by-step process?
  • What will you ask them to start, stop, change first?
  • And next?
  • And next?
  • That is probably a system or method you should name.

You may not be able to see this “thing” yourself. Someone else can though… consider asking someone else- a dozen someone else’s to tell you why working with you was so great and got them such good results when nothing else had.

Then go back through the list… and you’ll have a better idea of how to tell stories and you can also plant the seed about your unique process/method/or system in all of your messages. As you keep mentioning over and over again, people will want to know more.

End Notes

In this episode we covered the prompts for the best social media fitness posts right now. They’re personal. You have to connect.

And we covered the what is missing in many posts that could be “best” … but that won’t ever result in more business. When you use your special sauce and combine these, you will steadily see your influence and your leads begin to grow.


Flipping 50 Fitness Specialist



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