English language Visionary Marketing Podcasts
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Visionary Marketing publishes interviews with experts, marketers, innovators, Web and business experts on the subjects of innovation and marketing
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6 days ago
Supercharge your marketing with customer communities
Customer communities aren’t for every brand. Yet, facilitating communities with your customers could supercharge your marketing. This is, in essence, what Sanjay d’Humières explained to us in this interview. Sanjay … Read on
The post Supercharge your marketing with customer communities appeared first on Marketing & Innovation.
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Jan 25, 2023
5 takeaways on the current state of Sales Enablement
What is the current state of Sales Enablement in Europe and especially in the UK? A recent Seismic–LXA survey carried out amongst 1,000 UK, German and French professionals produced some … Read on
The post 5 takeaways on the current state of Sales Enablement appeared first on Marketing & Innovation.
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Jan 23, 2023
Forrester advises advertisers to put Twitter on Back Burner
Is Twitter still the right platform for advertisers? Twitter has been in the news lately for changes that have happened within the organisation as well as in its user policies. … Read on
The post Forrester advises advertisers to put Twitter on Back Burner appeared first on Marketing & Innovation.
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Jan 19, 2023
Ask these 3 questions if you want your customers to love your brand
So you think your customers love your brand? Really?! Recently, I came across a motivational piece on Inc.com entitled: “People With High Emotional Intelligence Ask 3 Key Questions to Become … Read on
The post Ask these 3 questions if you want your customers to love your brand appeared first on Marketing & Innovation.
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Jan 9, 2023
Social selling is about strategy it’s not about tools
Social Selling is about strategy, it’s not about tools or tactics, let alone the infamous LinkedIn Social Selling Index. Social Media is one of the most important avenues for B2B marketers … Read on
The post Social selling is about strategy it’s not about tools appeared first on Marketing & Innovation.
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Jan 5, 2023
The Immersive Web is Meta’s ultimate goal, not the Metaverse
What if the immersive web were the ultimate goal of Meta’s new strategy? This idea came up during our interview with Pierric Duthoit, Business Director France at Meta, at the … Read on
The post The Immersive Web is Meta’s ultimate goal, not the Metaverse appeared first on Marketing & Innovation.
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Dec 23, 2022
Customer service is a major source of frustration for consumers
A worldwide survey of 7,000 people highlights the poor perception of customer service by consumers. In Europe and the rest of the world. Fortunately, technological solutions are available to marketers who … Read on
The post Customer service is a major source of frustration for consumers appeared first on Marketing & Innovation.
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Dec 5, 2022
How to scale a B2B start-up globally in just two years
Scaling a B2B start-up globally sounds nice, but how do you do this? To find out, I interviewed D.K. Lee, co-founder of Marqvision, a promising US start-up with operations in Korea and … Read on
The post How to scale a B2B start-up globally in just two years appeared first on Marketing & Innovation.
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Nov 29, 2022
US Start-up Marqvision tackles counterfeiting on marketplaces
Counterfeiting is one of the biggest sources of dirty money on the planet. And it does not only affect the field of luxury goods. It also concerns the production and … Read on
The post US Start-up Marqvision tackles counterfeiting on marketplaces appeared first on Marketing & Innovation.
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Oct 28, 2022
Must-read: Scott Berkun Spells Out The Myths of Innovation
The myths of innovation are ubiquitous. Everyone thinks they know what innovation is and means yet in fact innovation is probably one of the most overrated business concepts. ‘Poor is the substance, … Read on
The post Must-read: Scott Berkun Spells Out The Myths of Innovation appeared first on Marketing & Innovation.
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Oct 27, 2022
Can Blockchain Technology Innovate the Supply Chain ?
Blockchain technology is transforming the supply chain with limitless potential. It’s strengthening connections, making it more secure and transparent. Therefore, it’s a gateway for consumers to hold their favorite brands … Read on
The post Can Blockchain Technology Innovate the Supply Chain ? appeared first on Marketing & Innovation.
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Oct 24, 2022
Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner
Make It Personal is the title of Adobe’s latest research on the subject of customer experience. In a nutshell, it concludes that it’s time to put CX stereotypes to rest … Read on
The post Make it Personal Study: Consumers Claim “They Are Not a Number” #Adobepartner appeared first on Marketing & Innovation.
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Oct 3, 2022
European consumers are concerned about how brands are using their data
Companies have been driving a wedge between them and their customers by misusing the personal consumer data they’ve collected. This generates a level of mistrust and has even caused many … Read on
The post European consumers are concerned about how brands are using their data appeared first on Marketing & Innovation.
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Sep 21, 2022
Brands and social media: facing up to new challenges in 2022
In 2022, brands are finding themselves in a long-term and increasingly complicated love-hate relationship with social media, due to the many challenges facing the sector. We are at a pivotal point in … Read on
The post Brands and social media: facing up to new challenges in 2022 appeared first on Marketing & Innovation.
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Sep 7, 2022
Dark Social marketing: the elephant in the room
When Elliot Boucher, co-founder of Paris-based start-up Edusign, contacted me last July to talk about Dark Social marketing, I thought I’d heard “Darth Social” and that he wanted to tell … Read on
The post Dark Social marketing: the elephant in the room appeared first on Marketing & Innovation.
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Jul 26, 2022
Commodity Markets Disrupted for the Sake of Fairness
Wheat prices are spiking. Because of the present structure of commodity markets, hedging intermediaries benefit the most. To find out why, Yann Gourvennec, CEO of Visionary Marketing, asks Noah Healy, … Read on
The post Commodity Markets Disrupted for the Sake of Fairness appeared first on Marketing & Innovation.
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Jul 18, 2022
B2B vs B2C: why B2B matters and deserves more media coverage
The media tends to focus on catchy and digestible stories for readers, which leads to disproportionate coverage of B2B vs B2C, namely in the high-tech sector. To find out why, … Read on
The post B2B vs B2C: why B2B matters and deserves more media coverage appeared first on Marketing & Innovation.
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Jul 13, 2022
Business Development Outsourcing as a tool against modern slavery
According to the Global Slavery Index (2018), there are more than 610,000 victims of human trafficking in Thailand. Today’s head speaker Mat Boyle, a seasoned sales professional, shared his journey of … Read on
The post Business Development Outsourcing as a tool against modern slavery appeared first on Marketing & Innovation.
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Jun 23, 2022
Love thy salespeople and they will love your CRM system
A sound CRM system is a must-have in business-to-business sales. Which doesn’t mean it’s uniformly accepted by salespeople, who still tend to find it too unwieldy and useless. For good measure, … Read on
The post Love thy salespeople and they will love your CRM system appeared first on Marketing & Innovation.
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Jun 13, 2022
Digital advertising: 40% of inventory already cookieless
With the forthcoming withdrawal of third-party cookies, the digital advertising industry is grappling with unpredictability. Such uncertainty is the result of a combination of legal, technical and even political factors … Read on
The post Digital advertising: 40% of inventory already cookieless appeared first on Marketing & Innovation.
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